LinkedIn Training: Optimize Your LinkedIn Profile To Drive Seriously Targeted Traffic
Although the site isn’t as large as Facebook, one of the main reasons that so many people are still interested in LinkedIn training is because there’s a lot of value in this network. And thanks to initiatives by the company like investing heavily in their mobile experience, the overall size and value of LinkedIn continues to grow. If you know that you can benefit from LinkedIn marketing but you’ve been putting off this task for longer than you can remember, there’s no better time than now to get started. So to help you out, here are five actionable tips you can implement to significantly increase the number of targeted visitors who take a look at your profile: Choose a Nice Picture LinkedIn found that profiles with a picture are seven times more likely to attract views from other users than profiles that don’t have a picture. And if you take the time to select a professional picture with good lighting, you can make your profile even more appealing.
Optimize the Headline When someone searches through LinkedIn and gets a list of results, the headline is one piece of information that’s included in those results. Because the headline plays such a prominent role in both profiles and summaries, be sure to make the most of this space. So if there’s a specific keyword phrase you want your profile to rank for, you should definitely put the phrase in your headline.
Put in Your Links Since a profile can include a Twitter link, as well as three other links, take advantage of this opportunity. Doing so will help you send visitors who look at your profile to the right destinations.
Pick a Custom URL If you go into your profile settings, LinkedIn provides the opportunity to choose a custom URL. The reason this feature is quite nice is because it makes it easy to promote your profile through other sources. The main thing to keep in mind is you want the URL you choose to be memorable and easy to type.
Show Off and Share While it’s definitely useful to include information like any social media certification courses you’ve completed, don’t limit your profile to just saying what you’ve done. Using that example, you should also show things you actually created during your social media training. You’ll also find that taking the time to regularly share content like blog posts through your profile will yield some very desirable results.
Utilize a Comprehensive LinkedIn Marketing Strategy Once you complete the five tasks we covered, it shouldn’t take long before you start to see the type of results that LinkedIn can drive. If those results make you want to do even more with LinkedIn, social media training is the best path to follow. By completing a full LinkedIn training course, you’ll know everything necessary to make the most of this platform. You’ll learn the role SEO plays in LinkedIn, how to optimize any page or profile, the best way to make connections, the simplest method for identifying influencers, how to use LinkedIn PPC ads, and how to generate the best results from participating in LinkedIn Groups.