The International Wedding Trend Report 2017 by The Wedding Academy

TheOfficial Trend Report Videofor 2017 Sample Page w it h Dark Background

Tableof Contents 5 - Researching & Defining Trend s 11- David Tut era's Trend Pred ict ions 12- Key Trend s 15 - Trend set t er Vid eo Int erview w it h Krist in Bant a 16 - Colour Trend s 19 - Wed d ing Them es 24 - Trend set t er Vid eo Int erview w it h Jes Gord on 26 - Celeb rit y Wed d ing s 29 - A ust ralian Wed d ing Trend s 34 - Venues & Locat ions 36 - Trend et t er Vid eo Int erview w it h Krist in Bant a 38 - Luxury Wed d ing s 39 - St yling & Decor 4 9 - Floral Desig n 54 - Trend set t er Vid eo Int erview w it h Harm ony Walt on 55 - UA E Wed d ing Trend s 60 - Linen 63 - St at ionery 67 - Cockt ails 68 - Cat ering 71 - Wed d ing Cakes

Tableof Contents Cont... 74 - Trend et t er Vid eo Int erview w it h Mat t hew Oliver 75 - Dest inat ion Wed d ing s 80 - UK Wed d ing Trend s 83 - Beaut y 85 - Wed d ing Ent ert ainm ent 88 - Wed d ing Technolog y 95 - Phot og rap hy 96 - LGBT Wed d ing s 10 0 - The Business of Wed d ing s w it h Wed d ing Planners 10 6 - The Business of Wed d ing s w it h Wed d ing Blog g ers 115 - Cont rib ut ors 122 - Pub lishers

ResearchingTrends A s a w ed d ing p rofessional b rid es exp ect you t o b e on t op of all t he lat est t rend s and t o show her how t o incorp orat e t hem int o her d ay. Let current t rend s influence your d esig ns, b ut d on?t b e a slave, use t hem t o keep your w ed d ing s fresh and up t o d at e. Ult im at ely t ry t o b e insp ired by t hem and not led by t hem . Desig n an event t hat is fresh and t im eless and sup ersed es a m ere im ag e found on Pint erest or colour p alet t e a client p rod uces. Your job as a w ed d ing exp ert is t o t ake t hing s t o t he next level and t ranscend t he t rend . Push your client b eyond w hat t hey see in b log s and w ed d ing m ag azines and d on't g ive t hem a copy of som eone else's w ed d ing .

Give your d esig n g reat er d ep t h by really exp loring w hy your client b roug ht t his t rend t o you in t he first p lace. W hy d o t hey connect w it h it ? W hat d oes it say ab out t hem as a coup le? Push b eyond t he insp irat ion you've b een g iven and really d esig n som et hing t hat is fresh and d oesn't d ep ict a version of som et hing t hat has b een d one count less t im es b efore. For b et t er or w orse w e need t o b e aw are of t rend s as social m ed ia ensures our client s are aw are of t hem . It s how w e use t rend s t hat m akes t he d ifference b et w een a w ed d ing vend or and an out st and ing w ed d ing p rofessional.

D efiningTrend W ith D avid M errell Fashio n -

Lace w as all over t he runw ay for not only b rid al fashion w eek b ut also fashion w eek ( b ot h in NYC) . So lace is b ig t his year, esp ecially lace clot hes and runners for g uest d ining t ab les. Gold m et al accent p ieces w ere also on t he runw ay t his year, so g old m et al w it h w hit e floral (so as t o not t ake aw ay from t he g old b eing hig hlig ht ed ) and esp ecially rose g old . .. is very b ig t his year. The 70 ?s st yling has com e b ack on t he runw ays in t he p ast t w o seasons, so it is now m aking it t hroug h t o event d esig n as w ell. It fit s really w ell w it h t he ?b ohem ian chic? t hem e w hich is so hug e am ong st Millennials Pink. .. all shad es of it . .. have b een found p rom inent ly on by NY Fashion Week and Paris Fashion Week. So in ad d it ion t o sub t le p ink accent s in clot hing , you find a p rom inent am ount of p ink. .. all shad es, m ixed w it h ivory and cream w hen it com es t o flow ers.

