Business Monthly - Sept. 2012

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SEPTEMBER 2012

About face

CEDAR VALLEY BUSINESS MONTHLY

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THE COURIER

After 26 years in private practice, Covenant doctor in the Army now By EMILY CHRISTENSEN emily.christensen@wcfcourier.com

WATERLOO — Dr. Joseph N ora considers his lat est c areer mo ve a calling. At one point N ora, 58 , w as a certified public accountant. Then he was a doctor. Now aft er 26 y ears as a ph ysiatrist, Nora is once again moving on. Kind of. Nora has left the tr aditional confines of Covenant Medical C enter f or 10 w eeks of officer’s basic tr aining at Fort Sam Houston in S an Ant onio, Texas. When he fi nishes he will be an Army major with standing orders to r eport t o the W alter R eed National Military Medical Center in Bethesda, Md., on Nov. 15. “We ha ve been at w ar f or 10 years now. My field w as established bec ause of e xperiences in World War II and with the polio epidemic,” N ora s aid. “Now I have the opportunit y t o help a group of young people w ho have done a lot for us. They put their life on the line e very time the y go out. Those young people w ho endured all of this will be the leaders when their time comes.” Nora fi rst br oached the subject with Lt. C ol. T ina D ouglas, a f ormer C ovenant r ehab nur se. Douglas, a 23- year r eservist based in C edar Rapids , s aid she could always tell that N ora “was passionate about this decision.”

Nora originally had planned t o enlist in D ouglas’ r eserve unit, but during a milit ary physical in San Antonio he was told about the Officer s Accession Pilot Program w hich allo wed medic al professionals between the ages of 43 and 60 to enter the Army and work in their fi eld. As a R eserve doctor he likely would have been used as a general surgeon. “Now, I will be doing just w hat I do her e, only I’ll be doing it at Walter Reed,” he said. Capt. D errick Duff, an Arm y health care recruiter based in Des Moines, s aid w hen he w as fi rs t handed N ora’s fi le last summer there were no mis sions available in Nora’s specialty. But Duff saw Nora’s p assion f or r ehab, made a few calls and f ound the e xceptions needed to get him enlisted. “After looking at his b ackground and w hat he did in the civilian s ector, I kne w he w ould be a g ood fi t,” Duff said. “I was just coming back off deployment. I knew a lot of my soldiers were in hospitals, and he c ould pr ovide good care for them.

See DOCTOR, page 5 RICK CHASE / Courier Staff Photographer

Dr. Joseph Nora, left, consults with patient Jim Stolte of Waterloo as Jill Harlan works with Stolte during a therapy session at Covenant Medical Center in Waterloo on Aug. 2.

CONTENTS

www.cvbusinessmonthly.com

Volume 6 ● No. 10

Cedar Valley Business Monthly is a free publication direct-mailed to more than 6,500 area businesses. Contact us at (319) 291-1527 or P.O. Box 540, Waterloo, IA 50704.

STAFF DIRECTORY

ADVERTISING JIM OFFNER David Braton Cedar Valley facilities developing into centers of medical expertise ......... page 6 david.braton@wcfcourier.com (319) 291-1403 HAWKEYE COMMUNITY COLLEGE Jackie Nowparvar Phone apps prove useful when you are on jackie.nowparvar@wcfcourier.com the road ........................................ page 18 (319) 291-1527 UNIVERSITY OF NORTHERN IOWA Sheila Kerns Entrepreneurs have a vested interest in sheila.kerns@wcfcourier.com employees' well-being ................. page 25 (319) 291-1448

SPONSORS EDITORIAL CONTENT Nancy Raffensperger Newhoff nancy.newhoff@wcfcourier.com (319) 291-1445 Jim Offner jim.offner@wcfcourier.com (319) 291-1598

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SEPTEMBER 2012

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DOCTOR

will also beneďŹ t Covenant in the long run. Nora is t aking a military le ave of ab sence t o pur sue this mission. “He will ha ve w orked with a much more concentrated population of p atients and c an bring back so many new experiences,â€? Johnson said. Though N ora s aid he is r eady to go, he is a little anxious about taking this next step. He ďŹ nds peace in kno wing he will be helping soldiers like Cedar Fallsnative Taylor M orris, who Nora happened t o s ee t ake his ďŹ rs t steps on the p arallel bars during a recent visit to Walter Reed. “That just r e-affirmed that I am making the right decision. I am going to be doing what I should be doing. I will be able t o help with what I am best at.â€?

From page 3 “He ma y ne ver s ee any of m y soldiers, but he will see soldiers like them. He’s a f antastic doctor. What he bring s to the t able and the Arm y will onl y make us stronger.� Nora is looking f orward t o being part of an Army t eam known f or being on th e cutting edg e of tr eatments f or patients with br ain injuries and amputations. Bob J ohnson, the dir ector of rehabilitation s ervices at C ovenant, s aid e veryone is pr oud of N ora and his desir e t o gi ve back. Nora’s time at Walter Reed

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CEDAR VALLEY BUSINESS MONTHLY

Cedar Valley facilities develop into centers of medical expertise pitals f or w orld-class medic al care, the w orld just g ot a little smaller, a ccording t o m edical specialists and busines s le aders in the Cedar Valley. The costs of care are being held in check, too, they say. Groups like Cedar Valley Medical Specialists, based in Waterloo, emphasiz e bringing world-class medic al t alent t o the area, and report success in that endeavor. That is a signifi cant accomplishment f or a r egion looking to attr act ne w busines ses and residents. Quality-of-life issues are paramount to many recruiters, and the C edar Valley, with two m ajor h ospitals i n o ne metro ar ea, has an advantage over many similarly sized urban clusters.

Health c are has been much on the minds of busines ses and employees f or years, and it ’s also a top-ofmind topic in the Cedar Valley. Both Allen and Covenant hospitals ar e w orking to play more proJim Offner active roles in the is the Courier overall he alth of business editor. the community. Contact him at Employers jim.offner@ wcfcourier.com. are enc ouraging w orkers to be pr oactive as w ell, s ome going as f ar as t o institute wellness programs. S ome of those programs a re i ncentive-based, which rewards healthful lifestyle choices. For busines ses and their employees looking t o local hos-

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OFFNER From page 6

That both Allen and C ovenant ha ve s atellites ar ound the ar ea, bringing c are clo ser to r esidents in outl ying ar eas, only enhances that reputation. This is sue of the C edar Valley Busines s M onthly t akes a look at he alth and w ell-being, with the lat est ad vancements in c oronary c are s erving as an e xample of the medic al community’s effort t o bring the lat est t echnology t o loc al residents. Dr. Kalayana Sundaram, director of cardiac services at Allen Hospital, not es the ad vancements in c ardiac care — as w ell as a more proactive approach on the p art of p atients — le ads t o cost savings and shorter recovery times for cardiac patients. Sundaram, as w ell as c olleagues Dr. Debanki Chaudhuri and Dr. Himanshu Tandon, are three of the specialist s c onnected t o the C edar V alley Medical Specialist s net work attempting t o build short er bridges bet ween p atients’

CEDAR VALLEY BUSINESS MONTHLY

physical and ďŹ scal health. Jim Waterbury, spokesman for Allen H ospital, point s out that young doct ors ar e in demand everywhere, and int erventional cardiologists such as Chaudhuri and Tandon can work anywhere they choose. The t wo y oung doct ors discuss the ad vantages of r adial catheterization in diagno sing potential heart problems. Waterbury not es that ’s just one piec e of the o verall medical pictur e, but it ’s emblematic of a lar ger tr end in loc al medicine. “Having the right technologies, staff and culture are critical t o r ecruiting and r etaining physicians,â€? he said. Gil Ir ey, CE O of C edar V alley M edical Specialis ts, p oints out the importance of bringing young, t alented doctors to the Cedar Valley from some of the most r espected medic al institutions in the world. “It’s a t wist that the c ommunity r eally needs t o t ake ahold of,â€? Ir ey s aid. “When y ou g o to s ee a specialist, y ou kno w they’ve been tr ained at w orldrenowned institutions . W e’re bringing t hat w orld-class health care to the Cedar Valley.â€?

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PAGE 7

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CEDAR VALLEY BUSINESS MONTHLY

cvbusinessmonthly.com

SEPTEMBER 2012

Businesses cut health care costs by utilizing wellness programs The a verage busines s has s een health insur ance c osts at le ast double o ver the past s even t o 10 years. This has caused man y employers to look at benefit offerings in a new way. Most have incr eased deductibles or Tina Miller passed c osts on is director of to employees. But human resources more emplo yers and wellness services at The have intr oduced wellness programs Accel Group to slow increasing in Cedar Falls. health c are c osts. Contact her at 352-6142 or Healthy emplo ytmiller@fisiowa. ees us e f ewer com. services. The trick t o reducing c osts thr ough a w ellness program is to target it to the specific needs of the group based on risk f actors. An emplo yer must g et e mployees e ngaged in making me aningful chang es to their beha viors. T o do this , many emplo yers ar e turning t o technology. Online he alth risk assessments and/or onsite well-

ness screenings are often the firs t step. The y pr ovide a b aseline of information about the or ganization and are used to tailor a wellness program that group. Once the pr ogram is defi ned, online user portals allow employees t o tr ack perf ormance in the program and register for wellness events to maximize engagement. One port al man y emplo yers in the Cedar Valley are utilizing is Benefit F usion, offered b y The Accel Gr oup. This s ystem pr ovides emplo yers with a t ool t o assess which employees are participating and eng aged. It als o often c orresponds with inc entives pr ovided t o tho se w ho ar e working to modify behaviors. Employees can utilize the same online port al t o ac cess benefi ts information and enr oll in benefits offerings. Having all of their benefits and w ellness inf ormation in one place helps employees remain eng aged in the pr ocess and become better consumers of health care. This is an important tool that allows employers to blend their wellness program into their employee benefit offerings.

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Healthy ways, healthy days Many of us ha ve he ard the expression, “health is wealth.” We ha ve als o heard the e xpression, “Y ou are what you eat.” Nutritious eating doesn’ t ha ve to be e xpensive or boring. Y ou c an save money by not eating a lot of the Marilyn Bartels prepackaged o r is owner of TnK quick f oods. N atHealth Food ural f oods such Store in Waterloo. as fruits and v egContact her at etables and w hole 235-0246. grains ar e p acked with fiber and antioxidants. Cut back on refined sugar, and eliminat e artifi cial sweeteners and e xtra sweet beverages t o r educe infl ammation. Inflammation is the root cause of many major chronic diseases. A cup of fr esh-brewed t ea is rich in antioxidants. Drink plenty of pur e w ater t o k eep the bod y hydrated t o fl ush t oxins. Eating nutritious f ood c an mak e a dif ference in how we feel every day. Include high-quality supplements in y our r egimen. S ome supplements may reduce inflam-

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CEDAR VALLEY BUSINESS MONTHLY

Palliative care can provide comfort to patients, families You m ay h ave h eard o f t he medical term palliative care. For the last 30 y ears, p alliative c are has been provided by h ospice p rograms f or d ying Americans. Thes e programs s erve more than 1.2 million p atients and their families each Jennifer Siech year. N ow this same appr oach t o is community care is being us ed outreach by other healthrepresentative with Cedar care pr oviders, Valley Hospice in including teams in Waterloo. Contact hospitals, nur sing her at 272-2002. facilities and home health agencies in combination with other medic al treatments t o help people w ho are seriously ill. To p alliate me ans t o mak e comfortable b y tr eating a per son’s symptoms from an illness. Hospice and palliative care both focus on helping a per son t o be comfortable by addressing issues causing physical or emotional pain and suffering. Hos-

pice a nd o ther p alliative c are providers have teams of people working together to provide care. The g oals of p alliative care ar e t o impr ove the quality of a seriously ill person’s life and to support that per son and their f amily during and aft er treatment. Cedar V alley H ospice has a palliative c are p rogram c alled LINK — list en, inf orm, na vigate and kno wledge. The LINK t eam consists of a registered nurse, a social worker, volunteer, p atient and physician. The C edar Valley Hospice LINK team: ■ Listens t o the p atients and families concerns. ■ Informs p atients and families o f r esources i n t heir communities. ■ Helps navigate the health care system. ■ Provides education to patients and families on health care choices and treatments. To learn more about the C edar Valley H ospice LINK pr ogram visit our w eb sit e at c vhospice. org or call 272-2002.

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SEPTEMBER 2012

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CEDAR VALLEY BUSINESS MONTHLY

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Having a sound financial plan brings a person peace of mind No one kno ws what tomorrow will bring, and no one knows how long they will live. Taking c are of one’s he alth is a lifelong p rocess and enc ompasses much mor e than monitoring y our blood pressure and having an annual physical. But w e Patricia also need t o t ake Harkin care of our w ellis director being, our peace of of business development with mind. Financial Decisions Our w ell-being Group in Waterloo. is that fundamenContact her at tal part of us where 233-8476 or we find happipharkin@fdg.net. ness, c omfort and security. B ecause we need people, w e kno w that our r elationships c an drastically alter our well-being. This mak es it e ven mor e import ant that w e remember t o t ake c are of our selves and t ake the time t o fi nd balance in our lives. Too o ften w e d on’t t ake t he time to appreciate how our death

could affect the ones who depend on us. We are busy creatures and too often we do not take the time to plan f or the unkno wn. We are also great excuse makers. “I don’t know where to begin” or “I don’t know who to trust” and even “I’ll have more time tomorrow.” Let’s parallel our lif e to that of a diamond. In its original form, a diamond is a r ough stone. But with great planning and effort, it is transformed into a g em with a fire and brilliance all its own. People als o need a plan t o realize their full potential. We have resources to help create and implement a plan — financial pr ofessionals, la wyers and accountants. We need to formulate plans that gi ve us a str ong sense of inner well-being, implement those plans with the guidance of our professional team and then trust in our selves. This symmetry pr ovides the sp arkle and fi re w e des erve in our li ves and the protection our loved ones need. T ake c are of y our he alth and well-being, and implement a plan with a brilliance of its own.

