Edenred FOOD Brochure 2014

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Promoting healthy eating habits during the working day:

the Food* Programme * Fighting Obesity through Offer and Demand

WHY A EUROPEAN PROJECT? obesity is the greatest Public health challenge oF our century

Worldwide

In Eu

52%

overweight or obese Obesity-related deaths are occurring three times more than fatalities related to malnutrition and starvation

Obesity is responsible for 10–13% of deaths

Obesity is a risk factor for numerous health problems

More than half (52%) of the adult population in the European Union are overweight or obese

Obesity has an impact on workforce productivity

• Physical disabilities • Psychological problems • Non Communicable Diseases: Hypertension, high cholesterol, diabetes, cardiovascular diseases, respiratory problems (asthma), musculoskeletal diseases (arthritis) and some forms of cancer.

presenteeism

absenteeism

need For action

The European Union objectives and work plan Through the Health and Consumers Directorate General (DG SANCO), many structures and instruments have been launched to address poor nutrition and health determinants: 1 · european Platform for action on diet, Physical activity and health 2 · high level group on nutrition

3 · Public health Programme

2008-201 3 budget

321 500 EU budget

000€

FOOD

600 health projects

funded by the EU

Edenred’s commitment The Ticket Restaurant® has been the flagship solution of the Group for 60 years. It enables workers to access food during their working day. Thus, the CSR strategy has naturally focused on access to healthy eating.

ACTiON

60 40 years

countries

FOOD Food promotes healthy eating habits during the working day by strengthening the interaction between the oFFer and the demand sides.

2009

FOOD was launched as a pilot-project in 6 countries

2012

It became a long-term programme thanks to the good results and strong motivation of the partners. New countries and partners have already joined


THE STRUCTURE OF FOOD a strong Public Private PartnershiP

the project partners and countries (2009 - 2011) the External Advisory Board

From 6 project countries to 8 programme countries (since 2012)

• Prof. Ambroise Martin, Medical School of Lyon

the External Advisory Board

EDENRED - The national offices coordinate the project operations

• Prof. Ambroise Martin, Medical School of Lyon

the target grouPs in the 8 countries

200 000 companies

6 millions employees

The meal voucher network enables to communicate to the two main targets groups in parallel, for a better impact and coherent action.

430 000 restaurants


2

recommenda tions made by the partners and analysis of step after the results 1 Around 10 recom m en dations per target group an d per country

the methodology

6

e research and knowledg a quantitative an inventory of existing questionnaire programmes

1

70

programmes identified

return from 4528

60

restaurants interviewed

in

102 170

common EU recommendation

4

evaluation

a quantitative questionnaire

countries

this methodology is followed by new countries entering the programme, with flexibility according to the data already available.

communication camPaigns in restaurants and comPanies

3

399

12

a qualitative study

1

common EU recommendations

tools under the pilot project phase tools under the programme phase

6185

175

mystery visits in restaurants

325

return from

5

adaPtation and dissemination Following the evaluation

the evaluation under the programme continues with barometers common to all countries…

3500

2012 2013

3500

5324

4612

350 832

350 670

expected min. return return

…and mystery visits in restau ra

15

nts

per country per year

RECOGNiTiON OF ACTiONS AND RESULTS results

+170 +58

communication tools in the

8

FOOD network

participating countries

conferences and events since 2009

+2800

restaurants

The programme is being implemented in

new countries

,

with

new partners

recognition

Presented as a prevention best practice at the XiXe world congress on safety and health at work selected by the european commission as best project funded under the second health Programme 2008-2013

winner of the Portuguese nutrition award 2013 in «mobilization initiative» category for the Alimentação Inteligente book directed at employees and general public


BE PART OF THE FOOD PROGRAMME comPany Enhance your Corporate Social Responsibility Favour motivation and well-being of your employees Fight against stress, absenteeism, presenteism, turnover and disability emPloyee Access to information, easy to find and rapid in use Access to dedicated restaurants offering balanced meals Overall, improve your quality of life restaurant Answer the demand of your clients and attract new ones Get more visibility for your commitment Be part of a European network

more information: www.food-programme.eu contact: of the FOOD programme Nolwenn BERTRAND, coordinator nolwenn.bertrand@edenred.com

sources: DG SANCO / WHO Europe / OECD


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