D efiningTrend W ithD avid M errell Cont... Int erio r Desig n -

Nat ural elem ent s such as w ood , nat ural m arb le, g eod e st ones, et c. are m aking t heir w ay int o d esig ns, esp ecially t ab le t op d esig n. This is d ue larg ely t o t he m illennial sensib ilit ies of alw ays t ying b ack t o nat ure. Geog rap hic shap es and b old st rip es are b ig in int erior d esig n t his year, so w hile you m ay not find it in w ed d ing at t ire, you are find ing it b ig t im e in event d esig n, esp ecially w hen it com es t o linens. A p op ular t rend in int erior d esig n is t he ?op en concep t ?. .. w here you can see t he kit chen and living and d ining room from one area. .. so m ore and m ore w e are seeing ?act ion exhib it ion cat ering st at ions? w here food is b eing finalised and p rep ared in front of t he g uest s, versus b ehind t he scenes. Fam ily t ab les. . .. w hich w e call ?royal t ab les?, com b ined w it h ?fam ily st yle food service? is b ig . . .. t his is a g reat w ay for folks t hat d on?t know each ot her as w ell, t o g et t o know each ot her as t hey share food and a cond ucive environm ent t o conversat ion.

Po p ular Cult ure -

Millennials p references w hich com e from t heir b elief syst em s are t he reason for t he Vint ag e t hem e b eing p revalent , g iven t heir p roclivit ies t ow ard s t rad it ion. The em erg ence of t he DIY m arket b ecause of Pint erest has b roug ht fort h t he p op ularit y of t he t hem e Bohem iam Chic. .. it is an eclect ic t hem e w here p ret t y m uch onesie or t w osies of it em s ( anyt hing you can p ull t og et her and com b ine) can b e m ixed and m at ched t og et her. Fam ily st yle service is req uest ed m ore and m ore now d ays. .. ag ain d ue t o t he p references and b eliefs of m illennials. Hig h t ech op t ions for d ĂŠcor from d ig it al m ap p ing , t o d rone p hot og rap hy, t o sp ecial effect s such as fog m achine and lasers are b ecom ing m ore and m ore p revalent in w ed d ing event d esig n, d ue t o t hem b eing m ore and m ore availab le A ND afford ab le. o Mob ile t echnolog y such as social m ed ia p hot o b oot h op t ions, t o event ap p s t hat are cust om izab le for t he ent ire celeb rat ory w eekend , t o charg ing st at ions and charg eab le furnit ure are b ecom ing p art of m ainst ream conversat ions w hen p lanning t he w ed d ing s. .. m ob ile t echnolog y is so p rom inent now t hat even g rand m a is up t o sp eed on how t o use it !

The im ag es from t his first sect ion of t he rep ort w ere p rod uced for t he Trend Rep ort by t he follow ing t alent ed vend ors:

St yling and Floral Design - w w w.p am ellad unn.co.uk

Photographer - w w w.g eorg inaharrisonp hot og rap hy.co.uk

Hair and Makeup: w w w.m eg ang reenhairand m akeup ag ency.co.uk

Cake: w w w.w heret herib b onend s.com

Accessories: w w w.t heb ob byp in.co.uk

Stat ionery: w w w.jb creat ives.co.uk

Silk Ribbon: w w w.p om p om b lossom .com

Venue: w w w.acklam hall.co.uk

D efiningTrend W ithL ouiseB eukes Fashio n Em b roid ery has b een a key look on t he cat w alks. This look t ranslat es b eaut ifully int o w ed d ing d esig n, so I?m sure w e?ll b e seeing a lot m ore of it in 20 17. I?d love t o see heavily em b roid ered linens ad d ing b eaut iful t ext ures and d et ailing t o m inim al t ab le set t ing s, and em b ellished d et ails on st at ionery. A not her fab ric w e?ve seen load s of recent ly is velvet . This is p erfect for w int er and sum m er b rid es alike, ad d ing w arm t h and luxury. From sm all t ouches as b ouq uet and b ut t onhole rib b ons or larg er d et ails such as w ond erfully cosy velvet up holst ered loung e furnit ure t his in b eaut ifully rich colours. The b allet t rend , as seen at Valent ino and Herm es, can really p ep up a classic rom ant ic w ed d ing look. From t he sub t le nud e and b lush colour p alet t es, t o irresist ib ly lig ht fab rics w it h ruffles and p leat s t here are so m any id eas for t he m od ern b rid e t o st eal! Nud e p alet t es are und eniab ly chic, t eam ed w it h g old for a t ouch of luxe or d eep slat e g reys for a m ore d ram at ic look. A lso b orrow ed from t he b allet t rend , ruffles and p leat s w ill w ork t heir w ay int o b rid al st yle and b eyond . Ruffles are not only t he p erfect w ay t o ad d t ext ure t o your b rid esm aid d resses ( forg et 80 ?s p each m onst rosit ies and t hink sop hist icat ed chic!) b ut t here are also som e b eaut iful b allet -insp ired ruffle linens out t here! A s for p leat s, t hese are such a m od ern w ay t o creat e a relaxed b rid al look. Florals have also m ad e it b ig on t he b rid al scene t his year, w it h oversized florals ad orning everyt hing from st at ionery t o d resses t o head p ieces, t his is one t rend t hat w on?t b e g oing anyw here soon! Brid es w ill b e b ring ing t his elem ent int o t heir florals t oo, w it h oversized b ouq uet s and b loom s creat ing real w ow fact or w hen it com es t o recep t ion d ĂŠcor.

D efiningTrend W ithL ouiseB eukes Cont... Int erio r Desig n W hile cop p er and rose g old is set t o st art d isap p earing from our hom es from sum m er 20 17, t his t rend is set t o cont inue w ell int o t he w ed d ing season. This w arm m et allic is t oug h yet st ill sup er p ret t y, w orking w ell w it h t rad it ional w ed d ing colours such as b lush and p inks m aking it ever p op ular w it h b rid es. We?ll also see m ore b urnished m et als m aking t heir w ay int o w ed d ing d esig n, as t he ind ust rial look cont inues t o g row. Warehouse and fact ory venues w ill g ain p op ularit y as coup les look t o creat e a cont rast ing roug h-luxe look. The inclusion of nat ural t ext ures, w it h m arb le b eing t he forerunner, is anot her t rend t hat easily t ranslat es int o w ed d ing s. From st at ionery t o t ab lew are and cakes t o linens, t his b eaut iful finish w orks w ond erfully w it h t he b allet , b lush and rose g old t rend s t oo! We?ll also st art t o see d eep er, d arker st ones such as t ravert ine and onyx, as w ell as clay and t erracot t a. W hile Pant one?s colour of t he year for 20 16 w ere t he soft and m ut ed Rose Quart z and Serenit y, I t hink next year ?s p alet t e w ill t ake insp irat ion from t he b old , rich b rig ht s t hat have b een increasing ly seen over t he p ast 12 m ont hs. Trop ical-insp ired p rint s insp ire w ed d ing s filled w it h p alm leaves, b rig ht ly coloured b loom s and fun t ouches ( t hink flam ing os and cact i) , and p erhap s even a new found love of g reen shad es.

Po p ular Cult ure The Rio Olym p ics have accelerat ed t he t rop ical w ed d ing t rend , w it h b old b rig ht colours and a carnival feel. Be p rep ared t o see m ore of t his fun and carefree w ed d ing vib e in t he com ing year! W it h t he uncert aint y of Brexit cont inuing w ell int o t he new year, coup les w ill b e m ore caut ious ab out t heir w ed d ing b ud g et s. The fine art t rend p lays d irect ly t o t his coup le w ho w ant a b eaut ifully luxurious w ed d ing b ut are careful t o sp end t heir m oney in t he rig ht p laces.