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CEDAR VALLEY BUSINESS MONTHLY

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SEPTEMBER 2012

New Wheaton program helps employees stay fit By JIM OFFNER jim.offner@wcfocourier.com

CEDAR FALLS — Wheaton Franciscan H ealthcare is looking t o coach up employees, and the hospital gr oup has a nur se in place to lead workers to healthier lifestyles. It is launching a ne w initiative called the Nur se H ealth C oach Disease Management Workplace Program. T ammy H amilton, a registered nurse at Covenant Medical C enter in W aterloo, directs the program. She s aid C ovenant is modeling it s c oaching pr ogram aft er a similar initiati ve launched b y Wheaton Franciscan’s All S aints Hospital in Racine, Wis. The program is designed to keep employees — and their c ompanies — fit. “Ideally, w e’d lik e t o c ome in and do he alth s creenings f or employees s o w e c an g auge risk factors w ithin t he p opulation of emplo yees and t arget tho se risks,” Hamilton said.

One loc al c ompany that has expressed interest is C edar Falls Utilities, w hich has made w ellness a priority for years. CFU has a fitness center on-site. The pr ogram’s g oal is t o pr ovide emplo yees with one-onone he alth c oaching, de velop individual health plans and pr ovide information about positive changes individuals can make in their day-to-day routines. The nur se sho ws up at the workplace to provide checks and tests on numerous issues, including blood pr essure, cholest erol, glucose and body fat/weight. The coach can administer immunizations, offer guidanc e on ho w t o TIFFANY RUSHING / Courier Staff Photographer stop smoking and ans wer per - Cedar Falls Utilities employees Vijay Anand Suravarapu, left, and Bill Rogers work out at CFU’s fitness center sonal he alth questions , among over a recent lunch hour. The company has long promoted healthy lifestyles among its employees. other services. If a he alth is sue is identifi ed, the nurse will follow up. One-on-one meetings can last anywhere from 15 minutes to an hour, depending on v arious factors, Hamilton said.

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SEPTEMBER 2012

COACHING From page 12 “We addr ess different health risks and dis ease pr evention, help the employee become more aware of their o wn he alth and actively eng age in he althier lifestyles, and bec ome a ware of any risk f actors they may have,” Hamilton said. Lifestyle choic es ar e maj or focus. “We kno w that about t wothirds of he alth-care c osts are a result of dail y choic es we make, leading to Type 2 diabetes, cancer and other pr oblems,” Hamilton said. “We know with the support and one-on-one ac countability we c an help them t o mak e better choic es and help dri ve down those health-care costs.” It als o leads to increased productivity, higher morale and j ob satisfaction and f ewer w orker compensation claims, she said. The program had no c orporate clients as of mid- August, but it has attracted interest, Hamilton said. “It’s s omething CF U is int erested in pur suing with Whe aton F ranciscan, sinc e the y’ve been dilig ent about w hat the y can offer t o loc al emplo yees,” said Lori Hoffmann, training and c ommunications specialist at CFU. “I think with the addition of T ammy, w e c an mo ve

CEDAR VALLEY BUSINESS MONTHLY

forward. W e’re e xcited t o ha ve a local provider for that le vel of assistance for a po ssible disease-management program and working with emplo yees with chronic conditions.” Hamilton s aid CF U, with it s history of encouraging employee wellness, would be an ideal pilot partner in the initiative. “I kno w ther e’s been a p ast relationship with CFU employees and w ellness pr ograms offered b y Whe aton,” Hamilt on said. Individual health coaching could be an import ant step forward for CFU’s active approach to employee wellness, Hoffmann said. “Research shows most chronic illnesses ar e pr eventable and linked to lifestyles, so having somebody who’s trained and can consult with tho se indi viduals is important for changing longor short-t erm outlook s,” H offmann said. All coaching is confidential. CFU has had oper ated a fi tness c enter on the c ompany’s Cedar Falls c ampus sinc e 2001. It’s open to employees and their dependents e very da y, H offmann said. “There ar e bik es, w eights, treadmills, an ything mo st people c ould w ant, including a stretching workout area,” H offman s aid. “It defi nitely serves our emplo yee population w ell. It’s beyond adequate.”

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SEPTEMBER 2012

How to set, reach your financial goals Travel, vacation homes, postsecondary ed ucation, philanthropic gi ving — mo st of us dream of thing s we’d lik e t o do in the future or what we would like our lives to become. When it c omes to the world of financial planning these aspir ations LuAnn Ray can be tr anslated is assistant vice into goals to deterpresident of First National Bank Trust mine the best way and Investment to achieve them. One of the iniServices. Contact her at 352-1340 tial dis cussions or Luann.ray@ we h ave w ith a myfnbbank.com. new client c enters on the client’s goals f or their mone y. T ypical goals might include funding their children’s education or saving for their own retirement. In order to translate goals into reality, we try to establish the following steps: SET A TIME FRAME. When does

this goal need to be achieved? For college, it is ne ar the child’s 18th birthday. R etirement is t ypically at a c ertain ag e. W ith a time frame you know when the money is needed, are able t o track your progress, and will kno w ho w much y ou need t o s ave o ver a certain length of time. It is po ssible t o ha ve multiple time fr ames f or a g oal. F or example, you may need a certain amount of mone y f or the fi rs t year of c ollege for one child. But your s econd child is s even years younger, and y our time horiz on is different. QUANTIFIED GOALS. What is a comfortable retirement, and how much will it take annually to fund a c omfortable r etirement? St art out b y looking at y our curr ent level of savings, and try to determine ho w much y ou will need annually t o li ve c omfortably in today’s dollars.

See GOALS, page 15

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SEPTEMBER 2012

GOALS From page 14 Take this annual amount and subtract things like a pension or Social Security that will pr ovide you with monthl y inc ome. The balance is the amount y ou need to fund. T ranslate this “gapâ€? into an amount that y ou need t o accumulate b y y our r etirement date, and no w you have a r etirement goal that is quantiďŹ ed and has a time fr ame. Keep in mind, you will also need to factor in the impact of ination. For example, you might det ermine that $7 50,000 is needed in 15 years to fund y our retirement. Armed with this inf ormation, you c an st art looking at w here you are and w hat you need to do to achieve your goals. Some typical questions: â– How much will I need t o save each pay period? â– Are my investments allocated to allow me to achieve my goal? â– Am I fully using all retirement savings products available to me including c ompany r etirement plans, IRAs , and other s avings and investment options? â– If I o wn a busines s, ho w will the value of this entity factor into

CEDAR VALLEY BUSINESS MONTHLY

my plans? â– Have I looked at all s ources of income available to me d uring retirement? â– What milestones do I need to shoot for at certain time intervals to know whether I am on track? MONITOR Y OUR PROGRESS. Establishing quantiďŹ able, measurable ďŹ nancial goals with a s et time frame is just the ďŹ rst step. The real work is an ongoing basis. A qualiďŹ ed ďŹ nancial planning expert can help you. Perhaps you are an investor who likes to make a lot of decisions and monit or your progress on a r egular basis. You c an vie w y our inf ormation daily, w eekly or other wise. Or if y ou ar e a mor e “hands-offâ€? investor. If y our ďŹ nancial advisers can make informed decisions for you. Things ar e al ways changing — the st ock mar ket ma y ris e or fall rapidly, you might lose your job, an illnes s c ould oc cur, or you might ďŹ nd yourself ahead of schedule in terms of the amount accumulated. In any case, monitoring your progress or allo wing for s omeone els e t o do s o, will help you stay on target. It is als o not unc ommon f or goals to change over time. If this happens, y ou will need t o st art the process again.

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SEPTEMBER 2012

Cedar Valley facilities aim for world-class care By JIM OFFNER jim.offner@wcfcourier.com

WATERLOO — F or busines ses and emplo yees looking t o loc al hospitals f or w orld-class medical care, the world just got a little smaller, a ccording t o m edical specialists and busines s le aders in the Cedar Valley. The costs of care are being held in check, too, they say. “Every one of our specialist s is trained at a w orld-class t eaching c enter, such as Har vard, Mayo Clinic and U niversity of Iowa H ospitals and Clinics , s aid Gil Irey, CEO of Waterloo-based Cedar Valley M edical Specialists, w hich has 58 doct ors and 19 specialties , plus 3 3 pr oviders and mid-level practitioners in its network. “Every one of our ph y-

sicians come out of an e xtensive five- t o six -year tr aining pr ogram at tho se world-class organizations. When y ou go to s ee a specialist, y ou’re s eeing doct ors who have come to the Cedar Valley from all over the world. We’re bringing that w orld-class health care here.” Irey’s organization, which dates to 1 995, was f ormed to enhanc e cooperation among medical specialties and expand the opportunities f or specialist s t o pr actice in the ar ea, among other g oals, Irey said. For busines ses, it c an me an major cost savings, Irey said. “People ar e able t o g et their health care here in the Cedar Valley, and the y don’ t ha ve t o t ake the time away from their business t o do it, ” he s aid. “They’re

getting a tremendous price point here that you don’t have to go out of t own t o g et. That ’s time and money. When you go to our local hospital, they charge less money, so you’re saving your company’s money as well.” Two c ardiac specialist s, Debanik Chaudhuri and H imanshu Tandon, r ecently j oined the staff at Allen Hospital in Waterloo fr om Har vard M edical C enter. B oth specializ e in int ervention cardiology. Both r ecently dis cussed the advances in diagno stic c ardiac catheterization. A relatively new method allows doctors to perform evaluation of coronary art eries thr ough r adial catheterization.

See CARDIAC, page 17

MATTHEW PUTNEY / Courier Photo Editor

Mario Parecki, left, cardiovascular invasive specialist helps Dr. Kalyana Syndaram, right, as they work together on a radial cardiac catheterization procedure in Waterloo, Iowa. Going through the wrist for the procedure offers a faster recovery time.

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CEDAR VALLEY BUSINESS MONTHLY

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PAGE 17

',6&29(5 MATTHEW PUTNEY / Courier Photo Editor

Dr. Kalyana Syndaram describes the radial cardiac catheterization procedure he performed on a patient in Waterloo.

CARDIAC From page 16 Radial catheterization is a procedure that g oes thr ough a p atient’s wrist — r ather than a f emoral method, w hich g oes through a lar ger art ery in the groin ar ea and r equires mor e recovery time. “Now, we have ďŹ gured out if we c an us e the r adial art ery f or access, it’s better for the patients. We do it all the time no w,â€? s aid Chaudhuri. H e and T andon joined the Allen staff in July. Radial ac cess allo ws f or f ewer complications. “It’s mor e c onvenient,â€? T andon s aid. “Most of c ardiology has advanced to the point w here most people c an do the s ame thing in terms of ďŹ xing the arteries. So the difference is r educing the risk of c omplications. This reduces the risk of maj or bleeding. P atients f eel bett er. The y sit up right after the procedure instead of having to lay down for a few hours.â€? The procedure has been p art of Allen’s coronary care program for more than six months , s aid Dr . Kalayana Sundar am, dir ector of cardiac s ervices at the ho spital and als o dir ector of the C edar Valley C ardiovascular C enter in Waterloo, a di vision of C edar Valley Medical Specialists. “It increases the p atient c om-

fort, safety, satisfaction and quality of outcome,â€? he said. “Patients really like it because they can get up and mo ve ar ound. It ’s v ery convenient and c omfortable f or them.â€? Allen’s catheterization lab does about 3 ,400 pr ocedures e ach year, he said. “The ho spital recently won an award for quality. It’s a pretty big deal for us,â€? Sundaram said. From a ďŹ nancial standpoint, a quicker, easier procedure to isolate the cause of angina or loc ate a blockage is has a maj or advantage, Sundaram said. “I think it ’s g oing t o chang e a lot of thing s o ver a period of time, bec ause the length of st ay in the hospital will be shorter,â€? he said. “Then, as complications go down, the p atient s aves mone y, which g oes with the national trend of controlling costs.â€? Cost-cutting is a k ey by-product of medical advances. “It’s about making sure we have good-quality c are and making sure patient satisfaction is up but also ho w w e c an do this at les s money,â€? Sundaram said. That is signiďŹ cant for employers. “If y ou’re emplo yed and y ou g o through the f emoral line, you’re out for 15 days. But with this procedure you can get back to work much s ooner, half the time, â€? he said. “All the disability payments and loss of emplo yees who can’t show up f or t wo weeks, that ’s a pretty good bill.â€?

