2015 Company Brand Guidelines
Š Steel Thread Software, Inc 2015. All Rights Reserved Steel Thread Headquarters 22375 Broderick Drive Suite 150 Dulles, VA 20166 Dedicated to those who build innovative software products and provide expert software development, agile coaching, DevOps, Continuous Delivery and IT consulting services. We help customers deliver better, more secure software, faster while reducing complexity and increasing agility.
2015 COMPANY BRAND GUIDELINES
‟A great team doesn’t mean that people. What made those teams trusted one another.” - Gene Kim, The Phoenix Project
they had the smartest great is that everyone
5 STEEL THREAD STYLE GUIDE
TABLE OF CONTENTS
1
p09.
The Brand Promise
2
p10.
Brand Personality
3
p13.
Typefaces
4
p16.
Colors
5
p20.
Logo
6
p30.
Stationery
7
p38.
Editorial and Grammar Guidelines
WHAT IS A STYLE GUIDE? A Style Guide documents the desired repeatable, reusable styles – both editorial and graphic - that govern a company’s visual identity. It provides guidance for presenting a brand with a consistent and distinctive “look and feel.” A logo, color palette and font styles are the primary components of a visual identity. Use of these established components consistently
across a company's digital presence (e.g., website and social media) and printed materials helps an audience instantly recognize a corporate brand. It reflects the thoughtful attention a business places on creating its products and services, ultimately strengthening its brand and creating a seamless experience for the customer.
THE BRAND PROMISE In the minds of marketplace, Steel Thread wants to create feelings of Innovation Boldness Security Success Confidence Protectiveness Entrepreneurialism Creativity Approachability Trustworthiness Clarity Focus Enthusiasm
9 STEEL THREAD STYLE GUIDE
Brand Personality Steel Thread's Style Guide (think of it as our “Corporate DNA”) is guided by four foundational concepts that depict our brand personality:
PIONEERING Bold, creative thinking and a “can-do” attitude are encouraged to tackle the many challenges – rather, opportunities – that surface each day. Employees are empowered to take risks and implement new ideas. This entrepreneurial mentality inspires a culture where leadership and innovation, both building blocks and accelerators for sustained growth, become the norm, not the exception.
CLEAR The pioneering mindset – the idea that there is a better way – that sets Steel Thread apart is conveyed in the tone of our language and the use of color and design in our visual communications. Our distinctive visual identity attracts attention and is memorable.
Our language and imagery is direct, concise and purposeful. Our audience finds our carefully curated content easy to read and comprehend.
APPROACHABLE
PASSIONATE
Friendly, accessible, and genuine, our visual identity is inviting and establishes an environment that our audience finds compelling. They want to engage with us and learn more about what we do.
We are “authentically enthusiastic” about engaging with our customers, our colleagues and technology. This excitement, energy and dedication are central to the growth and long- term success of our business. Our visual identity manifests that “passion is paramount” at Steel Thread Software through the selection of words and imagery that accurately reflect this spirit.
Typefaces Typography is the art of arranging type and type design. The arrangement of type involves the selection of typefaces, point size, line length, line spacing, and the adjustment of spaces between groups of letters (tracking) and between pairs of letters (kerning). Good typography is utilitarian in that it should allow the reader to focus on the content and not the
formatting. To ensure its digital and printed content is legible and user friendly, Steel Thread has considered when selecting types and type design to visually represent its brand.
Aa
13
STEEL THREAD STYLE GUIDE
CORPORATE FONTS Typefaces were chosen for optimal usability and reproduction in both print and web. The Gotham family is our primary font. Gotham is a Google web font available in 3 weights: Light, Book, and Medium.Primarily used for headlines as well as title's, Gotham is a clean, simple font. It can also be used for body text.
AaBbCc1234 Gotham/ Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
AaBbCc1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Gotham/ Medium
AaBbCc1234 Gotham/ Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(Refer to page __ for further guidelines on typography sizes and color usage.)