David Tutera's Trend Predict ions "Floral for 20 17 is g oing t he m od ern ind ust rial rout e. We?re t aking t his year ?s t rend s like m et allics, and soft ening t hem w it h clean w hit e, cream s and ivory t ones p aired w it h nat ural elem ent s and g eom et ric accent s. Rat her t han your averag e ?w ed d ing -y? feel, w e?ll b e seeing m ore org anic com p onent s like succulent s, sm ilax, p et rified w ood and m oss t ake cent er st ag e. In t he p ast , t hese elem ent s have b een consid ered second ary and used t o accent floral, b ut t he t rend s in 20 17 are g oing t o b e reversing t hing s a b it w it h floral b eing used t o accent g reenery--t hink cream rose head s scat t ered on a b ed of m oss." "In 20 17 w e w ill see m ore st ylized t ast ing m enus w it h t ab lesid e service rat her t han your t rad it ional full course m eals--t hink refined sm all p lat es like art isanal Tuscan flat b read s or shrim p and filet m ig non skew ers. This let ?s you keep t he sop hist icat ion of your m enu, w hile having a lit t le t w ist on t he t rad it ional sit -d ow n d inner, m aking it m ore uniq ue and fun for your g uest s."

K ey Trends

I nterior D esign NA TURA L ELEMENTS GEOGRA PHIC SHA PES MIXING TEXTURES INDUSTRIA L MA RBLE

P opCulture MOBILE TECHNOLOGY HIGH TECH DECOR MILLENNIA L DIY PERSONA LISA TION FINE A RT

Fashion BA LLET LA CE FLORA LS GOLD A CCENT 70 s STYLING

Key Trends w it h Brooke Keegan 1. Colour. Our coup les are m oving aw ay from t he neut ral t ones and ad d ing p op s of colour t o t he d esig n

2. Using Unconvent ional Materials. Our client s are using m ore resid ent ial p ieces in t he overall d ecor, not just floral

3. Interact ive Late Night Food Stat ions. Try id eas such as b uild your ow n ice cream cookie sand w ich or d ress your ow n d onut s

4. Smaller Wedding Part ies. Many client s are op t ing for only a few m em b ers in t heir w ed d ing p art y- st icking w it h sib ling s of just a few friend s

5. Fine Dining Experience and Pairings. Client s are t reat ing t heir g uest s t o a fine d ining exp erience d uring t he w ed d ing , w ine p airing s are b ecom ing very p op ular.

Movies Influencing Design Trends in 2017 Jes Gord on t ells us t hat m ovies w it h incred ib le cinem at ic p resence seem t o influence w ed d ing p alet t es even if t he sub ject of t he m ovies have not hing t o d o w it h t he w ed d ing g enre. Movies such as The Danish Girl w hich had so m uch art and st unning visual scenes in it em b od y an am b iance t hat p eop le w ant t o t ake w it h t hem long aft er t hey w at ch t he film . Jessie Thom p son b elieves t he w ed d ing scene and fashion from The Lig ht Bet w een Oceans is g oing t o b e a source of sw eet insp irat ion t oo - t hink vint ag e g ard en p art y w it hout t he china t ea cup s or hessian and jam jars! Louise Beukes says t he rem ake of Disney classic Beaut y and t he Beast is sure t o insp ire rom ant ic b rid es w ant ing t o cap t ure t heir child hood m em ories of t his enchant ing m ovie. Sand ra Sant oro b elieves t hat every t im e a Brit ish TV series b ecom es p op ular, w e ob serve t he t rend of rep rod ucing som e of it s elem ent s in w ed d ing s. This hap p ened w it h Dow nt ow n A b b ey and w ill m ost likely b e hap p ening ag ain w it h The Crow n.

W eddingTrendsetter I nterview A s p art of t he Int ernat ional Wed d ing Trend Rep ort 20 17 w e st ream ed som e LIVE int erview s w it h w ed d ing t rend set t ers from around t he w orld w ho g ave us t heir op inion on w hat w ill b e hot and not for 20 17. The int erview b elow w as w it h t he fab ulous event p rod ucer and d esig ner, Krist in Bant a.

