Women
in Business A supplement to
November 20, 2014
Women in the workforce Women in the workforce may seem like a topic of the past, but the rising number of women in prominent positions is not something to overlook. As the numbers continue to rise and ratios of men-to-women find equilibrium in the office, the success of women in the workplace is visible on numerous levels. Sue Stuhl, town of Farragut Parks and Leisure Services director, has worked for the Town for 23 years. “I’ve always worked in my adult life and even in my teenage life, so this is just a natural progression for me to be in the work force,” Stuhl said. She feels every woman has to decide what is right for her. “For those like me, who made a conscious decision to work after having children, it’s important … obviously there’s a financial gain involved in it, but for me there’s a professional gain, there’s something I needed to do for myself. I needed to be out in the community working, producing, and so it was important for me,” said Stuhl. She thinks if females are able to make the decision to work, especially after hav2 • WOMEN IN BUSINESS • NOVEMBER 20, 2014
ing children, that it provides them with an advantage. At a later time it may be harder to enter, or re-enter the workforce. “Having a fairly equal workforce of men and women is a great thing. I think men and women do work differently … and I think there is a real advantage of having a balance between the two in order to get all of the perspectives that you need in the business world or the community, public, private, or whatever it is,” she added. Although Stuhl appreciates the recognition that working women are receiving, she hopes that one-day “having women in the workplace is a norm … equal pay is obviously another issue. It’s getting better, but it’s still an issue.” City of Knoxville Mayor Madeline Rogero See WOMAN on Page 3
Woman From page 2
agrees and recognizes how important it is to maintain balance in all parts of life. She believes this advice should overlap between working women and men. “Women and men [need to] find the balance in their lives … particularly if
you have a family. You have to find that balance to be able to put in a good day’s work and, at the same time, provide the attention and care a family needs, and take time for yourself as well,” Rogero said. “It is important to take time, schedule time with friends and family. I personally, even as mayor, I like to go to my
grandchildren’s events … you have to put that into your calendar. If you have a job that’s got that kind of flexibility, I think it’s important to schedule it in,” Rogero said. She is not surprised at the number of women in the workforce, and that the number continues to grow, because it takes two incomes for a family. Women
President and executive director
Allison Sousa & Darla Berdal Executive Director President Farragut Business Alliance
of the Farragut Business Alliance, Darla Berdal and Allison Sousa make it their missions to serve the area’s business community. Darla wears multiple hats as an FBA volunteer who also works full-time for Myers Bros. Holdings and Cornerstone Realty. Sousa is a parttime employee of the FBA who also runs her own small business. Both ladies work with the all-volunteer FBA board of directors to accomplish its mission of “advocating for the Farragut business community in the public policy and other processes and promoting those businesses and the Town through ‘Shop Farragut’ branding and community events.” Whether it’s publicizing or gathering input about a potential ordinance, mentoring a new business, planning a community event, or drawing shoppers to the area, these ladies lead the way in helping improve the business climate and increase sales tax dollars to support the outstanding quality of life in Farragut.
are choosing to balance work, family and life. According to Rogero, “Being mayor is rewarding. I always say ‘I love my job,’ I love being mayor because I get to work with so many great people across our community. The challenge is that these great people don’t always agree!”
Valuable advice from the Chamber President
Bettye
Sisco President
Farragut West Knox Chamber of Commerce
As President of the Farragut West Knox Chamber of Commerce for the past 15 years, Bettye Sisco interacts with hundreds of business owners. Her expertise in marketing, conflict management and communication skills are valuable to those taking advantage of her knowledge. Many dream of owning their own business and have unique ideas, but aren’t sure where to begin. “Set a plan; research and study it to determine the best organization for it. Stick with that the best you can,” Bettye advises. “Never forget the plan, but be aware change will inevitably happen. Be prepared to make those changes. Promote your business. Make business calls in person and utilize social media, but never forget the power of face to face business calls,” she adds. For more information about starting your business, in Farragut call Bettye Sisco at 865-675-7057 or visit www.farragutchamber.com. WOMEN IN BUSINESS • NOVEMBER 20, 2014 • 3
Family owned and operated farm
Lisa Stanley Owner
Stanley’s Greenhouses, Garden Center & Plant Farm
Healthy, quality plants for all seasons – Stanley’s Greenhouses, Garden Center and Plant Farm, a local, family owned and operated farm business serving Knoxville and the surrounding area for generations, offers customers healthy, quality plants for all seasons. Three working generations of the Stanley family help customers select the best plants for their home, office or gardens. “Indoor plants are excellent air quality enhances and help remove dangerous toxins from the air,” said Lisa Stanley. “Whimsical Fairy Gardens or dish gardens for home or office are very popular too. For the holidays we have 12 or more varieties of the traditional poinsettias; Cyclamen which bloom throughout the winter months, Christmas cactus, greenery, trees and shrubs. And since we grow most of what we sell we don’t have to charge sales tax on the plant materials we sell!” Open seven days a week at 3029 Davenport Rd, Knoxville. For information call 865-573-9591 or visit www. stanleysgreenhouses.com.