14 STEEL THREAD STYLE GUIDE
The Futura family is Steel Thread's secondary font. Futura is a print font, available in 3 weights: Book, Medium, and Heavy. Futura's geometric look makes it easier and engaging for the reader to view. Futura is primarily used as body text, but can also be used as headers on certain occasions (e.g., banner designs, t-shirt designs).
AaBbCc1234
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Futura/ Medium
AaBbCc1234
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
AaBbCc1234
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Futura/ Heavy
Futura/ Light
AaBbCc1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Futura/ Book
15 STEEL THREAD STYLE GUIDE
Color It can attract your attention, change your mood, and plays a major part in how we see or define things. Color has the power of persuasion, Color can increase brand recognition by up to 80%. This means that color influences how customers view the personality of the brand. Our brains prefer recognizable brands, which makes the color a key factor in creating a 16 STEEL THREAD STYLE GUIDE
brand identity. Color is a very significant part in logo and identity design. Being able to see color is an important part of our visual and emotional experience. These experiences are cornerstones of marketing. Color is utilized by advertisers in every industry of business to influence our reactions. There is no way to disassociate color and branding.
17 STEEL THREAD STYLE GUIDE
COLORS
Primary Pantone 7685c CMYK: 96,67, 17, 2 RGB: 1,92, 149
80%
60%
Pantone Cool Grey 4 CMYK: 24, 18, 19, 0 RGB: 194, 194, 194
80%
Pantone 7685c CMYK: 96,67, 17, 2 RGB: 1,92, 149
60%
Blue
Grey
Carbon
Blue is a cool, clear color that portrays feelings of trustworthiness. It signifies a company's streangth as well as it dependability, qualities Steel Thread wants to portray to the market. As with all colors that represent the brand, it is important to use the correct tone of blue.
Cool Grey 4 is Steel Thread's second primary color. It was selected because it represents balance and calm. It strengthens and complements the blue by reinforcing the cool tone.
Pure black can be bold and harsh, so a Carbon Black was chosen to reduce the contrast between the stark white pages and the body text. This gives a more balanced feel and is not as heavy on the eyes.
18 STEEL THREAD STYLE GUIDE
Accent Pantone 7685c CMYK: 96,67, 17, 2 RGB: 1,92, 149
Pantone 7548c CMYK: 0,21, 100, 4 RGB: 245,193, 0
Red
Yellow
Red is Steel Thread's first accent color, it represents not only boldness but also passion for what we do.
Yellow is Steel Thread's second accent color. While it is not one of our primary colors, it is still a crucial element of our color palette because it is the color of the Canary Logo.
19 STEEL THREAD STYLE GUIDE
Logo A corporate logo should create a memorable association with a particular brand character. It is the initial impression most people see of company, like the flag of a country, but its impact depends upon how it is used. Its creation needs to consider many factors, including the culture of the company it represents. Our logo is the visual representation of our brand in all internal and external communications and media. 20 STEEL THREAD STYLE GUIDE
21 STEEL THREAD STYLE GUIDE
logo icon
logo type
OUR LOGO To maintain brand integrity, the Steel Thread logo must be used correctly and consistently across all digital and print media. Please refer to the following standards and usage guidelines before applying the logo in your project.
22 STEEL THREAD STYLE GUIDE
CLEAR SPACE Clear space around the logo amplifies its significance and enhances its appearance. Clear space requirements are enforced to preserve the logo's visual integrity and avoid diminishing its impact due to crowding by extraneous details such as text, complex background elements and/or symbols and logos. When applying the logo, it must be surrounded by the minimum amount of clear space as indicated in the diagrams below.
The height of the "a" is used to determine clear space surrounding the logo as shown in the diagram below.
23 STEEL THREAD STYLE GUIDE
LOGO MISUSE The logo should not be modified in any way, this includes color, shape and font. The following five examples show what NOT to do with the Steel Thread logo.
Do not change the orientation of the gradient; it should flow from bottom to top, with the darkest shade at the bottom.
Do not change the color of the main text to any color other than the gradient of the original logo.
Do not change the font type of the logo to any other than what is provided in the original logo.
