FEATURED PROPERTY
As your FireRock neighbor and fellow FireRock Country Club member, I invite you to call upon my experience and expertise for any matters regarding real estate. Call on me for any real estate need in Scottsdale and Paradise Valley as well as our FireRock community. I live here and work here and know this area like no other. If you are considering listing your home for sale, or know of a friend, family member or colleague who is considering making this gorgeous community their home as well, turn to me for expert assistance. Considering Selling? FireRock is such a unique place and your home or lot deserves special treatment as we market it locally, across the nation and even internationally. Because I specialize in this distinctive community, I have intimate knowledge of how to price and market your home so it SELLS. My goal as your agent and advisor is to maximize your revenue and never leave any money on the table. Moving Up? Sizing Down? Purchasing Investment Properties? Referring a Friend? I will find the perfect home at the best value. I have excellent negotiating skills and will bring the transaction to a smooth and successful closing. I have firsthand knowledge of many Scottsdale and Paradise Valley neighborhoods and properties. Use my expertise!
Becky Fowler • Licensed REALTOR since 1995 • Member of Who’s Who in Luxury Real Estate • Scottsdale Area Association of Realtors Leadership Class graduate • Women’s Council of Realtors committee member • Affiliated with Sotheby’s International, boasting the highest national and international exposure of your listing!
Visit www.BeckyFowlerRealtor.com to search for properties and view my marketing strategies.
FireRock Parcel Q-2 • 0.78 Acres / 33,873 Sq. Ft. Offered at $725,000 Nestled in this private golf country club community where members can enjoy 29,000 sq. ft. clubhouse and 18-hole Championship Gary Panks Golf Course. This .78 acre corner lot has a gentle sloping to maximize city lights of the East Valley and scenic golf course frontage lots. Now all it needs is the perfect builder! Gorgeous custom homes surrounds this lot...where the majority of the lots are already completed and/ or under construction. Golf membership is to be obtained separately.
September 2008
A SAMPLING OF REAL ESTATE ACTIVITY IN Address CURRENTLY FOR SALE: 9253 N. Firebrick Dr. #224 9253 N. Firebrick Dr. #130 9207 N. Powderhorn Dr. 9048 N. Firebrick Dr. 9438 N. Fireridge Tr. 10023 N. McDowell View Tr. 10430 N. Villa Ridge Ct. #118 9208 N. Hummingbird Tr. 9749 N. Fireridge Tr. 9840 N. Palisades Blvd. 9629 N. Fireridge Tr. 9103 N. Fireridge Tr. 9132 N. Fireridge Tr. 9827 N. Palisades Blvd. 9151 N. Fireridge Tr. 15517 E. Desert Hawk Ter. 9725 N. Copper Ridge Tr. 9029 N. Fireridge Tr. 9745 N. Foothill Tr. 9725 N. Fireridge Tr. 9647 N. Fireridge Tr. 10126 N. Palisades Blvd. 9815 N. Palisades Blvd. 15443 E. Firerock Country Club Dr. 9917 N. Palisades Blvd. 9845 N. Canyon View Ln. 9245 N. Vista Verde Dr. 9410 N. Fireridge Tr. 9733 N. Four Peaks Way 9232 N. Vista Verde Ct.
Sq. Ft. / Bed / Bath 1220 / 2 Bed / 2 Bath 1064 / 2 Bed / 2 Bath 2573 / 3 Bed / 2 Bath 3459 / 3 Bed / 3 Bath 4036 / 4 Bed / 4 Bath 3705 / 3 Bed / 3.5 Bath 2922 / 3 Bed / 3.5 Bath 4489 / 4 Bed / 4.5 Bath 6188 / 4 Bed / 5.5 Bath 5000 / 4 Bed / 5 Bath 4684 / 4 Bed / 4.5 Bath 3800 / 3 Bed / 3 Bath 5059 / 4 Bed / 5 Bath 5311 / 4 Bed / 4.5 Bath 6051 / 5 Bed / 5 Bath 6500 / 5 Bed / 5.5 Bath 4883 / 4 Bed / 4 Bath 5254 / 3 Bed / 3.5 Bath 5462 / 5 Bed / 5.5 Bath 6229 / 4 Bed / 4.5 Bath 6840 / 5 Bed / 5.5 Bath 5530 / 4 Bed / 5.5 Bath 5977 / 5 Bed / 7.5 Bath 6200 / 4 Bed / 4.5 Bath 6632 / 4 Bed / 4.5 Bath 6800 / 5 Bed / 7 Bath 10128 / 5 Bed / 6.5 Bath 8000 / 5 Bed / 7 Bath 9171 / 5 Bed / 7 Bath 10800 / 4 Bed / 5.5 Bath
$240,000 $245,000 $745,000 $895,000 $1,086,000 $1,200,000 $1,525,000 $1,599,750 $1,679,000 $1,700,000 $1,795,000 $1,995,000 $1,999,000 $2,300,000 $2,350,000 $2,370,000 $2,390,000 $2,499,000 $2,559,000 $2,699,000 $2,795,000 $2,850,000 $3,149,000 $3,200,000 $3,400,000 $3,600,000 $4,250,000 $4,850,000 $4,950,000 $7,750,000
UNDER CONTRACT: 15935 E. Tombstone Tr.
