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2.10 Distribution Plan
WEALTH AS A VACATION
• Yes, I have one, and I’m going to hire a Search Engine
Advertisement
Optimization specialist to help me increase the number of visitors I receive.
Do I need business cards? • No, I don’t need any. • Yes, I have them but I probably won’t use them. • Yes, I need them and I’m going to use them as part of my marketing strategy.
2.10 Distribution Plan
Websites like Expedia or TripAdvisor are referred to as OTAs (Online Travel Agency), which in the industry is a fancy term for the middleman between you and your guest. For all new hosts, presence on OTAs and listing sites to get bookings is a necessary piece of your operations puzzle.
Your distribution plan should consider which channels you’ll be advertising on, how much they’ll cost you, and how you’ll manage them. A distribution plan will help you understand how you’re going to advertise your business to generate bookings, and it will help you identify what websites you want to have a presence on to help your visitors to your area book a stay with you.
Here are some helpful example questions that should get you started writing a distribution plan:
Which OTAs do I want to list my property on? • Just one? • Every OTA that is available?
How much will this cost me? • Is it free? • Do you have to pay monthly to list on these websites?
