IDENTITY BOOK
concept by William Briceno
the Beginning Pana is a venezuelan word that means buddy, pal etc. it is short for panaderia which means bakery. This is where our story begins, a little taste of culture and love infused with our natural ingredients and local famous Gorda Burger. We are Mi Pana, a great food truck filled with great people.
logo evolution The logo must communicate the ideals and the methedology behind the business, it is very important to not make the company look very blue collar corporate. The logo needs to envoke a friendly and welcoming enviroment.
M mipana
MI
pana
playing around with the “i�
personalizing by using script
Incorporating handwritten with bold
laying it out differently
decision While the inital sketches weren’t bad, they did not represented Mi Pana. By using a personal handwritten script font, this personalized and gave the business a friendly, close-to-home feel. The goal is to convey a trustworthy and friendly establishment.
Venezuela’s café
COLORS These are the different colors that can be combined, the reds and brown give the establishment a warmth and welcoming intution. The brown helps relate to an organic and healthy enviroment, while reds are prouned to provoke hunger also give the establishment a strong presence.
25,40,65,0
50,70,80,70
0,80,95,0
11,100,100,2
stationary The cover letter, business card, and envolope design for “Mi Pana�.
21881 tyler lane Atlanta, Georgia 30176 Dear Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer imperdiet lacinia ornare. Curabitur neque diam, malesuada ut tincidunt non, fermentum sit amet ante. Proin et malesuada nibh, at tempor ante. Maecenas mollis orci nulla, eleifend viverra eros lacinia id. Quisque pulvinar interdum odio vel sodales. Duis a elit et enim sodales tincidunt. Sed ullamcorper nisi vitae felis aliquet ornare. Donec volutpat leo nec tortor iaculis, tristique consectetur ligula viverra. Vestibulum turpis nunc, dapibus vestibulum sagittis sed, suscipit eget lorem. Proin dictum, nisl vitae pharetra aliquet, metus ligula imperdiet lorem, in viverra nulla dolor quis est. Nam ac augue sit amet purus tincidunt efficitur ut quis risus. Nulla facilisi. Morbi cursus urna vel convallis bibendum. Nam quis interdum quam. Praesent a nunc libero. Donec risus odio, pellentesque ut tempus vel, laoreet id sapien. Vestibulum faucibus eros id posuere efficitur. Maecenas libero magna, luctus ac tempus et, ultrices ac elit. Nullam cursus et urna et mollis. Etiam quis dignissim sem, non semper ligula. Donec elementum est odio, sed facilisis nunc consequat eget. Nulla facilisi. Praesent vitae porttitor neque. Duis rhoncus bibendum consectetur. Cras nulla leo, iaculis a leo id, vestibulum pulvinar lorem. Mauris convallis dolor quis neque tincidunt congue. Etiam quis purus fermentum, facilisis lacus non, pulvinar velit. Fusce quis ornare elit. Integer vestibulum pellentesque molestie. Sed commodo eu mi at molestie. Ut rhoncus ultricies dolor ultrices dignissim. Nunc quis dictum risus. Morbi non euismod neque. Donec volutpat nisl ex, vestibulum maximus nunc aliquet non. Donec ipsum arcu, sodales vel porttitor ut, euismod eget ex. Vestibulum pretium, justo id blandit fringilla, leo lacus egestas purus, ac placerat metus dui eu nisi. Vivamus venenatis quis orci sollicitudin ullamcorper. Donec laoreet laoreet erat, nec egestas sapien rutrum non. Pellentesque vitae vehicula lacus. Sincerely Jack Black
#3478 12 de Octubre • 5180 El Vigia, Venezuela • 301.240.345.8440 • 240.345.5434
Cover letter
Business Card FRANK LEON OWNER
MI PANA #3478 12 DE OCTUBRE 5180 EL VIGIA, MERID A (58)301.240.8440 (58)240.345.5434
merida@mipana.com
Venezuela’s café
Envelope
#3478 12 DE OCTUBRE 5180 EL VI GIA, MERIDA (58)301.240.8440 (58)240.345.5434
collatoral & GALLERY
The Uniforms and any kind of extra tools designed for Mi Pana Company, intertwined with a gallery.
FOLLOW US ON TWITTER
www.mipana.com #mipanachef
Venezuela’s café
la noche es larga
The Truck A total length of 21 ft long, with a width of 7 ft. Standard size for a food truck, designed with typography that best describes “Mi Pana�.
Multi Media
uniforms The following is the uniform that is to be worn. The front of the shirt has the company tagline “el camaron que se duerme...” continued onto the back “...se lo lleva la corriente” along with the logo located above the tagline on the back of the t-shirt.
Front
Back
gallery A gallery of a small selection of menu items, just to give an example of what Mi Pana delivers.
veggies
arepas
cachapas
perros
tequenos
la gorda
For more of “Mi Pana�, visit them online at mipana.com. #mipana