CIWF wanted a coffee-table-worthy publication that could showcase their work whilst empowering readers to become compassionate consumers. Something inspirational enough to rally supporters into action. And something thought provoking enough to illustrate just why that support was needed. A successful magazine must always be tailored to its audience, so we started by analyzing the target market. Guided by the results, we completely re-styled the publication - all the way from colouring to typography.