SEO Plans For Website Search Engine Optimization Services
SEO Plans For Website Search Engine Optimization Services
info@webtecz.com info@webtecz.com
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Agenda • • • • •
What is SEO ? Industry Research SEO process Technical aspects of SEO SEM-Goal of a Website
What is SEO ? The ability to properly utilize the Correct Methods to improve volume and quality of traffic to a website Via organic search results.
Industry Research Who get the Clicks? Search Engine
% of Organic clicks
% of Paid clicks
72%
28%
Yahoo
61%
39%
MSN
29%
71%
Average
61%
40%
SEO Process • • • • • • • • •
Discuss Business Objectives Conduct Initial keyword Analysis Identify The keywords Interim Client Approval for keyword Baseline Ranking and Traffic Reports. On-site & Off-site Optimization Detailed Recommendation Documents Implementation Monitoring And Optimizing
Technical Aspects of SEO • • • • • • • •
Comprehensive Website Analysis Competitive Analysis Keyword Research Ranking Report Content Analysis Analysis of Internal Linking Code Validation Link Popularity Analysis
SEO- Goal Of The Website • • • • • •
Generate Leads Generate Interest in a Product or Service Inform the Public Name Awareness Brand Awareness Generate Sales
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