Start Up Street Blueprint document by Snook

WHAT DOES SUSS DO?

The development of Start Up Street pre-prototype 1 had consisted of conversations between the lead partners and a continuation of the work generated at the Urban Ideas Bakery held in October, 2010. The team had several assumptions on how the concept could work in practice so that an animation and description of Start Up Street could be generated as a starting point for discussion/ development. You can find this animation on the blog: http:// startupstreetstirling.wordpress.com/about/ The following is a list of key learnings we took away from running the first prototype. Start Up Street needs a ground team The success of Start Up Street needs a ground team, at least one person day to day working on the project. As part of the Exciting Idea Generation workshop, discussions had commenced on the role of a City Lab, which would be located inside the

arcade and run by a small team, ideally packaged up as a social enterprise. The role of the city lab was to understand customer needs and translate these into ventures run in shops by the public. To run this the majority agreed that Start Up Street needs an on the ground admin whoâ&#x20AC;&#x2122;s focus is on running this process and maintaining relationships between interested parties, Stirling Council and local business. This role was considered as either an investment from an organisation like Creative Scotland, to pay for a part time admin to work with the development partners until June 2012 and then continue the project on. The second options was to look for people within Stirling Council and develop a new/ additional role for them to run Start Up Street in the city centre. The role of keeping momentum and interest in Start Up Street was discussed as having to be by someone local from Stirling currently, or willing to base themselves in the City.

HOW SUSS COULD WORK

1. AWARE Weâ&#x20AC;&#x2122;ve put together a SUSS Framework that breaks down the process by which a SUSS ground team could develop toward a market (or similar) event. At its most basic, this process should be integral to the services that SUSS provide and offer their customers. By identifying and sticking to this process, we are able to gather data on outcomes, and whether the process needs to be tweaked.

Furthermore it gives us a unique opportunity to fully understand a potential process that can be undertaken to transform a high street. This is not a linear A to B process, however there are key activities that should be maintained. The rest of the process should be interpreted only as a guide. The intended use is to act as a guide for future events, and to be able to convey the success of SUSS to a public audience through a clear, transparent process.

1. Pre Idea

2. JOIN

3. USE

4. GROW

2. Idea

3. Canvas

5. Pitching Event

3. Canvas

4. Business Plan

6. Business & Legalities 7. Design & Development 8. Shop // Market Fit Out 9. Launch

BECOMING AWARE OF SUSS

As highlighted in the blueprint, there are a variety of users that would become aware of the service during the “pre idea” phase. We already have a group of interested parties who signed up to be involved with the future of SUSS. To begin with, we need to reengage this group, motivate and invigorate them to help towards the goal of the market event. Utilising social media channels has proved successful when only a short amount of time is set aside to maintain the blog and twitter account. Going forward, this will be imperative in staying in contact with followers of SUSS. It keeps users updated on project and interests that are being submitted.

Furthermore, this dialogue should be ongoing. Used as a ‘call-out’ at the beginning of any event, and maintained throughout its course, social media marketing should relate to both the general public (not necessarily restricted to Stirling) as well as established organisations and potential funders. Offline, we will utilise posters as per the first prototyping workshop to instil further interest in the project.

Events

Ventures

Ideas

Funding

My account Search...

REVITALISING STIRLING’S HIGH STREET THE WEBSITE I’m looking for:

Featured Video: Shops of the Month

Spaces Needing Funded SUSS 2012

Feedback from a number of parties aware of the SUSS project have related back to the website.

keeping people informed on the projected and has provided the most interest & feedback.

Although the blog format has served its purpose well up until now, we feel that a key transition in driving this project further will be the provision of a functioning website which allows users to add some of the features shown over the next few pages.

With additional funding, and through close and careful development with our web designers we believe a website could be achieved that could truly capture the potential of the ideas in Stirling and provide a viable platform to push these forward.

The website will form the key touchpoint throughout Start Up Street Stirling. It has thus far proved to be the most viable option for

We believe this should taken forward as the next step.

Year Themes Ventures Year Plan Investment Opportunities Videos Joining the SUSS Team

0:01 / 0:45 Maria Vit is January’s Shop of The Month.

Submit

Next Market Event @startupstirling are currently looking for investors, funders and volunteers for the upcoming market event on the 25th June 2012. @andyyoungdesign I’d be willing to help set up at the event. Let me know!

