A Perspective on Future Mobile Cloud Technology and Service Nov. 24, 2010
Seung Ku HWANG Software Research Lab., ETRI
Contents
2
Mobile Cloud Computing Mobile Devices with Cloud Computing
Cloud Computing
Mobile Cloud Computing
Mobile Environment
3
Cloud Computing Market Forecast 132 $Billion
Source: Market Intel Group LLC, Oct. 2010
Virtualization
52$B
Cloud Computing
75$B
Green IT
5$B
4
Mobile Cloud Market Mobile Cloud Apps ($m)
Cloud-based Mobile Apps($m)
19$Billion
9.5$Billion
CAGR(86%)
Source: Juniper Research, 2010
Mobile Enterprise Apps($m)
Source: ABI Research, 2009
Consumer Cloud-based Apps($m)
5
Mobile Cloud Applications Mobile Cloud Applications are aimed at mobile devices with minimal processing power. Exclude read-only applications Require some form of mobile-specific rendering and transcoding Invoicing/ Merchant Services
Data Storage
Customer Relations Management
Mobile Banking Social Networking
Practice Management
Remote Access
Calendaring/ Scheduling
Transit Scheduling/ Tracking
Cloud Phones
Heath Monitoring/ Tracking
Tracking Data Sharing/ Collaboration Source: ABI research 2009
Multi-tasking 6
Mobile Cloud : Key Drivers Launch of HTML5 The rise of Mobile Internet The rise of the App Store The Cloud provides greater processing power than the handset Cloud is multiplatform ‌ ..and Apps/Content is Portable Increasing Use of Mobile as a Means of Storing Personal Information Cloud Enables Enterprise Mobility The Rise of Social Networking Data charges are being reduced Source : Jupiter Research 7
Market Drivers and Barriers Drivers
Barriers
Demand Drivers
Demand Barriers
Surging practical use
Discoverability
Device-agnostic access to data
User fear/difficult to use
More sophisticated applications
Trust
More applications Supply Drivers Limited processing power, data storage of devices overcome fragmentation of mobile OS Expanded revenue opportunities
Supply Barriers Bandwidth limitations Intermittent connectivity Limited capabilities of device clients
The rise of PaaS
Mobile OS fragmentation
Counterbalance to over-the-top apps
Limited screen size Source: ABI research 2009
8
Service Trends Mobile Cloud Evolution
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Global Trend Platform & Service Co. Evolution from legacy wired service into mobile cloud service
Google • Expansion of Android Platform • Google Sync
Communication Co.
Terminal Co.
Evolution from additional service for Build terminal centric mobile cloud customers to mobile cloud service based on own competitive power
AT&T • backup and data storage service for mobile terminals
Apple • MobileMe service for iPhone & iPad •Link to iTunes for contents delivery channels
MS • Windows Mobile 7 • My Phone
Salesforce.com • change from legacy SaaS to mobile app • Mobile SaaS environment
Vodafone • Vodafone 360 service • personal socialized service linking PC & phone
T-Mobile
Motorola •MOTOBLUR service based Android platform
Nokia •Ovi service- data sync, mobile game, content service
• mobile backup service
Source: KEIT(Korea Evaluation Institute of Industrial Technology)
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Service Trend in Korea SKT Personal Cloud
LG U+ Biz
KT UCloud Mobile
Personal cloud space service for personal data
Cloud Storage Service
gathering of personal contents scattered over internet space into a single cloud can access own contents anywhere, anytime, anydevice
real-time auto backup/ sync the user’s data SSL encryption, distributed storage, firewall always access access to all all data you need
Cloud SaaS : LG U+ & MS 3 screen
U+ Box: 20G Storage $4/month, auto-transcoding U+ Smart SME : Smartworking – cloud based SaaS Service U+ Ubsafe - CCTV
Cloud e-Book Computing sche Infra addr pic
docgame mediamail
Save, sync, Mashup, Authoring
Share
Smartphone, IPTV-STB, PC, Netbook, … 11
A Perspective of Mobile Cloud Evolution current
SaaS-typed Mobile Cloud
Download Apps App Store
SaaS Platform
download result screen
ETRI work
Smart(Ambient) Mobile Cloud
PV(Private Virtual) Mobile Cloud Mobile Cloud Platform
rich app user’s VM
GPS
collaboration
Rich app User’s VM
camera speaker mic
rich app 12
Download Mobile Apps Download Apps
Application Market
SaaS Mobile Cloud
Apple AppStore
Private Mobile Cloud
Nokia OviStore
Ambient Mobile Cloud
SKT T-Store
download
13
SaaS typed Mobile Cloud Download Apps
SaaS Mobile Cloud
Private Mobile Cloud
Ambient Mobile Cloud
Salesforce CRM’s mobile access