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I asked Krist in how you t ake a t rend and g ive it a uniq ue int erp ret at ion and for her t he b ig g est challeng e is t rying t o t ranscend a t rend w it h each ind ivid ual client and g o b eyond it . Ag ain she asks q uest ions. W here d oes your client exist w it hin t hat t rend ? W hat in t hat t rend rep resent s t hem? Once you know t he answ ers, t hat t rend can b e m orp hed and p ushed and p ulled , t o have a uniq ue sp in. The t rend t hen b ecom es ind icat ive of t he client ?s b rand st ory. A s for w hat w e are g oing t o see t rend w ise in 20 17 w e t alked ab out t he cont inued evolut ion of m ixing t hing s up , from m et allics t o seat ing , b ut in p art icular t he use of b old colour w it h coup les t aking b ig g er risks w it h colour in a m ore int erest ing , luxurious, elevat ed im p lem ent at ion. We also heard from Krist in t hat w e are leaving b ehind t he Bohem ian look t o a m ore sop hist icat ed look w it h a resid ent ial feel. We are m oving aw ay from t he t rad it ional ap p roach and florals are b eing rep laced by resid ent ial d ecor, w hich is excit ing .

Colour Trends for 2017 W hen Pant one announced t he colours for Sp ring / Sum m er 20 17 it w as no surp rise t o see Pale Dog w ood em erg ing as one of t he clear favourit es. This g org eous fem inine colour is p art of t he reason m ost of our w ed d ing exp ert s are t elling us t hat b lush p ink is one of t he m ost asked for colours for 20 17. Ms Polka Dot t ells us t hat b lush p ink is as p op ular ever and w hile neut rals are alw ays a favourit e, t he new colour schem es w e are seeing m ixed t ones. Think d eep hyd rang ea b lue w it h p each, m arsala w it h rich g old s and w hit e w it h cop p er. Sara Burnet t reit erat es t his by saying t hat p ink w ill g et a lit t le st rong er t han t his p ast year. "We saw it all over t he p lace in t he form of rose g old in 20 16 and now t hat w e?ve em b raced p ink ag ain ( and all of our ip hone p rod uct s are t hat hue!) w e?re g oing t o am p up t he volum e on it !"

Desig ned by Acad em y St ud ent : Josep hine Mulle SchĂ¸nw ald

Rhiannon Dow nie-Hurst p red ict s neut ral and g rey p allet s w ill b e p op ular in 20 17, fresh b lues, m ut ed t ones, g ard en g reens and w arm shad es of red and orang e w ill m ake an ap p earance. The g ard en g reens of course w ork in b eaut ifully w it h t he Pant one Colour of t he Year, Greenery. Denise Fouracre t ells us t hat she rarely g et s asked for anyt hing ot her t han b lush, p ink and ap ricot w it h p lent y of w hit e and fresh g reen foliag e. Ig al Sap ir says he is seeing neut rals as a front runner w it h ivory and g rey b eing a p op ular choice am ong all coup les. Desig ned by Acad em y St ud ent : Nicola Jackson

Colour Palet tes "A lt houg h ?m et allic? isn?t q uit e a colour, t he shiny shad es are cert ainly t aking over t he w ed d ing ind ust ry by st orm . We?ve seen increased p op ularit y w it h m et allic cand les and cand lehold ers, in all shad es im ag inab le. Gold is ever-p op ular and w e have seen g row t h in uniq ue m et allic shad es, like rose g old and g unm et al. Silver has also m ad e a com eb ack and w ill have it s p lace in d et ails t hroug hout t he year. Part ially t hanks t o t he Moscow Mule, w e have also seen an increase in cop p er accent s lat ely." Igal Sapir "A ll t he m et allics! Gold and cop p er are ag ain st rong for 20 17 w ed d ing s." Ms Polka Dot

Wedding Themes w it h Jes Gordon We are seeing a lot of coup les g o b ack t o nat ure, w e call it ; Op ulent Sim p licit y. This m eans m ore d iverse and d im ensional d ecor and venues, such as b uying out a ranch for a w eek end som ew here fab ulous m ost of t heir g uest s have never b een b efore. Coup les w ant som et hing t hat is w arm and invit ing b ut also eleg ant and som et hing t hat t hey w ant t heir g uest s t o b e org anically im p ressed by. Our client s are enjoying ram b ling floral runners w it h lot s of t ext ure and varied view s from all ang les so each g uest has a d ifferent t ake on t he cent rep iece. Overall, our client s w ish t o have an exp erim ent al t ake on t heir w ed d ing s not just a visual one, t hey w ant t o achieve a p erfect b alance of joy across all five senses.

