Maybeline

Lashes Away: Celebrating Maybelline’s Great Lash Mascara’s 40th Anniversary

In celebration of the 40th Anniversary of Great Lash, the number one best-selling mascara ever in the United States, Maybelline New York introduced a special limited edition collection inspired by and created with designers Max Azria, Tracy Reese and Vivienne Tam. Each designer took inspiration from their own collection to create their inspired, fresh takes on the iconic pink and green tube.

Great Lash's history is deeply rooted in fashion. In

1971, Lilly Pulitzer, a then upand-coming designer known for her bright and cheery fabrics, inspired Great Lash's legendary pink and green tube and that unique color palette has become instantly recognizable and the symbol of an American beauty icon here in America and around the world. After 40 years, Great Lash remains America's favorite mascara for women and the go-to mascara for makeup artists.

By Phillip D. Johnson

Lashes Away: Celebrating Maybelline’s Great Lash Mascara’s 40th Anniversary

and complements the signature colors of the brand,� says Tracy Reese

"Great Lash has always been a favorite among leading makeup artists and industry insiders, whether they are working on a celebrity client or backstage at Fashion Week," said David Greenberg, president of Maybelline New YorkGarnier-Essie.

"For the product's 40th anniversary, we're celebrating Maybelline New York's fashion heritage by partnering with sought-after designers to bring a new look to America's most iconic beauty product. The designs of Max Azria, Tracy Reese and Vivienne Tam represent the spirit of the Maybelline New York woman – modern, confident and chic."

"Maybelline has been back-

Vivienne Tam continues the love by adding, "I've worked with Maybelline New York for the past several seasons of Mercedes-Benz New York Fashion Week. I'm delighted to work with them again to celebrate the 40th anniversary of Great Lash Mascara.

My Great Lash design is adorned with the Chinese symbol for 'Lash,' creating the perfect fusion of the Vivienne Tam and Maybelline esthetics. stage for BCBGMAXAZRIA's It's the must-have beauty acrunway shows for the past sev- cessory for fashionistas this eral seasons and I'm thrilled to fall." be once again partnering Great Lash Mascara, with its with them on the 40th an- iconic pink and green tube niversary for their Great Lash continues to be America's #1 Mascara. To bring the BCBG- selling mascara, with over 20 MAXAZRIA design aesthetic to million pieces sold each year. such an iconic product is a Every 1.7 seconds, a tube of true honor," says Max Azria, Great Lash is sold in the United Founder, Designer and Chair- States. man of BCBGMAXAZRIA- Maybelline New York has partnered exclusively with Target GROUP "Great Lash Mascara is a time- to distribute the Great Lash less product; every woman Limited Edition collection for a knows the iconic green and limited time only. The collecpink packaging. I was excited tion was launched on Tarto design limited-edition get.com on August 14 and is packaging in celebration of available in-store at a sugthe 40th anniversary and gested retail price of $6.99. chose a graphic floral print that exudes fun and femininity P.D. Johnson

Every 1.7 seconds, a tube of Great Lash is sold in the United States.