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CEDAR VALLEY BUSINESS MONTHLY

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SEPTEMBER 2012

Apps for people who are on the move: Taking your iPad on the road While y ou might think of bringing y our iP ad along w hen traveling to check email, there are numerous other ways to use it. The iP ad c omes with a built-in app for maps. Use the s earch b ar in the upper right corner t o ent er a destination. Then, Cherie Dargan click on r oute and is associate professor in the select c ar, bus or communications pedestrian to display st ep-by-step department directions. F or at Hawkeye Community more det ail, us e College in your f ingers t o Waterloo. Contact “stretch” the map. her at 296-2320, You c an decide ext. 1701. which type of map to us e; s atellite shows a realistic street-by-street view w hile standard look s lik e a traditional map. Hybrid combines the t wo, adding high way markings and signage to the realistic details of the satellite map. Maplets ar e r egional map s available fr om www .mobilemaplets.com f or us e on iP ad, e ven offline. S ome app s need W i F i to work. Maplets cover a v ariety

of plac es, including p arks, c olleges, natur e tr ails, bus s ystems and city streets. AroundMe can help you find the a r estaurant, b ar, c offee shop or store on y our iPhone. H owever, once you fi nd a wifi signal YELP is a gr eat app t o us e f or iP ad. It brings up a map pinpointing your options and listing them t o the side, complete with the addresses, ratings and reviews. The yp app (y ellow pages) also brings up a map and lists options, addresses, ratings and distance. When you select an option you get the phone number and directions. The app als o f eatures a useful tool bar with specific types of businesses.

Go Square

The S quare c ard r eader turns your iPad into a cash register and credit c ard machine. Plug the small device into your iPhone or iPad, and then us e the c amera function t o s wipe cust omers’ credit c ards. The S quare R egister app let s you create an in ventory and pr ovide t ext, email or printed receipts. Go to squareup. com and sign up t o get the c ard reader free. I fi rst saw the Square

app and de vice us ed this summer at the Cedar Falls Christian Writers’ C onference; one of the presenters brought books to sell, and the Square app made it po ssible f or tho se of us with cr edit cards to buy. Starbucks recently made headlines b y announcing it s st ores will begin using the S quare app to process payment for its coffee drinks, according to CNBC. Starbucks als o in vested $25 million in the company, and its CEO will serve on S quare’s bo ard. St ores like J.C. Penney have announced plans to get rid of their c ash registers a nd use iPod touches o r iPads to ring up s ales. While it ’s not clear what apps will be us ed, mobile s ales are sure to bec ome commonplace.

Organize receipts

Travel bring s it s o wn kind of

clutter, with r eceipts, s o us e the built-in camera and one of the many app s f or s canning documents. C amera t o PDF fr ee is a good choic e, but y ou ma y g et frustrated being r eminded ther e is a p aid v ersion e ach time y ou email y ourself a r eceipt. T he paid version is onl y $1.99. CamScanner Free has higher r atings, however.

Keeping up

Your iP ad let s y ou k eep up on the ne ws w hen tr aveling. Man y major ne ws outlet s ha ve their own app . S ome — lik e CNN — have multiple apps. There ar e a number of g ood ways to read books, such as K indle, N ook and iB ooks. Y ou c an traveling with a bundle of ne w books on your iPad and save space in your bag. And you don’t need wifi to read your books.

Wrapping up

A fr equent c omplaints b y app users is about the lack of documentation or support, especially for fr ee app s. S ometimes it is worth paying a c ouple of dollar s to get a mor e reliable product. If y ou ha ve pr oblems, g o b ack to the app s st ore and check f or tech support. When prompted to update, be sure to do so, because you may be able to get rid of some of those problems.

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G-Whizz: If y ou us e Goo gle Docs, A pps and Gmail, a hand y app c alled G- Whizz! gi ves y ou an int erface that list s the main Google apps at the bottom for easy a ccess. I t a lso i ncludes Facebook, Twitter and Google +, making it e asy to stay connected without having to find each individual app.

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Technology helps employers blend wellness into worker beneďŹ t options The a verage busines s has s een health insur ance c osts at le ast double over the p ast seven to 10 years. This has caused man y employers to look at their emplo yee benefit off erings in a new way. Most have incr eased deductibles or passed c osts on Tina Miller to employees. But is director of more emplo yers human resources are using wellness and wellness programs t o slo w services at The increasing he alth Accel Group care costs. Healthin Cedar Falls. ier emplo yees us e Contact her at fewer he alth c are 352-6142 or tmiller@ďŹ siowa. services. com. The trick t o reducing he alth care costs through a wellness program is to target it to the speciďŹ c needs of the gr oup based on risk f actors. An emplo yer must get emplo yees eng aged in mak ing changes to their behaviors. To accomplish this , man y emplo yers ar e turning t o t echnology. Online he alth risk as sessments and onsit e w ellness s creenings

are often the ďŹ rst step. They are completed by employees to provide a b aseline of inf ormation about the or ganization and then used to build a w ellness program tailored to the speciďŹ c needs. Online us er port als allo w employees t o t rack p erformance in the pr ogram and r egister for wellness events utiliz ed to maximiz e eng agement. One portal many emplo yers in the Cedar Valley are utilizing is BeneďŹ t Fusion, offered by The Accel Group. This s ystem provides the employer with a tool to assess which emplo yees ar e p articipating a nd r emaining e ngaged. This also often corresponds with incentives provided to those who are working to modify behaviors. One advantage of BeneďŹ t Fusion is employees can utilize the same online port al t o ac cess beneďŹ ts information and enroll in beneďŹ t offerings. Ha ving beneďŹ ts and wellness information in one place helps employees remain engaged and bec ome bett er c onsumers of he alth c are. This t ool allo ws employers t o blend a w ellness program int o emplo yee beneďŹ t offerings.

PAGE 19

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September 2012

^ƚĂī ĚĚŝƟŽŶƐ WƌŽƉĞů /ŶŝƟĂƟǀĞƐ &ŽƌǁĂƌĚ Melissa Reade WƌŽŐƌĂŵ ŝƌĞĐƚŽƌ Leader Valley

ƌŝƚĂŶLJ :ƵŶŐĐŬ ŝƌĞĐƚŽƌ ƵƐŝŶĞƐƐ ^ĞƌǀŝĐĞƐ

dŚĞ ĂĚĚŝƟŽŶ ŽĨ ĮǀĞ ŶĞǁ ƐƚĂī ŵĞŵďĞƌƐ ŚĂƐ ƉƌŽƉĞůůĞĚ ŝŶŝƟĂƟǀĞƐ ŽĨ ƚŚĞ 'ƌĞĂƚĞƌ ĞĚĂƌ sĂůůĞLJ ůůŝĂŶĐĞ Θ ŚĂŵďĞƌ ĨŽƌǁĂƌĚ͖ DĞůŝƐƐĂ ZĞĂĚĞ͕ ŝƌĞĐƚŽƌͲ>ĞĂĚĞƌ sĂůůĞLJ͕ ƌŝƩĂŶLJ :ƵŶŐĐŬ ͕ ŝƌĞĐƚŽƌ ƵƐŝŶĞƐƐ ^ĞƌǀŝĐĞƐ͕ dĂLJůŽƌ <ŝŶŐ͕ ƵƐŝŶĞƐƐ Θ ĐŽŶŽŵŝĐ /ŶĨŽƌŵĂƟŽŶ ^ƉĞĐŝĂůŝƐƚ͕ ^ĂŵĂŶƚŚĂ <ƵĞŶLJ͕ ŽŵŵƵŶŝĐĂƟŽŶƐ /ŶƚĞƌŶ ĂŶĚ tĞŶĚLJ <ŶĂƉƉ͕ ŝƌĞĐƚŽƌͲ ŽŵŵƵŶŝĐĂƟŽŶƐ͘ >ĞĂĚĞƌ sĂůůĞLJ EĂŵĞƐ WƌŽŐƌĂŵ ŝƌĞĐƚŽƌ DĞůŝƐƐĂ ZĞĂĚĞ ĐŽŽƌĚŝŶĂƚĞƐ >ĞĂĚĞƌ sĂůůĞLJ ŝŶŝƟĂƟǀĞƐ ǁŝƚŚ ĞĚĂƌ sĂůůĞLJ ƐĐŚŽŽůƐ ĂŶĚ ďƵƐŝŶĞƐƐĞƐ͘ DĞůŝƐƐĂ ŚĂƐ ĐŽŵƉůĞƚĞĚ ŚĞƌ ŝŶ ZĞĐƌĞĂƟŽŶ dŚĞƌĂƉLJ ĂŶĚ ůĞŵĞŶƚĂƌLJ ĚƵĐĂƟŽŶ͕ DĂƐƚĞƌƐ͛ ŝŶ >ŝƚĞƌĂĐLJ ĚƵĐĂƟŽŶ͕ ĂƐ ǁĞůů ĂƐ ŚĞƌ WƌŝŶĐŝƉĂůƐŚŝƉ ĐĞƌƟĮĐĂƟŽŶ Ăƚ hE/͘ ^ŚĞ ŝƐ ĐƵƌƌĞŶƚůLJ ƉƵƌƐƵŝŶŐ ŚĞƌ ŽĐƚŽƌĂƚĞ ǁŝƚŚ hE/͛Ɛ ĚƵĐĂƟŽŶ >ĞĂĚĞƌƐŚŝƉ ƉƌŽŐƌĂŵ͘ DĞůŝƐƐĂ͛Ɛ ƉƌŝŵĂƌLJ ĨŽĐƵƐ ƚŚŝƐ LJĞĂƌ ŝƐ ƚŽ ŐƌŽǁ ƚŚĞ >ĞĂĚĞƌ ŝŶ DĞ ƉƌŽŐƌĂŵ͕ ĂůƌĞĂĚLJ ďĞŝŶŐ ĂĚŽƉƚĞĚ ďLJ ƐĐŚŽŽůƐ ŝŶ ƚŚĞ ĞĚĂƌ sĂůůĞLJ͘ dŚĞ >ĞĂĚĞƌ sĂůůĞLJ ŝŶŝƟĂƟǀĞ ǁĂƐ ĞƐƚĂďůŝƐŚĞĚ ƚŽ ŚĞůƉ ĞĚƵĐĂƚŽƌƐ ĂƐƐŝƐƚ ƐƚƵĚĞŶƚƐ ŝŶ ĚĞǀĞůŽƉŝŶŐ ƚŚĞ ĞƐƐĞŶƟĂů ůŝĨĞ ƐŬŝůůƐ ĂŶĚ ĐŚĂƌĂĐƚĞƌŝƐƟĐƐ ƚŽ ƚŚƌŝǀĞ ŝŶ ƚŚĞ ϮϭƐƚ ĐĞŶƚƵƌLJ͘ ĐŽŶŽŵŝĐ ĞǀĞůŽƉŵĞŶƚ dĞĂŵ ^ƚƌĞŶŐƚŚĞŶĚ ďLJ dǁŽ ƌŝƩĂŶLJ :ƵŶŐĐŬ ũŽŝŶƐ ƚŚĞ ' s ĂƐ ŝƌĞĐƚŽƌ ŽĨ ƵƐŝŶĞƐƐ ^ĞƌǀŝĐĞƐ͘ &ŽƌŵĞƌůLJ ǁŝƚŚ ,ĂǁŬĞLJĞ ŽŵŵƵŶŝƚLJ ŽůůĞŐĞ͛Ɛ ĂĚǀĂŶĐĞĚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĚŝǀŝƐŝŽŶ͕ ŚĞƌ ĐĂƌĞĞƌ ŚĂƐ ĨŽĐƵƐĞĚ ŽŶ ǁŽƌŬĨŽƌĐĞ ĚĞǀĞůŽƉŵĞŶƚ ĂŶĚ ƌĞĐƌƵŝƚŵĞŶƚ͕ ĂůŽŶŐ ǁŝƚŚ ĐŽŵŵƵŶŝĐĂƟŽŶƐ͘ ŐƌĂĚƵĂƚĞ ŽĨ hE/͛Ɛ ŶŐůŝƐŚ ĞƉĂƌƚŵĞŶƚ ǁŚĞƌĞ ƐŚĞ ƌĞĐĞŝǀĞĚ ďŽƚŚ Ă D ĂŶĚ ͕ ƐŚĞ ĂůƐŽ ďƌŝŶŐƐ ĞdžƉĞƌŝĞŶĐĞ ǁŝƚŚ ŐƌĂŶƚ ǁƌŝƟŶŐ͕ ŵĂƌŬĞƟŶŐ ĂŶĚ ƉƌŽŵŽƟŽŶƐ ƚŽ ƚŚĞ ĞĐŽŶŽŵŝĐ ĚĞǀĞůŽƉŵĞŶƚ ƚĞĂŵ ŽĨ ' s ͘

