Katie Alexandra Chubb N0483568
STREET STYLE BRIEF: View Nottingham as a new territory for a fashion labels expansion. To discover style influencers that no one else has. Take interesting pictures of shoes, accessories, detailing, jewellery and headshots, considering beauty and hair too. Notice the tribes that emerge in Nottingham and capture them.
MOOD BOARD BREIF: Consider the Brands visual codes and colour schemes. Include motifs and brand logos. Think about key influences and cultural and contextual refferences. Produce a visual moodboard detailing the brand essence.
2nd MOOD BOARD BREIF: Explore 3 main elements: The Then, The Now & The Other in relation to specific brands and considering the brands’ past, present and future contexts. Create one moodboard that identifies any prevalent visual themes and cultural references associated with the brand.
BRAND PRESENTATION: Develop research and analysis skills in more depth, whilst expanding on your experience of team-work. Consider brand analysis, prand possitioning, competitors, consumers and communication touch points. Develop a new concept taking into account the 4Ps.
BRAND ZINE: Create a zine that is on brand and the brand’s identity and visual DNA. Take into account the 4ps and the communication touch points. Incude moodboards, and a brand essence model. Show a concise understanding of the brand, it’s past and present cultural references.
I decided to make a digital copy of my Ted Baker brand zine available. I uploaded the PDF file to Issuu in order to create a professional looking online document. http://issuu.com/ wearthefrock/docs/ zine_sd
I used Pintrest to create mood boards and collate images for inspiration. I found it really beneficial to see all of the visual content in once place. http://www.pinterest. com/katiechubb/
I have used my blog as a place to log my thoughts and explore ideas. I have documented my research, including images, videos and written views. http:// wearthefrocksjournal. blogspot.co.uk/
I also created another blog where I created product pages relating to current trends, interviews with people in the industry and any other fashion related topics. http://wearthefrocks. blogspot.co.uk/