PPC ( Pay Per Click ) Types of PPC
PPC( Pay Per Click)
PPC stands for pay-perclick, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
There are six types of PPC •Search advertising •Display advertising •Social media advertising •Remarketing •Sequential remarketing •Google Shopping
Search Advertising Paid search advertising (also known as sponsored ads, search marketing, search-engine marketing, pay-per-click marketing, and cost-per-click marketing) is a technique that displays ads in search-engine results whenever someone searches for the PPC services India or products offered by the advertiser. In this way, the ad displayed perfectly matches each query.
Display Advertising A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. There are many ad formats. These ads can be static with an image or animated with multiple images, video, or changing text
Social Media Advertising Social network advertising refers to the process of matching social network users to target groups that have been specified by the advertiser. Social media marketing services involves creating content on social media platforms, engaging with followers, and running social media advertisements.
Remarketing Remarketing is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your ads (using dynamic remarketing) to these visitors when they browse the web and use apps. Use this feature in your Display Network campaigns.
Sequential Remarketing Sequential retargeting is a method of remarketing that focuses on an audience based on their previous actions. It tailors the message according to where the user is in the buying cycle, what actions he or she has taken, and how he or she interacts with the brand.
Google Shopping Formerly known as Product Listing Ads, Google Shopping is a service provided by Google. It allows customers to search for, view and compare products.
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