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April 22, 2010

Enterprise Social Networking 2010 Market Overview by Rob Koplowitz for Information & Knowledge Management Professionals

Making Leaders Successful Every Day

For Information & Knowledge Management Professionals

April 22, 2010

Enterprise Social Networking 2010 Market Overview by Rob Koplowitz with Matthew Brown and Sara Burnes

Execut i v e S u mmary 2010 will be a defining year for enterprise Web 2.0. With IBM Lotus and Microsoft attempting to extend dominant positions in collaboration and messaging to social software, a very broad and rich landscape of technology vendors will differentiate to stay relevant in this crowded market. With enterprise social technologies, buyers must now assess vendors pursuing three distinct strategies: commoditization, horizontal and vertical solutions, and integration with adjacent technologies. The trend will drive lowercost options for many and higher-value purpose-fit options for those that require them.

tabl e of Con tents 2 Social Technologies Gain Traction In The Enterprise 3 2010 Will Be The Year Of Differentiation 6 Distribution Model And Strategy Will Influence Your Decision 7 Vendor Strategy Overview recommendations

14 Consider 2010 A Key Year In Defining Your Enterprise Web 2.0 Vendor Strategy

N OT E S & RE S O U RC E S Forrester interviewed more than 20 vendors regarding product strategy as part of the research for this document.

Related Research Documents “Best Practices For Introducing Social Technologies” March 2, 2010 “Benchmarking Your Collaboration Strategy” November 24, 2009 “Harnessing Social Networking To Drive Transformation” November 19, 2009 “The Forrester Wave™: Collaboration Platforms, Q3 2009” August 6, 2009

© 2010, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. To purchase reprints of this document, please email clientsupport@forrester.com. For additional information, go to www.forrester.com.

Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

Social technologies gain traction in the enterprise Social technologies continue to grow in popularity inside the enterprise. As a discrete technology, wiki adoption is leading the way. Interviews with numerous clients on the drivers for wiki adoption suggest that wikis simply solve existing business problems. Organizations use wikis internally in the Wikipedia model to allow a broad community to generate and maintain content. Another popular use case for wikis is as a lightweight workspace and project management tool where teams can author content or coordinate activities and tasks with confidence that the information is up to date. With these tangible business benefits, wiki adoption will approach 50% in 2010 (see Figure 1). While wikis are in the lead, enterprise social networks are not far behind. Currently common activities on the consumer Web, finding information and participating in tools like Facebook and Twitter in the enterprise are beginning to show value. Consider that in 2010 nearly one-third of enterprises will officially support internal and or external social networking (see Figure 2). Reacting to this trend, pioneers in enterprise wiki technology like Atlassian, PBworks (formerly PBwiki), and Socialtext have expanded their offerings to include broad social networking capabilities. Figure 1 Wiki Adoption Will Reach 45% In 2010 “What are your ﬁrm’s plans to oﬃcially support or adopt the following Web 2.0 technologies, whether for internal or external (client-facing) purposes?” Wikis (enterprise or departmental) Don’t know/ Not interested

Interested but no plans

26%

Implemented, not expanding

22%

Expanding/upgrading implementation

17%

19%

Planning to implement in the next 12 months

Base: 921 North American and European IKM software decision-makers (some responses omitted) Source: Enterprise And SMB Software Survey, North America And Europe, Q4 2009 56777

April 22, 2010

Source: Forrester Research, Inc.

Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

Figure 2 One-Third Of Organizations Will Support Social Networking In 2010 “What are your ﬁrm’s plans to oﬃcially support or adopt the following Web 2.0 technologies, whether for internal or external (client-facing) purposes?” [Social networking tools (e.g., Facebook, LinkedIn)] Don’t know/ not interested

Interested but no plans

Implemented, not expanding

43%

Expanding/upgrading implementation

19%

14%

Planning to implement in the next 12 months

12%

Base: 921 North American and European IKM software decision-makers (some responses omitted) Source: Enterprise And SMB Software Survey, North America And Europe, Q4 2009 56777

Source: Forrester Research, Inc.

