How You Can Be Losing Conversions On Your Website WebsiteSprout.com
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Using Bolds Wisely This is a very common mistake people took. They just emphasize one word. Some times, this might be Ok, but not most of the times. Make sure that you emphasize complete sentences or part of sentences. And when you read only those parts, it makes sense and tells your visitor the major benefits of your offer and what he needs to do to get it now.
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Using a Lot of Enhancements If there are images that keep popping up along your sales letter, have too many colors, a couple of popups appearing, all these will work against you. You need to have a good, clear design with a good copy. Too much distractions will make people go away without even reading or listening to what you have to say.
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Using Testimonials Using testimonials right at the top of your sales letter might not be a good idea. People don’t care about what your customers say if they haven’t seen your offer before. They simply don’t trust you. You should incorporate your testimonials along the sales letter, when it makes sense. Not just place them somewhere by accident.
WebsiteSprout.com