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VELENDE SIT ACEATEM ASPELLA CCULPA PORROVI DUCILIA SSUNTIS ALIGENIS ERION REHENIE NDUCIAE EST AM ALIGENDIS DOLUPTA TURIBUS TIOREM DELLECTOBIT OD ET QUIBUSAM, VOLORIS NONE PRO OMNIMODIPIT ADIO MI, OMMOLECTIS SUNDEST, ULLUPTA DOLORRORE CULLITIATUR AUTATEM AS EXERITIO TECAECUS. UCIENT, EXCESTIAM SUSAE NE LABO. NULLENISSI NET AM VENIS PERCITIO TEMPOREPTATI OPTAE ATAM IUM EAT-
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VELENDE SIT ACEATEM ASPELLA CCULPA PORROVI DUCILIA SSUNTIS ALIGENIS ERION REHENIE NDUCIAE EST AM ALIGENDIS DOLUPTA TURIBUS TIOREM DELLECTOBIT OD ET QUIBUSAM, VOLORIS NONE PRO OMNIMODIPIT ADIO MI, OMMOLECTIS SUNDEST,
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STUDIO 17 VIRGINIA BEACH VIRGINIA BEACH 2016
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Velende sit aceatem aspella cculpa porrovi ducilia ssuntis aligenis erion rehenie nduciae est am aligendis dolupta turibus tiorem dEllectoBit od et quibusam, voloris none pro omnimodipit adio mi, ommolectis sundest, ullupta dolorrore cullitiatur autatem as exerItio tecaecus. Ucient, excestiam susae ne labo. Nullenissi net am venis percit-
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SOCAL ORIGINALS MASTERS OF STYLE EASTERN PROJECTS CHINATOWN, 2017
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CALIFORNIA LOCOS: SOCAL ORIGINALS, MASTERS OF STYLE
T
CHAZ BOJÓRQUEZ, CURATOR
HE MASTERS OF STYLE exhibition was developed after returning
from Rome with my wife Christina. I was invited to create new artwork for an exhibition at the Rome Museum of Contemporary Art. During our stay, we had dinners and conversations with many art patrons about their collections and knowledge of Graffiti and Street Art. I was surprised by their lack of enthusiasm and interest to collect West Coast artists. What they knew well and only collected 1980’s New York Graffiti. But when I asked if they knew the work of artist Robert Williams from California, an originator of the 1970’s cartoon psychedelic movement and co-founder of Juxtapoz Art and Culture Magazine, the most popular art magazine in the world, they replied "no"! That blew my mind. My astonishment turned into anger because I knew different and wanted to do something about it. Together my wife and I came to the same conclusion of “doing our own West Coast show” without European, New York or Art Miami Basel validation, but standing firm on our own art history. We would exhibit the best artists and highlight our 'LifeStyle' culture. Los Angeles is one of the most dynamic cities of the new millennium. We have our own style of Pop culture, we celebrate many forms like graffiti, street art, cartoons and low brow art. Also skate, surf art, lowrider, hot rod art, Chicano murals and Tattoo art, mixed with a rich history of the Hollywood Entertainment Industry. This only happens in Los Angeles. As primary curator, I chose the artists and my mission was to honor and celebrate Los Angeles as a major world art center that has popularized our creative contributions to the world. My idea was not to have a typical art show but to present it as a vintage Hollywood movie premiere with a searchlight on the street beaming all night. As husband and wife co-curators, we both share the same passion for the arts and have worked together on numerous other projects. Therefore, I asked Christina to select the artwork shown and design the gallery since she has over 300 exhibits in her 15 years of experience in the arts. We started the exhibit with our original core group of five ‘California Locos’ and expand honorary membership to include six other L.A. artists. They all had to meet the strict criteria for selection to be included in the California Masters Show. First, you had to be that artist that lives the lifestyle (hotrodder, graffiti writer, photographer, musician,
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etc). Second, you had to be a working professional artist still creating in the studio. Third, you had to be world famous through social media, by having a large following. Fourth and most important, your fame has to be influential. The most important artists are the influential ones, their art is admired and copied by many artist and their style goes worldwide and becomes it's own art movement. Those added and profound artists are Mister Cartoon, Shepard Fairey, Estevan Oriol, Retna and OG Slick. Every art scene is led by an originator, and so we honor these influential ‘Masters’ for their life dedication as true creators, real pioneers that are now internationally recognized for their work. The exhibition of CALIFORNIA LOCOS: SOCAL ORIGINALS, MASTERS OF STYLE, is presented as a collective that takes leadership of our own destiny for the art we create, for our shared voice that articulates the ‘New Realism’ taking place, and stand proud with our multimedia multicultural heritage. “We claim it and embrace it!