Liquor store expansion almost complete
Robin Purvis Co-Owner
Farragut Wine & Spirits
Do what you love, love what you do
Nadia Kogeler General Manager
Cool Sports, Home of the ICEARIAUM
4 • WOMEN IN BUSINESS • NOVEMBER 20, 2014
Having grown up ice skating, Nadia Kogeler, General Manager at Cool Sports, Home of the ICEARIAUM brought a wealth of experienced knowledge with her when she joined the sports facility. While in college she managed the Ohio University recreation program and holds a masters degree in recreational management. Nadia, also a working mom with two young sons says, “I am very fortunate to be running a facility like Cool Sports. It inspires me. When something inspires you it encourages you to work and it’s always worth doing. This position has opened up many doors and allowed me to meet so many wonderful people. It’s really been a blessing.” Her advice to other women is, “Do what you love and love what you do. It makes it easy to do.” Cool Sports is located at 110 South Watt Road Farragut. Call 865-218-4500 or visit www.coolsportstn.com.
Farragut Wine & Spirits owners Robin and David Purvis hope the store’s expansion will be completed the first week of December. If so, they plan to hold a weeklong Re-Grand Opening celebration of their seventh year and the retail expansion making the store 10,000 square feet; the largest liquor store in Knoxville and one of the three largest in Tennessee. A Beer Cave and Beer Growler station are being added and for the holidays there will be additional candles, wine and bar accessories, personalized gift baskets designed at point-ofsale, gourmet condiments, foods and Leesburg peanuts for gifts. “The people of Farragut, West Knox and Tellico [area] have been wonderful and very supportive. Without them, we wouldn’t be here,” said Robin. Farragut Wine & Spirits, 11238 Kingston Pike, open 9 a.m.- 10 p.m., Monday – Saturday; closed Sundays and all Statedesignated holidays. For more information visit www.farragutwines.com or call 865-777-2001.
Judy Teasley received the distinguished
Judy Teasley Realtor
Keller Williams Realty
Top Performing Individual Award for Tennessee at the company’s annual “Family Reunion” convention in 2014 along with being named to the top 5 individual agents in the Southeast Region. Judy represents single family houses, condos, lakefront and mountain properties, and the development of subdivisions. Judy is a Luxury Homes agent and has been involved in the sale of 15 homes valued at over $500,000 each in 2014. She has 24 years experience in the real estate industry. Teasley has closed over $17,500,000 in sales volume, according to Broker Metrics, amounting to 56 units in 2014. In 2013 Judy was named the top individual agent in Tennessee by Keller Williams, and also named the number one individual agent in Tennessee by Real Trends. Judy says her success is based on her former clients and their referrals and is forever grateful. Keller Williams Realty 865694-5904 or 865-599-9500.
Boost YOUR Roost for the Holidays! Home Furnishings & Interior Design Unique Gifts Gift Cards
109 East Broadway Ave. Maryville, TN
865.984.4100 Store Hours: Tuesday-Saturday 10:00 am - 5:30 pm
Paula Osborn, Owner
w w w. r o o s t h o m e . c o m WOMEN IN BUSINESS • NOVEMBER 20, 2014 • 5
Pamela Bull Owner
3D Laser Allergy Relief and 3 Dimension Relaxation
Allergy relief without drugs or needles
A workout for all ages
Whether you’re suffering from food allergies, seasonal allergies or other sensitivities 3D Laser Allergy Relief can help using the innovative, advanced laser allergy system (LZR7™) to balance and reduce allergies. The LZR7 determines what allergens are causing an allergic response and through treatment processes retrain the body to react in a normal, healthy manner to these allergens. Safe, effective, and painless treatments for both adults and children. Call 865-208-4384 for a free consultation or visit www.3dlaserallergyrelief.com for more information. "It’s all about you" 3 Dimension Relaxation is completely focused on providing services that target your whole being: mind, body and soul. With 22 years of experience they offer therapeutic massage, hypnotherapy and life coaching. For more information call 865-705-4305 or visit www.3dimensionrelaxation.com. As owner of 3D Laser Allergy Relief and 3 Dimension Relaxation, Pamela Bull is dedicated to providing you the optimum care possible.