24 STEEL THREAD STYLE GUIDE
Do not remove the "Software, Inc" logo type; this should always appear below the word "thread".
Do not change the orientation of the colors in the logo; do not make the outline blue.
25 STEEL THREAD STYLE GUIDE
Variations Projects come in all shapes and sizes; the background color might not be a solid white, and the media that it is printed on may vary (e.g., paper, cloth, metal, glass, ceramic, etc...). The following examples will assist in determining appropriate alternative variations for all different backgrounds. Please apply the usage standards shown when considering different backgrounds for the Steel Thread logo. 26 STEEL THREAD STYLE GUIDE
Correct use of standard Steel Thread logo displayed on white background.
Correct use of Steel Thread logo on grey background.
Two color (grey and white) logo on blue background.
27 STEEL THREAD STYLE GUIDE
28 STEEL THREAD STYLE GUIDE
Black & White Use the Steel Thread logo shown here for correct reproduction in black and white. 29 STEEL THREAD STYLE GUIDE
Stationery Steel Thread's standard stationery consists of a 8.5" x 11" letter paper, an envelope and a business card. 30 STEEL THREAD STYLE GUIDE
31 STEEL THREAD STYLE GUIDE
48 mm
Steel Thread Software, Inc. 22375 Broderick Driv e Suite 150 Dulles, VA 20166 Phone: 703.468.8100 Fax: 703.430.5781 Email: info@steelthread.co m
Dear Albe rt McCormic k Sed sit amet convallis metus. Phasellus eu dignissim ligula, eget accumsan lectus. Etiam placerat, velit et pretium aliquet, mauris risus lacinia quam, et egestas velit lacus ac justo. Fusce accumsan lorem sed dolor suscipit po rta. Maecenas eget dapi bus libero. Nuncrtcondimentum or. Cras sed nibh at Dear Albe McCormic k augue nec nibh scelerisque auct dui faucibus pellentesque. Vivamus blandit commodo to rtor id pulvina r. Aliquam eu aliquam leo. Ut metus dui, por ttitor non sapien eget, sagittis volutpat nunc. Vestibulum ante ipsum faucibus orci luctus et ultrices posuereligula, cubilia Curae; Pellentesque Sed sitprimis amet in convallis metus. Phasellus eu dignissim eget accumsan lectus. commodo, justo sit amet pellentesque volutpat, to rtor nulla condimentum ligula, eget Etiam placerat, velit et pretium aliquet, mauris risus lacinia quam, et egestas velit congue felisacarcu at ante. aliquam pulvinar felis, suscipit vel efficitur ultrices eget. eget lacus justo. Fusce Cras accumsan lorem sed dolor po estrta. Maecenas Quisque vitae mauris non dui ultrices bibendum . dapibus libero. Nunc condimentum augue nec nibh scelerisque auct or. Cras sed
nibh at dui faucibus pellentesque. Vivamus blandit commodo to rtor id pulvina r. Maecenas sagittis convallisleo. quam, a vulputate risusttitor efficitur Etiam et aliquet In Aliquam eu aliquam Ut metus dui, por non eu. sapien eget, sagittisleo. volutpat hac habitasse platea dictumst. Maecenas iaculis semper urna, dictum sem. nunc. Vestibulum ante ipsum primis in faucibus orci luctus et ultricies ultrices posuere cubilia Suspendisse Cras commodo, a venenatisjusto purus. lobo volutpat, rtis consequat purus, non Curae; potenti. Pellentesque sit Maecenas amet pellentesque to rtor nulla scelerisque quam tempus Curabitur turpis. EtiamCras id mauris pellentesque, condimentum ligula,ut. eget congue vel felisestarcu at ante. aliquam pulvinar felis, vel gravida diamest eget, egestas sapien. Nunc pretium Duis mi purus, efficitur ultrices eget. Quisque vitae maurisponon rta duipulvina ultrices r.bibendum . posuere sed lobor tis vel, bibendum eu ex. Pellentesque nec mattis tor tor, et eleifend ex. Maecenas commodo to rtor, eu aiaculis velit.risus Donec nec orci nibh. Curabitur Maecenassed sagittis convallis quam, vulputate efficitur eu. Etiam et aliquet in leo. massaInsapien. Fusce eget accumsan augue. hac habitasse platea dictumst. Maecenas iaculis semper urna, ultricies dictum