Wedding Themes w it h Pamella Dunn We are rid iculously excit ed g oing in t o 20 17. The em erg ing t rend s are varied and d iverse w it h an influence t o suit every st yle. From d ram at ic t rop ical d esig ns led by b old leaf p rint s, and m asses of g lossy foliag e fuelled by Pant ones colour of t he year; Greenery, t o t he q uiet calm of t he Danish lifest yle craze Hyg g e. Easily t ranslat ed t he essence of calm can b e int rod uced w it h rich w arm fab rics, furs and a sea of cand les. Marb le and p ow d ery hues of w hit e and g rey are offering a serene and rom ant ic flavour. W hilst hug e oversized floral inst allat ions rem ain a favourit e, w here it is d efinit ely t he b ig g er t he b et t er, w it h an ab und ant , unst ruct ured and nat ural d esig n. Living w alls rep lace t he floral b ackd rop as flow er w alls t ake on a seriously hort icult ural vib e.

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Wedding Themes w it h Sandra Santoro Cont em p orary, m od ern and ind ust rial set t ing s are p ot ent ial on-t rend b ackg round s w it h t he p reference for w id e op en sp aces enhanced by t he use of m et allic color com b inat ions. The em erg ence of concep t of reinvent ed event s. in food choice w it h an eye on aest het ic fact ors as lead ing concep t of reinvent ed event s.

Wedding Themes w it h Louise Beukes

The fine art w ed d ing t rend is t he new vint ag e, and it ?s not g oing anyw here fast ! From callig rap hy t o Brit ish-g row n florals, ind ulg ent m enu?s and t he finest m at erials, t his t rend is all ab out keep ing t hing s sim p le and eleg ant , by having less b ut curat ing t he m ost b eaut iful, art isanal it em s at every st ep. For coup les seeking sim p licit y, g reenery w ill p lay a hug e role. From chair g arland s t o t ab le runners, foliag e is t aking cent re-st ag e We?ve seen hang ing d ĂŠcor creep int o w ed d ing d esig n over t he p ast few years b ut m ore ind ust rial-st yle w ed d ing s and venues are finally g iving coup les, p lanners and st ylist s t he ab ilit y t o really g o w ild w it h t his t rend ! Think hang ing w ild flow er m ead ow s and op ulent floral chand eliers! Ind ust rial venues are g oing t o b e b ig in 20 17, as coup les g et m ore ad vent urous w it h t he roug h-luxe look.

Wedding Themes w it h Denise Fouracre Much less vint ag e. Much less d em and for arb ours and b ackd rop w it h d rap ing and fab ric. More Eleg ant Rust ic or Count ry Rust ic. Massive oversized floral on t ab le st and s and on b ackd rop s. Coup les are host ing m ore sm aller m ini w ed d ing s ( less t han 30 ) and sp end ing m ore m oney on sm all event s w it h hig h end d et ails such as cat ering , b everag es, d ĂŠcor and key sup p lier such as cars and p hot og rap hy. This m eans t hat t he d esig ner need s t o p ay m ore at t ent ion t o d et ail. Coord inat ion and Event Manag em ent is hug e. Tim e p oor b rid es are w ant ing t o hire p rofessional help ers t o look aft er d et ails. Gow ns are b ecom ing q uit e slim line and less b allg ow n st yles. Veils are g et t ing long er. Bouq uet s are not as w ild and larg e as t hey w ere. This t rend caug ht on for a w hile b ut has since q uiet ened off.

