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DISTRICT LOGOS, COLORS, AND TYPOGRAPHY
Monochrome Logo Options
In certain design scenarios, the multi-colored logo may not be the optimal choice. In such instances, there are four monochrome alternatives that can be utilized.
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Improper Logo Treatment
Usage of the logo should adhere to the following guidelines:
• Avoid incorporating elements of the logo into other logos.
• Refrain from cropping the logo.
• Avoid distorting the logo.
• Do not utilize a pixelated rendition of the logo.
• Avoid tilting or flipping the logo.
• Do not modify the proportions of the logo.
• Obtain proper approval from the Office of Public Affairs before creating your own logo using parts of the original logo.
Retired Logos
• Do not recreate the typography or substitute it with a different font outside of our typekit.
• Do not create your own monochrome version of the logo that deviates from the provided options.
• Please adhere to the specified clear space requirements (explained on the following page).
For the purpose of enhancing brand recognition, it is crucial that all marketing and communication efforts of the district employ the official and current logos and marks. The inclusion of outdated logos and marks diminishes the district’s brand awareness and generates widespread confusion. It is a forbidden practice to employ retired Durham Public Schools logos in any official capacity.
DISTRICT LOGOS, COLORS, AND TYPOGRAPHY
Clear Space Requirements
Respect the logo’s space. We consider this to be of utmost importance. The designated space, known as the safe zone, should always be maintained on digital and printed materials. This zone, which extends the height of the logo, must remain clear on all four sides. Avoid encroaching upon this space, as it ensures the logo stands out prominently.