No time for workout classes? Can’t move? Don’t want workout machines? 9Round Fitness Kickboxing in Knoxville is your place go. Owned by Sandy Szenfeld, 9Round, a worldwide franchise company, was founded by Shannon Hudson, the current IKF Light Middleweight Kickboxing Champion of the World. Hudson was Sandy’s Sensei for many years. “It’s for all ages; teenagers to adults even in their 70’s. Boomers can ease into the program. It’s a full body workout, without contact, burning 500 calories in 30 minutes. Come anytime. We don’t have classes but our trainers are always on the floor keeping participants motivated,” said Szenfeld who will be 60 in December and holds a third degree black belt. “It’s for everybody and everybody can do it, if they will.” 9Round is located at 10612 Harden Valley Rd., Knoxville. Open MondaySaturday. For hours and more information call 865-690-0534 or visit www.9round.com/fitness/Knoxville.
Sandy Szenfeld Owner
9Round Fitness Kickboxing
Women in Business
S P E C I A L Thursday, Nov. 20th
Thank you for the trust you have placed in my agency and State Farm. We look forward to serving your insurance needs for years to come.
Laura Ash, Agent 12744 Kingston Pike, Suite 106 Knoxville, TN 37934-0941 Bus 865-675-0888 www.laura-ash.com
Extended happy hour until 9 p.m. AT THE RENAISSANCE | FARRAGUT 12744 Kingston Pike Suite 104 • Knoxville, TN 37934
865-288-7827 w w w. m i n d y e r p s a n d q s . c o m 6 • WOMEN IN BUSINESS • NOVEMBER 20, 2014
Arbonne has Vegan Seal of Approval
Manuela Ptacek Owner
Arbonne International
Manuela Ptacek has used Arbonne International products for seven years. Since these products were extremely beneficial to Manuela and her husband, she became a consultant. “Arbonne skincare products are produced following Canadian and UK standards which ban 1,733 known carcinogens while the US bans less than 12,” she explained. “People need to know what they are putting in and on their bodies. It takes less than 26 seconds for anything on the skin to be found in the body’s organs.” “Arbonne products are designed for all ages,” she said. “Arbonne is gluten free and the only worldwide company I know of where all products (and there are 400) have the Vegan Seal of Approval! Manuela holds free one-to-one consultations, Get Togethers, Business Lunch & Learns, Wellness Happy Hours. For an appointment to learn about Arbonne call Manuela Ptacek at 865-227-6825; or visit www.gohealthy.myarbonne.com.
Focusing on the latest trends for the fashion conscious woman
Gail Edwards Owner
Veronica G Boutique
Veronica G Boutique in Turkey Creek presents friendly, personal service with unique style for the discerning shopper of 30 and up looking for a distinctive place to shop. “Our store focuses on the latest trends for the fashion conscious woman and fills the ‘forgotten woman’ niche with fashionably tasteful designs. Our selection is very eclectic, comfortable and flattering,” said owner Gail Edwards. “We also have excellent, unique handmade jewelry.” A portion of the clothing, jewelry and accessories at Veronica G Boutique is made in America. “I really go out and search to find as many products made in the USA by women owned companies as I can. My customers really appreciate this.” she said. Located at 11655 Parkside Drive in Turkey Creek, Knoxville: across from JC Penney and next to Steinway Piano. Open Monday – Saturday 10-5; visit www.vgboutique.com; call 865-675-0222.
Terri Kerr 865.693.3232 • 865.274.8255 www.TerriKerr.com
865-777-2001• 11238 Kingston Pike Farragut, TN 37934 Located in the heart of Farragut near Kroger Sign up to receive our monthly newsletters info@Farragutwines.com 15% discount on solid and mixed cases of wine • 10% discount on solid & mixed cases of spirits 1.0 liters and smaller • 5% maximum discount on spirits 1.75 liters Each office independently owned and operated
FARRAGUT WINE & SPIRITS ENCOURAGES PLEASE DRINK RESPONSIBLY
WOMEN IN BUSINESS • NOVEMBER 20, 2014 • 7
A place where you can enjoy the company of good friends
Marci Stiles & Hollie Hennessy Owners
Mind Yer P’s and Q’s
Laura Ash Agent
State Farm Insurance®
At Mind Yer Ps and Qs you can expect prime quality beer and wine while enjoying the company of good friends. Select craft, high gravity or domestic beer on tap or choose a preferred wine along with small appetizers. The owners of Mind Yer Ps and Qs, Marci Stiles and Hollie Hennessy, came up with the concept to bring the best of craft beer and wine together. They believe in education and introduction to the styles and varietals as a part of the experience. As residents they knew Farragut would be ideal to introduce their concept for a lounge. Mind Yer P’s and Q’s, in Renaissance Center, 12744 Kingston Pike, Suite 104, is open Monday – Thursday 11 a.m. – 10 p.m., Friday and Saturday 11 a.m. – 12 a.m. Sunday 1 – 8 p.m. Visit the Web site at mindyerpsandqs.com
Experience and knowledge at the highest level
Terri Kerr Realtor, Broker
Realty Executives in Farragut
Having the right real estate agent means having an agent committed to utilizing their experience and knowledge to benefit clients on the highest level throughout the buying or selling process. Terri Kerr, Realtor, Broker with Realty Executives in Farragut is that agent. This year she celebrates 30 years in the industry. “Working with buyers, sellers, builders, developers and investors has given me the opportunity to be involved in all aspects of the business,” said Terri, “I am fortunate to work in a field that I love! Buying or selling a home is one of the largest decisions of our lives.” “Nothing is more gratifying than helping people meet their real estate needs,” she said. Call Terri Kerr, Realty Executives Associates, 10255 Kingston Pike, Knoxville for your real estate needs at 865-274-8255 or 865-693-3232; email her at terrikerr@gmail.com and visit www. www.TerriKerr.com.