2010 will be the year of differentiation Typical of emerging enterprise technology vendors, early movers have proven the viability of the enterprise Web 2.0 market. Now Forrester expects that big, entrenched players will work to commoditize the tools as they sell them through their expansive channels. As a result, 2010 will be the year that smart vendors will look to drive differentiation that ensures long-term viability. Incumbent Collaboration Vendors Will Look To Extend Their Position Vendors like IBM and Microsoft that have dominant positions in workgroup software and messaging tools are in the strongest position to drive commoditization. The connection between traditional collaboration platforms and emerging social tools is becoming clear in the minds of enterprise customers.1 In Forrester’s Enterprise And SMB Software Survey conducted in late 2009, 28% of enterprise IT decision-makers responded that they were already using collaboration platforms for Web 2.0 functionality like blogs, wikis, and RSS (see Figure 3). All Vendors Will Look To Differentiate The strongest force in the coming year will be Microsoft’s release of SharePoint Server 2010, which is Microsoft’s strongest social offering to date. For many, the social capabilities of this very popular offering will become “good enough.” IBM Lotus and Novell, each with strong collaboration platform positions, will look to bring social to their loyal customers as well. At the same time, all of the vendors in the space will look to drive further differentiation. Strategies will drive vendors in three broad directions:

April 22, 2010

Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

Figure 3 Collaboration Platforms Provide Web 2.0 Capabilities “How is your firm using collaboration platforms?” (select all that apply) We are using a collaboration platform such as Web Portal for collaboration on content (such as office documents)

51% 48%

We are using a collaboration platform as a network fileshare We are integrating our collaboration platform’s calendaring, scheduling, and task management features with our email messaging system

39%

We are using a collaboration platform’s Web 2.0 features such as blogs, Wikis, and RSS feeds

28%

We are using a collaboration platform to facilitate sharing of documents and other content with our external partners and customers

28%

We are not using collaboration platforms We are providing access to our collaboration platform via Internet-enabled mobile devices (e.g., BlackBerry)

20% 18%

Base: 921 North American and European IKM software decision-makers (multiple responses accepted) Source: Enterprise and SMB Software Survey, North America And Europe, Q4 2009 56777

Source: Forrester Research, Inc.

· Commoditization. As the value of social technologies becomes clear, customers have begun to

establish enterprise standards. As with other markets like email, this will drive some vendors to position and price their offerings for enterprisewide deployment. Certainly, big vendors will look to drive down prices and bundle or integrate social capabilities with existing offerings, capturing value through volume licensing increases. Separately, some of the stronger pure-plays, like Jive and Socialtext, will look to establish social as a new and separate piece of infrastructure as social turns mainstream for enterprise organizations. Pure software-as-a-service vendors like Box.net will drive to commoditize the lower end of the market by appealing to firms with constrained IT resources.

· Innovation and specialization. As the market gets more crowded, some smaller vendors

will look to out-sprint the larger infrastructure vendors through product innovation. Larger vendors will also look to push the innovation envelope, attempting to take market share from competing incumbents. Another strategy will be to take an upstream approach and provide specific horizontal or vertical capabilities that drive differentiation. An example of

April 22, 2010

Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

this strategy is PBworksâ&#x20AC;&#x2122; investments in specific capabilities for the legal market. The vendors that are successful in commoditization will look to a partner ecosystem to drive this type of specialization. For example, IBM and Microsoft will leverage their large partner networks to build and sell horizontal and vertical specialization. Pure-play social vendors, like Telligent, IGLOO, and CubeTree will look to jump into the game and actively court the partner ecosystem.

Âˇ Integration. While integrating social tools into other systems is still nascent, social technologies

will increasingly become services to adjacent technologies. Concepts like social-enabled content management and social-enabled business intelligence will take shape in 2010 as vendors begin to integrate social technologies with other technologies in their portfolio. On the content management side, EMC Documentum and Open Text are well along this path. Vendors will also partner with firms offering complementary technology to create integrated offerings.

The market dynamics that will emerge in 2010 will shape the market for social technologies going forward (see Figure 4). Figure 4 Vendors Will Drive Differentiation In 2010 Small vendors will look to drive greater value through faster innovation, horizontal and vertical specialization.