A small shop based in the heart of King Street, Maria Vit offers its customers...read more

Our Latest Recommendations Prototypye One A workshop in August

Latest Recommendations

Business Model The in’s and out’s

@startupbritain - Can you help us out with a retweet for our upcoming market event that we are holding in june? Please

Pre Launch

Building your agenda

Building your business model, is the first step toward really understanding the

See more +

SUSS USER GROUPS

The explanation of SUSS online and offline, should always be directed specifically at the customer type.

encounter we have broken the blueprint into four key users who would be involved with the service.

Organisations, funders, investors the general public etc will have different ambitions and interest relating to the project, therefore in order to make it clearer to understand a broad demographic of the users we expect SUSS to

A SUSS ground team should focus on what our users want to see, hear and read about, and ensure there is a broad enough range of content to keep all of these key users engaged.

VENTURE

EVERYDAY

INVESTORS

VOLUNTEERS

SUSS ADMIN

THE SUSS CLUB Congratulations! (And Thank You) for joining the Start Up Street Stirling Club. In this pack you will find four items which we hope will come in useful.

JOINING SUSS

1 To join SUSS should be simple, requiring little effort to add, view, rate, comment and engage with ideas. The purpose of joining SUSS is not to sign up and collect details, but rather to gain an understanding of the users needs, expectations, ideas and thoughts about Stirling and SUSS. The service should focus on collaboration, on understanding the assets available to the users when attempting to drive their ideas and ventures forward. By encouraging users to comment, vote and share ideas we envision that some groups will for from shared interest. This puts SUSS in a unique position, as this group interested puts any one concept in a much stronger position of being pushed forward.

At this stage, we have also introduced the volunteers to the ideas. Again, without signing on, these users can explore the concepts within the SUSS website and have the option to then give details to help with ideas. For those who do sign up, and are keen/ committed enough to develop their idea, a series of workshops will support these individuals in their development. The first of which is perhaps the most important. The â&#x20AC;&#x153;Business Model Canvas Workshopâ&#x20AC;? will help support the users to begin to understand for themselves how their business might work, including key relationships, resources, revenues streams etc they intend to establish.

A MAP... to help you network,

and find outher people doing similiar things in Stirling.

A SHOPPING BAG... to help you

carry, (ok shameless marketing.) But still, handy.

King Street

A TARTAN ENVELOPE...

4 Local produce at Stirling

AN SOS CARD... Who are you going to call?

My SOS Card ( Tweet at SOS-SUSS for inmediate support)

http://startupstreetstirling.co.uk/

USING SUSS Sign Up to start up street stirling About

Events

Ventures

Ideas

Funding

My account

Search...

Events

Ventures

Ideas

Funding

Events

Ventures

Ideas

Funding

Search...

ADD YOUR VENTURE

My account

Search...

Find a Venture

REVITALISING STIRLING’S HIGH STREET Add Venture

Theme

About Venture

Featured Video: Shops of the Month

Tell us the basics

My idea is suitable for

Themes Select theme;

Insert name of venture here

Spaces Needing Funded SUSS 2012

Select theme;

City Shakes

Market Stall Event

Retail

Collaborative Business

A few months ago while we were at the gym, my friends and I decided that we would like to start a smoothie company. We want to get an idea of what kinds of smoothies people like best before we open a shop in Stirling, and thought having a stall at the market would be the best way to do this.

...and a description for the website.

Investment Opportunities

Themes

Videos Joining the SUSS Team

Add Image

Additional Information Submit

Next Market Event

0:01 / 0:45

What stage are you at?

Maria Vit is January’s Shop of The Month. A small shop based in the heart of King Street, Maria Vit offers its customers...read more

@startupbritain - Can you help us out with a retweet for our upcoming market event that we are holding in june? Please!

Our Latest Recommendations

@guardianculture - No problem, just email startupstreestirling@gmail.com and we can arrange something that

Its just an idea for now

ALL

I have a business plan

Financial Guidance

I have funding

Business Support

Completed business model

Finding Volunteers

Registered volunteer interest

Understanding my business

What stage are you at?

My idea should run for:

@startupstreetstirling - Done. Good luck with the event, were excited to see how it all goes. @startupstreestirling - Were looking to run an article in this weekends paper, could you please DM me with contact details so I can get in touch. Thanks.

Additional Information I need help with:

ALL

I have a business plan

Financial Guidance

I have funding

Business Support

Completed business model

Finding Volunteers

Registered volunteer interest

Understanding my business

Progress Prototypye One A workshop in August

My idea should run for:

Latest Recommendations

Stage 1 The Basics

Business Model The in’s and out’s

Pre Launch

Building your agenda

Building your business model, is the first step toward really understanding the

Stage 2

Additional Info

Stage 3 Funding

Progress

1 week

See more +

Stage 1 The Basics

Stage 2

Additional Info

Stage 3 Funding

I need help with:

Its just an idea for now

Market Stall Event Collaborative Business More

ADMIN DASHBOARD

Welcome back, Andy Kennedy Updates

Inbox

Activity

Stats

My account

Inbox

Stats

Search...