Women can balance home, family and business
Celebrating the miracle of marriage
With a commitment to help people, State Farm Insurance® Agent Laura Ash has been serving Farragut, Knoxville and surrounding areas since 2007 at her office in the Renaissance Plaza on Kingston Pike in Farragut. She is available to customers whether they prefer personal interaction one-on-one or guidance online. Her goal is to accommodate their insurance and banking needs through the years for auto or home; life or health, or help with retirement needs. “We want to provide a remarkable experience for every customer,” said Laura. As a working mother and business owner, Laura understands the obstacles women can face in business. “It’s important women know they can balance home, family and business. It isn’t easy, but if they have a goal or dream they have many resources and can talk with other women for guidance,” she advises. For all your insurance and banking needs contact Laura Ash at 865.675.0880, available Monday – Friday 9 a.m. – 5:30 p.m., other hours by appointment.
With a mission to provide the unsurpassed setting for celebrating the wonder of a bridal couple’s romance, Kathy Tarr and her husband, Jack, of 43 years, strive to create that environment at Springtree Farms. Here the bride and groom and their families share an interactive and memorable weekend event. Passionate about building strong foundations, the Tarrs know that stunning, secluded Springtree Farms offers a majestic setting for couples beginning their journey of commitment and their families coming together. “Marriage is a lifelong commitment. We are celebrating the miracle of marriage and the wonder of two becoming one and what that day means,” said Kathy. “We’re thrilled that the couple and their families can bond during the event-of-a-lifetime as they celebrate their historic day.” Springtree Farms, Pikeville, Tenn. is perfect for weddings, corporate retreats, private parties. Call 865-622-9775 or email ktarr@springtreefarms.com for information and visit www.springtreefarms.com
8 • WOMEN IN BUSINESS • NOVEMBER 20, 2014
Kathy Tarr Co-Owner
Springtree Farms
Diane McCauley Local Director
Mary Kay
Mary Kay means hope to local director
“Come HOME to ROOST”
When Diane McCauley became a Mary Kay consultant 10 years ago, she had been a stay-at-home mom for over 30 years. Today, she is proud to be a director. “I never dreamed I would have the income opportunities and ability to drive a free car, all because of Mary Kay,” said Diane. “To me, Mary Kay means hope for women. It can enrich a woman’s life with a simple makeover or as an exciting career opportunity.” If you don’t have a consultant, give Diane a call! She can consult with you on skin care, make-up and fragrances in the comfort of your home or hers. “Get some girlfriends together, try some of our great products and earn free gifts,” invited Diane. Call for information about a party, your free gift or about her December Holiday Open House. You can reach Diane at 865-675-5268.
When people ask me, "What kind of store is ROOST?" my answer is always, "A good one!" My vision for ROOST started with the name and its' definition. ROOST: a verb meaning,"to become comfortably established in ones residence or lifestyle" ... The word just seemed to fit. ROOST represents a clever mix. It’s a home furnishings store with a causal flair brought to life by a distinct designer vibe. The name serves a dual purpose, not only does it describe the design sensibility of the product offered, but it also defines my need to work in the town that raised me. The tag line "Come HOME to ROOST," is exactly what I did ... came home to stay! I hope everyone will come in, try a seat, share a story and help me spread the word, "Come HOME to ROOST!" For more information contact 865-984-4100 or www.roosthome.com.