Wedding Themes w it h Jessie Thompson It 's d efinit ely m ore ab out refined eleg ance t hat st at em ent m aking - you'll see soft neut ral colour p alet t es and a m uch b ig g er focus on q ualit y over q uant it y. Sm aller w ed d ing s, b ut w it h a cast of am azing vend ors t hat st ill g ive a "w ow " fact or. The "fine art " w ed d ing m ovem ent w ill keep g row ing t oo, as t he luxury m arket cont inues t o seek a m ore t ang ib le exp erience, and w it h t he g row ing num b er of film p hot og rap hers w e're seeing now. I d o also t hink w e m ig ht see a lit t le 70 's revival feed t hroug h from t he fashion ind ust ry in 20 18 - w arm er eart h colours and g org eous p at t erns.

W eddingTrendsetter I nterview My first Trend set t er int erview w as w it h t alent ed event p rod ucer Jes Gord on. We chat t ed ab out insp irat ion and w here you can g o t o b e insp ired . Jes sug g est ed visit ing t he flow er m arket , g oing t o g ift show s and furnit ure show s t o see w hat ?s current . It allow s you t o see t rend s from d ifferent ind ust ries, w hich can t hen b e t aken b ack and g iven a uniq ue t w ist . For Jes, New York Cit y is one of her b ig g est form s of insp irat ion. She loves t o g et her insp irat ion from t he st reet s, t hroug h fashion, art , m usic, food and w ine. Som e of t he t hing s Jes t alked ab out really resonat ed . Just as w e t alk ab out in our courses at t he Acad em y of Wed d ing and Event Planning Jes st ressed how im p ort ant it is t o incorp orat e t he five senses w it hin t he d esig n of your event . How a successful event is som et hing t hat t ouches up on t he five senses and should evoke an em ot ional resp onse, as w ell as a visual resp onse.

The images from this second section of the report were produced by the following talented vendors: -

Art Direct ion & St yling: For the Love of Weddings

Photography: Rocksalt Photography

Venue: Garthmyl Hall

Flowers: Pheasant Botanica

Cakes: Tiers of Happiness

Macarons: Calon Macaron

Stat ionery: Anon Design

Tableware props supplied by: The Vintage Hire

Silk runner: Kate Cullen

Bridal Wear: Lucky Sixpence Bridal

Headwear: Couture Bridal Accessories

Lingerie: Daisy Sheldon Embroidery

Shoes: Rachel Simpson

Make up: Leah Sims

Hair: Paul Garett

Celebrit y Wedding Trends w it h Marley Majcher The Story of Small Batches - I p ract ically can?t t hink of a celeb rit y w it h w hom w e?ve w orked w ho hasn?t m ad e a b ig p oint ab out t he sourcing of t he food t o b e served w it h an em p hasis on som e kind of veg et arianism , and in b usiness t here?s b een a b ig p ush t ow ard s t he ?st ory? of t he p eop le b ehind t he p rod uct t hat m akes cust om ers fall in love. Since celeb rit ies can p ay t he p rices of it em s p rod uced in sm aller b at ches w it h t he hig hest q ualit y ing red ient s, t he d et ails of St anley, t he t hird g enerat ion g oat farm er w ho m akes sure his herd only d ig est s t he m ost rob ust g rains w ill p lay front and cent er. The b ackst ory is everyt hing and w e?re g oing t o see t hat st ory act ually not ed and referenced in food st at ions just like w e used t o see a b ookst ore em p loyee?s favourit e read w it h a d et ailed exp lanat ion of ?w hy? not ed und er a sp ecial t om e.

Indust rial Meet s Found Object s - Every w ed d ing st rives t o com m unicat e p ersonal t ouches and a cert ain uniq ueness. Com b ine t hose om nip resent g oals w it h our love of t he sourcing ?b ackst ory? and m ore and m ore w ed d ing s are g oing t o includ e found ob ject s, locally forag ed elem ent s and com p lim ent ary furnit ure p ieces like one or t w o off sofas t hat haven?t necessarily b een p rod uced en m asse.

