Will M-Commerce Outperform E-commerce In The Future?
Regardless of the other market issues, the Indian market is aggressively facilitating e-commerce businesses that are trying to defeat each other in this cut-throat battleground. After China, India is counted as the second largest mobile market and acclaimed of its wide subscriber base. Also, the multiplying number of smart devices are providing tremendous opportunities to the e-commerce shopping websites to reach their targeted audience via online shopping mobile apps. 1. About M-commerce: It is true that earlier mobile e-commerce was not so much in discussion. But now, it has become the topmost priority of online retailers to grab customers through mobile shopping apps. It actually allows users to purchase products online without even sitting on their desktops or laptops. M-commerce is the advance term which is used for mobile commerce. Rather, they can conveniently make this happen with the assistance of smartphones.