3124 / 4 Bed / 3 Bath
$1,295,000
SOLD: 9205 N. Fireridge Tr. 5035 / 4 Bed / 4.5 Bath 10044 N. Palisades Blvd. 3516 / 3 Bed / 2.5 Bath 9840 N. Fireridge Tr. 5543 / 4 Bed / 4.5 Bath
List Price
Building & Remodeling
Will You End Up With “So-So” Or “So Spectacular”?
Buying Rental Property 5 Strategies For Success
Craving Sushi?
RA’s Chili Ponzu Yellowtail
SOLD PRICE $1,885,000 $1,850,000 $1,800,000
BECKY FOWLER, e-Pro
Russ Lyon | Sotheby’s International Direct: 602.694.9900 • Fax: 480.614.5353 becky.fowler@sothebysrealty.com www.beckyfowlerrealtor.com
Produced by Desert Lifestyle Publishing • 480.460.0996
Image Courtesy of Interior Motives, Inc.
All information is deemed reliable but not guaranteed. The properties on this list have been listed/sold by various participants in the MLS.
FireRock’s
Hot Real Estate Listings If your home is currently listed, this is not a solicitation for that listing.
Featuring RA Sushi • Bar • Restaurant Locations in Ahwatukee, Mesa, Tempe and Scottsdale • rasushi.com
CHILI PONZU YELLOWTAIL Thinly sliced yellowtail, jalapeno, cilantro, sautéed pine & cashew nuts and Kochjan chili ponzu, served over shredded daikon radish. Ingredients: 3.5 oz. yellowtail 1.5 oz. shredded turnip .2 oz. kaiware (sprouted daikon radishes) .2 oz. onion sprouts 3 pc. chive pinch of cilantro 1/4 tsp. chopped jalapenos 1/4 cup crushed cashew nuts & pine nuts 1/4 cup beet tempura bits 1/4 cup chili ponzu (see recipe below) Preparation: Mix shredded turnip, kaiware, and onion sprouts. Then shape into a large “O” (leaving enough room in the middle for a small shot glass of the ponzu sauce) and place in large round serving bowl. Thinly slice the yellowtail into 10 pieces. Arrange the yellowtail over the vegetable mixture. Sprinkle chives, cilantro, jalapenos, nuts and beet tempura bits. Finally, pour the chili ponzu in a small shot glass and place in the center of the yellowtail mixture. CHILI PONZU Ingredients: 1/8 cup rice vinaigrette 0.5 oz. Kochjan 2 tsp. garlic 1/8 cup ponzu sauce Mix all ingredients together.
When we make real estate purchases and sales, the return-on-investment, cost-tobudget ratio and future appreciation all play an important part in choosing the right property. The same is true, if not more so, in the construction of a custom home. Anyone who has embarked upon building a custom home can tell you the road can be long, tedious and filled with pitfalls. Homeowners usually have an idea of their dream home. They have a sense for what they want in a custom home and what their likes and preferences are. But often, articulating their vision can be difficult. Typically there is an architect involved to conceptualize the home and a homebuilder to complete the project. However there is another important element to the mix that many homeowners fail to recognize: the interior designer. Anita Lang Mueller, owner and principal designer of Interior Motives, Inc. specializes in pre-construction planning. Anita recommends a coordinated team of architect, builder, interior designer and homeowner. She believes that a project needs all four components working in tandem to deliver a spectacular home rather than just a beautiful home. A spectacular home that boasts that desirable je ne sais quoi can command a higher price and sell faster than its peers when it’s time for resale. Bringing an interior designer to the table at the beginning of the project can be crucial because an interior design specialist can help bridge the relationship between architecture and design. A designer that begins working with the bones of the structure can better keep the design integrity flowing through the entire project.
