PRODUCT DESIGN AND DEVELOPMENT: KEY TO SUCCESS

PRODUCT DESIGN AND DEVELOPMENT: KEY TO SUCCESS The success of a manufacturing firm depends on their ability to create the products that meet the needs of their customers and can be produced at low cost. Achieving this goal is not solely a marketing problem, designing problem, or manufacturing problem; it is a product development problem which involves all these functions.

Product development Ottawa is a series of activities which starts from the perception of a market opportunity and ends with the production, sale and ultimately delivering the product. Product design plays the lea role in defining the appearance or physical design of the product which is further divided as engineering design (mechanical, electrical, software, etc.) and industrial design( aesthetics, ergonomics, user interfaces). In manufacturing a product, the product design and product development goes hand in hand.

Lifeline of any organisation is continuous growth in business and its presence in the competitive market.

To be in the business an organisation has to be very innovative and improve their services continuously if they want to move from survival to thriving. To achieve this goal creating new products based on the needs of the consumers and bringing them in market is very important. Since, design services Ottawa involves creativity product designer’s role is to combine art, science and technology to create new products that can be used by the consumers. Once a product is designed and approved it goes into the manufacturing unit where it has to go through multiple processes, testing etc. For the development of new products reassessment of priority and further refinement is required at every stage. Product development Ottawa is therefore re-evaluated frequently and is modified based on latest information received from research and marketing teams and other departments. Here flexibility is equally important because change can be expected in what customers want and how he wants to use the product. So, the more flexible the process is, the less disruptive is the change.

On the other hand, the purpose of product development Ottawa is to design new products and improve the life of the consumers. Also its main objective is to maintain and increase a company’s market share. It is also evitable that not every product will appeal to the consumer so defining the target market for target consumer is also critically important which should be taken care at the early phase of product development process. Quantitative Market Research should also be conducted at all phases of design process i.e. while the product is designed and after the product has been launched. It is sometimes difficult to say which stage product design or product development comes first after the commencement of the business. But, both are essential for the successful growth of a business organisation in long run.