Drive higher value

Core enterprise 2.0 capabilities

Integrate

Large and small vendors will drive integration with adjacent solutions.

Commoditize

Big vendors will look to drive down price and move capabilities into the infrastructure. 56777

ÂŠ 2010, Forrester Research, Inc. Reproduction Prohibited

Source: Forrester Research, Inc.

April 22, 2010

Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

Distribution Model And Strategy Will Influence Your Decision Software-as-a-service (SaaS) will drive unique opportunities for vendor differentiation as will onpremises delivery and hybrid models. Of course, distribution models will also represent compelling factors in buying decisions as many organizations will have inclinations and perhaps requirements that drive them toward a particular model. Vendors will look to combine distribution models and strategy to create unique value (see Figure 5). Figure 5 Vendor Strategies Vendor Atlassian

Distribution model SaaS, on-premises

Strategy Innovation

Box.net

SaaS

Commoditization

blueKiwi Software

SaaS

Innovation, integration

Central Desktop

SaaS

Commoditization in small and lower mid-market

Cisco Systems

SaaS, on-premises

Innovation, integration

CubeTree

SaaS, on-premises

Commoditization, innovation, horizontal differentiation

EMC

On-premises

Integration

Google

SaaS

Commoditization, integration

Huddle

SaaS

Commoditization, innovation

IGLOO Software

SaaS

Vertical, horizontal capabilities through partners

IBM Lotus

SaaS, on-premises

Innovation, commoditization, integration

INgage Networks

SaaS

Horizontal differentiation

Jive Software

SaaS, on-premises

Innovation, horizontal capabilities

Microsoft

SaaS, on-premises

Commoditization, integration

MindTouch

On-premises

Commoditization (open source)

NewsGator Technologies

On-premises

Innovation, vertical capabilities in government, defense

Novell

SaaS

Innovation

Open Text

On-premises

Integration

Oracle

On-premises

Integration

PBworks

SaaS

Vertical capabilities

Ramius

SaaS

Innovation, horizontal capabilities

SAP

SaaS

Innovation

Socialtext

SaaS, on-premises

Innovation

Telligent Systems

SaaS, on-premises

Innovation, integration

Twiki, Inc.

SaaS, on-premises

Commoditization, integration

†

The Lotus SaaS offering, LotusLive, currently offers a subset of Lotus Connections social capabilities with additional capabilities being introduced over time.

†

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April 22, 2010

Source: Forrester Research, Inc.

Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

Vendor Strategy overview While the vendor landscape for social technologies is broad, so is the opportunity. The market will ultimately support numerous vendors, but merely offering the benefits of social software will not cut it beyond 2010. Smart vendors need to plot a strategy to differentiate and remain compelling as commoditization threatens margins in the current market. These investments will create unique opportunities for organizations to buy solutions better tailored to their needs. The following is an overview of the dominant vendors and their strategies:

· Atlassian Confluence. Confluence continues to be a darling of large IT shops and software

development teams where Atlassian has deep roots with its software development tools. With a large user base, Atlassian will look to drive Confluence into organizations as an enterprise standard. Given its aggressive price point, Atlassian has been a leader in driving commoditization and scale of social technologies in the enterprise. Atlassian also continues to innovate rapidly. It has also kept Confluence open and has embraced integration standards, providing clients with the tools for extending and integrating with the platform. Look at Confluence if you want a low-cost, best-of-breed social solution built on a highly standard Java-based architecture.

· blueKiwi Software. With strong adoption in Europe, blueKiwi Software looks to drive adoption in North America with three US offices opening in 2009 and 2010. In a telling move, blueKiwi has struck a deal with forward-thinking product life-cycle management (PLM) vendor Dassault Systemes to add social capabilities to its largely structured PLM application. blueKiwi will look to drive similar “social enablement” through integration with other software offerings.

Look at blueKiwi if you require cutting-edge innovation and want a SaaS solution to lower administrative overhead. Keep an eye on blueKiwi as it looks to drive prebuilt integration with vendors like Dassault Systemes.

· Box.net. In 2005, Box.net was founded to solve the simple but pervasive problem of effectively

sharing content across organizational boundaries. With its roots as a file server in the cloud, it has grown the offering to include robust content management and collaboration capabilities, and it is now introducing social capabilities to augment the offering. Box.net now has almost 4 million users and is particularly strong in small- and medium-size businesses that are attracted to the low price and minimal administrative overhead. While Box.net has pushed innovation, its real play will be an attempt to commoditize the low end of the market.

Look at Box.net if you want a robust, low-cost collaboration and social solution with minimal need for IT support. It best fits small- and medium-size businesses and enterprise departments.

April 22, 2010

Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

· Central Desktop. Targeting small- and medium-size businesses with a SaaS-based solution,

Central Desktop provides collaboration and basic content services. It also includes enterprise 2.0 capabilities like user profiles, blogs, wikis, and community capabilities in its robust collaboration workspace capabilities. While placing a premium on innovation, Central Desktop’s strategy is to commoditize a broad set of social and collaborative capabilities and provide a low-cost, easily accessible one-stop solution for small- and medium-size businesses. Look at Central Desktop if you want a robust, low-cost collaboration and social solution with minimal need for IT support. It is best for small- and medium-size businesses.

· Cisco Systems. For cloud-based collaboration, Cisco has extended beyond its Web conferencing

capabilities with Cisco WebEx Connect, an enterprise IM, presence, and file management solution based on the Jabber acquisition. Look for Cisco to also drive commoditization in the form of a broad, lower TCO-focused collaboration offering that includes enterprise 2.0 capabilities. For larger enterprises seeking a premises-based offering, Cisco recently announced Cisco Quad, an enterprise collaboration platform that offers a broad range of out-of-the-box social capabilities, granular policy management controls, and pre-integrations with Cisco’s Unified Communications portfolio. Cisco has estimated that Quad will be generally available in early 2011.

Look at Cisco for social if you are a current or prospective WebEx Connect customer. Cisco’s strategy is to deliver a set of highly integrated and commoditized collaboration, communication and social capabilities. And keep an eye on Cisco as it looks to bring new policy management controls to social technologies.

· CubeTree. CubeTree is well positioned to fight for market share in small- and medium-size

businesses. Its all-SaaS offering has a broad array of collaborative and social capabilities, including profiles, blogs, wikis, microblogging, and basic content management services at a competitive price point. With SAP as a marquée customer, CubeTree has also proven it can fight its way into larger enterprises at the departmental level and expand. CubeTree has also specialized horizontally with a custom application for sales people called “Deal Room” that integrates with Salesforce.com.

Look at CubeTree if you want robust collaboration and social capabilities at a low cost without the need for IT support. Consider its sales extensions if you are an existing or prospective Salesforce customer. Keep an eye on CubeTree for future potential integration relationships.

· EMC Documentum CenterStage. CenterStage is positioned to replace eRoom as

Documentum’s collaboration offering. Making a bet that an offering based on Web 2.0 constructs will appeal to knowledge workers, Documentum has positioned CenterStage as a social and collaborative extension to its core enterprise content management capabilities.

April 22, 2010

Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

Look at CenterStage if you are an existing or prospective Documentum customer with requirements for the diligent management of social and collaborative content. Expect very tight integration between the ad hoc, social capabilities of CenterStage and Documentum as a system of record to manage content artifacts.

· Google. Google entered the market with a very competitive price point and will look to leverage

its data center efficiencies to commoditize knowledge worker technology investments. Google continues to drive innovation with projects like Wave and Buzz and has the ability to rapidly bring new functionality into a highly integrated experience because of its pure SaaS delivery model.

Look at Google if you are considering the company’s overall collaboration offering. Expect Google to offer a highly integrated collaboration, communication, and social experience at a commoditized price while keeping an eye on driving innovation.

· Huddle. With a pure SaaS delivery model and a wide array of collaboration, communication,

and social capabilities, Huddle has been particularly attractive to small- and medium-size businesses and departments in large enterprises. The product offers a robust solution with low administrative overhead. Huddle will seek to work with larger enterprises with departmental implementations to drive Huddle as an enterprise standard. To that end, Huddle will aim to provide an innovative solution that can compete in a commoditized market.

Look to Huddle if you require a foundation for a broad array of collaboration, communication, and social capabilities. Keep an eye on Huddle as it continues to provide horizontal capabilities like support for document and project management.

· IGLOO Software. The IGLOO strategy focuses on a pure SaaS-based model designed to

provide a platform for independent software vendors to build and sell applications that run on top of the IGLOO platform in the cloud. With executives from Open Text, IGLOO will look to tear a page from a playbook that worked before, including a partnering strategy that moved them into a dominant position in enterprise content management by providing customers with far more solutions than the vendor could ever have provided on their own. IGLOO will look to do the same — driving horizontal and vertical differentiation and creating a new channel to market at the same time.

Look at IGLOO if you desire a low-cost SaaS-based solution with minimal administrative overhead. Keep an eye on IGLOO as it looks to build out a partner channel and leverage it to provide greater horizontal and vertical capabilities.

· INgage Networks. With a background in externally facing social networking, INgage is turning

its attention to enterprises. The core use case for INgage is in its ELAvate offering, which bridges internal and external networks for purposes such as crowdsourcing and white label social networks in product development.

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Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

Look at INgage if you are a current or prospective customer and you are looking for a solution that will leverage externally facing social media into internal processes.

路 Jive Software SBS. Jive is looking to establish a new classification of software based on social

technologies. To that end, Jive has positioned SBS as a unique piece of enterprise technology and has engineered support for both internal and external scenarios. To support that position, Jive will look to offer SBS as a commoditized offering while attempting to differentiate from others by driving horizontal differentiation that will apply to a majority of enterprises. Specialization will include support for marketing and sales and a newly launched ideation offering to help drive innovation. Like a number of vendors in the social space, Jive looks to leverage SharePoint through tight integration rather than forcing a competitive decision. Look at Jive if you want innovative social capabilities at a price point that can support broad enterprise deployment. Keep an eye on Jive as they continue to build out specialized horizontal and integration capabilities.

路 IBM Lotus Connections. Lotus made a big early bet on enterprise 2.0, and the market proved

it right. With the fourth major release of IBM Lotus Connections, Lotus has taken an aggressive stance on driving innovation in the enterprise. While we can expect Lotus to continue to focus on innovation as a differentiator, it has also begun to drive integration with other adjacent IBM technologies like Cognos business intelligence products, Rational Jazz, and WebSphere Portal. Additionally, IBM is looking to add specific industry value to its collaboration portfolio by leveraging vertical expertise in its services organization though a program called the Collaboration Agenda.

Look at IBM Lotus Connections if you are an existing or prospective Lotus customer, but consider that Connections works well in non-Lotus environments as well. Consider future integration possibilities with other IBM assets like Cognos. Assume that Lotus will continue with a pattern of frequent release cycles to drive innovation.

路 Microsoft SharePoint. Microsoft has bundled enterprise 2.0 capabilities into SharePoint with

an eye toward a highly integrated user experience that can also commoditize social capabilities. With the release of SharePoint 2010 expected in mid-2010, Microsoft will provide a meaningful set of social capabilities that will prove good enough for many organizations already making a bet on SharePoint for broad collaboration and content capabilities. Look at Microsoft if you are a current or prospective SharePoint customer; expect a robust social experience with SharePoint 2010. Following the release of 2010, expect a partner ecosystem to begin to provide more highly targeted horizontal and vertical solutions. Microsoft will also look to drive an integration strategy by leveraging internal SharePoint capabilities like PerformancePoint for business intelligence and external data through its Business Content Services.

April 22, 2010

漏 2010, Forrester Research, Inc. Reproduction Prohibited

Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

· MindTouch. MindTouch offers a wide array of collaboration and social functionality, with a

strong open source following. The ultimate differentiation for MindTouch will come from the community that drives horizontal and vertical differentiation in the offering.

