Dan Deery Toyota-Scion

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DAN DEERY TOYOTA/SCION

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SUNDAY, DECEMBER 9, 2012

Photos by BRANDON POLLOCK / Courier Staff Photographer

A new LEED-certified building puts all of Dan Deery Toyota/Scion services under one roof, including the showroom, sales, customer service, parts and service, financing and car wash.

Dan Deery Toyota/Scion unveils new state-of-the-art building

By ANGELA HOLMES For the Courier

CEDAR FALLS — Although Deery dealerships have been a mainstay at the corner of University Avenue and Main Street since 1979, Dan Deery Toyo-

ta/Scion is turning heads with a sleek, new state-of-the art building.

“The former building had been remodeled and kept up, but we were due for a new building,” Dan Deery, president of Dan Deery Motors, said about the

former showroom, which was about 60 years old.

The showroom, service department and car wash have been combined into one building. All departments — customer service, sales, financing, car wash, parts and service —

Congratulations on your new building

Dan Deery Toyota/Scion ■ 7404 University Ave., Cedar Falls ■ (319) 277-4500 ■ www.dandeerytoyota.com ■ Sales: 8 a.m. to 9 p.m. Monday through Thursday; 8 a.m. to 6 p.m.

Friday and Saturday ■ Service: 7 a.m. to 6 p.m. Monday through Friday; 8 to 6 p.m. Saturday

are accessible in the one-stop building.

“The biggest thing is everything flows freely and it is a more customer-friendly building,” Deery said.

The exterior design is even more recognizable with its two-

story structure and bright red Toyota logo. A variety of 2013 models are displayed in front of the building, where new, spacious customer parking spots are available.

See BUILDING, page 4

Congratulations Dan Deery Toyota!

Proud to be part of this project

RESIDENTIAL • COMMERCIAL • INDUSTRIAL

Quality Since 1957

517 Rhey Street, Waterloo IA 50703 • 319-233-0955

201 E. 22nd Street • Cedar Falls, Iowa • (319)266-5438

SUNDAY, DECEMBER 9, 2012

DAN DEERY TOYOTA/SCION

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Spacious showroom customer-friendly, accessible ing Sienna and Tacoma trucks, a Venza crossover SUV and the popular Corolla and Camry cars.

Other popular Toyota vehicles include the 4Runner SUV, Avalon and the RAV4 SUV. Dan Deery Toyota/Scion participates in Toyota’s Certified Used Vehicles program, which includes

BRANDON POLLOCK / Courier Staff Photographer

Vehicles are displayed to the best advantage in the new Dan Deery building, thanks to the bright surroundings.

By ANGELA HOLMES For the Courier

CEDAR FALLS — The most striking feature of the new showroom at Dan Deery Toyota/Scion at the corner of University Avenue and Main Streets is the floor-to-ceiling windows that wrap around the building.

“It is much more open,” said Dan Deery, president of Dan Deery Motors. “There is light in here all of the time.”

The showroom opened Oct. 15, after a five-month demolition/ construction project. It is now combined with the new service department, a project that began in July 2011.

“The biggest thing is everything flows freely and it is a more customer-friendly building,” Deery said.

Customers are greeted by a service counter as they walk into the main entrance. They then are directed to the finance or service department or to sales associates, who are openly stationed along the perimeter of the showroom.

Whether a customer is waiting for their vehicle to be serviced or buying a new or used vehicle, several lounge areas are located in the showroom, offering a variety of amenities.

One area quietly nestled in the back of the building has sever-

al couches and a table to relax.

Tables and chairs are dotted throughout the showroom for customers to look over brochures or just sit and relax.

The lounge area near the service department has a television, magazines, kids play area, free Wi-Fi and a coffee bar with complimentary fruit and doughnuts.

A soda machine and popcorn

a 12-month or 12,000-mile comprehensive warranty, seven-year or 100,000-mile limited power train warranty, one-year roadside assistance, 160-point quality assurance inspection and CARFAX vehicle history report.

See SHOWROOM, page 4

Congratulations Dan Deery Toyota on your new building.

We are proud to have been a part of it.

machine are also located near the service desk.

Deery’s office is right in the middle of the showroom, making him easily accessible to employees and customers.

“I keep my finger on everything,” he said.

A variety of Toyota and Scion vehicles are on display throughout the showroom, includ-

Congratulations Dan Deery Deery!!

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BUILDING From page 2 Behind the showroom, separate entryways into the service area, including two new quick lube stalls, serve customers’ needs quickly and easily.

The project began in July 2011 with the demolition of the service department, car wash and a barber shop, which stood between the dealership and McDonald’s on Main Street.

The service area and car wash were built first behind the existing showroom.

“We left the showroom up so they could operate the dealership out of it,” said Brad Best, executive vice president of Peters Construction, Waterloo, who served as project manager of the Deery renovation.

In May, the showroom was vacated for demolition and reconstruction.

“We had five months to build it,” Best said. “It was pretty aggressive because it was disruptive to their business with dust and noise right alongside them selling cars.”