Even in today’s challenging housing environment, building wealth through real estate is still a fundamental investment strategy. Owning real estate holdings as a part of your portfolio can benefit you with short-term gains as well as long-term appreciation. The key is to invest wisely. One of the smartest real estate investments is income-producing rental property. Here are five strategies for investing in rental property: 1. Buy in the right location. First and foremost, find out where renters want to live. Purchasing property near freeways, shopping, parks and in good school districts will help insure that your property will be desirable to a large base of potential tenants. Buying a home within the city in-fill might be better than purchasing a property on the outskirts of town. With today’s fuel prices and drivers’ impatience with long commutes, you’ll most likely have better luck renting your property quickly. You may also consider the proximity of the rental property to your own personal residence. A property that is within a short distance of your home makes managing the property and dealing with tenants much easier. Many investors purchase rental property right within their own neighborhood, as they are familiar
The design team at Interior Motives will generally begin with a detailed analysis of the floor plan the architect has drafted. Keeping in mind the overall sense of space, mood and emotion that the homeowners want their home to evoke, the designers will evaluate all factors of the floor plan including window placement, floor traffic, furniture placement, even door swings and ceiling height. Many people bring the interior designer into the project once their custom home is completed. That can work too, but it makes so much more sense to incorporate their talents from the start. For instance, a designer might recommend moving a wall and adding multiple windows to a room in which the architect had specified one large picture window. More light sources coming into a room help to diffuse the natural daylight and lend softness to the space. Designers understand the relationship between lighting in a structure and the mood it creates. Or, they may recommend that a wall be lengthened by 24” to better accommodate the furnishings that a client already has. In addition to the floor plan review, the interior designer can evaluate, create and enhance the architectural detailing for every aspect of the home. From fireplace surrounds to built-in cabinetry, they can give your home a sense of order and consistent aesthetics from the ground up. Even details such as paint colors, fauxfinishes and wall textures can be decided upon before the home is constructed as these choices may make a difference in how the walls and ceilings are built. If you are considering embarking upon a
with the area and know it to be a desirable place to live. 2. Buy the right property. There are many aspects of a home to consider before you purchase it as a rental. Again, keep potential tenants in mind. For instance, a three- or four-bedroom home may be easier to rent than a two-bedroom. An updated kitchen and a fresh, clean interior may make your home stand out among its competition. Many tenants may desire a pool in the backyard, but you may want to consider the liability factor and choose a home without one. Look for a home that will be relatively easy to maintain. Newer homes typically will have less maintenance issues and homes with a simple construction and accessible systems will make materials easier to replace and to repair. Be aware too, of any rental restrictions that the HOA may have. 3. Buy at the right price. While that may seem obvious, there are many factors at play to help determine a good value. Today is an excellent time to purchase a home at a bargain price, and many investors are scooping up deals at this very moment. The most effective way to build instant net worth and equity is to buy a property at a “wholesale” price. Your Realtor can help
SEPTEMBER 2008
STARTS WITH INTERIOR DESIGN PREPLANNING
A Chorus Line Gammage Auditorium, Sept. 2nd - 7th 480.965.3434 or asugammage.com If you love live theater, don’t miss this show stopper! Performed since 1975, A Chorus Line shares the stories of 17 performers who all just want a job and the chance to dance. Before the final cut is made, Zach, the brilliant yet manipulative director, asks each performer to pour their heart out and share their story. The production has become the longest-running show in Broadway history and was nominated for 12 Tony Awards. Jazz Soiree Series Estate House, Sept. 3rd, 10th, 17th, 24th 480.970.4099 or estatehouseaz.com Whether you’re a dedicated lover of jazz, or simply in the mood for a delightful evening, follow the swanky and sultry sounds of jazz to the upstairs lounge at the Estate House restaurant. Enjoy some of the best jazz music from musicians such as Dennis Rowland or the Pam Morita Trio every Wednesday night in September. The Jazz Soiree Series is a great way to wind down and treat yourself to a mid-week pick-me-up.
custom home construction, or are planning an extensive remodel of your current home, consider taking advantage of the interior design element from the project’s inception. Not only will your finished
you find pre-foreclosure, foreclosure, bankowned properties and just plain great values in the area you’re interested in. Your Realtor is also well-versed on what constitutes a “great value” and can help you snap up the best deals before someone else does. 4. Do the math. You need to determine your costs, how much you will charge for rent and how you will make money. First, figure your monthly expenses on the property — mortgage, insurance, taxes, utilities, projected repairs, maintenance, marketing, HOA fees, etc. Next, determine how much you’ll be earning in rent. Ask your Realtor for comparable rental rates on a property you’re considering so you’ll know its income potential. Don’t forget to add in a month or two of possible vacancies. If your income is higher than your outlay, that is your cash flow. A strong cash flow is ideal with any rental property, but it isn’t every investor’s goal. Many are simply investing for the long-term asset growth and may choose a property that brings zero or negative income each month but that will build excellent equity over time. 5. Limit your liabilities. Before purchasing any property, a home inspection is a wise idea. However, it’s even more important when buying rental property. Your Realtor will recommend a trusted home inspector. Not only will costly repairs take
product be a step above, but the extensive preplanning is one of the smartest ways to save money and unnecessary (and expensive) construction delays.