Paula Osborn Owner
Roost
Get a
r opping fo h s y a d li er, on ho the danc , or gymnast r in ice skate y! il your fam
• 1,000’s of Poinsettias & other Holiday Plants grown on-site • Wholesale & Retail • No Sales Tax on Plants 20-50% Off Trees & Shrubs November 8th through 29th
• 9700 Kingston Pike, Suite 2 • Knoxville, TN 37922
865.357.2675 www.TutusDance.com
Pansies • Violas • Panolas Trailing Pansies • “Fall Magic Plants”... PLANT BULBS NOW FOR SPRING COLOR Hours: M-F 8-5:30 • SAT 9-5 • SUN 1-5
3029 Davenport Road O n l y 5 m i n u t e s f r o m d ow n t ow n ! w w w. s t a n l e y s g r e e n h o u s e s . c o m
573-9591
Directions: Take I-40, exit James White Pkwy, R on Sevier Ave. and L on Davenport or downtown, cross Henley St. Bridge, L on Lippencott & R on Davenport
WOMEN IN BUSINESS • NOVEMBER 20, 2014 • 9
Providing affordable protection against
Brielle Hoffman Benefits Specialist
Premier Solutions International
America’s fastest growing crime. Premier Solutions International (PSI), serving the Knoxville area 14 years, provides identity theft protection, legal services, and small business consulting solutions to individuals, families, companies of all sizes and their employees. PSI, a family owned and operated company, offers affordable protection with John and Darcy Hoffman at the helm and their daughter, Brielle Hoffman, as Benefits Specialist. “Premier Solutions International, the industry leader in Identity Theft protection, specializes in the restoration factor. No matter what type theft occurs or which family member affected, we bring them back to pre-theft status. The PSI family is dedicated to serving and protecting families in the Knoxville area.” explained Brielle. “We offer the most affordable, comprehensive plans in America today. Call today to book a free identity theft seminar!” Premier Solutions International, 111 Center Park Drive, Suite 106 Knoxville, Monday – Friday 9 – 5 p.m. Call 865-4051209 or visit www.premiersolutionsintl.com.
Dr. Knierim has had over 10 years of
Dr. Kristin Knierim Orthodontist
Knierim Orthodontics
training in her speciality and was the first female Orthodontist in the Knoxville area. She has been published in the American Journal of Orthodontics for her research and is always current with the latest tools and changes. The decision to become an Orthodontist pleased her late father very much. Dr. Rupert Knierim was an Orthodontist in Fountain City for more than 30 years. She not only cares about teeth, but the person. "I get to know my patients and their families." Having helped patients from 8-70 years old, she can make it easier than ever to obtain a beautiful smile. Braces have become smaller and less noticeable. "Over 40% of my patients are adults." Treatment not only improves your smile, it can improve TMJ discomfort, biting, speech and improve long term dental health. When not creating beautiful smiles, Dr. Knierim can be found outdoors. She enjoys horseback riding, hiking, and skiing, with her husband and three children.
10 • WOMEN IN BUSINESS • NOVEMBER 20, 2014
Serving clients with honesty and integrity
Jeannette Rogers Insurance Agent
State Farm® in the Franklin Square Shopping Center
Whether shopping for a car, buying a home, saving for college, getting married or planning for retirement, Jeannette Rogers at State Farm® in the Franklin Square Shopping Center can help you manage your everyday insurance needs, overcome the unexpected and achieve your dreams. Jeannette has 27 years experience with State Farm® and as a licensed agent assists clients with their auto, fire, life and health. She can assist you with financial services and is a licensed mortgage broker. Jeannette is working to build a lifelong relationship with clients. “Our goal is to provide personal customer service through honesty and integrity,” said Rogers. She is totally committed to building a strong foundation to insure long term relationships with her clients. Call 865-693-541 for your consultation with Jeannette Rogers, 9648 Kingston Pike, Suite 3, Knoxville, or visit her website at www.jeannetterogers.com and get a quote.
All Arbonne nutrition products are made with VEGAN protein not whey which is more easily digested better utilized by your body.
Most of our nutrition products are also GLUTEN FREE..
Independent
Consultant
For more information or to schedule a meeting to discuss your nutritional needs please contact Manuela Ptacek @ (865) 406-4959 or visit my website www.gohealthy.myarbonne.com
Listen to your inner-self
Pam Owen Realtor
Realty Executives
Know you can do it
By placing the customer first, Pam Owen, Realtor, has built a reputation unmatched in her customer care and professional attention to detail. Her accomplished sales and marketing career began with Pamela’s Bridal Shop and eventually to real estate. “My careers have similarities. I’m involved in the major events of people’s lives that are filled with stress, happiness and joy. Weddings are like that and buying and selling a home is, too. I’m a solutions oriented person. When there is an issue, my brain goes into solutions mode,” she said. “This career in real estate is demanding. There is so much to know, but I love it. Every career I’ve had has led me to this one.” She advises women starting in business, “Listen to your inner-self. There is a bigger picture than you think.” Call Pam Owen, 865-693-3232, Realty Executives, 10255 Kingston Pike, Knoxville; visit www.pamowenrealtor.com.