sem. Suspendisse potenti. Cras a venenatis purus. Maecenas lobo rtis consequat Etiampurus, to rtor non magna, volutpatquam quis mauris posuere vel euismod sem.Etiam Etiamidvulputate scelerisque tempus eget, ut. Curabitur est turpis. mauris posuere neque vitaegravida eleifend. Cum sociis natoque penatibus magnispodis pa rturient pellentesque, diam eget, egestas sapien. Nuncetpretium rta pulvina r. Duis montes, ridiculus Cum natoque penatibus et magnis nec dis pa rturient mi nascetur purus, posuere sedmus. lobor tissociis vel, bibendum eu ex. Pellentesque mattis to rtor, montes, nascetur ridiculus mus. Etiam euismod velit sit amet sem blandit, quis pulvinar et eleifend ex. Maecenas sed commodo to rtor, eu iaculis velit. Donec nec orci nibh. urna suscipit. ut tellus vehicula, justo sit augue. amet, feugiat risus. Morbi in CurabiturMauris in massa sapien. Fusce rhoncus eget accumsan laoreet dui. Mauris egestas lacinia nisi sed facilisis. Fusce id orci vitae lacus consect etur pellentesque acmagna, sit ametvolutpat est. Vestibulum dignissim rhoncus facilisis.sem. SedEtiam nec auctor Etiam to rtor quis mauris eget, posuere euismod vulpu turpis.tate Pellentesque sit amet libero tincidunt mauris tempor sollicitudin. posuere neque vitae eleifend. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Cum sociis natoque penatibus et magnis Pellentesque ut mi sed eros cursus rhoncus nonmus. eu toEtiam rtor. Donec velit efficitur nibh sem mi, eu dis pa rturient montes, nascetur ridiculus euismod sit amet hendrerit magna Sedsuscipit. sapien nisi, auctor ut fevehicula, rmentum non, posuere id blandit, quisaliquam pulvinarut. urna Mauris ut tellus rhoncus justo sit amet, mauris. Ut dictum tincidunt. Suspendisse pharetra dictumFusce id feugiat risus.massa Morbi id in lorem laoreeteuismod dui. Mauris egestas lacinia nisi sed facilisis. velit, eget pharetra eros aliquam non. Nullam convallis mi id nisi elementum hendrerit. orci vitae lacus consectetur pellentesque ac sit amet est. Vestibulum dignissim Integer leo dui,facilisis. aliquet Sed non nec enimauctor sit amet, tincidunt sagittissit nisi. Aenean enim eget rhoncus turpis. Pellentesque amet liberoattincidunt mauris tortortempor tincidunt imperdiet. Curabitur bibendum magna quis arcu tempor consequat. sollicitudin.
22375 Broderick Drive
20 mm
As a part of the stationery, the business card will be used with the layout present. The back of the card will be the steel thread blue and the front will have the gray with the blue line above the gray.
Sincerely Pellentesque ut mi sed eros cursus rhoncus non eu to rtor. Donec efficitur nibh mi, eu Steel Thread T eam hendrerit magna aliquam ut. Sed sapien nisi, auctor ut fe rmentum non, posuere id mauris. Ut dictum massa id lorem euismod tincidunt. Suspendisse pharetra dictum velit, eget pharetra eros aliquam non. Nullam convallis mi id nisi elementum hendrerit. Integer leo dui, aliquet non enim sit amet, tincidunt sagittis nisi. Aenean at enim eget to rtor tincidunt imperdiet. Curabitur bibendum magna quis arcu tempor consequat.