IDEA 38

Space Details City Shakes

New Ventures Youth Club

Chitter Chatter

...and a description for the website. ...and a description for the website....and a description for the website....and a description for the website....and a description for the website.

Kids & Youth

A few months ago while we were at the gym, my friends and I decided that we would like to start a smoothie company. We want to get an idea of what kinds of smoothies...

Volunteer Updates

Update Funding

THEME

Kids & Youth

Food & Drink

SAVE

Updated Ventures

Add Widgets

City Shakes

SUSS Stall

French Bakery

A few months ago while we were at the gym, my friends and I decided that we would like to start a smoothie company. We want to get an idea of what kinds of smoothies...

SUSS will be hosting a stall with freebies for locals to collect thorughout the day. We will be providing the likes of posters, badges, bags etc to help promote SUSS.

Medeiveal themed bakery in the heart of king street with people from the castle coming down to see it.

ADMIN DASHBOARD

Activity

My account

Idea Stage

Not Sure

Idea

Business Plan

Pitched

Business & Legalities

Launch

FUNDING & SPONSORSHIP

Events

Ventures

Ideas

Funding

Events

Ventures

My account

Ideas

Funding

My account Search...

GIVING IDEAS A KICK-START

Search...

START UP STREET LOVE POTENTIAL FUNDERS PROJECT HOME

UPDATES

FANS

COMMENTS

Hello potential funder!

38 £400 28 FANS

Thanks for showing an interest in SUSS! Before we go any further though, we would liek to ask you a few questions just to get an idea of where you r potential funding may take us. Please take the time to carefully fill in the information below and soeone will be back in contact with you shortly.

INVESTED OF £1500 TARGET

Your details Name

Play Video

What are you looking for? (Outline the reason for your investment)

DAYS TO GO

THIS IDEA HAS UNTIL SUNDAY FEB 14TH TO REACH ITS TARGET. GET INVESTING!

Organisation

BECOME A FAN Email

Mobile

100 people like this.

What activities/products might you want in return?

ABOUT THIS PROJECT How much can you offer in funding?

Thanks for checking out our idea! The response since launch has been really humbling. Looking forward to getting this idea out and about in Stirling. - Sara

SUBMIT

INVEST £10 OR MORE Get your own private invitation and plus one to our first event. You will have first hand access to the project in future, and be regulalrly updated with news and progress as we go forward.

INVEST £25 OR MORE

MARKET FIT OUT

Simple, customisable spaces. Karen MacPherson graduated from Duncan and Jordanstone College of Art. Her current exhibition at the Scottish Parliament “Design and Democracy” event highlights the use of standard size flat pack wood such as the type that could be provided by Norbord, and involving someone like Karen in the project will also sit well with the Year of Creative Scotland 2012.

PACK ONE

“We are in a unique and unprecedented position. The proximity, profile, vision and energy of London 2012 and Glasgow 2014, reinforced within a Year of Creative Scotland, enables us to profile and celebrate the key contribution that a strong, vibrant cultural offer brings to our lives and how we are perceived nationally and internationally. We are encouraging the cultural sector to respond with ambition and exploit the opportunities available in the next three years.

PACK TWO

“ Year of Creative Scotland in 2012 will celebrate and promote Scotland’s cultural and creative vibrancy, shine a spotlight on our creative assets, provide a test-bed for new initiatives and a launch platform for activity to support Year of Homecoming in 2014. It will provide a chance to work together to promote Scotland’s festivals, our great cities, to get Scotland dancing and to shine a spotlight on the contribution that people and places play in making us a leading creative nation.”

PACK THREE

Karen could provide initial practical advice on setting up an individual space.