22nd Annual Lincoln Guild Invitational Camelback Golf Club, Sept. 10th 602.870.6060 or jcl.com Tee off in support of the John C. Lincoln Health Foundation. This has become quite an event with over 200 amateur golfers getting the chance to relax and play 18 holes for an amazing cause. Proceeds will assist thousands of Valley families through programs such as Children’s Dental Clinic, Food Bank and Community Health Center. Not a golfer? Volunteer and sponsorship opportunities are available too. Ballet Under the Stars Various Valley Parks, Sept. 18th - 27th 602.381.0184 or balletaz.org Spend a relaxing evening under the gorgeous Arizona sky as Ballet Arizona continues its annual seasonopening tradition with “Ballet Under the Stars.” Bring the entire family and enjoy a combination of classical and contemporary works in a casual setting for free. Performances are scheduled for Glendale, Mesa, Phoenix, Fountain Hills, and Tempe. Bring a blanket, plenty of cool drinks and soak up some culture!
a bite out of your profits, but as a landlord, you have an increased risk of lawsuits. Leadbased paint, mold, cracks in the driveway (a tripping hazard), non-working smoke detectors, etc. become much more crucial. After purchasing your property, protect yourself and your asset by choosing your tenants carefully. Have your Realtor help you draft an air-tight lease and do thorough background, criminal and credit checks. Now is a great time to buy rental property, as there are numerous financial and tax benefits. Consult your Realtor before beginning the process, as well as your CPA as they can both advise and guide you in making the best decisions for your situation and goals.
Kidsfaire — America’s Family Expo University of Phoenix Stadium, Sept. 20th - 21st 866.283.8600 or thekidsfaire.com Kidsfaire features interactive exhibits, entertainment, children’s favorite characters and excellent resources for every family! There will be live stage performances from characters such as Barney, Cabbage Patch Kids and Strawberry Shortcake. Plenty of activities will also be set up for your children such as scuba diving, a princess pavilion, a Wild West attraction and many more! Bring the family out for a day of fun in the indoor, air-conditioned stadium. 4th Annual Corks and Cactus Desert Botanical Garden, Sept. 26th 480.941.1225 or dbg.org Bring your sweetie to an evening to remember at the annual Corks and Cactus event. Guests will sample over 80 boutique wines from eight regions around the world. Pair your wines with delicious hors d’oeuvres and desserts. Chat with the representatives from participating wineries and cut the rug with a little dancing to the live music.
FEATURED PROPERTY
As your FireRock neighbor and fellow FireRock Country Club member, I invite you to call upon my experience and expertise for any matters regarding real estate. Call on me for any real estate need in Scottsdale and Paradise Valley as well as our FireRock community. I live here and work here and know this area like no other. If you are considering listing your home for sale, or know of a friend, family member or colleague who is considering making this gorgeous community their home as well, turn to me for expert assistance. Considering Selling? FireRock is such a unique place and your home or lot deserves special treatment as we market it locally, across the nation and even internationally. Because I specialize in this distinctive community, I have intimate knowledge of how to price and market your home so it SELLS. My goal as your agent and advisor is to maximize your revenue and never leave any money on the table. Moving Up? Sizing Down? Purchasing Investment Properties? Referring a Friend? I will find the perfect home at the best value. I have excellent negotiating skills and will bring the transaction to a smooth and successful closing. I have firsthand knowledge of many Scottsdale and Paradise Valley neighborhoods and properties. Use my expertise!
Becky Fowler • Licensed REALTOR since 1995 • Member of Who’s Who in Luxury Real Estate • Scottsdale Area Association of Realtors Leadership Class graduate • Women’s Council of Realtors committee member • Affiliated with Sotheby’s International, boasting the highest national and international exposure of your listing!
Visit www.BeckyFowlerRealtor.com to search for properties and view my marketing strategies.
FireRock Parcel Q-2 • 0.78 Acres / 33,873 Sq. Ft. Offered at $725,000 Nestled in this private golf country club community where members can enjoy 29,000 sq. ft. clubhouse and 18-hole Championship Gary Panks Golf Course. This .78 acre corner lot has a gentle sloping to maximize city lights of the East Valley and scenic golf course frontage lots. Now all it needs is the perfect builder! Gorgeous custom homes surrounds this lot...where the majority of the lots are already completed and/ or under construction. Golf membership is to be obtained separately.
