The Best Way to Offer Free Shipping Without Losing Your Profits? However, free shipping not only benefits the consumers but also many retailers have experienced benefits, including a sharp increase in sales and customer retention which outweigh the costs in the long run.
We all know that surviving in the e-commerce world is not easy and requires a great deal of effort in coming up with innovating ideas to attract relevant customers and stay ahead of the competition.
We have Listed 11 ways which you can use to facilitate free shipping for your customers without losing your own profits – 1. Minimum order capping for free shipping – For example, free shipping is available on orders over $50, a customer who has $49.99 or less in their shopping cart will surely purchase an additional item to get the deal. Gather information about your average order price from past purchases and use it to your advantages.
2. Restricted Time Free Shipping – This can be a smart trigger to boost your sales by providing a short window for free delivery of products. You can also offer free shipping on specific days or hours. Use the holiday season for providing free shipping as this is the time most people shop in bulk.
Like a flash sale, where you create excitement for the consumers by giving them free delivery without capping the price.
3. Make a flat shipping rate – This will ensure transparency and will build trust with your consumers. A consumer expects to know that cost they are likely to pay for their shopping. Keep a flat shipping rate and let the customer know before-hand. It is upsetting to be slammed with an exorbitant amount of charges at the end of the checkout process. A sudden change in pricing while shopping online is the surest way to scare away your customers. Click
here read next 8 ways: -
Know How to pay for free shipping – If you are applying the above methods and providing a free shipping service to your customer, who is paying the shipping cost? Someone must bear the cost of the delivery and therefore, you should consider the following – a) Market free shipping – Create awareness about your free shipping service to your customers to make use of the option. Entice them by printing it with every promotion and let your customers know about it well in advance. b) Factor shipping into operation and pricing – Check the shipping costs from the initial stage itself and include it your financial model. Consider the inventory for it. c) Market free shipping – Create awareness about your free shipping service to your customers to make use of the option. Entice them by printing it with every promotion and let your customers know about it well in advance. d) Focus on up-sells and cross-sells – When more items are added to the cart, it reduces the shipping cost tremendously. Selling complimentary items also becomes easy with free shipping. e) Free shipping is also a long-term play – Loyal customers will keep your business going and you can keep using the shipping services from your vendor and creating a win-win situation for all parties involved. Long-
term business rates differ from short-term rates. Sacrifice the short-term loss for a bigtime payoff by establishing a relationship with your vendor to reduce the shipping cost. You can also avail detailed advice and consultation from the experts at WebBee Global which is known for their impeccable services in the e-commerce world. They cater to clients across the globe and have separate development teams for different technologies and e-commerce platforms.