Cara Knapp Principal
Seth D. Schweitzer, Architect
Cara Knapp, in architectural design since 2001, is a Principal at Seth D. Schweitzer, Architect in Knoxville which provides quality solutions to attain client goals and meet their needs. “We’re a small firm but handle large projects. We like to build a team around each project, customizing the designs to suit customer needs by providing economical and customized plans,” said Knapp. As a professional and a working mom, Knapp believes that the client relationship is enhanced by having a woman’s point of view at the planning table. A woman’s input can be invaluable no matter what the business is. “Trust your instincts. As women, we have a special intuition. Know you can do it. Others may try to make you feel that you can’t, but you can,” Knapp recommends. Seth D. Schweitzer, Architect, is located at 1723 Colonade Road, Knoxville. Call 865-207-1194 and visit sds-architect.com
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(865) 405-1209 | brielle@premiersolutionsintl.com www.premiersolutionsintl.com WOMEN IN BUSINESS • NOVEMBER 20, 2014 • 11
Tutu’s, A Dancers Boutique
Hope is not a plan or strategy
Sage Kohler Chartered Financial Consultant
State Farm®
When most people think of State Farm® they think of auto, home and life insurance, but you can get help planning too. Sage Kohler, a Chartered Financial Consultant, is celebrating her 30th anniversary with the company helping people plan their financial futures. She is passionate about being able to sit down with her clients to find solutions that allow them to achieve their goals. “Hope is not a plan or strategy. If we have a plan, you don’t have to just hope,” said Kohler. “My personal mission is to educate women to become financially secure. I really like reaching out to women worried about security, sending kids to college and retirement.” Sage Kohler’s office is at 10736 Hardin Valley Road, Knoxville across from Pellissippi Community College; Open Monday – Friday 9a.m. – 5 p.m., evenings and Saturdays by appointment. Call 865-240-3221 anytime, 24/7 for your appointment.
Cherie Sanders Owner
Tutu’s, A Dancers Boutique
One-To-One assistance
Shana Chandler Tutor
Tutoring121
In any school setting, students of all ages and abilities occasionally need assistance to attain academic achievement. As a licensed English and Special Education teacher, Shana Chandler can provide the one-to-one support needed for students to gain success and build self-esteem. Parents and students can be confident that Ms. Chandler will assist in goal setting and work toward the desired result of academic improvement. “Over the years I have had the opportunity to teach students of all abilities from fourth graders to seniors throughout the Knoxville area,” said Chandler, a Farragut High School and University of Tennessee graduate. "I have found that each student is unique, and when their needs are not met in the classroom, tutoring in an individual or small group setting can help." For more information and tutoring options for test preparation, study skills development, or homework assistance, contact Shana Chandler at 865-304-9390 or visit www.tutoring121.org.
12 • WOMEN IN BUSINESS • NOVEMBER 20, 2014
Tutu’s is located in the heart of West Knoxville in the Franklin Square Shopping Center. The shop offers traditional and contemporary dance wear including shoes in all styles and sizes from toddlers to adults. Dancers can find dance apparel, dance shoes, bags, accessories and of course, tutus! In addition to dance wear, Tutu’s carries gymnastics leotards, ice skating apparel, ballroom attire, as well as fitness and street wear. “When shopping at Tutu’s you’ll enjoy a fun and colorful atmosphere with a wide variety of merchandise. Our cheerful staff is well-rounded in knowledge and dance experience, so they will be able to assist the customers in finding what they need,” said owner Cherie Sanders. Tutu’s, A Dancers Boutique, 9700 Kingston Pike, is open Monday – Friday 10 a.m. – 6 p.m. and Saturday 10 a.m. – 3 p.m. For more information call 865-3572675 or visit our website at www.tutusdance.com.
Using a customized approach for each client
Alisa Edmonds Owner
Holistic Bodyworks & Esthetics
For the woman wanting to open her own business, Alisa Edmonds, owner of Holistic Bodyworks & Esthetics, Knoxville, advises, “She will need to know her business really well, have a good business plan and goals. Then – Go for it. It’s going to be fun, so don’t be afraid to try it.” Alisa is certified in esthetics, skincare and massage with a focus on continuing education which now includes Thai massage. Ten of her 17 years experience were gained at The Inn at BlackBerry Farm. Her customized approach is specifically suited to her clients’ needs because each person is unique. “Nothing I do is cookie cutter. I love what I do and enjoy working with people to achieve what they want in body and skin.” Holistic Bodyworks & Esthetics is located at 8915 George Williams Rd. Suite 22, Knoxville. Call/text 865-314-7660, email alisaedmonds@knoxvilleholistic.com and please visit www.knoxvilleholistic.com
How to improve your company image Many people are familiar with the conventional wisdom about first impressions. When you only have one chance to make a first impression, it's a good idea to make the most of that opportunity. But not every first impression inspires fond memories, and while erasing a bad first impression might be impossible, that does not mean a second impression can't trump its predecessor. That's especially true for businesses. Businesses typically experience a few stumbles out of the gate, and sometimes those stumbles coincide with a customer's first encounter with a business. When such encounters hurt a business' image, a business owner can employ various
strategies to restore that image and increase the likelihood that future interactions with customers go as smoothly as possible. • Look the part. A T-shirt and flip-flops may be your ideal outfit, but such attire is rarely appropriate in a professional atmosphere. Firsttime customers who see employees decked out in less formal attire may feel the company also takes a lax attitude toward its work, so avoid fashion that might give the wrong impression. • Prioritize positive customer service. Many businesses suffer from bad word of mouth that's spread when past customers share horror stories of negative experiences with
company employees. Such a problem is easily remedied by prioritizing customer service. This includes emphasizing that those who answer the phones always address customers respectfully and, when responding to emails or engaging in online chats, write professional responses that steer clear of informal language. Customers often understand that a product may malfunction, but poor customer service is inexplicable and will reduce the likelihood that a customer will become a repeat customer. • Commission a better website. Today's consumers often rely on the See IMAGE on Page 15
“Discover What you Love” with
Sage Kohler ChFC CLU CASL, Agent
Call to find out more details about our Open House for your friends, family and corporate gifts!!