dĂLJůŽƌ <ŝŶŐ ƵƐŝŶĞƐƐ Θ /ŶĨŽƌŵĂƟŽŶ ^ƉĞĐŝĂůŝƐƚ

dĂLJůŽƌ <ŝŶŐ ũŽŝŶƐ ƚŚĞ ' s ĂƐ ƵƐŝŶĞƐƐ Θ ĐŽŶŽŵŝĐ /ŶĨŽƌŵĂƟŽŶ ^ƉĞĐŝĂůŝƐƚ͘ dĂLJůŽƌ͕ ĨŽƌŵĞƌůLJ ǁŝƚŚ ƵĐŚĂŶĂŶ ŽƵŶƚLJ ĐŽŶŽŵŝĐ ĞǀĞůŽƉŵĞŶƚ͕ ŝƐ Ă ŐƌĂĚƵĂƚĞ ŽĨ /^h ǁŝƚŚ Ă ĚĞŐƌĞĞ ŝŶ ŽŵŵƵŶŝƚLJ ĂŶĚ ZĞŐŝŽŶĂů WůĂŶŶŝŶŐ͘ ^ŚĞ ďƌŝŶŐƐ ĞdžƉĞƌŝĞŶĐĞ ŝŶ ďƵƐŝŶĞƐƐ ĚĂƚĂ ĐŽůůĞĐƟŽŶ͕ ŝŶƚĞƌƉƌĞƚĂƟŽŶ ĂŶĚ ƉƌĞƐĞŶƚĂƟŽŶ͘ dĂLJůŽƌ ǁŝůů ďĞ ĂƐƐŝƐƟŶŐ ƚŚĞ ĞĐŽŶŽŵŝĐ ĚĞǀĞůŽƉŵĞŶƚ ƚĞĂŵ ŝŶ ĐƌĞĂƟŶŐ ƉƌŽƉŽƐĂůƐ ĂŶĚ ƉƵďůŝĐĂƟŽŶƐ͕ ĂŶĚ ƐƵƉƉůLJŝŶŐ ƐƚĂƟƐƟĐĂů ŝŶĨŽƌŵĂƟŽŶ ƌĞŐĂƌĚŝŶŐ ƚŚĞ ĞĚĂƌ sĂůůĞLJ ĞĐŽŶŽŵŝĐ ƌĞŐŝŽŶ ƚŽ ' s ŝŶǀĞƐƚŽƌƐ ĂŶĚ ƉĂƌƚŶĞƌƐ͘ ŽŵŵƵŶŝĐĂƟŽŶƐ ĞƉĂƌƚŵĞŶƚ >ĞĂĚ ďLJ EĞǁ ƵŽ tĞŶĚLJ <ŶĂƉƉ ũŽŝŶƐ ƚŚĞ 'ƌĞĂƚĞƌ ĞĚĂƌ sĂůůĞLJ ůůŝĂŶĐĞ Θ ŚĂŵďĞƌ ĂƐ ŽŵŵƵŶŝĐĂƟŽŶƐ ŝƌĞĐƚŽƌ͘ tĞŶĚLJ ǁĂƐ ƉƌĞǀŝŽƵƐůLJ ǁŝƚŚ 'ŽŽĚǁŝůů /ŶĚƵƐƚƌŝĞƐ ŽĨ EŽƌƚŚĞĂƐƚ /ŽǁĂ ĂƐ ŽŵŵƵŶŝƚLJ >ŝĂŝƐŽŶ͘ ^ŚĞ ďƌŝŶŐƐ ĞdžƚĞŶƐŝǀĞ ĞdžƉĞƌŝĞŶĐĞ ŝŶ ƉƵďůŝĐ ƌĞůĂƟŽŶƐ͕ ŵĂƌŬĞƟŶŐ͕ ĂŶĚ ǀŝĚĞŽ ƉƌŽĚƵĐƟŽŶ͘

tĞŶĚLJ <ŶĂƉƉ ŝƌĞĐƚŽƌ ŽŵŵƵŶŝĐĂƟŽŶƐ

^ĂŵĂŶƚŚĂ <ƵĞŶLJ ŝƐ Ă ƐĞŶŝŽƌ Ăƚ ƚŚĞ hŶŝǀĞƌƐŝƚLJ ŽĨ EŽƌƚŚĞƌŶ /ŽǁĂ ǁŚĞƌĞ ƐŚĞ ŝƐ ƐƚƵĚLJŝŶŐ ŵĂƌŬĞƟŶŐ ĂŶĚ ŐƌĂƉŚŝĐ ĚĞƐŝŐŶ͘ ^ŚĞ ŝƐ ƚŚĞ ŝŶƚĞƌŶ ŝŶ ƚŚĞ ŽŵŵƵŶŝĐĂƟŽŶƐ ĚĞƉĂƌƚŵĞŶƚ͘ ^ĂŵĂŶƚŚĂ͛Ɛ ŝŶƚĞƌŶƐŚŝƉ ǁŝůů ĐŽŶƟŶƵĞ ƚŚƌŽƵŐŚŽƵƚ ƚŚĞ ϮϬϭϮͲϮϬϭϯ ƐĐŚŽŽů LJĞĂƌ͘ ^ĂŵĂŶƚŚĂ <ƵĞŶLJ /ŶƚĞƌŶ ŽŵŵƵŶŝĐĂƟŽŶƐ

dŚĞ 'ƌĞĂƚĞƌ ĞĚĂƌ sĂůůĞLJ ůůŝĂŶĐĞ Θ ŚĂŵďĞƌ ŝƐ Ă ƌĞŐŝŽŶĂů ĞĐŽŶŽŵŝĐ ĂŶĚ ĐŽŵŵƵŶŝƚLJ ĚĞǀĞůŽƉŵĞŶƚ ĐŽƌƉŽƌĂƟŽŶ ǁŽƌŬŝŶŐ ƚŽ ŝŶĐƌĞĂƐĞ ǁĞĂůƚŚ ĂŶĚ ĞĐŽŶŽŵŝĐ ǀŝƚĂůŝƚLJ ŝŶ ƚŚĞ tĂƚĞƌůŽŽͬ ĞĚĂƌ &ĂůůƐ ŵĞƚƌŽ ĂŶĚ ĞĚĂƌ sĂůůĞLJ ƌĞŐŝŽŶ͘

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ƵŝůĚŝŶŐ ƚŚĞ tŽƌŬĨŽƌĐĞ Θ ŶƚƌĞƉƌĞŶĞƵƌƐ ŽĨ dŽŵŽƌƌŽǁ Ͳ dK z͊ dŽ ƉƌĞƉĂƌĞ ĞĚĂƌ sĂůůĞLJ LJŽƵŶŐ ƉĞŽƉůĞ ĨŽƌ ƚŚĞ ǁŽƌŬĨŽƌĐĞ ĂŶĚ ŝŶĐƌĞĂƐŝŶŐ ĚĞŵĂŶĚƐ ŽĨ ƚŚĞ ϮϭƐƚ ĞŶƚƵƌLJ͕ ƚŚĞ 'ƌĞĂƚĞƌ ĞĚĂƌ sĂůůĞLJ ůůŝĂŶĐĞ Θ ŚĂŵďĞƌ ŝƐ ŝŵƉůĞŵĞŶƚĂƟŶŐ >ĞĂĚĞƌ /Ŷ DĞ ŝŶ ŽƵƌ ůŽĐĂů ƐĐŚŽŽůƐ͘ >ĞĂĚĞƌ /Ŷ DĞ ŝƐ Ă ůĞĂĚĞƌƐŚŝƉ ŝŶŝƟĂƟǀĞ͕ ĨŽĐƵƐŝŶŐ ŽŶ ĞŵďĞĚĚŝŶŐ ƚŚĞ ƉƌŝŶĐŝƉůĞƐ ŽĨ ^ƚĞƉŚĞŶ ŽǀĞLJ͛Ɛ 7 Habits of Highly īĞĐƟǀĞ WĞŽƉůĞ© ŝŶƚŽ <ͲϭϮ ƐĐŚŽŽůƐ͕ ŝŵƉĂĐƟŶŐ ƚŚĞ ůĞĂĚĞƌƐŚŝƉ ĐĂƉĂĐŝƚLJ ŽĨ ƐƚƵĚĞŶƚƐ ĂŶĚ ĞĚƵĐĂƚŽƌƐ ĂůŝŬĞ͘ EŽƌƚŚ ĞĚĂƌ ůĞŵĞŶƚĂƌLJ ǁĂƐ ƚŚĞ ĮƌƐƚ ƚŽ ƉŝůŽƚ >ĞĂĚĞƌ /Ŷ DĞ ŝŶ ϮϬϭϬ͘ KƌĐŚĂƌĚ ,ŝůů͕ EŽƌƚŚ ĞĚĂƌ͕ ^ŽƵƚŚĚĂůĞ͕ ĂŶĚ >ŝŶĐŽůŶ ĞůĞŵĞŶƚĂƌŝĞƐ ŝŶ ĞĚĂƌ &ĂůůƐ ĂƌĞ ŝŶ ǀĂƌŝŽƵƐ ƉŚĂƐĞƐ ŽĨ ƚŚĞ ƉƌŽŐƌĂŵ͘ tĂƚĞƌůŽŽ ƉĂƌƟĐŝƉĂŶƚƐ ŝŶĐůƵĚĞ ĞĐŬĞƌ͕ ƵŶŶŝŶŐŚĂŵ͕ ĂŶĚ KƌĂŶŐĞ ĞůĞŵĞŶƚĂƌŝĞƐ͕ ĂƐ ǁĞůů ĂƐ ,ŽŽǀĞƌ DŝĚĚůĞ ^ĐŚŽŽů͘ ĚĚŝƟŽŶĂůůLJ͕ ůĞƐƐĞĚ DĂƌŝĂ ƐƐƵŶƚĂ WĂůůŽƩĂ DŝĚĚůĞ ^ĐŚŽŽů ŝƐ ƐƉĞĂƌŚĞĂĚŝŶŐ ƚŚĞ >ĞĂĚĞƌ /Ŷ DĞ ŝŶŝƟĂƟǀĞ ĨŽƌ ƚŚĞ ĞĚĂƌ sĂůůĞLJ ĂƚŚŽůŝĐ ^ĐŚŽŽů ƐLJƐƚĞŵ͘ &ƵŶĚĞĚ ďLJ ƉƌŝǀĂƚĞ ĚŽŶĂƟŽŶƐ ĂŶĚ ďƵƐŝŶĞƐƐ ĐŽŶƚƌŝďƵƟŽŶƐ͕ >ĞĂĚĞƌ /Ŷ DĞ© ŝƐ ƚŚĞ ŝŶŝƟĂů ĨŽĐƵƐ ƵŶĚĞƌ ƚŚĞ >ĞĂĚĞƌ sĂůůĞLJ ŝŶŝƟĂƟǀĞ͘ tŝƚŚ Ă ĚŝƐƟŶĐƚ ĨŽĐƵƐ ŽŶ ŚĞůƉŝŶŐ ƐƚƵĚĞŶƚƐ ĚĞǀĞůŽƉ ĐŽŵƉĞƚĞŶĐĞ ĂŶĚ ĐŚĂƌĂĐƚĞƌ ĂƐ ƚŚĞLJ ĞŵďĂƌŬ ŽŶ ƚŚĞŝƌ ŽǁŶ ůĞĂĚĞƌƐŚŝƉ ũŽƵƌŶĞLJ͕ ĞĚƵĐĂƚŽƌƐ ĂĐƌŽƐƐ ƚŚĞ ŶĂƟŽŶ ĂƌĞ ĞŶĐŽƵƌĂŐĞĚ ďLJ ƚŚĞ ƌĞƐƵůƚƐ ŽĨ ƚŚŝƐ ƉƌŽŐƌĂŵ͕ ǁŚŝĐŚ ĐŽŵƉůĞŵĞŶƚƐ ĂĐĂĚĞŵŝĐƐ͘ &ƌŽŵ Ă ƌĞĚƵĐƟŽŶ ŝŶ ĚŝƐĐŝƉůŝŶĞ ƉƌŽďůĞŵƐ ƚŽ ĂŶ ŝŶĐƌĞĂƐĞ ŝŶ ƐƚƵĚĞŶƚ ƌĞƐƉŽŶƐŝďŝůŝƚLJ͕ ƐĞůĨͲĐŽŶĮĚĞŶĐĞ͕ ĞŶŐĂŐĞŵĞŶƚ ŝŶ ƐĐŚŽŽů͕ ĂŶĚ ƐĐŚŽŽů ĂƩĞŶĚĂŶĐĞ͕ >ĞĂĚĞƌ /Ŷ DĞ© ŝƐ ŵĂŬŝŶŐ ŝƚƐ ŵĂƌŬ͘ &Žƌ ŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶ ĂďŽƵƚ ŚŽǁ LJŽƵ ĐĂŶ ďĞĐŽŵĞ ŝŶǀŽůǀĞĚ ŝŶ >ĞĂĚĞƌ sĂůůĞLJ Žƌ ƚŽ ƐƵƉƉŽƌƚ ƚŚĞ >ĞĂĚĞƌ /Ŷ DĞ©͕ ƉůĞĂƐĞ ĐŽŶƚĂĐƚ DĞůŝƐƐĂ ZĞĂĚĞ Ăƚ ƚŚĞ 'ƌĞĂƚĞƌ ĞĚĂƌ sĂůůĞLJ ůůŝĂŶĐĞ Θ ŚĂŵďĞƌ ŽĸĐĞ Ăƚ ϯϭϵͲ ϮϯϮͲϭϭϱϲ͘ ŶĞǁ ƐĞƌǀŝĐĞ ŽīĞƌĞĚ ďLJ ƚŚĞ 'ƌĞĂƚĞƌ ĞĚĂƌ sĂůůĞLJ ůůŝĂŶĐĞ Θ ŚĂŵďĞƌ͕ ĞĚĂƌ sĂůůĞLJ dĂůĞŶƚ ŽŶŶĞĐƚ ŵĂƚĐŚĞƐ ũŽď ƐĞĞŬĞƌƐ ĂŶĚ ĞŵƉůŽLJĞƌƐ ůŽŽŬŝŶŐ ĨŽƌ ƚĂůĞŶƚ͘ /ŶĚŝǀŝĚƵĂůƐ ĐƵƌƌĞŶƚůLJ ůŽŽŬŝŶŐ ĨŽƌ Ă ĐĂƌĞĞƌ ŝŶ ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ͕ ĮŶĂŶĐĞ͕ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐLJ͕ ŵĂŶĂŐĞŵĞŶƚ͕ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͕ ĂŶĚ ƐĂůĞƐ ĂƌĞ ǁĞůĐŽŵĞ ƚŽ ƐƵďŵŝƚ ƚŚĞŝƌ ƌĞƐƵŵĞƐ ƚŽ ďĞ ĐŽŶƐŝĚĞƌĞĚ͘ KŶĐĞ ĂƉƉƌŽǀĞĚ ĂƐ Ă ŵĂƚĐŚ ĨŽƌ ƉŽƚĞŶƟĂů ŝŶǀĞƐƚŽƌƐ͕ ƚŚĞ ƌĞƐƵŵĞ ǁŝůů ďĞ ƉŽƐƚĞĚ ŽŶ Ă ƐĞĐƵƌĞ ǁĞď ůŝŶŬ ĨŽƌ ĞŵƉůŽLJĞƌƐ ƚŽ ǀŝĞǁ ĂŶĚ ŵĂŬĞ ĚŝƌĞĐƚ ĐŽŶŶĞĐƟŽŶƐ ǁŝƚŚ ƚŚĞ ĐĂŶĚŝĚĂƚĞ͘ ZĞƐƵŵĞƐ ĐĂŶ ďĞ ĞŵĂŝůĞĚ ƚŽ͗ ƚĂůĞŶƚΛĐĞĚĂƌǀĂůůĞLJĂůůŝĂŶĐĞ͘ĐŽŵ

