Mining data is so common and widespread that not many give much thought to the process of data extraction from websites. Book lovers look up websites selling books and try to get information on titles, descriptions and authors. Research is integral to marketing and a way to keep abreast with the competition. As such those engaged in online marketing or even off line marketing must have information they glean from competitor websites as regards pricing, product details and even sales figures if these are available. Hobbyists have a whole new world open before them in the form of websites offering information and projects they can download.
Real estate brokers must remain current with property markets and keeping tabs on websites as well as obtaining information has become routine. Travelers find it useful to get the maximum possible information on flights, hotel accommodation and travel packages and this is done by extracting relevant data from travel sites online. Journalists routinely scan websites for news and breaking stories and mine data on a daily basis, looking for hot developments across the world.