Open up your brand
Employee Centric Enterprise Social Networks
A company with connections
By 2012, over 50 percent of enterprises will use activity streams that include micro-blogging By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users By 2015, 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity Gartner 2010
Benefits of Social Media for internal purposes
Melcrum: January 2010: Social Media inside the firewall
www.socialmediaexaminer.com
http://projects.accessatlanta.com
www.penrithmrt.org.uk
The 3 Ps of Enterprise Social Media
People
get excited when their Passion contributes to a
Purpose
The Executive viewpoint The key to unlocking our ambition to INCREASE THE SIZE OF OUR BUSINESS is to unite our colleagues worldwide with a 1 team feel and a success mindset.
Launching our own
internal social network will help us
achieving this by speeding up the cycles of learning, helping foster new connections across geography and work level and helping create a success mindset
The employee viewpoint • Connect: create my own profile and connect with colleagues around the world who share similar professional interests • Search: for content that will help me address a challenge I’m facing or give me that extra piece of evidence to support a choice I’m making • Contribute: by sharing my thoughts and ideas, commenting on “hot topic” discussions, uploading photos or videos
Engagement Triggers Matching objectives with requirements Mission/Strategy User requirements
CONNECT
SEARCH
CONTRIBUTE
PEOPLE (Connect)
PASSION (Learn) D D ii ss cc uu ss ss ii oo nn ss
PURPOSE (Success)
Bringing Bringing the the outside outside in in
Ideas Ideas –– Best Best Practices Practices
Engagement Factor = Relevancy x Critical Mass x Incentives
Embedding purpose and KPI in the adoption ladder • Rely on ambassadors to drive adoption • Give people REAL reason to contribute • Surface top content and contributors • Listen, Measure and Respond
Client Centric Enterprise Social Media • Your social media hub to drive your conversations • Real time conversations with all your stakeholders • Breaking down the firewall • Opening up your brand
Generating tangible value • Engagement: Social media fosters real-time, authentic conversations between employees.
• Innovation: You hear great ideas from people and can translate them into tangible deliverables.
• Alignment: From strategy to values, Employees are the best internal and external brand ambassadors.
Webjam enables you to create your own branded and customisable social media environment in which you create and share content between customers and/or employees, grow your local communities and use all relevant social media
networks.
Contact details : marc.campman@webjam-ltd.com Twitter: marccampman Webjam Ltd phone : +44(0)203 170 8741 fax : +44(0)203 008 6131 48 Charlotte Street, W1T 2NS, London (UK)