dŚĞ 'ƌĞĂƚĞƌ ĞĚĂƌ sĂůůĞLJ ůůŝĂŶĐĞ Θ ŚĂŵďĞƌ ŝƐ ƉĂƌƚŶĞƌŝŶŐ ǁŝƚŚ /ŽǁĂtKZ<^ ĂŶĚ ,ĂǁŬĞLJĞ ŽŵŵƵŶŝƚLJ ŽůůĞŐĞ ƚŽ ƉƌŽŵŽƚĞ ƚŚĞ ^ŬŝůůĞĚ /ŽǁĂ ŝŶŝƟĂƟǀĞ ůĂƵŶĐŚĞĚ ďLJ ƚŚĞ ƐƚĂƚĞ͘ &ŽĐƵƐĞĚ Ăƚ ŵĞĞƟŶŐ ƚŚĞ ĚĞŵĂŶĚ ĨŽƌ ƚĂůĞŶƚ ǁŝƚŚ ƐƉĞĐŝĮĐ ƐŬŝůůƐ͕ ^ŬŝůůĞĚ /ŽǁĂ ƉƌŽŵŽƚĞƐ ƚŚĞ ƵƐĞ ŽĨ ƚŚĞ EĂƟŽŶĂů ĂƌĞĞƌ ZĞĂĚŝŶĞƐƐ ĞƌƟĮĐĂƚĞ ;E Z Ϳ ĨŽƌ ĞŵƉůŽLJĞƌƐ ĂŶĚ ũŽď ƐĞĞŬĞƌƐ͘ ŵƉůŽLJĞƌƐ ĐĂŶ ƵƐĞ ƚŚĞ E Z ĞdžĂŵƐ ĂŶĚ ĐĞƌƟĮĐĂƟŽŶ ƚŽ ƚĞƐƚ ƚŚĞ ƐŬŝůůƐ ŽĨ ƚŚĞŝƌ ǁŽƌŬĨŽƌĐĞ ĂŶĚ ƉƌŽŵŽƚĞ ŝŶĚŝǀŝĚƵĂůƐ ǁŝƚŚ ƐƉĞĐŝĮĐ ƐŬŝůů ƐĞƚƐ ǁŝƚŚŝŶ ƚŚĞŝƌ ĐŽŵƉĂŶLJ͘ dŚĞLJ ĐĂŶ ĂůƐŽ ƵƐĞ ƚŚĞ E Z ĂƐ Ă ŚŝƌŝŶŐ ŵĞĂƐƵƌĞ ĨŽƌ ŽƉĞŶ ƉŽƐŝƟŽŶƐ͕ ƌĞƋƵŝƌŝŶŐ ĐĞƌƚĂŝŶ ƐŬŝůůƐ ŝŶ ŵĂƚŚĞŵĂƟĐƐ Žƌ ƐĞĂƌĐŚŝŶŐ ĨŽƌ ŝŶĨŽƌŵĂƟŽŶ ŽĨ Ăůů ĂƉƉůŝĐĂŶƚƐ ǁŚŽ ĂƉƉůLJ͘ :Žď ƐĞĞŬĞƌƐ ĐĂŶ ƵƐĞ ƚŚĞ ĞdžĂŵƐ ĂŶĚ ĐĞƌƟĮĐĂƟŽŶƐ ƚŽ ŵĂŬĞ ƚŚĞŵƐĞůǀĞƐ Ă ŵĂƌŬĞƚĂďůĞ ŵĂƚĐŚ ƚŽ ƉŽƚĞŶƟĂů ĞŵƉůŽLJĞƌƐ ƐĞĞŬŝŶŐ ƐƉĞĐŝĮĞĚ ƐŬŝůůƐ ĂŶĚ ƚĂůĞŶƚƐ͘ DŽƌĞ ŝŶĨŽƌŵĂƟŽŶ ĂďŽƵƚ ^ŬŝůůĞĚ /ŽǁĂ͕ ƚŚĞ E Z ĞdžĂŵ ƟŵĞƐ ĂŶĚ ůŽĐĂƟŽŶƐ͕ ĂŶĚ ĂŶ ĞŵĞƌŐŝŶŐ ŝŶƚĞƌŶƐŚŝƉ ƉƌŽŐƌĂŵ ŵĂƚĐŚŝŶŐ /ŽǁĂtKZ<^ ũŽď ƐĞĞŬĞƌƐ ƚŽ ĞŵƉůŽLJĞƌƐ ƐĞĞŬŝŶŐ ƚĂůĞŶƚ ǁŝůů ďĞ ĐŽŵŝŶŐ ƐŽŽŶ͘ /Ŷ ƚŚĞ ŵĞĂŶƟŵĞ͕ ĐŽŶƚĂĐƚ ƚŚĞ ZĞĐƌƵŝƚŵĞŶƚ ĂŶĚ WůĂĐĞŵĞŶƚ ƚĞĂŵ Ăƚ /ŽǁĂtKZ<^ ďLJ ĐĂůůŝŶŐ ;ϯϭϵͿ ϮϯϱͲϮϭϮϯ ƚŽ ůĞĂƌŶ ŵŽƌĞ ĂďŽƵƚ ^ŬŝůůĞĚ /ŽǁĂ ĂŶĚ ƚŚĞ ĂĚǀĂŶƚĂŐĞƐ ĨŽƌ ĞŵƉůŽLJĞƌƐ͘ zŽƵ ĐĂŶ ĂůƐŽ ǀŝƐŝƚ ƚŚŝƐ ůŝŶŬ ĨŽƌ ŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶ͗ ǁǁǁ͘ƐŬŝůůĞĚŝŽǁĂ͘ŽƌŐ DĂƌŬ LJŽƵƌ ĐĂůĞŶĚĂƌ ƚŽ ĂƩĞŶĚ ĞĚĂƌ sĂůůĞLJ /ŶŶŽǀĂƟŽŶ ĂLJ ĞůĞďƌĂƟŽŶ ZĞĐĞƉƟŽŶ ĂŶĚ <ĞLJŶŽƚĞ ^ƉĞĂŬĞƌ͗ ^ĂƌĂŚ ĂůĚŝĐŽƩ DŝůůĞƌ KĐƚŽďĞƌ ϭϴƚŚ͕ ϱ͗ϬϬƉŵͲϴ͗ϯϬƉŵ͕ hE/ ĂŵƉƵƐ dŚĞ ƚŽƉ ĮǀĞ ƌĞĂŵ ŝŐ 'ƌŽǁ ,ĞƌĞ ĐŽŶƚĞƐƚĂŶƚƐ ǁŝůů ĐŽŵƉĞƚĞ ŝŶ Ă WŝƚĐŚ Kī͕ ƉƌĞƐĞŶƟŶŐ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ŐƌŽǁƚŚ ŝĚĞĂ ƚŽ Ă ƉĂŶĞů ŽĨ ďƵƐŝŶĞƐƐ ĞdžƉĞƌƚƐ͘ ŶƚƌĂŶƚƐ ƉƌŽĚƵĐƚƐ ĂŶĚ ƐĞƌǀŝĐĞƐ ǁŝůů ďĞ ŽŶ ĚŝƐƉůĂLJ͘ ŽŵĞ ƐƵƉƉŽƌƚ ŽƵƌ ĞŶƚƌĞƉƌĞŶƵĞƌƐ͘ zŽƵ ŵŝŐŚƚ ŐĞƚ ƚŽ ƐĞĞ ƚŚĞ ŶĞdžƚ ďŝŐ ƚŚŝŶŐ͊

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ALLIANCE & CHAMBER NEWSLETTER PAGE 22

September 2012

BE PART OF SOMETHING GREATER!

Welcome 2012-2013 Greater Cedar Valley Alliance & Chamber Board of Directors

Chair Kris Hansen CEO, Western Home Communities

Vice Chair Tom Penaluna CEO, The CBE Group

Treasurer Steve Tscherter CEO, Lincoln Savings Bank

Board Members ƌ͘ ĞŶũĂŵŝŶ ůůĞŶ͕ hŶŝǀĞƌƐŝƚLJ ŽĨ EŽƌƚŚĞƌŶ /ŽǁĂ ƌ͘ >ŝŶĚĂ ůůĞŶ͕ ,ĂǁŬĞLJĞ ŽŵŵƵŶŝƚLJ ŽůůĞŐĞ ^ƵĞ ƌŵďƌĞĐŚƚ͕ DŝĚtĞƐƚKŶĞ ĂŶŬ tĂĚĞ ƌŶŽůĚ͕ ĂŶŶŽ tĞďǁĂƌĞ ĂǀŝĚ ƌĂƚŽŶ͕ ŽƵƌŝĞƌ ŽŵŵƵŶŝĐĂƟŽŶƐ ^ƚĞǀĞ ƌĞǁĞƌ͕ h^ ĂŶŬ DĂLJŽƌ Žď ƌƵŶŬŚŽƌƐƚ͕ ŝƚLJ ŽĨ tĂǀĞƌůĞLJ >LJŶŶ ĂƌƚĞƌ͕ ŽƐƐĂƌĚ DĂLJŽƌ ƵĐŬ ůĂƌŬ͕ ŝƚLJ ŽĨ tĂƚĞƌůŽŽ DĂƌŬ ŽůůĞƩ͕ ůŽŽŵ DĂŶƵĨĂĐƚƵƌŝŶŐ ƌ͘ ĂƌƌĞů ŽůƐŽŶ͕ tĂƌƚďƵƌŐ ŽůůĞŐĞ DĂLJŽƌ :ŽŶ ƌĞǁƐ͕ ŝƚLJ ŽĨ ĞĚĂƌ &ĂůůƐ ZŝĐŚ njĂƌŶĞĐŬŝ͕ :ŽŚŶ ĞĞƌĞ tĂƚĞƌůŽŽ KƉĞƌĂƟŽŶƐ :ĂĐŬ ƵƐĞŶďĞƌLJ͕ tŚĞĂƚŽŶ &ƌĂŶĐŝƐĐĂŶ ,ĞĂůƚŚĐĂƌĞ

ŚƌŝƐ &ĞƌĞĚĂLJ͕ WĞĚĞƌƐĞŶ͕ ŽǁŝĞ͕ ůĂďďLJ Θ DĐ ĂƵƐůĂŶĚ /ŶƐƵƌĂŶĐĞ dŝŵ ,ƵƌůĞLJ͕ ŚĂŝƌ͕ ĞĚĂƌ sĂůůĞLJ dĞĐŚtŽƌŬƐ ƌŝĐ :ŽŚŶƐŽŶ͕ ĞĞĐŚĞƌ͕ &ŝĞůĚ͕ tĂůŬĞƌ͕ DŽƌƌŝƐ͕ ,ŽīŵĂŶ Θ :ŽŚŶƐŽŶ͕ W͘ ZĞŝĚ <ŽĞŶŝŐ͕ hE :ŝŵ <ƌŝĞŐ͕ ĞĚĂƌ &ĂůůƐ hƟůŝƟĞƐ <ĂƚŚĞƌLJŶ <ƵŶĞƌƚ͕ DŝĚ ŵĞƌŝĐĂŶ ŶĞƌŐLJ ŽŵƉĂŶLJ :ŝŵ DĐ<ĞƌŶĂŶ͕ <tt> Ͳ ds :ŝŵ DƵĚĚ :ƌ͕͘ DƵĚĚ ĚǀĞƌƟƐŝŶŐ ƌ͘ 'ĂƌLJ EŽƌƌŝƐ͕ tĂƚĞƌůŽŽ ^ĐŚŽŽů ŝƐƚƌŝĐƚ Ě KƩĞƐĞŶ Žď WĞƚĞƌƐĞŶ͕ EŽƌƚŚůĂŶĚ WƌŽĚƵĐƚƐ Ž͘ dŽŵ dŝďďŝƩƐ͕ ůůĞŶ ,ĞĂůƚŚ ^LJƐƚĞŵ ĞĞ sĂŶĚĞǀĞŶƚĞƌ͕ D Θs DŝŬĞ tĞůůƐ͕ ĞĚĂƌ &ĂůůƐ ŽŵŵƵŶŝƚLJ ^ĐŚŽŽůƐ

TechWorks Campus

Chamber Council

Chair Jack Dusenbery CEO, Wheaton Franciscan Healthcare Iowa, Inc.

