Social Media Marketing Strategies

SOCIAL MEDIA MARKETING STRATEGIES DIGITAL MARKETING

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7 STEPS IN CREATING A WINNING SOCIAL MEDIA STRATEGY Social media is still a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business’ bottom line. Thus, social media can no longer live; it must be work in tandem with the rest of your business strategy.

ENSURE SOCIAL GOALS SOLVE CHALLENGES

• Low Website Traffic • Decreasing Customer Retention • Poor Customer Service • Weak Brand Awareness

EXTEND EFFORTS THROUGHOUT YOUR ORGANIZATION Sales Customer Service Human Resources Research and Development • Marketing • • • •

FOCUS ON NETWORK THAT ADD VALUE • • • • • •

YouTube Twitter InstaGram LinkedIn Stumble upon Facebook

CREATE ENGAGING CONTENT

• Videos • Guides • Info Graphics

IDENTIFY BUSINESS OPPORTUNITIES THROUGH SOCIAL MEDIA

• Brand Mentions • Competitor Info • Industry Terms

ENGAGE INSTEAD OF IGNORE Shockingly, our social study shows that 5 in 6 messages on social requiring response are not answered by brands.

TRACK, IMPROVE AND MARKET YOUR EFFORTS

• Use a Tool to Track Success • Build on Success • Share Your Success

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