The subcontractors put in sixday weeks during the heat of the summer to complete the project

by Oct. 15, Best said.

Toyota Image USA II specifica-

SHOWROOM From page 3 Deery’s finance department offers options for customers with all credit needs. Toyota discounts and incentives are available for a variety of models, including the 2013 Corolla, Highlander, Camry and Sienna.

Scion, a division of Toyota, offers a series of vehicles with a variety of accessories, such as Pioneer standard or Bespoke premium audio systems, Sirius or Pandora radio and navigation systems. Scion offers Pure Price, a sales process that firmly sticks to the advertised price without haggling.

For more information about Scion, visit www.scion.com Deery’s inventory of new and pre-owned vehicles can be viewed at http://dandeerytoyota.com.

THE COURIER tions were followed for the building’s design, which features tall ceilings and exterior glass, allowing as much natural light into the building as possible.

The building is LEED-certified, following a green building certification program using a national rating system for buildings designed, constructed and operated for improved environmental and human health performance.

DAN DEERY TOYOTA/SCION

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LEED addresses all building types and emphasizes state-ofthe-art strategies in five areas: sustainable site development, water savings, energy efficiency, materials and resources selection and indoor environmental quality.

The former buildings were inefficient, said Dan Channer, of Struxture Architects, Waterloo, who served as principal architect of the Deery project.

“The new design has more insulation and high-efficiency lighting,” he said.

The lighting was also reconfigured on the lot, and paving was replaced south to University Avenue, Best said.

As well as its close proximity to the University of Northern Iowa campus, Dan Deery Toyota/Scion’s location is easily accessible to several highways, attracting steady customers from Waverly,

SUNDAY, DECEMBER 9, 2012 New Hampton, Independence, Oelwein, Hudson, Dike, Jesup, Charles City and Reinbeck.

“Our out-of-town customers know exactly how to get here,” Deery said.

With a new state-of-the-art facility at “the best location in the area,” Deery plans to continue serving customers for years to come.

“This location is like home,” Deery said.

Congratulations Dan Deery Toyota Plumb Tech Inc. was proud to have been part of this project

Congratulations Dan Deery Toyota on your beautiful new facility.

Thank you for letting us be a part of it.

319-266-1627 1905 State Street Cedar Falls, IA

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DAN DEERY TOYOTA/SCION

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Family business: Deery history runs deep in area 17 franchises in nine stores in Iowa City, Des Moines, Ames, Burlington, Pella, Maquoketa, Waterloo and Cedar Falls.

“That’s why I have good managers,” Deery said. “I’m gone a lot.”

John Sr. still has his hand in the business, visiting the dealership nearly every day, Dan said.

BY ANGELA HOLMES For the Courier

CEDAR FALLS — The vehicle business runs in the Deery family.

In 1909, John George Deery began selling Fords and tractors in Wisconsin.

His son, John Deery Sr., has more than 65 years in the car business, starting in Illinois when he was 19. In 1971, he moved his family to Cedar Falls, where they have been active community members.

In 1979, John Sr. opened Deery Pontiac at the corner of University Avenue and Main Street, the location where the newly renovated Dan Deery Toyota/Scion building was recently completed.

Dan Deery joined his father in the business right out of high school in 1979. His son, D.J., joined Dan Deery Toyota/Scion full time in May after graduating from the University of Northern Iowa. Dan’s other sons, Dustin and Dylan, work at the dealership part time while attending UNI. The 7404 University Ave. location — the hub of Dan Deery Motors — has gone through several changes in the past 33 years.

In 1981, they added Dodge, and in 1983, Dan took over the business as Dan Deery Pontiac-Dodge.

Nearly three years ago, Dan Deery Motor Co. moved its Dodge, Jeep, Chrysler and Ram inventory to 3900 Alexandra Drive in Waterloo. The University Avenue location exclusively became a Toyota/Scion and used cars dealership.

The Deery name has a strong reputation in the business. About 85 percent of Dan Deery Motors’ business every month is from referrals and return customers.

“We take care of our customers and give back to the community,” Deery said. “We’ve been very fortunate with the economy in this area.”

The staff also contributes to the dealership’s success.

“We don’t have much turnover here,” Deery said. “I believe in taking care of them, and they are loyal. Management staff has been

TIFFANY RUSHING / Courier Staff Photographer

Dan Deery joined his father in business right out of high school in 1979.

“We take care of our customers and give back to the community. We’ve been very fortunate with the economy in this area.”

Dan Deery with me for a long time, and sales managers have been here at least 15 years.”

The Deery Brothers Automotive Group, which includes dealerships

owned by Dan and his brothers, Brad and John Jr., is Iowa’s largest auto retailer with access to more than 5,000 cars, trucks, vans and SUVs of all makes and models at

Proud to have been part of this project.

VJ Engineering 1501 Technology Pkwy, Ste. 100 Cedar Falls, Iowa 50613 Phone: 319-266-5829 • Fax: 319-266-5160 www.vjengineering.com

The Deery family plays an active role in the metro community.