Vice Chair Stacey Bentley, CV Marketing Director Community National Bank

Secretary Past Chair Steven J. Dust CEO, Hugh Field Greater Cedar Valley Beecher, Field, Walker, Morris, Alliance & Chamber ơ ǡ Ƭ ǡ Ǥ

Past Chair Kim Fettkether, Executive Development Veridian Credit Union

Chair Tim Hurley, Retired-Deere & Co., and City of Waterloo

Chair Barb Anderson, Controller Courier Communications

WWW.CEDARVALLEYALLIANCE.COM

ALLIANCE & CHAMBER NEWSLETTER September 2012

BE PART OF SOMETHING GREATER!

Total Resource Campaign The Greater Cedar Valley Alliance & Chamber is pleased to announce that the Sales Manager for the 2012 Total Resource Campaign is Dave Krejchi of Dalton Plumbing, Heating & Cooling. The campaign theme is “Home for the Holidays� to help promote buying local all year long. The campaign will run September through November. Alliance & Chamber volunteers will secure sponsorships for a wide variety of activities, events and initiatives as well as recruitment of new investors/members. The TRC’s diverse variety of sponsorships allows our members and investors the chance to plan their promotional dollars for the whole year.

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14

WING DI NG

Dave Krejchi Dalton Plumbing, Heating & Cooling Sales Manager Total Resource Campaign

2012

Join us for the

September 13th 7:30am Clarion Inn, University Ave. Cedar Falls

Thank you Premier Investors ĹśĆ?Ç ÄžĆŒ WĹŻĆľĆ? /ĹśÄ?͘ ƉƉůĞÄ?ĞĞ͛Ć? EÄžĹ?Ĺ?ĹšÄ?Ĺ˝ĆŒĹšŽŽÄš 'ĆŒĹ?ĹŻĹŻ Θ Ä‚ĆŒ ŽžžƾŜĹ?ƚLJ ƾƚŽ WĹŻÄ‚ÇŒÄ‚ ƾůÇ€ÄžĆŒÍ›Ć? &ĆŒĹ˝ÇŒÄžĹś ĆľĆ?ĆšÄ‚ĆŒÄš ReĆ?ĆšÄ‚ĆŒÄ‚ƾŜĆš &Ä‚žŽƾĆ? ĂǀĞ͛Ć? Ä‚ĆŒͲ ͲYƾĞ /Ĺ˝Ç Ä‚ >Ä‚Ć?ÄžĆŒ dÄžÄ?ĹšŜŽůŽĹ?LJ͕ /ĹśÄ?͘ /Ć?ĹŻÄž Ä‚Ć?Ĺ?ŜŽ ,ŽƚĞů tÄ‚ĆšÄžĆŒůŽŽ < 'Ͳ&D Ď´Ď´Í˜Ď­ ZÄ‚ÄšĹ?Ĺ˝ ^ƚĂĆ&#x;ŽŜ >ŽLJ Θ Ć?Ć?Ĺ˝Ä?Ĺ?ĂƚĞĆ?Í• >͘>͘W͘ WÄ‚ĆŒĹŹÇ€Ĺ?ÄžÇ EĆľĆŒĆ?Ĺ?ĹśĹ? Θ ZĞŚĂÄ? ÄžĹśĆšÄžĆŒ ^Ăž͛Ć? ĹŻĆľÄ? dŚĞ dŽŜLJ ŽŜŜÄžÄ?Ć&#x;ŽŜ dĆŒĹ˝Ć‰Ĺ?Ä?Ä‚ĹŻ /ĹśĆšÄžĆŒĹ?Ĺ˝ĆŒĆ?

Welcome New Investors Ament Contact: Rob Haaland 3628 University Ave Waterloo, IA 50701 Phone: 233-1323 Website: www.ament.com Category: Engineering Services Kent Nutrition Group Contact: Doug Miner 2233 W. Airline Hwy Waterloo, IA 50703 Phone: 235-0387 Website: www.kentfeed.com Category: Agricultural Services Legacy Manor of Waterloo Contact: Marcia Gibbs 1050 Flammang Dr Waterloo, IA 50702 Phone: 242-2894 Category: Apartment/Condos

Septem Overma ber 6, 2012 Cedar F n Park 5-8 p.malls, Iowa .

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$7 in advance $10 at the gate Tickets are good for a sample from each participant. Available at both Cedar Valley Alliance & Chamber locations and participating restaurants. Call 232-1156 for information.

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Semi-Annual Investor Update Diversity & Inclusion Summit Wednesday, September 12 4:00 pm, Tama Hall Hawkeye Community College Get up to date on the programs, progress and plans of the GCVAC.

Friday, October 5th Allen College Keynote speaker, awards luncheon, authoritative workshop panel discussions and a stimulating multi-cultural mixer.

WWW.CEDARVALLEYALLIANCE.COM

ALLIANCE & CHAMBER NEWSLETTER PAGE 24

September2012

BE PART OF SOMETHING GREATER!

John Deere & The Cedar Valley What A Partnership!

Cele John brate D 175 eere’s Year in B usin s ess

John Deere operations in the Cedar Valley delivers 6,000 direct jobs for talented Cedar Valley People

Supply Chain Jobs throughout the region Over $150 million annual impact of disposable income alone for services and retailers

Reinvestment in: Volunteer Leadership TechWorks Campus Education Partneships

Sports Complex United Way

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Join the Celebration FALL FEST September 6-8 River Loop Expo www.Deere.com

SEPTEMBER 2012

cvbusinessmonthly.com

CEDAR VALLEY BUSINESS MONTHLY

THE COURIER

PAGE 25

Entrepreneurs should champion employees’ well-being Entrepreneurs and e very employee in an or ganization ar e responsible for each other in five essential areas of well-being. The areas ar e: c areer, social, f inancial, physical, and community. In 2010 , Gallup Press published “Well-being: The Five Essential Elements,” w hich Katherine discussed the Cota-Uyar employee wellis associate being and r ecomdirector of the John Pappajohn mendations f or Entrepreneurial companies b ased Center at the on a longitudiUniversity of nal Gallup Panel Northern Iowa. study of 5,271 fullContact her at time e mployees 273-5732 or katherine.cota@ across the U nited States. uni.edu. In this C edar Valley Busines s M onthly is sue devoted to health and well-being, it s eems import ant t o t ouch on key findings of the study. One of the keys is that employee w ell-being c an actuall y be quantified in man y w ays, such as fi nancially and pr oductively. For example, “thriving” employ-

ees (tho se with high le vels of well-being) “have 4 1 p ercent lower health-related costs to the employer, a difference of $2, 993 per per son,” ac cording t o the study. Further, well-being in the five areas has a cumulative effect. The stud y f ound that “a mer e 29 percent ( of U.S. workers) are eng aged in their j obs.” The importance of this for the entrepreneur is simple. Emplo yees who enj oy their j obs (ha ve high career well-being) get more done in a w orkday and c an work longer without burnout. One w ay to ac complish c areer well-being is for employees to feel the w ork they do matt ers. Str ategies the entrepreneur can use to improve career w ell-being include ski ll or str ength de velopment and goal-setting. Social w ell-being is oft en under-appreciated b y entr epreneurs. Acco rding t o the stud y, “the v ast maj ority of or ganizational leaders don’t thinkit is their responsibility to help emplo yees boost their s ocial w ell-being.” This view conflicts with the basic human need f or s ocial int eraction and relationships. The study found emplo yees with high-

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quality friendship s in the w orkplace w ere s even times mor e engaged in their w ork. F or the entrepreneur this eng agement means increased productivity. Some w ays the entr epreneur can increase the social well-being of emplo yees is b y enc ouraging mentors, pr ofessional de velopment, personal development and social time during the workday. Financial w ell-being is oft en confused with monet ary c ompensation, ac cording t o the study. Financial well-being goes beyond compensation to include true financial s ecurity. The study sugg ests emplo yers pr ovide health care, retirement, and other programs including financial lit eracy and educ ation pr ograms. Further, the stud y f ound well-being is impr oved in tho se employees who actually spent on others or gave to charities. Many w orkplaces ha ve implemented ph ysical w ell-being

programs and under stand that physically he althy emplo yees are mor e pr oductive. Ph ysical he alth benefi ts the busines s with emplo yees w ho ha ve mor e energy, less stress, more productivity, better attitude and gr eater disease r esilience. Thes e benefits provide po sitive interactions with c olleagues and cust omers, and, in r eturn, benefit the bottom line of the c ompany. Physical w ell-being might include providing he althy f ood options in the w orkplace and e xercise facilities or member ships. It is important the entr epreneur and company manag ement supports these activities and creates a cultur e w here g ood he alth is encouraged. Community well-being should be enc ouraged b y the entr epreneur. Having employees involved in the c ommunity b y donating time, r esources or fi nances improves the emplo yee’s he alth

and impr oves the imag e of the organization. F urther, the stud y found, “C ommunity well-being appears t o be a differentiator between a ‘good’ and a ‘great’ life.” The study had some good news and bad news for employers. The good news was 69 percent of the employees in the stud y belie ved they were thriving in at le ast one of the fi ve areas, but only 12 percent of the emplo yees belie ved their w ell-being w as bec ause of their employer. The lesson for the entrepreneur is simple. The j ob is mor e than a job t o the emplo yee and hopefully t o entr epreneur. Str ategies can be implement ed t o impr ove employee w ell-being, but the y will require the resources of time and money. However, the reward is increased profits, decreased costs, and incr eased pr oductivity. This sounds like a win for the entrepreneur and the employee.

PAGE 26

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CEDAR VALLEY BUSINESS MONTHLY

cvbusinessmonthly.com

SEPTEMBER 2012

Families that give together create lasting legacies Most Americans recognize the value of family giving. According to a C one/Roper Raising Charitable Childr en Survey, 85 percent of the respondents said the y belie ve children should be introduced to philanthropy — and that p arents pla y a k ey r ole in g etAli Parrish ting kids involved. is director of development at Fully 96 per cent the Community agreed that p arents’ charit able Foundation of Northeast Iowa. giving and v olunThe foundation teer acti vities ar e manages over $61 good ways to teach million in assets children about and administers helping others. more than 900 Family philancharitable funds. Contact Parrish thropy provides at 287-9106 or a f ocal point f or aparrish@cfneia. parents to transorg. mit their v alues. By eng aging s everal g enerations, childr en ha ve an opportunit y t o le arn fr om an e arly ag e that gi ving b ack t o their c ommunities is an impor tant endeavor. Giving also offers the opportunity to create a family

legacy, ensuring that important values e xtend be yond p arents’ lifetimes. Family philanthr opy c an be conducted in a v ariety of w ays, leveraging man y t ypes of charitable vehicles. The popular alternatives include f amily f oundations, donor-advised funds (offered through your local community foundation, for example) and family giving circles in which members make a collective decision on how to direct charitable dollars. There are many ways to involve younger family members in philanthropy. Children can be gi ven small sums of mone y and guided in choo sing ho w t o donat e it. Y oung childr en c an als o be encouraged to make donations of clothes, shoes and toys, and travel with their p arents t o depo sit the it ems at a shelt er. In addition, school-age children can be encouraged t o v olunteer their time. Teenagers, me anwhile, can be tasked with r esearching nonprofits, either as potential grantees or as a plac e t o v olunteer. Some parents give their childr en

an allowance based on their v olunteer hours. As the amount of charit able gifts and f amily siz e incr eases, families ma y fi nd it helpful t o establish an ad visory committee — either f ormally or inf ormally, depending on the gi ving vehicle they employ—and decide by vote how and w hen to make charitable gifts. In some cases, advisers such as lawyers, accountants and nonprofit specialists may participate as committee members and help guide philanthr opic decision making. These third-party experts c an pr ovide a w ealth of guidance and k eep the pe ace when families disagree on giving priorities. C ommunity f oundations c an s erve as y our f amily’s philanthropic ad viser and offer expertise on loc al nonpr ofits, where man y f amily gi ving pr ograms are centered. Families can

also benefit fr om the e xperience of their peer s. The y c an spe ak with other f amilies that ha ve worked through these issues. Here ar e 10 w ays f amilies can enc ourage kids’ spirit of generosity: 1. M odel abundanc e or suf ficiency, not f ear, s ecrecy and inadequacy. 2. Talk about giving, volunteering and s ervice and demonstrate each. 3. Be a ment or with y our children about money and giving. 4. Set giving, volunteering and work ethic standards. 5. T each r esponsible budg eting, planning and checkbook and credit card management. 6. S et up a gi ving ac count f or contributions and s eed it with money, and gi ve ong oing ag eappropriate advice. 7. Provide motivation for anon-

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ymous gifts and generosity. 8. Balanc e needs and w ants with glob al under standing and consideration. Kno w w here your family is on the economic spectrum, and help your kids to understand what it means. 9. Cr eate a f amily-giving plan and include your kids’ values and priority is sues and c oncerns f or their (and your) communities. 10. Incr ease y our c ommunity service hours. The national average for Americans is more than 150 hours per y ear. More volunteering and les s TV or c omputer time might open the hearts and minds of your whole family. Family philanthr opy is a rewarding way to bring change to communities. With some careful planning it can also tighten family bonds, transmit family values to future generations and create a lasting family legacy.

