Entrepreneurship and digital business

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Entrepreneurship & Digital Business Dr. Alfonso Avila-Merino

Workshop plan What is Sync the City?

Motivations for doing the hackathon Process Teaching Practice Outcomes

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HOW DO WE DO ENTREPRENEURSHIP?

Simply, we DO DIFFERENT

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This my style

Origins of Sync the City

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I get people out of their comfort zone

Business are best learned within organisations 4

The Challenge

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The Apprentice

Dragons Den •

£3000 – Judges’ cash prize

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£1000 – People’s choice cash prize

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Who makes Sync the City?

Teams will form around the pitched ideas, and are guided by mentors, where a working prototype or minimum viable product is developed and presented to a panel of esteemed judges.

We attempt to put together different talent in a place 6

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Teams UEA and NUA students Local and national entrepreneurs Local and national government representatives Local and national entrepreneurs Technology enthusiasts Software developers Academic staff at UEA Company managers

Prizes People’s vote £1,000 Best business app £3,000 Best app to solve a social/business problem (no cash prize)

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Build a Business

Value Proposition – problem and solution Business Model – How to fund the business?

Idea Validation – Do people and businesses want it?

Branding – the product/service User Experience – how does it work?

Prototype – build the product Pitch – Final pitch

Tech agreement Feature list Prototype Business/Funding Model Market Research Launch page Prepare Pitch & Demo Dry-Run Pitch and Demo

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The one-minute Pitch

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One Minute Pitch

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Around 35-45 pitches are presented

Voting for best ideas

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60% of the ideas in the last Sync the City were pitched by students In 50% of the cases, they lead the team

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Winning Pitches

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50% Students 50% “Professionals�

63 Developers 20 Designers 33 Business/Non-Tech

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Academic roots of Sync the City

Seminars

Flipped classroom teaching style

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I train the student to use theories intelligently

What does business education entail?

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Knowledge Skills Experiences

Numerical

Negotiation

Group/team work

Presentation /communication Working under pressure

“soft� skills

Leadership

Problem solving Conflict resolution

Adaptability

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Key components of the practice-based approach

Source: Neck, H.M. et al. (2014)

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Planned Process

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Pitch your new business Startup

Tech Demo

Building your startup 8 hours sleep Zzzzzzz‌ Building your startup 8 hours sleep Zzzzzzz‌ Team Formation

One Minute Pitch

Thursday

Friday

Saturday

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Actual Process

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Celebrate – The Last Pub Standing

Pitch dry-run??? Yeh right!

PIVOT PIVOT PIVOT!!!!

Final Pitch - 5 minutes

Demo pit

Hunger strikes NO INTERNET!!!

Building your startup 4 hours sleep Zzzzzzz…

Building your startup

I want my mummy

3 hours sleep Zzzzzzz…

Team Formation

One Minute Pitch

Thursday

Friday

Saturday

MAN OVER BOARD!!

Sunday

Myself and most UEA staff search actively for collaborative partners 20

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Students are challenged to solve A problem of an organisation 21

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However, in the teaching of innovation and entrepreneurship There is no one solution for a specific problem

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Example Number x + Number y = 5

Previous winners

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Startup Alumni

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1. 1Word – simplifying customer feedback 2. Bme4now – improving disabled access to public spaces 3. cotravel – share taxis, save money 4. Digs – social home share portal 5. Happy Home Hunters – finding the perfect home 6. Mai Time – pampering delivered 7. Mylib – the library in your pocket 8. Project Izanagi – locate more survivors in natural disasters 9. Team Awesome – first sports app for Apple Watch 10. Evercare – domestic care communication app 11. Trip Roulette – bringing back a true sense of adventure 12. Gordon Bleu – Matching you with your perfect meal.

13. Sox Suk — Gifts to Blow Your Socks Off! 14. RenTech - Making tech affordable 15. Prompto - Digital suppor tfor memory loss.

16. Menulicious - Finding the restaurant that's right for you.

17. docdirect - Agentless NHS: Saving us £1,900 per minute 18. Memsabi - A delightful tactile way to structure your thoughts 19. Zap - instantly connect to the world around you 20. Everyday Spaces - Making Churches Everyday Places.

21. Gorrilla - Free wifi on the tube 22. Zest - Interactive lectures are here!

23. Unfold - We create quality narratives around events as they unfold.

24. Teepee - Renting a house is as easy as ordering pizza 25. PROTO Norwich - A city of people ready to embrace your ideas.

26. Promptu - Learn songs your way 27. Tiny thank you - a tiny thank-you makes a massive difference 28. Strand - cutting edge fabrics 29. ItsBookd - We do the talking for you.

30. EchoFreight - if trucks could talk...

31. RoomHALO - The Guardian Angel 32. Prospect - Helping students & employers find the right match.

33. Hubl - explore your local planet 34. Webcite - fact checking for the next generation 35. Pantry - Bring Intelligence To The Table 36. Lecture Sense - making sense of student feedback 37. Hector Help - a safe place to chat 38. Social pocket - increasing social media influence through Instagram 39. Lonesafe - ensuring the safety of lone workers 40. Kindr - streamlining CSR for businesses by intelligently matching charities with employee values 41. Markit - find your fit 42. Fallback - to provide reactive care, when and where it is needed 43. Jolligood - the app to end loneliness 44. MEMJO - digital memory journal for dementia 45. Social stamp - give coffee loyalty points to the homeless 46. Footprint - take control of your digital presence 47. Unwind - an app to reduce stress and anxiety 48. Pubcrawlr - modernising pub crawls 49. ViaCab - bringing black cabs into the 21st century

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Employability Prizes

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Key components of the practice-based approach

Source: Neck, H.M. et al. (2014)

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Sync the City

Not only students WIN

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Engagement Awards 2018

Innovation and Impact Awards 2019 30

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Research on the impact of hackathons

Word cloud (20 words) considering all aspects related to Sync the City Source: Avila-Merino (2019)

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Sync the City’s legacy

Health hackathon Global hackathon Artificial Intelligence hack

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Why is Sync the City type of events urgently needed at UK universities?

1.Student engagement in class 2.Student experience the creation of something creative/innovative without working for a company.

3.Platform for business creation and wealth 4.Preparation for the world of complex and complicated organisations

5. Face uncertainty, risk and work under pressure 6. To have an exposure to innovative business and how to transform “average companies�

7. Contrast approaches learned in the classroom with a specific and localised reality 8. Line up a job immediately after completing the degree 9. To make mistakes

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Thanks for your attention

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