Registered Representative Bus: 865-240-3221
Ask me about State Farm Mutual Funds®. Making the right investment choices today may help you reach your dreams for tomorrow.Like a good neighbor, State Farm is there.® CALL ME TODAY.
Diane McCauley 865.719.4021 www.marykay.com/dmccauley53 Before investing, consider the funds’ investment objectives, risks, charges and expenses. Contact State Farm VP Management Corp (1-800-447-4930) for a prospectus or summary prospectus containing this and other information. Read it carefully. AP2012/05/0538. Securities and insurance products are not FDIC insured, are not guaranteed by State Farm Bank® and are subject to investment risk, including possible loss of principal.
WOMEN IN BUSINESS • NOVEMBER 20, 2014 • 13
Stress reduction helps prevent, heal illness
Linda Lea Co-Owner
Lea's Natural Health Solutions LLC.
Ever noticed that when people go through months or years of stress, they seem to age accordingly? There's a physiological reason for the phenomenon, says Linda Lea of Lea's Natural Health Solutions LLC. "Stress, and the thought processes that go with it, age us physically and emotionally," she says. "It is a scientific fact that 75 to 95 percent of the illnesses we experience are a result of our thoughts and beliefs. We are actually in an epidemic of toxic emotions, and this is all connected to what we believe. A registered certified reflexologist, certified clinical aromatherapist, and certified lymphatic therapist, Healing Touch Spiritual Ministry practitioner and an emotional empowerment and spiritual maturity facilitator. She is also the author of “Fruit of the Spirit: The Kingdom of Heaven Within” (available as an ebook on Amazon or hard copy from the store) Lea's NHS 620 N. Campbell Station Rd. #23. For more information, call 865-9661509 or visit LeasNHS.com
Treat your clients like family
Patti Levenson Realtor
RE/MAX Preferred Properties
When buying or selling a home you want an experienced real estate team assisting in one of life’s most important decisions. Patti Levenson has that experience, gained growing up in her father’s business in the 1960’s. She became a Realtor® herself in 1976. “I have seen and been through many changes in the market,” said Patti, who continued the successful family business that embraces three generations. “I’m pleased my son, Ryan, has been working with me for eight years.” Patti attributes her success to hard work, “There is really no secret to success ... it's called hard work,” exclaimed Patti. “Treat your clients as you want to be treated. I personally care for all of my clients and consider them members of my family. Honesty and integrity are of utmost importance.” Call The Levenson Team at 865-2181186; RE/MAX Preferred Properties,10820 Kingston Pike, Suite 14, Knoxville; visit www.knoxvillepropertyvirgins.com.
865.622.9775 | 214 East Valley Road | Pikeville, TN 37367 | www.springtreefarms.com 14 • WOMEN IN BUSINESS • NOVEMBER 20, 2014
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Internet to connect with a business. Consumers may want to peruse a restaurant's menu before booking a reservation or view a retailer's online catalogue before walking into the store. A good website can be a tremendous asset to a business, while a bad website can drive customers away before they spend so much as a dollar. A good website is informative and easy to navigate. Restaurant owners should include some photos of their establishment on the site to show customers the type of ambiance they can expect when dining. The site's URL should include only the name of the restaurant, which makes it easy for potential customers to find the site when using a search engine. If the name you prefer is already taken by a similarly named establishment in another region, then include your state or city in the URL, such as JoesPizzaNY.com. If you are not skilled at building websites, hire a professional firm to build the site for you. Such an investment will likely pay
for itself sooner rather than later and will increase the chances that customers' first impressions are good ones. • Establish a social media presence. Another way to rehabilitate or improve a business' image is to establish a social media presence that connects the business with existing and potential customers. Use the various social media platforms in different ways. A Facebook page can explain the history of the company, while Twitter can be used to alert followers to special promotions or events. Social media can also be used to solicit customer feedback, which can be used to ensure you are meeting your customers' needs and adapting to meet those needs when necessary. A business that listens to and actively engages its customers is more likely to have a positive image than one that does not, and social media can be the tool businesses use to connect with those customers. A poor first impression can be difficult to overcome, but companies can take several steps to regain consumer trust.
