Redefining Normal During COVID19: Attending to the threat of Backlash August 14, 2020 By Crystal M. James, JD, MPH and Edward Leon Robinson, Jr, Ph.D The United States is battling a pandemic due to the community spread of SARS-COV2, the virus that causes COVID19. News and information dominating most major communication outlets are justifiably focused on the issues and impacts of this disease that is disproportionately causing more mortality for Black and Brown communities. More research and culturally tailored interventions are necessary to better understand how black communities determine the trustworthiness of and attend to these messages. Taking up this important call, Tuskegee University will be leading a National Science Foundation-funded research project to cultivate and learn the multiple ways in which Black communities comprehend and transfer public health information within their communities. As more information is learned about SARS-COV2 and its long term impacts, the risk factors that make Black and Brown communities more vulnerable to the outbreak are also becoming clearer. Chronic diseases (Heart Disease, Cancers, Diabetes, etc.) play a significant role in more severe illnesses and death due to COVID19. Thus, the epidemic reveals systematic inequalities that exist for people living in poverty, which limits access to nutritious food sources, health care, and preventive care. Black and Brown people, who are over-represented in these statistics, play a critical role in the alarming death rates for COVID19. This must be addressed. Historically, Black families have championed education as a means to elevate themselves out of poverty. Health metrics show that financial security is positively correlated with better health outcomes. The convergence in college completion between men and women in the United States is the culmination of a long process of educational advance led by younger women. An earlier report noted that young women aged 25 to 29 began to have higher college attainment rates than young men in 1996.1 Over the next two decades, black women earned the distinction of being the most highly educated of all ethnic groups. According to a report from the National Center for Education Statistics published in 2016, â&#x20AC;&#x153;across all racial/ethnic groups, female students earned 1 Nicole Stoops (2003), Educational Attainment in the United States. Washington, DC, U.S. Census Bureau, 2004. <www.census .gov/prod/2004pubs/p20-550.pdf