How Ireland Consumes News JNRS Review Jun 2014 - Jul 2015 2.9 million
82%
or Irish people read a newspaper or access news content online regularly
WS DAILY NE
WS DAILY NE
WS DAILY NE
WS DAILY NE
WS DAILY NE
+3% YOY
access news content online (+4.3% YOY)
Readership of any newspaper (print or online)
WS DAILY NE
WS DAILY NE
WS DAILY NE
WS DAILY NE
20% of the population
WS DAILY NE
National Daily Readership (-4% YOY) Daily Print Market Share
508,000 (-8%)
317,000 (+5%)
310,000 (+2%)
194,000 (-13%)
280,000 (-3%)
241,000 (-12%)
9%
23%
13%
Irish Daily Star Irish Sun
1,866,000 Readers
11%
172,000 (-8%)
Irish Times
8%
9%
191,000 (-7%)
Irish Independent
The Herald
14%
Irish Examiner Irish Daily Mirror
14%
Irish Daily Mail
National Sunday Readership (-9% YOY) Sunday Independent
852,000 (-9%)
Sunday Print Market Share
SUNDAY WORLD
109,000 ( 2%)
648,000 (-12%)
5%
340,000 (-12%)
Sunday World
230,000 (-15%)
Sunday Times
33%
1,885,000 Readers
ON SUNDAY
281,000 (-15%)
Sunday Independent
9% 11%
134,000 (-18%)
4%
Irish Mail on Sunday The Irish Sun (Sunday Edition)
13%
Irish Sunday Mirror
25%
Sunday Business Post
Most Popular Print Supplements Sunday Independent
Sunday Independent
554,000
541,000
Living
Life
SUNDAY WORLD
486,000
435,000
435,000
Weekend
Health & Living
The Sunday World Magazine
News Consumption By Title 000’s (+4.3% YOY) 92
416 269
48 274
110 36 16
240
40 19
246
35 15
print only
32 14
209 100
94
42 42
97
94
42
74
180
people who read print & online online only
45
98
Sunday Independent
671
181
609
SUNDAY WORLD 269
99 97
39 12 71
27
18 7
212
ON SUNDAY
69
35 16 12 4
Accessing News Online
37%
3%
Netbook/ Kindle
PC/Laptop
16%
37%
iPad/ Tablet
Smart phone
Online News Consumption Comscore Review 2015 (3 month ave)
Unique Users 000’s 606 606 605 590
Independent.ie BBC Mail Online IrishTimes.com
465 408 391 390
RTÉ News The Guardian Mirror Online Journal.ie
Top 5 Solus Online Readers
26% 26% 21% 18% 18% Mail Online Independent.ie IrishTimes.ie
2.8m 330k 283k
Mail Online Independent.ie IrishTimes.ie
Despite print readership declining by 5% YOY, readership of news content overall is up by 3%, indicating that online readership is playing a key role in driving overall figures. * All Adults
1.1m 215k 170k