ActionAid are an international charity with a clear vision: to end poverty and injustice worldwide. They’ve been working for over 30 years to help make this a reality. But as with most charities, success relies on support. That’s why they approached Neo. ActionAid wanted a complete overhaul of their supporter magazine Common Cause. These magazines are essential for connecting with those sharing a charity’s aims, and ActionAid wanted to build a stronger connection. Something fresh and innovative, that pushed boundaries but kept their brand at heart. And something that engaged a younger audience whilst encouraging their older, most loyal supporters into action.