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Brand Expression
Our brand is a reflection of the deeply-rooted values cherished by the Durham community. We are an integral part of a vibrant ecosystem that thrives on innovation, growth, and the availability of resources that SPARK new ideas. Our purpose is to wholeheartedly embrace, educate,
Brand Tone & Voice
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District Logos, Colors, and Typography
Department/School Logos and empower our students, encouraging them to transform their acquired knowledge into a catalyst that IGNITES their passion for innovation, service, and leadership in both their professional endeavors and personal lives.
BRAND VOICE & TONE
Brand Voice
Our brand voice is the personality and character that represents DPS. It reflects our values, aspirations, and the way we want to be perceived by our audience. Here are the key attributes that define our brand voice:
