6 Social Media Certifications That Will Be High Demand In 2014
Social media has changed the way that people across the globe communicate on a daily basis. Because social media has had such a significant impact, it’s created numerous new jobs that didn’t exist as recently as five years ago. If you’re interested in obtaining one of these new jobs, social media certification can help put you on a new career path. Facebook, Google Plus, LinkedIn, Pinterest and Twitter training are all examples of available social media courses. Once you have those credentials under your belt, here are some of the job opportunities you can pursue with confidence:
Social Media Copywriter Writing for the web isn’t the same as writing for a print publication. And writing for a blog or email newsletter requires skills that people who only write articles may not possess. If you want to have the ability to write status updates for sites like Twitter and Facebook, as well as longer content for a blog or email newsletter, taking advantage of the five social media courses discussed above, as well as courses on blogging and email marketing, will give you the necessary skills to secure this very desirable position.
Online Community Manager One of the key tenets of social media marketing is building a strong community. When a business is able to build a community that’s enthusiastic about their brand, it creates a loyal audience that’s going to help spread the word about the business. While this type of community can be very powerful, it’s not something that usually springs up overnight. That’s why businesses are very interested in managers who can help them recruit and interact with social media users. And what’s especially appealing about this job is it allows you to utilize both creative and analytical skills.
Social Media Strategist Although the potential for content to go viral is one of the things that makes social media so appealing to all kinds of businesses, enjoying those types of successes generally requires the guidance of someone who can coordinate a team to produce and promote the right type of content.
Social Media Marketing Coordinator More and more companies are expanding the size of their social media departments. If you want to be in a position to coordinate different employees’ activities, having a diverse range of social media training will prove to be invaluable.
SEO Specialist Because social media’s impact on search engine rankings is only going to continue to increase, combining SEO knowledge with social media certification makes for a very desirable employee.
Social Media Marketing Manager Plenty of companies are now looking for a key employee who can not only manage their social media department, but also ensure that what it’s doing is in sync with other departments like advertising and sales. Regardless of your specific background, if you want to put your career on a path that’s going to be both enjoyable and rewarding, making social media certification a priority is one of the best things you can do for yourself!