Promoting healthy eating habits during the working day:
the Food* Programme * Fighting Obesity through Offer and Demand
WHY A EUROPEAN PROJECT? obesity is the greatest Public health challenge oF our century
Worldwide
In Eu
52%
overweight or obese Obesity-related deaths are occurring three times more than fatalities related to malnutrition and starvation
Obesity is responsible for 10–13% of deaths
Obesity is a risk factor for numerous health problems
More than half (52%) of the adult population in the European Union are overweight or obese
Obesity has an impact on workforce productivity
• Physical disabilities • Psychological problems • Non Communicable Diseases: Hypertension, high cholesterol, diabetes, cardiovascular diseases, respiratory problems (asthma), musculoskeletal diseases (arthritis) and some forms of cancer.
presenteeism
absenteeism
need For action
The European Union objectives and work plan Through the Health and Consumers Directorate General (DG SANCO), many structures and instruments have been launched to address poor nutrition and health determinants: 1 · european Platform for action on diet, Physical activity and health 2 · high level group on nutrition
3 · Public health Programme
2008-201 3 budget
321 500 EU budget
000€
FOOD
600 health projects
funded by the EU
Edenred’s commitment The Ticket Restaurant® has been the flagship solution of the Group for 60 years. It enables workers to access food during their working day. Thus, the CSR strategy has naturally focused on access to healthy eating.
ACTiON
60 40 years
countries
FOOD Food promotes healthy eating habits during the working day by strengthening the interaction between the oFFer and the demand sides.
2009
FOOD was launched as a pilot-project in 6 countries
2012
It became a long-term programme thanks to the good results and strong motivation of the partners. New countries and partners have already joined
THE STRUCTURE OF FOOD a strong Public Private PartnershiP
the project partners and countries (2009 - 2011) the External Advisory Board
From 6 project countries to 8 programme countries (since 2012)
• Prof. Ambroise Martin, Medical School of Lyon
the External Advisory Board
EDENRED - The national offices coordinate the project operations
• Prof. Ambroise Martin, Medical School of Lyon
the target grouPs in the 8 countries
200 000 companies
6 millions employees
The meal voucher network enables to communicate to the two main targets groups in parallel, for a better impact and coherent action.
430 000 restaurants
2
recommenda tions made by the partners and analysis of step after the results 1 Around 10 recom m en dations per target group an d per country
the methodology
6
e research and knowledg a quantitative an inventory of existing questionnaire programmes
1
70
programmes identified
return from 4528
60
restaurants interviewed
in
102 170
common EU recommendation
4
evaluation
a quantitative questionnaire
countries
this methodology is followed by new countries entering the programme, with flexibility according to the data already available.
communication camPaigns in restaurants and comPanies
3
399
12
a qualitative study
1
common EU recommendations
tools under the pilot project phase tools under the programme phase
6185
175
mystery visits in restaurants
325
return from
5
adaPtation and dissemination Following the evaluation
the evaluation under the programme continues with barometers common to all countries…
3500
2012 2013
3500
5324
4612
350 832
350 670
expected min. return return
…and mystery visits in restau ra
15
nts
per country per year
RECOGNiTiON OF ACTiONS AND RESULTS results
+170 +58
communication tools in the
8
FOOD network
participating countries
conferences and events since 2009
+2800
restaurants
The programme is being implemented in
new countries
,
with
new partners
recognition
Presented as a prevention best practice at the XiXe world congress on safety and health at work selected by the european commission as best project funded under the second health Programme 2008-2013
winner of the Portuguese nutrition award 2013 in «mobilization initiative» category for the Alimentação Inteligente book directed at employees and general public
BE PART OF THE FOOD PROGRAMME comPany Enhance your Corporate Social Responsibility Favour motivation and well-being of your employees Fight against stress, absenteeism, presenteism, turnover and disability emPloyee Access to information, easy to find and rapid in use Access to dedicated restaurants offering balanced meals Overall, improve your quality of life restaurant Answer the demand of your clients and attract new ones Get more visibility for your commitment Be part of a European network
more information: www.food-programme.eu contact: of the FOOD programme Nolwenn BERTRAND, coordinator nolwenn.bertrand@edenred.com
sources: DG SANCO / WHO Europe / OECD