Access customer data instantly on mobile device Mobilize custom and Force.com application “with Salesforce CRM for mobile devices, out field sales team has data right at their fingertips so they look professional in front of customers.” – V. P., Sales HD Supply
Soonr Workplace
Access PC files and folders on mobile device Can view or share the docs and images on PC
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Download Apps
Mobile SaaS
Private Mobile Cloud
Ambient Mobile Cloud
Background Concept Architecture Service Model
15
Why PV Mobile Cloud? Download Apps
Mobile SaaS
Private Mobile Cloud
Ambient Mobile Cloud
PV : Private Virtual
User Needs
Small Terminal
Large Resource
HW resources
Problems
- Is not enough for rich app. - processing res., storage, network BW
Privacy Issue - Some actions in the cloud can be monitored by a manager
Private Space
Richer Application
Battery - Rich app requires huge battery - huge battery makes a terminal bigger
Interface Difficulty - User has to access cloud explicitly - Building a cloud service is not simple
PV Mobile Cloud Framework for Rich Applications Solution User transparent Application Interface 16
PV Mobile Cloud Download Apps
Concept
Mobile SaaS
Private Mobile Cloud
Ambient Mobile Cloud
A Mobile Cloud framework in which a user can run any rich service having a user transparent interface & no hardware resource restriction - terminal-aware virtual resource management - co-execution framework between terminal and a VM in a cloud Rich services
Co-execution
rich app Mobile Cloud Middleware
richPhone app LiMo Web
VM Guest OS
Mobile Network
Compute
Network
Storage
(3G,Wibro, WiFi,‌)
Cloud Platform
VM: Virtual Machine
rich service? A service or application that cannot be run on a mobile terminal alone 17
Characteristics of the PV Mobile Cloud Download Apps
Mobile SaaS
Private Mobile Cloud
Ambient Mobile Cloud
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Architecture
Download Apps
Mobile SaaS
Private Mobile Cloud
Ambient Mobile Cloud
Private Virtual Instance = running status + resource capacity + running location + environment info. Rich app. running env. = co-execution Engine + I/O device automatic adaptation
User Terminal
PVI2
Apps Apps Mobile Cloud Middleware Offload Engine
Co-execution Engine
Co-execution Engine
I/O Device Adaptor
I/O Device Recognizer
Virtual OS
OS HW
‌
‌
PVI Automatic Provisioning Distributed system/Virtualization
PVI: Private Virtual Instance
Mobile Cloud Server 19
Service Models
Download Apps
Mobile SaaS
Enterprise
Private Mobile Cloud
Ambient Mobile Cloud
Personal
Business Analysis
Work/Home Web Camera Monit oring
Factory Factory
House House Patient Patient Pet Pet
computation
High Computation Power
Rich Service
Virtual Smartphone
Battery Problem
Media Processing (3D, Personal Broadcasting)
Clones for Testing
CRM
New App
Services
Trans coding
ERP
Large Scale virtual Smart phones
Network Traffic
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Download Apps
SaaS Mobile Cloud
Private Mobile Cloud
Ambient Mobile Cloud
Concept Components
21
Smart(Ambient) Mobile Cloud Download Apps
SaaS Mobile Cloud
Private Mobile Cloud
Private Mobile Cloud
Ambient Mobile Cloud
Ambient Mobility
Smart (Ambient) Mobile Cloud
rich app user’s VM
GPS
Co-execution camera
speaker mic 22
Components Download Apps
SaaS Mobile Cloud
Private Mobile Cloud
Ambient Mobile Cloud
Think & Act PVI PVI
PVI
Co-execution inform
notify
PVI for the terminal
PVI
SmartPhone PVI
PVI
An ambient terminal has own PVI in cloud - think, process, and act intelligently
gather control
Ambient Terminal CCTV, Robot, GPS, Home Electronics, Mic, Sensor, ‌
Technologies for Smart(Ambient) Mobile Cloud - Ambient Terminal recognition & Bonding - PVI cloud server system : Provisioning & Orchestrator - Spontaneous Networking - Co-execution Framework - Intelligent Applications
PVI: Private Virtual Instance 23
Summary Current Mobile Cloud Service - SaaS-typed Mobile Cloud - Focused on data & storage services currently - Today, comprehensive cloud-based consumer content storage, synchronization, and acquisition services solutions effectively don't exist(from IDC)
PV(Private Virtual) Mobile Cloud Framework - Co-execution Mobile Cloud Model for Rich Applications - Transparent User Interface
Smart(Ambient) Mobile Cloud as the beyond - PV Mobile Cloud + Ambient Mobility - Every terminal can do anything!! 24
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