Dan’s wife, Julie, volunteers every week at St. Patrick’s School, North Cedar School and Covenant Medical Center.

“I grew up here,” Deery said. “I love the community. I wouldn’t be anywhere else.”

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DAN DEERY TOYOTA/SCION

THE COURIER

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SUNDAY, DECEMBER 9, 2012

Service department offers efficient, expert maintenance, repairs Dan Deery Toyota’s tire center stocks more than 300 tires with more available to order. The parts department specializes in Toyota factory-certified parts, as well as Toyota accessories.

Other features of the service department include: ■ Competitive “up front” pricing.

■ Complimentary multipoint service check on all vehicles serviced.

■ Night drop service is available.

■ Local shuttle service is available.

■ Ease of making an appointment online at www.dandeerytoyota.com.

Congratulations

Dan Deery Toyota BRANDON POLLOCK / Courier Staff Photographer

Dan Deery Toyota/Scion service department technicians are trained and certified to work on Toyotas and all other vehicle makes and models.

By ANGELA HOLMES For the Courier

CEDAR FALLS — Along with a new showroom, the Dan Deery Toyota/Scion service department has gone through a complete overhaul.

The revamped area, which includes maintenance, reconditioning and detail shops as well as a car wash, has added two quick-lube lanes.

No appointment is needed for the quick lube, which includes a car wash. Hours have also been extended to Saturday.

“People want to come in and get out,” said Dan Deery, president of Dan Deery Motors. “They don’t want to spend their lunch hour or day off waiting for an oil change.”

The service department has a separate entrance from the outside, as well as a reception desk in the back of the showroom.

While it specializes in Toyotas, the service department is equipped to work on all makes and models.

Dan Deery Toyota’s factorytrained and certified technicians have passed the rigorous Toyota Certification Program. Many of Deery’s technicians are also cer-

tified by the National Institute for Automotive Service Excellence.

Toyota Care, a complimentary maintenance plan, is included with the purchase or lease of every new Toyota, covering the vehicle for two years or 25,000 miles, whichever comes first.

Toyota Care Scheduled Factory Maintenance covers oil and filter, tire rotation and multi-point inspection. The plan’s 24-hour roadside assistance covers lockout protection, flat tire changes, jump starts, fluid delivery and towing.

Congratulations

Design | Installation | Retaining Walls | Sodding Brick Patios/Walks | Plantings | Hydro-Seeding

Dan Deery Toyota!

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1025 Center St. • Cedar Falls, IA 50613

3170 Wagner Rd. | Waterloo, IA 319-226-6000 Matthiaslandscaping.com

SUNDAY, DECEMBER 9, 2012

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DAN DEERY TOYOTA/SCION

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Customer service serious commitment for dealership Customers at Dan Deery Toyota/Scion will walk into a new state-of-the-art green building, but one thing hasn’t changed: The dealership’s commitment to customer service.

Dan Deery offers one of the most comprehensive Toyota sales, parts and service departments in Iowa. Comfortable lounges and plenty of amenities in the customer-friendly environment will make waiting easier for customers whose vehicles are being serviced, as well as for customers interested in purchasing a new or used vehicle.

One area quietly nestled in the back of the building has several couches and a table to relax. Tables and chairs are dotted throughout the showroom for customers to look over brochures or just sit and relax.

The lounge area near the service department has a large-screen television, magazines, kids play area, free Wi-Fi and a coffee bar with complimentary fruit and doughnuts. A soda machine and popcorn machine are also located near the service desk.

In addition to the new bricks-and-mortar building with its bright red Toyota logo, Dan Deery offers an online Toyota dealership. The online site was created to enhance the buying experience for Internet customers.

Dan Deery Toyota/Scion staff

BRANDON POLLOCK / Courier Staff Photographer

■ Dan Deery, president ■ Barney Niner, general manager ■ Bob Nemmers, new car manager ■ Ryan Buhr, general sales manager ■ Brandon Steen, used car manager ■ Monte Johnson, Internet manager/senior sales consultant ■ Jeremy Wilson, new/pre-owned vehicle sales ■ Mark Carlisle, new/pre-owned vehicle sales ■ Tee Kylandezes, new/pre-owned vehicle sales ■ Dave Martin, new/pre-owned vehicle sales ■ Mike Elling, new/pre-owned vehicle sales ■ Marcel Avant, sales consultant ■ Bill Stoler, sales consultant ■ Tim Nabholz, sales consultant ■ Al Buchheit, sales consultant

Customer service is a top priority at Dan Deery Toyota/Scion.

Congratulations Dan Deery Toyota

319.266.2621 | 905 Center St. | Cedar Falls, IA www.bentonsg.com Building on a Strong Foundation Since 1986

Peters Construction Corporation

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DAN DEERY TOYOTA/SCION

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SUNDAY, DECEMBER 9, 2012

was proud to lead the Design-Build Team on the Dan Deery Toyota Dealership Project

We’re about . . . SKILL INTEGRITY RESPONSIBILITY

901 Black Hawk Road • Waterloo, IA 50701 • 319-236-2003 www.petersconstruction.com