Sincerely Phone: 703.468.8100 Steel Thread T eam
Suite 150
Fax: 703.430.5781
Dulles,
VA 20166
Email: info@steelthread.com
22375 Broderick Drive Suite 150 Dulles, VA 20166 Phone: 703.468.8100 Fax: 703.430.5781
Changing How Software is Delivered steelthr ead. com 22375 Broderick Driv e Suite 150 Sterling, VA 20166
Kevin Hourihane
Founder & President C. 703.599.5969 O. 703.468.8100
st eelthread kevin.hourihane@steelthread.com steelthread.co m
8.5x14 in Legal
6x4 in postecard
34 STEEL THREAD STYLE GUIDE
Stationery cont. Steel Thread's logo should always appear in the upper left corner, regardless of paper size. This ensures both the logo's visibility and consistency between documents.
8.5x11 in Letter
35 STEEL THREAD STYLE GUIDE
COLLATERAL Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality. 36 STEEL THREAD STYLE GUIDE
Typical Collateral Materials Include: •
business cards
•
facebook splash pages
•
letterhead
•
packaging
•
envelopes
•
direct mail
•
printed & digital brochures
•
•
printed & digital newsletters
display, exhibition stands & graphics, signage
•
•
literature
PowerPoint, keynote presentations
•
websites
•
movies, video, etc.
Editorial and Grammar Guidelines STYLE AND TONE Our language needs to be clear and concise, with imagery and graphics evoking a similar tone. What adjective(s) best describes how we want our content to come across to our audience? Once the appropriate tone is selected, our images should also align with the text.
•
Educational
•
Conversational (informal)
•
Inviting
•
Inspired
EDITORIAL GUIDELINES Editorial guidelines ensure that documents conform to corporate style and branding. For example, when and how should Steel Thread Software abbreviate its name? In addition, key industry terms that can be shown in more than one way, as well as document presentation guidance, should also be addressed in the style guide. For example: •
•
Lists (how are they capitalized and punctuated?)
•
Numbers (when are they spelled in full?)
•
Bullets and sub bullets – solid, hollow, square, arrow?
•
Rules for chapter, figure and table headings (including numbering?)
•
Date, time
•
What do you capitalize? Do you capitalize the name of your product, for example? Are there certain prepositions you want capitalized in your title despite your style book's recommendations?
•
What do you abbreviate? Would you type "a.k.a." or "aka"?
•
When do you use an Oxford comma?
•
How do you spell words in your industry that don't have a definitive spelling? Is it "ebook", "Ebook", or "e-book"? What about "website" versus "web site"? Email vs. e-mail?
Headings (how they are capitalized?)
GRAMMAR GUIDELINES The focus of a grammar style guide is not a matter of 'correct' or 'incorrect' grammar or style but, rather, it provides guidance for instances when many possibilities exist. It helps save time and resources by providing an instant answer when questions arise about preferred style. Questions that grammar guidelines address include:
39 STEEL THREAD STYLE GUIDE
PARAGRAPH AND SENTENCE STRUCTURE
There will be a space between a sub-heading and a paragraph, i.e. "space-after," as shown in the example below.
Stats for Agile Transformation Ugitaecti cus es estrum ratur, utatini consequaspit offici aut es am, sed es dolupti dipsaepro est et aliqui con rem re es aligendi nobis num etur, quis
There will be no space between a sentance and a bulleted list, i.e. "space-after," as shown in the example below. The transformation continues as followed • integration • fugitia
There will be one space between the end of sentence punctuation and the following sentence: John needs to buy milk and eggs. He is going to the store now.
40 STEEL THREAD STYLE GUIDE
HEADINGS
Capitalization: When writing titles, capitalize every word with the exception of the following: a, an, the, at, by, for, in, of, on, to, up, and, as, but, it, or, and nor
Proper use of capitalization in headings
Headings Goals and Objective SUBHEADINGS Sub sub headings
Print Font Sizes
GOALS AND OBJECTIVE Goals and objective
Heading: Gotham Med 16/17 SUB-HEADING: GOTHAM Med 12/13 Sub-Sub-Heading: Gotham Med 11/12 Body Text: Futura Book 9/11 Captions: Futura Book 8/10 Footer: Futura Book 7/8
* Leading is how text is spaced vertically in lines. In the example "16/17," "16" refers to font size and "17" refers to leading.
