CRYTEK
GLOBAL SUCCESS WITH LOCAL INSTRUMENTS – CRYTEK IN KOREA AVNI YERLI | MANAGING DIRECTOR | HANAU| 24.11.2010
© 2010 Crytek GmbH
CRYTEK
HISTORY 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 founded in Coburg
CryENGINE 1 „Dinousaur Island“ for NVIDIA publishing agreement Ubisoft
First licensee: Wemade
Second licensee: NC Soft
First game: Far Cry
publishing agreement EA
CryENGINE 2
CryENGINE 3
Studio: Kiev (Ukraine)
Studio: Budapest (Hungary)
Studio: Sofia (Bulgaria)
Studio:
Move to Frankfurt am Main
2nd game: Crysis
3rd game: Crysis Warhead
Nottingham
CryENGINE3 4th game: in S-3D Crysis 2
(UK)
Studio: Seoul (S.Korea)
© 2010 Crytek GmbH
CRYTEK
INTERNATIONAL TEAM CRYTEK FRANKFURT 300+ employees
CRYTEK KIEV 80+ employees
CRYTEK UK 80+ employees
Nottingham
Kiev
Frankfurt Budapest
REALTIME IMMERSIVE 8 employees
CRYTEK HUNGARY 70+ employees
Sofia
Orlando
Seoul
CRYTEK SEOUL 15 employees
CRYTEK BLACK SEA 50+ employees
© 2010 Crytek GmbH
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BUSINESS UNITS
GAMES
TECHNOLOGY
Creation of original IPs
Games
Strong franchises
Serious Games
Online & offline
Movies
???
Stereoscopic 3D
Š 2010 Crytek GmbH
CRYTEK
RELEASED GAMES
MARCH 2004 (2.5 Mio. units)
NOVEMBER 2007 (3 Mio. + units)
SEPTEMBER 2008 (1.5 Mio. units)
MARCH 2011
PC
PC
PC
PC, Xbox 360 and PS3
Average Rating
Average Rating
Average Rating
Average Rating
90 %
91 %
85 %
93+ % (aimed)
Š 2010 Crytek GmbH
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CRYENGINE® 3
© 2010 Crytek GmbH
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CRYENGINE® 3 LICENCEES GAMES
SERIOUS GAMES
...
...
© 2010 Crytek GmbH
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CULTURE & VALUES ENVISION: AIM HIGH • Innovation is key • Challenge the best technology available • Make quality the time driver
ENABLE: GIVE FREEDOM TO CREATE • Find your visionaries and trust them • Game developemt is an experimental process: Try. Try. Try again. • Introduce intelligence to your tools and pipelines
ACHIEVE: HIGH-QUALITY CONTENT • Fast iteration • Organic corporate growth
© 2010 Crytek GmbH
CRYTEK
KOREA AND THE GAMES INDUSTRY GLOBAL LEADER OF ONLINE GAMES
Population: 49M Internet Users: 37.5 m Online Game Market Size: $ 3 bn No. of Internet Cafes: 21,000+
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KOREA AND THE GAMES INDUSTRY GLOBAL LEADER OF ONLINE GAMES •Flagship & benchmark territory for Business Model and Content Creation in Asia •Subscription based games: Gamers pay fee for specific time frame (e.g. monthly) to gain access to the online game •Free-to-play + Microtransaction / Freemium games: free access / game economy system encourages users to pay for specific parts of the game, i.e. items, weapons.
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KOREA AND THE GAMES INDUSTRY GLOBAL LEADER OF ONLINE GAMES • Korean companies - Korean content - International success •Companies like NHN, NCsoft,Nexon, Neowiz, CJ Internet generate multiple hundred million dollars each year (domestic + international). •Games like Ragnarok Online, Lineage, CrossFire, Maple Story & Aion are Korean origin games which have international success across multiple territories.
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CRYTEK SEOUL, SOUTH KOREA STUDIO FACTS • founded in 2008 • 15 employees • Business Development Asia • CryENGINE® 3 support
REASONS FOR FOUNDING • access to the Asian Market • growing importance of the Asian Market
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CRYTEK SEOUL, SOUTH KOREA
REASONS FOR CRYTEK BEING AND DOING BUSINESS IN KOREA • Crytek adds, with the CryENGINE® license, a stronger technology aspect to the Korean licensee partners. • On the other side, Crytek also learns, and wants to learn, from the strengths of the Korean online game market. © 2010 Crytek GmbH
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CRYENGINE LICENSEES KOREA ONLINE GAME LICENSEES FROM KOREA Market leading AAA Quality MMORPG developers are choosing Crytek’s technology to develop Next-Generation games.
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LESSONS LEARNED GUIDANCE ON WORKING WITH KOREAN PARTNERS • Language barriers: English is a challenge generally in Asian territories. Localization is extremely important. • Cultural differences: For example, you have to be patient in a long process. Always be respectful of the local partner, he will always have better knowledge of the local market and what´s best for that market than you. • Hierarchy levels must be maintained strictly. • Job titles play an important role since they symbolize priority and reflect responsibilities. • Koreans are very determined, loyal and hard-working/ identify with their company a lot. • Koreans are very respectful co-workers. © 2010 Crytek GmbH
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THANKS FOR YOUR ATTENTION ANY QUESTIONS?
© 2010 Crytek GmbH