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OPENING COMMUNITY LAUREN OVER
A
CROWD OF MEDIA AND FANS - the size, eagerness
and enthusiasm of which I’ve never witnessed at an art show- flocked to California Locos: SoCal Originals – Masters of Style, opening reception at Eastern Projects Gallery in Los Angeles’ Chinatown on Saturday, September 16th. This edition of the touring show is, very appropriately, an official part of 2017’s Pacific Standard Time: LA/LA (Latino Art in L.A.). The exhibition was curated by Chaz and Christina Bojórquez, and expanded the family of its original California Locos line up of Chaz Bojórquez, Dave Tourjé, John Van Hamersveld, Norton Wisdom and Gary Wong, to include the likeminded artists SLICK, Shepard Fairey, RETNA, Mister Cartoon, Robert Williams and Estevan Oriol.
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The Locos dedicated the Eastern Projects Gallery show to Greg Escalante, “the world class gallerist, surfer, publisher, champion of artists, and progenitor of our SoCal culture.” There was a beautiful altar set up for Greg. I’m sure he would’ve been extremely proud of what played out throughout the evening, and that he will always remain very much amongst us. In my previous interview with the original five Locos, I was struck by the power of their collective work as being its embodiment of southern California’s unique DNA. Their diverse, freedom-loving, cutting edge visuals wind many intensely colorful histories into one strand in this region. But it didn’t strike me until last night’s opening: this is only half the reason the Locos have achieved such outstanding success. The second half is even more important than the first. The keys to why this band of creators has earned such recognition and popularity, are not only their artistic eyes, soulful concepts, dynamic designs and unsurpassed craftsmanship. It’s not only that they speak in visual and verbal languages that bridge the gap between the art world and the general population- languages accessible whether you’re educated as an artist or not. As significant as it is, it’s not purely the fact that they’re
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‘Amplifying the Voice’ of the Zeitgiest, the Spirit of our times. What makes the California Locos transcend the art world, is their very desire to come down from the status to which their admirers have elevated them. They genuinely connect with the communities from which their identities were forged. Perhaps nowhere else in the world of art, will you see such accomplished individuals expressing as much humility and gratitude, or giving as much acknowledgement to their influences. I can’t think of anywhere else you’re as likely to observe a web of world-renowned figures taking the time- to show up, talk with the people, sign autographs, pose for photos, and give back- as you will among the Locos. They not only tap into their Muse from the lifeblood of of LA, but they know this same blood flows through us all. The reason such a large crowd turned out (the line was over half a mile and lasted almost the entire period of the opening), and were excited to engage, is because these enthusiasts- of the many neighborhoods and backgrounds of Los Angeles- sense that they are somehow standing on equal ground amongst the Locos. They’re respected by the artists just as they look up to them. The inspiration moves both ways. “Somos/We Are.” The California Locos are both gifted and hardworking people who, despite the acclaim they have reached, have retained and grown in their understanding of and love for humanity. Their feeling of interconnectedness. It permeates their work as well as their characters. If there’s such thing as art of the highest caliber that’s also ‘for the people,’ this is it. This was particularly exemplified by the work of Mister Cartoon with his 1958 Impala and Dave Tourjé with his 1962 Nova, that included original artwork by all of the Locos. These two have taken as canvases the widely beloved and customized classic and lowrider cars that southern California and L.A. are so known for. The car- even more than tattoo work and graffiti art- is something just about every single one of us has had a close personal relationship with in our everyday life. Many of us also have feelings of nostalgia around such older cars, which have been valued possessions in families for generations. Cars are functional art that we grew up next to and inside of. They have anthropomorphic characteristics and personalities. As a car lover myself, I feel these machines have souls of their own! Artwork as automobile is something that practically everyone can feel emotionally connected with. So what really makes the California Locos Masters? It’s not as much their stylistic movement, so relevant to our present time. The way they walk their talk makes them role models as human beings- an offering on the alter of life- that’s timeless.
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NOVA LOCO, NHRA MOTOR SPORTS MUSEUM WITH ROBERT WILLIAMS AND ED “BIG DADDY” ROTH POMONA, CA., 2019
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LOCOS LOUNGE, ART AT THE RENDON RENDON HOTEL, DOWNTOWN L.A., 2018
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ASHES OF HOPE DOWNTOWN L.A., 2018
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CHOUINARD 100 YEARS COAGULA CURATORIAL L.A. ART SHOW, 2020
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CHOUINARD SIQUEIROS COAGULA CURATORIAL L.A. ART SHOW, 2021
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