41 STEEL THREAD STYLE GUIDE
Bullets
Lists Capitalization and Punctuation:
•
Use bullet points to list features, steps or tips
Words that are separated by commas should be capitalized, with the exception of the words listed in the previous page under “Capitalization of Headings.“
•
Do not end bullet points with semicolons.
•
Emphasize the beginning of the bullet point, as in this list, when the first few words capture the main idea. Bold type, italics, or underlining can be used for emphasis.
•
Make bullet points consistent in structure. For example, make all of them sentences or fragments or questions. However, if you have two sets of bullet points in a document, you don't need to make them consistent with each other, just within themselves.
•
Punctuate bullets consistently. That is, if one bullet ends with a period (full stop), end all with a period, following these rules:
•
Red, Yellow, Green and Blue.
Numbers Spelling • Numbers from one to ten should be spelled out, and numbers above ten can be written in numerical form. (e.g. 11, 12, 13, 14) Sentence Structure • When writing a sentence, do not start with a numerical number; write the number out in full. –– 12 people went on a raft trip. (Incorrect) –– Twelve people went on a raft trip. (Correct)
–– If all bullets are sentences, end each one with a period (full stop). –– If all bullets are phrases or fragments, use no end punctuation •
Avoid making bullet points so long that they look like paragraphs. Three lines is a reasonable maximum length
•
Number bullet points when you have many--more than five or so. That way your readers can easily track the bullets and refer to them.
•
Lay out bullet points cleanly. Avoid a variety of fonts or a mix of margins.
•
When bulleting in the body, the order of indentation is as follows:
(Example) • –– 42 STEEL THREAD STYLE GUIDE
Date, Time, Phone Numbers Press Releases: •
When writing a press release, the date will be written as follows:
•
“Released on: Wednesday, 14 June 2014”
Blogs: •
When writing a blog entry, time and date will be written as follows:
•
“Posted: 12:00 PM August 01, 2014” (note: be sure to add a zero in front of single digit numbers)
•
When including date and time in a blog title, bold the title but do not bold the date or time. The time, date and author should be on the next line, aligned under the title. –– (eg. Agile Development Posted: 10:00 AM August 06, 2014 by Kevin Hourihane)
Time: •
The time of day in an article should be as follows: –– 8:00 PM or 11:15 AM
Phone Numbers: •
Formal: (540) 347-6556 –– Used when written in a leader head, in a title, and when giving another business’ phone number
•
Informal Body: 540.347.6556 –– Used on website and in the body of a paragraph
43 STEEL THREAD STYLE GUIDE
GRAMMAR
Usage
Hyphens
When to use “i.e.” and “e.g.”
Hvyphens' main purpose is to glue words together. They signal the reader that two or more elements in a sentence are linked. Hyphens must never be used interchangeably with dashes, which are noticeably longer. There should never be spaces around hyphens.
•
Replace “in other words” with i.e. –– When adding extra information to clarify something that was previously stated. This information is finite; only possibilities are the things you list after “i.e.”
•
e.g. - Replace “for example” with e.g. –– When listing examples of something you stated previously. Using “e.g.” means there are more possibilities than what is included in the list.
The correct words to use when referring to a company are “that” or “it,” not “who” or “they.” •
•
Incorrect: 300—325 people
•
Incorrect: 300 - 325 people
•
Correct: 300-325 people
When using numbers, hyphenate spans or estimates of time, distance, or other quantities. Remember not to use spaces around hyphens. •
Examples: –– 3:15-3:45 p.m.
Steel Thread Software, the company that has deep expertise in Continuous Delivery, will be moving its office in January. It will be building out a much a larger space in a newer building.