State Farm® Providing Insurance and Financial Services Home Office, Bloomington, Illinois 61710
Jeannette Rogers, Agent NMLS #227545 9648 Kingston Pike, Suite 3 Knoxville, TN 37922-2397 Bus 865-693-7541 Fax 865-693-0228 jeannetterogers.com
The greatest compliment you can give is a referral.
Microdermabrasion • Peels • Facials Waxing • Tinting • Massage • Thai Massage “Every service is customized for each client, every visit. I work with the client to design every service or treatment plan to ensure the results that are desired are achieved.” ~ Alisa Edmonds 17 years of spa experience in Skincare, Esthetics, Massage; 10 years at The Inn at Blackberry Farm
Come relax in the cosy, friendly environment of this Christian business!
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LY for NEW CLIENTS ON ad s with thi
865-314-7660
What Clients are Saying
alisaedmonds@knoxvilleholistic.com www.knoxvilleholistic.com
" I felt revitalized after my massage today. I haven't felt this good in months and I'm going for a long bike ride today" ~ Dawn
Clients taken by appointments only.
" I couldn't have helped my sister paint if I hadn't been coming to you. I wouldn't have been able to lift my arms high enough. Since I've been coming, I have been virtually pain free in my shoulders." ~ Lois " I love the Theraderm products. My skin glows and feels so smooth." ~ Deonna WOMEN IN BUSINESS • NOVEMBER 20, 2014 • 15
Stop in and see all the new merchandise arriving daily!
Friday & Saturday, November 21st & 22nd. Sunday, November 23rd.
e Th es pp o h S at
Homespun 9,000 sq. ft.
Antiques, Collectibles, Handmade Crafts, Gift Items and one of a kind Treasures.
Primitives * Antiques Gifts * Home Decor
Over 80 Craft and Antique Vendors E-mail: beverly.sellars@hotmail.com Web site: www.homespuncraftersmall.com
11523 Kingston Pike (Village Green Center) Knoxville, TN 37934 Phone: 865-671-3444 Fax: 865-671-0301 • Hours: Mon–Sat 10am–6pm, Sun 1pm–6pm
10 -50 off storewide! %
%
Unique One-of-a-Kind Gift Items, Handmade Crafts, Furniture, Primitives, Antiques, Home Decor, Collectibles, Jewelry & Much More! Friday & Saturday, November 21st & 22nd. Sunday, November 23rd.
Collegiate GRAMMY's CRAFTS & GIFTS Corner S.E.C. Merchandise Great Gift Ideas! Tennessee, Kentucky, Alabama, Georgia, Florida, Auburn Visit Booth CC
“TENNESSEE'S BEST & TENNESSEE'S HARVEST” PRODUCTS Front Center Delicious products made in Tennessee. Jams, Apple Butter, Chow-Chow, Pickles, Garden Medley, Pumpkin Butter, Salsa and Tennessee Taffy.
16 • WOMEN IN BUSINESS • NOVEMBER 20, 2014
20% off Tabletop Christmas tree Handpainted birdhouse ornaments Christmas wreaths Greenery & flowers for wreaths or arrangements • Snowmen decor Please visit booth AN3
4th of May • Trees • Ornaments • Wreaths • Furniture • Signs Booth H7 Bargains under the outside tent
“Something for Everyone” • Afghans, Pillows & Quilts • Antiques • Angels • Baskets of all kinds • Money Banks & Mugs • Books & DVD’s • Unique Bird Houses • Wooden Boxes & Baskets • Collegiate Items • Custom Monogramming • Collector Mugs & Glassware • Candles of all kinds • China & Glassware • Country Prints & Frames • Decorative Towels • Display Accessories • Fishing Decor • Floral Arrangements • Antique Furniture • Distressed Furniture • Custom Made Furniture • Flower Vases • Garden Flags • Greeting Cards & Name Cards • Hand-painted Glass Items • Homemade & Costume Jewelry • House Flags • Lamps • Mail Box Covers • Napkin & Table Coverings • Nautical Items • Nostalgic Signs • Pet Accessories • Primitive Decor • Purses & Wallets • Red Hat Accessories • Sports Magnets • Stuffed Animals & Teddy Bears • Tea Pots & Tea Sets • “Tennessee’s Best” Foods • Watches • Wooden Cabinets & Shelves • Wreaths & Ornaments • Wood Stains & Cleaners