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CEDAR VALLEY BUSINESS MONTHLY

Air service an important link for our community Americ an Air lines beg an s ervice April 3 at Waterloo Regional Airport. AA has dail y r egional jet s ervice f rom Waterloo t o Chicago-O’Hare air port at c ompetitive prices. Why is it important to use American Air lines Brad Hagen service out of is director of Waterloo Regional Waterloo Regional Airport? Fuller Airport. Contact planes impr ove him at 291-4483 our po sition t o or bhagen@flyalo. encourage AA t o com. add additional flights and hubs served. It is critical to support hometown s ervice in or der t o retain and build long-t erm market-based service. A r ecent ec onomic imp act study by the Iowa Department of Transportation identified the top 10 questions a pr ospective business will ask ec onomic de velopment officials. One of tho se questions is, “Does the c ommu-

cvbusinessmonthly.com

SEPTEMBER 2012

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nity ha ve a c ommercial s ervice airport?” It is critic al f or businesses to efficientl y fly business people and goods into and out of the market. Flying out of Waterloo will help ec onomic development efforts for the Cedar Valley. In addition t o the benefi t s to the c ommunity, the W aterloo Airport has tr emendous benefits for you the travelers: ■ Convenience. It t akes minutes to get to the airport, through check-in and security. Add on cost s avings i n t ime, g as a nd parking. ■ American and the OneW orld Alliance offers s ervice t o o ver 900 destinations in o ver 1 50 countries. ■ Frequent flyer program. As an AA dvantage member , y ou’ll earn AAdvantage miles f or every mile. M embership is fr ee. Y ou can enr oll inst antly at www . aa.com/aadvantage. Waterloo airport has w orked hard t o maint ain c ompetitive rates. The reliability has been outstanding.

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SEPTEMBER 2012

cvbusinessmonthly.com

CEDAR VALLEY BUSINESS MONTHLY

PAGE 29

THE COURIER

Women gaining ďŹ nancial control over their lives F or the p ast s everal dec ades, women ha ve been blazing ne w trails and c arving out ne w r oles for themselves in society. All this hard work is paying off. According t o the U .S. National C enter f or Educ ation Statistics, o ver half of all 2010 college graduates were women. Increased educational oppor Erica Feldick tunities ha ve is a ďŹ nancial opened door s in adviser with Jacobson Financial the w orkplace; in fact, D epartment Services LLC in Cedar Falls. of Educ ation st aContact her at tistics r eport that 266-2445 or erica. the per centage feldick@lpl.com. of w omen in the workforce almo st doubled in the s econd-half of the last c entury. C onsequently, w omen ar e no w w ealthier than the y ha ve e ver been. The number of w omen e arning $100,000+ has quadrupled in the last dec ade. T oday, thr eefourths of the ďŹ nancial wealth in the United States is controlled by women ( Source: w omensvoicesforchange.org, J uly 21, 2011) . Considering the fact that women also mak e or in uence 85 per cent of the ďŹ nancial decisions in a household, it’s easy to see why marketers largely cater to women in or der t o s ell pr oducts and services (Mar keting t o W omen, Marti Barletta, January 2006).

Yet w omen s eem t o f eel uncomfortable with the subj ect of ďŹ nance. In the largest study of its kind ever conducted, the Allianz Women, M oney, and P ower study (2010) f ound that 90 per cent of women f eel s omewhat ďŹ nancially ins ecure. W omen of all t ax br ackets and ag e r anges reported a lack of conďŹ dence in the area of ďŹ nance. This lack of conďŹ dence s eems t o st em fr om a lack of ďŹ nancial knowledge, leaving w omen f eeling ins ecure about their ďŹ nances. Because our culture has t ended to as sign the role of ďŹ nancial decision-maker to men, women have often been either uneducated or unprepared to mak e financial decisions . The ďŹ nancial s ervices industr y hasn’t helped either . Accor ding to a 2006 audit of the t op 10 women’s mag azines perf ormed, only 1 per cent of ad vertising in the t op 10 w omen’s mag azines had anything to do with ďŹ nance or insur ance. The industr y has concentrated on attr acting men. The streaming tickers and b arking c ommentators of the ďŹ nancial net works do not spe ak t o women. The result? Women are not engaged in the c onversation. Unfortunately, t oo f ew w omen ask for help, and many abdicate all r esponsibility f or ďŹ nancial decisions to a signiďŹ cant other or family member. Disengaging fr om financial decision-making can have devastating c onsequences f or w omen

at any age. A st aggering 90 percent of all w omen will be s olely responsible f or their ďŹ nances at some point in their lives (Women and Affluence 2010 , W omen & Co.) . The U .S. D epartment of Labor reports that les s than half of w omen ag es 21 -64 w orking in the U .S. p articipate in a retirement plan at w ork. Ir onically, the Allianz stud y f ound mature w omen, r ather than younger w omen, s aw the v alue in ďŹ nancial independence. Many women ha ve ab solutely no ide a where their mone y is in vested, what they own or where to start. Some of thes e w omen will be forced into a tr aumatic ďŹ nancial learning e xperience upon the death of a spouse or while enduring the hell of divorce. It is vital for w omen t o bec ome educ ated about their ďŹ nances before the y are forced to do so. So ho w c an w omen bec ome more empo wered? Ask the f ollowing questions: WHAT DO YOU HAVE? Make a list of every asset you own. How is the asset titled? Where is it physically held? A t what price was it purchased? Is ther e a c ost b asis and what is that b asis? What is the asset for? Write down everything you can ďŹ nd out about the assets you own. WHAT DO Y OU OWE? Record all debt s, including mort gages, credit card debt, loans, etc. Discover the details of the loan — the interest rate, term, principal and

balance. Subtr act the t otal of what y ou ha ve fr om w hat y ou owe. Y ou ha ve just made a net worth statement. It r eects how much you are worth today. WHAT DO YOU WANT? What are your ďŹ nancial g oals, dreams and priorities? WHERE CAN YOU GET HELP? The Allianz study found women who work with a ďŹ nancial professional w ere 50 per cent mor e optimistic, conďŹ dent and more likely to e xperience ďŹ nancial security than tho se w ho w ork alone. A trusted ad viser w ho empo wers you to make your own decisions through educ ation c an be a tr e-

mendous asset. Consider reaching out to a ďŹ nancial professional for help as you address the questions abo ve. A dditionally, t ake advantage of e vents y our loc al community has to offer. Consider attending a w omen-only ďŹ nancial educ ation s eminar. “The Power of the Pur seâ€?, an annual educational e vent ho sted b y the UNI F oundation, will be held from 8: 30 a.m. t o 3 p .m. S ept. 25, in Maucker Union. This year’s event, titled “The P ower of the 3C’s: C onďŹ dence, Courage, and Control,â€? will help empower local women develop the 3C’s of their ďŹ nancial lives.

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Retailers to launch mobile app for payments NEW Y ORK (AP ) — A be vy of big retailers including Wal-Mart Stores Inc ., B est-Buy C o. and Target Corp., are teaming up to create a c ompany that will gi ve customers another w ay to mak e purchases: with their cellphones. The busines ses s ay the ne w company, M erchant Cust omer Exchange, is developing a mobile application that will be a vailable for ne arly an y smartphone. The app is e xpected to integrate a variety of coupons, rebates and

loyalty programs. With the announc ement, retailers ar e ent ering an alr eady crowded ar ena w here different industry gr oups ar e j ockeying for po sition on the smartphone screen, w hich e veryone e xpects will be the new way to pay. Among the c ompetitors is Internet giant Google Inc., which already has a smartphone p ayment app in use on s ome Sprint phones. Thr ee of the bigg est cellphone companies — Verizon

Wireless, AT&T and T-Mobile USA — ha ve a c ompeting platform. P ayment net works V isa and MasterCard e ach ha ve their own designs and app s. Square, a startup, recently struck a de al to become the c ellphone payments processor for Starbucks. PayPal, eBay’s payment s ervice, is on cellphones, too. Retailers ha ve a str ong po sition in the ar ena, since they can decide w hich f orms of p ayment to accept.

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PAGE 32

THE COURIER

CEDAR VALLEY BUSINESS MONTHLY

cvbusinessmonthly.com

SEPTEMBER 2012

Changing jobs? Consider 401(k) options ■ There are many options to keep your money growing for retirement. If you’re thinking about changing jobs, consider what you’ll do with your old 401(k) plan. Leaving your money with your current emplo yer, e ven t emporarily, allo ws funds t o c ontinue to gr ow t ax-deferred. H owever, letting your money stay put requires t hat y ou u nderstand what fees you will pay and what investment options are offered. You should alr eady ha ve an understanding of these items, but if y ou don’ t, ask y our plan administrator for clarification. Rolling y our 401(k) int o an individual retirement ac count

may be the mo st appealing option if y ou’re looking f or continued t ax def erment, mor e investment fl exibility or w ant t o consolidate multiple ac counts. You may also convert y our 401(k) t o a R oth IRA. This w ould require that you Debra S. Lilly pay income tax on is vice president/ the conversion, employee benefits but w ould a llow manager with you t o withCommunity draw funds in the National Bank in Waterloo. Contact future tax-free. her at 291-2000. Just as with an IRA, y ou c an r oll over the mone y fr om y our old 401(k) t o y our ne w emplo yer’s plan without p aying taxes on it.

Make sure rollovers are allowed in your new plan. If y ou need help s orting through y our r etirement-plan options, consult with a financial adviser to ensure you are meeting y our r etirement g oals and investment objectives.

Cashing out a blunder

What’s the w orst fi nancial move y ou c an mak e with y our retirement plan? N ext t o not signing up , the bigg est blunder is cashing out. Data from a sur vey of 200,000 individuals participating in 401(k) plans indicate that the c ash-out s cenario is cause for concern. The s urvey, c onducted b y Hewitt Associates, revealed that 45 per cent of w orkers p articipating in 401(k) plans chose to

cash out their retirement savings when leaving the j ob. Who w as most likely to raid their s avings plans? According t o the stud y, about t wo-thirds of r espondents were young employees age 20 to 29, and three-quarters had account b alances of les s than $10,000.

Consequences

There ar e stiff consequences f or c ashing out y our 401(k) when you c hange jobs. If you don’t think of y our r etirement plan as a long-t erm s avings strategy, you’ll lose years worth of c ompound int erest that y ou can’t get back. That’s a big problem. If y oung w orkers w ould leave the money in their 401(k) earning t ax-deferred r eturns for several more decades, they’d

be much farther ahead. The $10,000 they cash out at ag e 25 may net $200 ,000 or mor e f or retirement, as suming an 8 per cent a verage annual r eturn and retirement at age 65. Then there’s the tax bite. Individuals who cash out bef ore age 59½ ar e f orced t o p ay r egular taxes on the balance plus a 10 percent early w ithdrawal penalty if the y do not meet one of the IR S appr oved e xceptions. Combined, the inc ome t axes and penalties c an equal a quar ter t o ne arly half of that e arly withdrawal. Resist the temptation t o t ake the inst ant gr atification of a distribution f or v acations or a new car today. Both will be long gone or f orgotten b y the time you retire.

FINANCIALPLANNING FOR YOUR

ENTIREFAMILY Whether you’re a small business owner, evaluating your estate planning strategies, or sending your kids to college, we can help you plan to reach your financial goals through personal, customized financial planning. Larry K. Fox & Associates A financial advisory practice of Ameriprise Financial Services, Inc.

3404 Midway Drive, Waterloo Phone: 319-234-7000 larrykfox.com

Find all your latest news in Ameriprise Financial cannot guarantee future financial results. Ameriprise Financial Services, Inc., Member FINRA and SIPC.

SEPTEMBER 2012

cvbusinessmonthly.com

CEDAR VALLEY BUSINESS MONTHLY

PAGE 33

THE COURIER

The cornerstone to healthy employee relations Regardless of whether you’re an upper-level manager or a fr ontline supervisor, one of y our primary r esponsibilities t o y our employees is t o ensure that the y are emplo yable. I want t o e mphasize e mployable, not emplo yed. Unfortunately, the world occasionally throws curve balls Rick Brimeyer in t erms of mar is the president ket s wings that of Brimeyer LLC, require w orkforce an independent reductions f or an management consulting firm organization t o located in Ames. survive. No doubt layContact him at www.brimeyerllc. offs ar e among com or by calling the mo st diffi(515) 450-8855. cult t asks f acing any le ader. But if you’ve done a g ood job of de veloping y our emplo yees, y ou c an at least part with the satisfaction that the y’ll land on their f eet, hopefully with an even better job than the one they’re leaving. And the key to developing employees is c onsistently pr oviding g ood feedback. So when was the last time that you provided honest feedback to the employees reporting to you?

I’m not t alking about the annual form-driven rit e c alled the per formance appr aisal. Rather , I’ m referring to feedback the employee found useful in assessing their current status and future potential within the organization. OK, so let’s start with the obvious. This isn’t the easiest part of your job. Oh sur e, you can hand out c ompliments until the c ows come home. But what about those times w hen you’re illuminating an employee’s blind spot? Research c onducted b y Gallup demonstrates a str ong r elationship bet ween emplo yees w ho classify thems elves as eng aged and super visory f eedback. The study c oncluded super visors who focus on str engths resulted in the highest rate (61 percent) of engaged emplo yees. Emplo yees who responded that their super visor f ocused on w eaknesses called thems elves eng aged at a lower r ate ( 45 per cent) . Still, it was dramatically higher than the 2 percent ofemployees who called themselves engaged and claimed that their super visor ignor ed them, with a f ocus on neither strengths nor weaknesses. So while even bad news is better (much better, in fact) than no news, the best feedback is timely,

sincere, w ell-intentioned and balanced. S cheduling r egular one-on-one dis cussions with each of y our emplo yees cr eates the impending e vents needed t o ensure that f eedback oc curs as needed, pr eventing mole hills from escalating into mountains. I’ve found that a us eful tool for developing a b alanced f eedback strategy is the S WOT (strengths, weaknesses, opportunities and threats) anal ysis oft en us ed f or evaluating an or ganization dur ing strategic planning. Let’s start with strengths: ■ On what types of jobs does the employee consistently deliver solid results? ■ What r ecent situation w as particularly well-handled? ■ What kinds of work does the employee visibly enjoy? These should be b ased on observed beha viors r ather than perceptions or he arsay. I t ypically do not r elate feedback from others dir ectly, but r ather us e it to increase my own sensitivity to the issue to determine if feedback is w arranted. This allo ws me t o “own” the feedback. Weaknesses, like strengths, are primarily backward-looking: ■ With what types of tasks does the employee often struggle?