–– 1999-2016 –– 300-325 people
Hyphenate prefixes when they come before proper nouns or proper adjectives. •
Examples: –– trans-American –– mid-July
Hyphenate two or more words when they come before a noun they modify and act as a single idea (a compound adjective.) •
Examples: –– an off-campus apartment –– state-of-the-art design
44 STEEL THREAD STYLE GUIDE
Special Cases •
Acronyms and Abbreviations
•
Platform Service Branch: (PSB)
•
Application Life Cycle Management: (ALM)
•
Product Verification Testing: (PVT)
•
Automated Deployments: (AD)
•
Program Management Offices: (PMO)
•
Centers for Medicare and Medicaid Services: (CMS)
•
Request for Information: (RFI)
•
Chief Executive Officer: (CEO)
•
Return on Investment: (ROI)
•
Chief Information Officer: (CIO)
•
Secure Internet Protocol Router Network: (SIPRnet)
•
Chief Technology Officer: (CTO)
•
Software as a Service: (SaaS)
•
Commercial Off-The-Shelf: (COTS)
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Software Development Life-Cycle: (SDLC)
•
Continuous Delivery: (CD)
•
Steel Thread Software, Inc.: (STS)
•
Continuous Integration Configuration Management: (CICM)
•
Subject Matter Expert: (SME)
•
System Integration Testing: (SIT)
•
Continuous Integration: (CI)
•
•
Corporation: (Corp.)
United States Department of Health and Human Services: (HHS)
•
Defense Information Systems Agency: (DISA)
•
United States of America: (U.S.)
•
Department of Defense: (DoD)
•
United States Patent and Trademark Office: (USPTO)
•
Development: (DEV)
•
Disaster Recovery: (DR)
•
Etcetera: (etc.)
•
Federal Data Center Consolidation Initiative: (FDCCI)
Oxford Comma •
When listing in a sentence, if there are three or less items listed, do not use a comma before “and”
•
When listing in a sentence and there are more than three items listed, use a comma before “and”
–– (Example) Kevin, Bob and Eric went to lunch.
•
Federal Information Security Management Act: (FISMA)
•
For Example: (e.g.)
•
Formal Qualification Testing: (FQT)
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Government Accountability Office: (GAO)
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In Other Words: (i.e.)
•
Information Technology: (IT)
•
Java Archives: (JAR)
–– ebook
•
Mean Time to Repair/Recovery: (MTTR)
–– life-cycle
•
Network Operating System: (NOS)
–– pre-production
•
Non-Secure Internet Protocol Router Network: (NIPRnet)
–– plug-in
•
Northern American Industry Classification System: (NAICS)
•
Office of Management and Budget: (OMB)
•
Office of the Chief Information Officer: (OCIO)
•
Open Source Software: (OSS)
–– (Example) Hannah, Sarah, Sean, and Jack are interns. •
Definitive Spellings –– website –– email
–– datasheet –– grey
45 STEEL THREAD STYLE GUIDE
Capitalization - Body Content
References
Beginning of Sentences, Names, Titles (with the exclusion of words noted in “Headings” section)
People in the Office •
–– (e.g. My fellow team member, Brian, was working on the computer.)
Capitalization - Specific Words •
agile
•
HP Load Runner
•
agile development
•
Jenkins
•
agile transformation
•
JMeter
•
Ansible
•
legacy
•
automated testing
•
MD5 Files
•
Bundles
•
network
•
CICM platform roadmap
•
NextGen
•
Nexus
•
Puppet
•
Selenium
•
software development
•
Steel Thread Software, Inc.
•
Steel Thread
•
Subversion
•
test complete
•
The Cloud
•
Wiki
•
Civilian Federal Agencies
•
Civilian Federal Government
•
cloud-based
•
DevOps
•
fail fast
•
Federal Government *
•
Federal, State and Local Government Agencies *
•
Forge.mil
•
Git
* Capitalize federal only when it is part of a proper noun, that is, the official name of a particular or unique person, place, or thing.
46 STEEL THREAD STYLE GUIDE
When referring to the people in the office, always use the term team or team member instead of Staff or Co-Worker.
People that Buy our Product/Service •
When referring to people that buy our product or service, always refer to them as customers rather than clients.
47 STEEL THREAD STYLE GUIDE
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