Look at MindTouch if your organization has open source leanings. In order to gain full benefit, understand all of the implications of participating in an open source community.

· NewsGator Technologies Social Sites Product Suite including Social Sites Tomoye.

NewsGator was early to recognize not only that SharePoint was poised for rapid growth, but also that it lacked robust social networking capabilities. Rather than building a competitive offering, NewsGator chose to build social capabilities directly on top of SharePoint. The strategy proved successful as NewsGator was viewed by the market as a complement to an existing SharePoint investment that could drive additional value. As SharePoint 2010 closes the gap on social capabilities significantly, NewsGator will look to innovate at a more rapid pace than Microsoft to maintain an edge in social. Additionally, NewsGator has recently acquired Tomoye, a vendor with deep roots in government and defense, and will look to leverage the newly acquired technology and expertise to drive vertical differentiation for those markets. Look at NewsGator if you have invested in SharePoint and require rapidly evolving, highly innovative social capabilities or would like to add more robust social capabilities to an existing MOSS 2007 implementation. Also consider NewsGator if you require deep experience in government or defense.

· Novell Pulse. Novell has been in the collaboration business for two decades and seeks to

drive relevance of the brand through innovation. With Pulse, Novell looks to refine the user collaboration experience from a set of disconnected capabilities to a highly integrated user experience that includes email, calendaring, and real-time communications like instant messaging and Web conferencing with emerging social capabilities.

Look at Novell if you are already invested in Novell technology, particularly GroupWise. However, Pulse will prove compelling beyond the existing GroupWise install base, particularly to organizations looking to drive adoption through a highly integrated, next-generation user experience.

· Open Text Social Media. With the acquisition of Vignette, Open Text brought in social

technology with specific applicability to external environments and intranet portals. When coupled with the rest of Open Text’s broader offering, including existing social offerings for team collaboration and Open Text’s Content Server on the back end as system of record, you have robust end-to-end content capabilities. Open Text has also been aggressive in introducing high fidelity social solutions on multiple mobile platforms.

April 22, 2010

Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

Look at Open Text if you are an existing or prospective Open Text — including Vignette — customer and would like to extend your investment to social technologies. This is particularly applicable in highly regulated environments that depend on Open Text as a system of record.

· Oracle WebCenter Suite. As Oracle works on delivery of its next-generation Fusion

Applications, it will place a bet on enterprise 2.0 to extend traditional transactional and operational processes. Oracle’s user experience platform will come from the WebCenter Suite offering, which has extensive social capabilities. Along with continued adoption for traditional portals, integration with existing and emerging Oracle technologies, including business applications, content management, and business process management (social BPM) offerings will drive Oracle WebCenter Suite in the market. Look at Oracle if you are invested in the company’s application, content management, and/or BPM strategy.

· PBworks. Pulled by customer demand, PBworks was early to provide vertical specific

functionality. With a significant presence in the professional services (especially legal) and education markets and a recent expansion to make its product HIPAA-compliant to serve users in the healthcare vertical, PBworks has built industry-specific functionality that drives faster and deeper value of social technologies in those settings, while managing their specific risk issues. Expect PBworks to continue to differentiate by providing specific vertical and horizontal solutions that differentiate the offering from more commoditized offerings.

Look at PBworks if you are in professional services (agency/law firm) or education markets and keep an eye on them as they grow their vertical solutions footprint. Look for innovation to directly support vertical application requirements.

· Ramius Sixent Enterprise. Ramius has deep experience in social software from its

CommunityZero offering and has now launched Sixent Enterprise to directly address the needs of enterprise customers. With a pure SaaS delivery model, Ramius has the ability to rapidly innovate and drive new functionality into the platform. Ramius has invested in a multi-persona model that allows a tailored security model that is particularly compelling in cross-organizational settings.

Look to Ramius when you need a focused social solution with minimal administrative overhead, particularly in cross-organizational settings where granular security based on personas could be of value. Keep an eye on Ramius as it looks to add horizontal capabilities for ideation, customer support, and others.