KEY MILESTONES

Stage 1: Invigorate

Stage 2: Galvanise

Stage 3: Collaborate

1.1 - Re-engage with SUS group

2.1 - SUS website designed (Alpha)

3.1 - SUS working with local businesses

1.2 - Test marketing strategies

2.2 - Market stall design call out

3.2 - Test meeting with Stirling Castle

1.3 - Call for entries

2.3 - SUS ventures idea brainstorm led by Snook

3.3 - Scope Stirling currency for market event

1.4 - Snook prepare prototype sessions

2.4 - Launch SUS Club 2.5 - Launch SUS Website

Stage 4: Develop 4.1 - Ongoing development and marketing 4.2 - Shortlist venture ideas 4.3 - Market stall venture; Dragons Den Style Event

MINI MILESTONES

Stage 5: Refinement 5.1 - Stakeholder and partner feedback workshop

Stage 6: Implementation 6.1 - Event Launch 6.2 - Snook run feedback workshop

Stage 1: 1.11 - Email sent out reminding about updates 1.12 - Constant updating of blog at least weekly to give people something to come back and see/read 1.13 - Find someone for “ground-team” role to maintain this conversation 1.21 - Identify what communication avenues are most successful currently. 1.22 - Existing are email, twitter, Facebook & web. Still to try mobile/landline? 1.31 - Confirm that market event has initial scope to happen in Stirling. 1.32 - Send out an informal call out to determine whether there is interest in this type of event 1.41 - Based on feedback from 1.32 - Snook can then prepare necessary prototyping workshops. 1.42 - Snook develop tools for workshop 1.43 - Identify who will attend workshop and where it will be held 1.44 - Review of workshop Stage 2: 2.11 - Confirm there is a budget to have initial website set up 2.12 - Wireframes of website designed based on needs for 1.32 2.13 - Identify someone to build website

2.21 - Having confirmed potential for event, and built website capable of holding required content design call out is made. 2.22 - Someone to manage day to day website, pushing call out and what the event is about. Managing offline content where necessary. 2.23 - Identified ‘structure’ or layout - for each shop. Can they vary? 2.24 - Identified factors for all entries, dimensions, posters, what you will sell, pricing, etc. What is this? 2.25 - IDEA : Can we have two types of shop? One which in won through Dragons Den, second which is “bought” or collaborated. 2.31 - Based on success of 2.2, Snook could run idea brainstorming sessions similar to first prototype weekend in Stirling to gather interest and help with idea generation from group. 2.41 - As part of ongoing development of SUSS website, developer would work up “SUS Club” 2.42 - Prior to this, workshop would be held to understand first KEY necessaries for Club. Contacts, skills, availability etc. Offline, online, weekly meeting? Alpha does not necessarily need to be web based. 2.43 - Ongoing web development 2.51 - RELAUNCH of new SUS website with club forum, and all updates to aid with development of ventures

MINI MILESTONES

Stage 3: 3.11 - Identify local businesses who would like to be involved with SUSS either to mentor, promote or grow their own business 3.12 - Ground Team identify what needs and benefits are to having local businesses on board 3.13 - Explicit outcome for those getting on board as to what is being offered. Not promising the world. 3.21 - Approach Stirling Castle (Director/Boss) 3.22 - Explore possibilities of collaboration with Castle, including medieval festival themes etc. Plan A, B & C. Similar to Snook proposals. 3.33 - Identify if those who are willing to engage with market are open to idea of “Stirling Pound” - could be done as a one off event in line with market. Non redeemable etc. Stage 4: 4.11 - Ongoing development and marketing. Flyers, posters, online, offline, etc conducted by member of ground team. 4.21 - Shortlist online venture ideas that are viable for first event. 4.22 - Email or phone successful candidates through to event. 4.23 - Publish list of successful preliminary candidates on website 4.24 - Call for volunteers to sign up to ventures they are interested in

4.31 - Confirm date and book venue for Dragons Den style event 4.32 - Confirm all shortlisted can attend event 4.33 - Prepare those shortlisted for event. Provide them with “rules” (15 slides, 5 minutes etc) 4.34 - Confirm “panel” for event Stage 5: 5.11 - Stakeholder and partner feedback workshop date agreed 5.12 - Workshop held to determine success of previous event Stage 6: 6.11

STIRLING DEVELOPMENT GANTT CHART KEY MILESTONES Stage 1: Invigorate 1.1 - Re-engage with SUS group 1.2 - Test marketing strategies 1.3 - Call for entries 1.4 - Snook prepare prototype sessions Stage 2: Galvanise 2.1 - SUS website designed (Alpha) 2.2 - Market stall design call out 2.3 - SUS ventures idea brainstorm led by Snook 2.4 - Launch SUS Club 2.5 - Launch SUS Website Stage 3: Collaborate 3.1 - SUS working with local businesses 3.2 - Test meeting with Stirling Castle 3.3 - Scope Stirling currency for market event Stage 4: Develop 4.1 - Ongoing development and marketing 4.2 - Shortlist venture ideas 4.3 - Market stall venture; Dragons Den Style Event Stage 5: Refinement 5.1 - Stakeholder and partner feedback workshop Stage 6: Implementation 6.1 - Event Launch 6.2 - Snook run feedback workshop