September 2008
A SAMPLING OF REAL ESTATE ACTIVITY IN Address CURRENTLY FOR SALE: 9253 N. Firebrick Dr. #224 9253 N. Firebrick Dr. #130 9207 N. Powderhorn Dr. 9048 N. Firebrick Dr. 9438 N. Fireridge Tr. 10023 N. McDowell View Tr. 10430 N. Villa Ridge Ct. #118 9208 N. Hummingbird Tr. 9749 N. Fireridge Tr. 9840 N. Palisades Blvd. 9629 N. Fireridge Tr. 9103 N. Fireridge Tr. 9132 N. Fireridge Tr. 9827 N. Palisades Blvd. 9151 N. Fireridge Tr. 15517 E. Desert Hawk Ter. 9725 N. Copper Ridge Tr. 9029 N. Fireridge Tr. 9745 N. Foothill Tr. 9725 N. Fireridge Tr. 9647 N. Fireridge Tr. 10126 N. Palisades Blvd. 9815 N. Palisades Blvd. 15443 E. Firerock Country Club Dr. 9917 N. Palisades Blvd. 9845 N. Canyon View Ln. 9245 N. Vista Verde Dr. 9410 N. Fireridge Tr. 9733 N. Four Peaks Way 9232 N. Vista Verde Ct.
Sq. Ft. / Bed / Bath 1220 / 2 Bed / 2 Bath 1064 / 2 Bed / 2 Bath 2573 / 3 Bed / 2 Bath 3459 / 3 Bed / 3 Bath 4036 / 4 Bed / 4 Bath 3705 / 3 Bed / 3.5 Bath 2922 / 3 Bed / 3.5 Bath 4489 / 4 Bed / 4.5 Bath 6188 / 4 Bed / 5.5 Bath 5000 / 4 Bed / 5 Bath 4684 / 4 Bed / 4.5 Bath 3800 / 3 Bed / 3 Bath 5059 / 4 Bed / 5 Bath 5311 / 4 Bed / 4.5 Bath 6051 / 5 Bed / 5 Bath 6500 / 5 Bed / 5.5 Bath 4883 / 4 Bed / 4 Bath 5254 / 3 Bed / 3.5 Bath 5462 / 5 Bed / 5.5 Bath 6229 / 4 Bed / 4.5 Bath 6840 / 5 Bed / 5.5 Bath 5530 / 4 Bed / 5.5 Bath 5977 / 5 Bed / 7.5 Bath 6200 / 4 Bed / 4.5 Bath 6632 / 4 Bed / 4.5 Bath 6800 / 5 Bed / 7 Bath 10128 / 5 Bed / 6.5 Bath 8000 / 5 Bed / 7 Bath 9171 / 5 Bed / 7 Bath 10800 / 4 Bed / 5.5 Bath
$240,000 $245,000 $745,000 $895,000 $1,086,000 $1,200,000 $1,525,000 $1,599,750 $1,679,000 $1,700,000 $1,795,000 $1,995,000 $1,999,000 $2,300,000 $2,350,000 $2,370,000 $2,390,000 $2,499,000 $2,559,000 $2,699,000 $2,795,000 $2,850,000 $3,149,000 $3,200,000 $3,400,000 $3,600,000 $4,250,000 $4,850,000 $4,950,000 $7,750,000
UNDER CONTRACT: 15935 E. Tombstone Tr.
3124 / 4 Bed / 3 Bath
$1,295,000
SOLD: 9205 N. Fireridge Tr. 5035 / 4 Bed / 4.5 Bath 10044 N. Palisades Blvd. 3516 / 3 Bed / 2.5 Bath 9840 N. Fireridge Tr. 5543 / 4 Bed / 4.5 Bath
List Price
Building & Remodeling
Will You End Up With “So-So” Or “So Spectacular”?
Buying Rental Property 5 Strategies For Success
Craving Sushi?
RA’s Chili Ponzu Yellowtail
SOLD PRICE $1,885,000 $1,850,000 $1,800,000
BECKY FOWLER, e-Pro
Russ Lyon | Sotheby’s International Direct: 602.694.9900 • Fax: 480.614.5353 becky.fowler@sothebysrealty.com www.beckyfowlerrealtor.com
Produced by Desert Lifestyle Publishing • 480.460.0996
Image Courtesy of Interior Motives, Inc.
All information is deemed reliable but not guaranteed. The properties on this list have been listed/sold by various participants in the MLS.
FireRock’s
Hot Real Estate Listings If your home is currently listed, this is not a solicitation for that listing.