· SAP StreamWork. SAP has jumped into the social landscape with its newly announced

StreamWork offering. With a focus on driving social decision processes, StreamWork operates independently of other SAP application assets. While we expect that SAP will eventually drive integration, the offering is currently SaaS-based and relevant to both SAP and non-SAP shops.

April 22, 2010

Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

Look to SAP StreamWork if you require a social application focused on knowledge worker decision support. Keep an eye on SAP for greater integration of social decision support into core application offerings.

· Socialtext. Socialtext’s strategy is based on driving innovation faster than the competition, with an eye toward providing business value. Socialtext was a pioneer in providing wiki capabilities to the enterprise, and as the consumer space advanced it was among the first to provide social networking, microblogging, and activity feeds with its Signals offering. With Socialtext 4.0 the company looks to drive content relevance through context across a fully integrated social user experience. Look for Socialtext to continue to be a market leader in innovation to differentiate its offering.

Look at Socialtext if you want to stay on the cutting edge of innovation and your organization is ready to take advantage of social technologies to drive competitive advantage.

· Telligent Systems. With roots in internal and external social technologies dating back to 2004,

Telligent leverages analytics as a differentiator. The focus is on identifying and prioritizing information of business value across a disparate vendor landscape. Telligent will continue to drive innovation at the platform level with an eye toward partnering with system integrators and independent software vendors. Telligent provides well documented, open APIs to support extensions and integration. With a large installed base, Telligent will be attractive to the partner ecosystem. Look at Telligent if you want to leverage a single vendor for internal and external social networking and place high value on working with an innovation leader. Keep an eye on Telligent as it builds out a partner network to drive horizontal and vertical business value.

· Twiki, Inc. The leader in open source enterprise wikis, Twiki now looks to build a business

based on broad market adoption. Rather than depending on driving a low-cost, commoditized offering into the market, as many open source vendors have done, Twiki is taking a different approach. Its plan is to build a comprehensive set of business application connectors that allow social capabilities to integrate with a wide array of existing line of business application investments, leveraging its distinct social enterprise capabilities.

Look at Twiki if you are already invested in the open source version. Keep an eye on Twiki if you are looking for a standard platform for integrating multiple heterogeneous applications with your social platform.

April 22, 2010

Enterprise Social Networking 2010 Market Overview For Information & Knowledge Management Professionals

R e c ommen d a t ions

consider 2010 a key year in defining your enterprise web 2.0 vendor strategy 2010 will be a defining year for social technologies. As organizations move from small pilots to broad deployments, defining a strategy and choosing the right vendor will be critical to longterm success. Vendors are defining their long-term visions and the once murky vendor landscape is becoming clearer. As your organization moves toward a broad deployment, consider the following:

· Start with broad requirements. For most organizations, it is safe to assume that social technologies will be broadly deployed. Critical mass is critical to success. With that in mind, a solution that will fit the majority of needs for the majority of users is far better than a lot of disconnected solutions. Establish requirements for an enterprise standard. These requirements need to include consideration for specific vertical and horizontal requirements. Also, give consideration to the implications of a highly integrated, potentially lower-cost solution versus a best-of-breed solution that will offer more frequent and aggressive introduction of new capabilities.

· Don’t assume a single platform will serve all needs. Once a broad standard is in place, look to leverage it whenever possible. That said, don’t be dogmatic about adhering to a single standard. Assume that vendors will introduce social capabilities on top of existing technology investments that will be pre-integrated and offer immediate value without the need to build custom integration with your existing standard. Also, consider point solutions that are designed to handle specific horizontal or vertical requirements. Be cognizant of the cost of building customization on top of your standard versus the benefit of buying a tailored solution out of the box.

· Consider the implications of deployment models. To cloud or not to cloud? The benefits of the cloud center on lower overall cost and rapid innovation. For many organizations, this will be the right combination. However, the cloud will also present challenges in some instances. If your organization will require extensive customization options or integration with onpremises applications, cloud solution will prove limiting.

Endnotes 1

Forrester defines traditional collaboration platforms as those systems that provide document workspaces, application development, and workflow capabilities in a single product.

April 22, 2010

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