■ What r ecent situation c ould have been handled better? ■ What kinds of work does the employee avoid or appe ar to not enjoy? Opportunities ar e g enerally forward-looking and in volve potentially good chang es within the world or the organization: ■ What new positions are likely to open up? ■ Are ne w skills needed due to chang es in the busines s or in technology? ■ Does an upcoming event offer a chance to try something new? Threats also tend to be forwardlooking, but deal with potentially damaging trends: ■ Is the curr ent position at risk due to market or funding trends? ■ Are changes in business needs or t echnology r eplacing the employee’s skills? ■ Is a str ong c ompetitor emerging? Getting to know your employees fi rst as unique and v aluable people and pr oviding b alanced feedback o ver time will help when the r equired mes sage is tougher. This still doesn’t make it easy, but easier. Take he art, this is the t ough part of managing. But lik e mo st things in lif e, there is a risk and

reward relationship. Watching an employee positively respond to your coaching or return to thank you f ollowing a ne w j ob, either within or out side of the or ganization, is as good as it gets.

Restaurant traffic loses momentum and expected to stay flat Los Angeles Times

LOS ANGELES — It’s not looking good for the r estaurant industry, which struggled thr ough a slo w spring and will pr obably see flat traffic for the next two years. A mild wint er drove more diners t o e at out, le ading optimistic anal ysts t o pr edict that the industry was recovering after being slammed in the r ecession. But tho se hopes w ere dashed as the year went on and r estaurant visits r ose a p altry 1 per cent in the spring fr om a y ear e arlier, according t o r esearch fi rm NPD Group Inc. NPD analyst Bonnie Riggs cited consumers’ “c ontinuing costconsciousness, still r elatively

high unemplo yment and ec onomic unc ertainty” as r easons for the industr y’s dis appointing performance. Originally, NPD e xpected traffic t o gr ow 1 per cent e ach y ear in 2012 and 201 3; now the gr oup says traffic will be flat. Some segments, especially fast food, continue to be str ong. The quick service sector accounts for 78 per cent of r estaurant tr affic and enjoyed a 2 per cent boost in the spring. But visit s t o f amily dining establishments and casual spots slid 3 per cent and 2 per cent, respectively. Overall, the average diner spent 2 per cent mor e in r estaurants compared with a year earlier. Many restaurants cater to young

millennial patrons who, although coping with j oblessness, still made mor e than 12 billion visits t o r estaurants in 2011. That demographic, w hich spent $7 3 billion, visit s r estaurants mor e

than an y other ag e gr oup. And half of millennials , people ag es 18 t o 34 , s ay the y e xpect their financial situation t o impr ove in the c oming year, according to research group Technomic Inc.

Julie Heidt Group/Individual Health Insurance Agent

The Sinnott Agency Inc. www.sinnottagency.com

Employees That Play Together, Stay Together!

MAPLE LANES & IMPERIAL LOUNGE GREAT FO FOOD & FUN FOR EVERYONE TO ENJOY! Parties, Retirements, Banquets, Birthdays,, Pa Retreats, Seminars, Receptions, Anniversaries Retr iees

2608 University Ave. Waterloo, IA 50701

319-234-1414

622 West 4th St., Waterloo, IA 50704

319-233-6103

PAGE 34

THE COURIER

CEDAR VALLEY BUSINESS MONTHLY

cvbusinessmonthly.com

SEPTEMBER 2012

Avoid unwarranted credit card charges Life is full of surpris es, and one of lif e’s un welcome sur prises can happen when a char ge shows up on your credit card statement that y ou didn’t authoriz e. It may be the result of a simple billing err or, or Tom Miller you c ould be the is attorney general for Iowa. Contact victim of a s cam his office at (515) or fraud. The F air Cr edit 281-5164. Billing A ct pr otects c onsumers fr om unf air and fr audulent charges on “open end” cr edit accounts, such as cr edit c ards and revolving charge accounts, such as r etail st ore ac counts. The law does not appl y to debit

cards or more traditional loans. The F CBA gi ves y ou the right to disput e cr edit c ard char ges that ar e inc orrect or that y ou didn’t authoriz e f or g oods or services that y ou didn’t receive or ac cept or f or g oods or s ervices that were not delivered as agreed to or as promised. Disputes about the quality of goods and services are not considered billing errors. You als o ha ve the right t o dispute a f ailure t o po st p ayments and other cr edits, such as returns, and a f ailure to send bills to your current address. If y ou s ee an unauthoriz ed charge, y ou should disput e the charge immediately. Disputing an unauthoriz ed credit c ard c harge o r b illing error:

Community Healthcare forms strategic alliance WATERLOO — Valley Health Services, the management company for C edar V alley C ommunity Healthcare and three other community health plays in I owa, has formed a str ategic allianc e with The IHC Group. Through it s c arriers, Madison N ational Lif e Insur ance C o. Inc. and St andard S ecurity Life Insurance Co. of N ew York, IHC is w orking with VHS t o offer employers he alth-insurance plans that the gr oups s ay ar e competitively priced with “personalized, loc al cust omer and provider service.” “Our ne w affiliation with IC

reinforces our c ommitment t o serving our loc al mar ket with best-in-class per sonalized customer s ervice and as sistance,” Jim Thomson, VHS’s president, said in a ne ws r elease. “The financial str ength of IHC lends itself t o our mis sion and vision of providing comprehensive and competitive benefit programs for our clients and their employees.” He added community health plans ar e g aining “significant traction” as employers, providers and individuals “understand that the best medic al c are pr ovided can be the loc al care provided in our own communities.”

Find all your latest news in

■ Write a lett er to the cr editor (send it t o the addr ess for billing inquiries , not the p ayment processing addr ess) . Include your a ccount n umber, y our full name, mailing addr ess, a description of your dispute and copies of r elevant r eceipts or documentation. M ake a c opy of y our lett er. S ave that c opy and y our original r eceipts and documents. ■ Send y our lett er via c ertified mail, and request a return receipt. Mak e sur e that the creditor r eceives y our lett er within 60 da ys aft er the fi rst bill that included the unauthorized charge was mailed to you. ■ Continue p aying f or an y other charges on your bill that you d on’t d ispute ( including finance char ges on the undis-

puted amount) , but y ou ma y withhold p ayment on the disputed charge and other char ges related to the disputed amount. What happens next? ■ The creditor must ackno wledge your complaint in writing within 30 da ys aft er r eceiving it. T he c reditor m ust r esolve the disput e within t wo billing cycles of r eceiving y our lett er, or within 90 days. ■ During the disput e, the creditor may not thr eaten your credit r ating, r eport y ou a s delinquent, or take legal or collection action against you. ■ If there’s an error, the creditor must e xplain the err or and remedy in writing, cr edit y our account, and r emove an y f ees or char ges r elated t o the err or. If the creditor agrees the charge

was unauthoriz ed, y ou w on’t have to pay more than $50. ■ If ther e’s not an err or, the creditor must explain it in writing. You will be r esponsible for the disput ed char ge, plus an y finance char ges. H owever, y ou still ma y fi le a c omplaint with the A ttorney Gener al’s Office about the charge. It’s import ant t o check y our monthly bills and st atements, particularly tho se in volving credit cards and debit cards. To fi le a complaint or g et more information, contact the Iow a Attorney Gener al’s C onsumer Protection Division , H oover Bldg., Des Moines, IA 50319. Call 515-281-5926, or outside De s Moines c all toll-fr ee at 1 (888) 777-4590. Our w ebsite is: www . IowaAttorneyGeneral.gov.

because it’s about living

We are available to support employers and their staff when faced with illness, death & grief.

ask the questions. make the call.

319.272.2002 :: cvhospice.org waterloo . independence . grundy center . waverly . hospice home

SEPTEMBER 2012

cvbusinessmonthly.com

CEDAR VALLEY BUSINESS MONTHLY

PAGE 35

THE COURIER

Training wheels

Food trucks provide on-the-go training — and less risk — for entrepreneurs NEW Y ORK (AP) — Putting the cart before the store was the right recipe for ice cream maker Buck Buchanan. Back in 2001, Buchanan w as a stay-at-home dad using his training as a chef t o gi ve c ooking les sons t o supplement his wife’s inc ome. B oredom s et in and he decided to start a gourmet ice cr eam c art. Lat er, he added a truck — and dr ove to concerts and sporting e vents t o s ell his cold, t asty tr eats. In Mar ch, he opened his ďŹ rst Lump y’s I ce Cream shop in do wntown Wake Forest, N.C. “My thought was to b uild a clientele, build a cust omer base, so w hen I actuall y opened the store, people w ould  ock t o it,â€? Buchanan s ays. Aft er about ďŹ ve years, “people st arted hollering and s creaming on F acebook: ‘I love y our ic e cr eam, but I c an’t get it anywhere.’â€? Buchanan waited until he was sure he had enough cust omers to support a st ore. H e f ound a spot in the cit y’s do wntown, which is being r evitalized. The loc ation has a p arking lot. That’s great for customers who have to travel to the st ore from far away. “The goal is to be the ice cream king of North America,â€? Buchanan says. But he wants to be sure ďŹ rst that ther e’ll be e ven mor e demand f or Lump y’s choc olate, vanilla and specialt y  avors like Jamaican J oy — w hich includes pineapple and r aisins s oaked in rum. In addition t o the c art, truck and st ore, Lump y’s als o sells ice cream at parties and special events and to restaurants and stores like Whole Foods. Lumpy’s is p art of a small but growing tr end sp awned b y the proliferation of f ood truck s and carts in cities and subur bs across the country. Entr epreneurs who thought it w ould be c ool and lucrative t o s ell g ourmet t acos,

ness, Buchanan s ays. “We gr ew what I called smart. ... We’d get a new contract and we’d ďŹ gure out how we’d work the c ontract. We wouldn’t grow an y further until we ďŹ gured it out. You never want to promise something and not be able to deliver.â€? Food trucks and carts have been around for generations. Most are sellers of hot do gs and ic e cream bars or are c anteens on wheels

that bring st aple br eakfast and lunch it ems t o f actories, aut o repair shops and other businesses. What ’s different about the mobile f ood v ehicles that ha ve cropped up in cities and subur bs the last f ew y ears is that thes e serve trendy fare like Korean barbecue, Jamaican jerk chicken and cupcakes.

See FOOD TRUCKS, page 36

R UR OU YO LY LL AL RA F OR FO

E DS E N N O I T I RECOGN

S ONS BBON RIBB D RI AND S AN ALS EDAL MED C, M RY LIC, AC RYLI L, AC TA L, YS TA CR YS ES,, CR HIES OPHI TROP S, TR UES, PL AQUE PLAQ

Gibson Specialty Co.

2829 Falls Ave. Waterloo 319 233 9333 • gibsonspecialty.com 3 319

AP PHOTO

A pedestrian walks past the Flirty Cupcakes Dessert Garage in Chicago. Owner Tiffany Kurtz also operates a Flirty Cupcakes food truck.

“My thought was to build a clientele, build a customer base, so when I actually opened the store, people would ock to it.â€? Buck Buchanan

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www.jacobsonfinancialservices.com www.jacobsonfinancialservices.com Wayne A. Jacobson, CRPCÂŽ Erica J. Feldick, CFPÂŽ

ice cream entrepreneur

barbecue, ic e cr eam and other food fr om tr ucks ar e opening stores and r estaurants t o build on their success. They’re proving that taking an ide a and tr ying it out on a small scale — and in this

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case, putting on tr aining wheels — is a prudent w ay t o st art a company. The experience of running the cart and truck also taught him a lot about ho w t o run a busi-

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Securities offered through LPL Financial, Member FINRA/SIPC

Jack Jennings, CCIM

Dustin W. Whitehead, CCIM

Medical/Professional Office Building

Flex Space

845-847 W 4th Street, Waterloo

Listed well under assesed value $499,000 $6.00/sf NNN 12,431 sf of total finished area Split-level construction

Sale includes lease to 2,720 sf oral surgeon In CURA & Enterprise Districts

Hammond Plaza, 1045 Southtown Drive, Waterloo

FFormer ormer USA1 USA SA1 / Evans Evans FFurniture urniiture $3.75/sf NNN Up to 30,000 sf available 13 - 20 foot ceiling heights Up to two docks available

Great Great wareh warehousing/self-storage housiing/self / lf storage opportunity Owner willing to divide

Flex Space

Retail Building

1150 Flammang Drive, Waterloo

35 Fletcher Avenue, Waterloo

$399 000 $399,000 $4.95/sf NNN 14,600 sf 6 overhead doors & 1 dock

Zoned Z d for f light li h iindustrial d i l but b great for office/retail Can be divided In CURA and NMTC districts

Brady A. Gruhn, CCIM

Former Factory Card Outlet $9.25/sf NNN NNN (est): $4.82/sf 10,500 sf

Zoning C-2 Good visibility from San Marnan Drive Owner willing to divide

For information on these and other commercial listings, call:

(319) 277-8000 www.LockardOnline.com

All information contained herein is given by sources deemed reliable. While we have no reason to doubt its accuracy, all information is provided without representation of warranty.

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