St icking wit h White - Call m e crazy, b ut it seem s t hat t he call for colour in b rid al fashion has b een g oing for a b it , w het her it ?s lig ht p ink hues for t he g ow n it self or colourful shoes in shad es of azure, I d on?t see celeb s em b racing t he colour st ory. Now , if Lad y Gag a w ere t o w alk d ow n t he aisle in t he Sp ring of 20 17, I have no d oub t she w ould n?t d on ivory, b ut for t he m ost p art , I t hink w e?re g oing t o keep seeing A-list ers w earing w hit e and it ?s one of t he few p laces t rad it ion reig ns.

Paper, Paper, Paper - Most celeb s are p ret t y t ig ht w it h t heir d ig it al nup t ial foot p rint . Physically p rint ing som et hing seem s t o lend it self t o slig ht ly m ore cont rol over t he d issem inat ion of d et ails t hat usually st art w it h a b eaut iful invit at ion. Invit at ions are a p lace w here q ualit y is read ily ap p arent , so w hen you?re b usy hand d elivering t hose lit t le m issives, it ?s kind of hard not t o have g org eous escort card s and 3-D p rint ed m enus som ehow follow ing suit . W hich lead s m e t o?

Oh Wait , They?re Married? - More t han one celeb rit y has p ulled t he w ool over our eyes w hen it com es t o t he fact t hat t hey are A LREA DY hit ched . W het her it ?s b ecause t hey value p rivacy, are m arrying a ?non-ind ust ry? p erson w ho feels m ore com fort ab le keep ing it low key or just b ecause t hey d on?t w ant t o d eal, t here w ill b e m any m ore p ost w ed d ing recap s t hat had us all com p let ely fooled .

Celebrit y Wedding Trends w it h Renee St rauss & Brooke Keegan Renee St rauss t ells us w ed d ing s of choice for have t heir p rivacy and t heir "b rand " ( and t he t his, as w ell) .

t hat d est inat ion Wed d ing s are t he t he celeb s: rich & fam ous! They can oft en t he locat ion b ecom es p art of locat ion/ p rop ert y can cap it alise on

Brooke Keeg an t ells us she is seeing celeb rit ies leaning t ow ard sm all, p rivat e elop em ent s follow ed by a larg e p art y w it h all of t heir fam ily and friend s at a lat er d at e. W it h p rivacy b eing so im p ort ant , com p let ely unp lug g ed w ed d ing s w ill cont inue t o b e p op ular.

Celebrit y Wedding Trends w it h Harmony Walton & Fabrice Orlando Harm ony Walt on t ells us t hat d est inat ion w ed d ing s cont inue t o b e on t he rise and celeb rit y coup les love t hem as m uch as t he next coup le. I t hink w e?ll see m ore d est inat ion w ed d ing s for celeb rit ies, and in furt her far off locat ions ? m ore Europ e and b eyond , in p laces t heir friend s haven?t b een m arried b efore or even b een t o b efore. Fab rice Orland o b elieves celeb rit ies w ill sp are no exp ense as t hey m ake t heir w ay t o off-t he-rad ar locales t o celeb rat e t heir Big Day. Over-t he-t op d ĂŠcor w ill cont inue t o d om inat e d esig ns, w it h sp ecial at t ent ion m ad e t ow ard vert ical sp ace. The ?surp rise and d elig ht ? elem ent is also at t he forefront of celeb rit y w ed d ing s for 20 17. Coup les w ill find w ays t o enhance t he g uest exp erience w it h b reat ht aking ent rances, fun iceb reakers and unexp ect ed ent ert ainm ent t o set t he t one.

Aust ralian Wedding Trends The last 5 years have since som e of t he b ig g est chang es in t he w ed d ing ind ust ry for m any d ecad es. For t hose of us w orking in t he ind ust ry, t hese are ind eed excit ing t im es and one of t he b ig g est t rend s I see em erg ing , as a w ed d ing b usiness p erson, is t he ext ensive op p ort unit ies availab le for p eop le w it h a p assion for t heir craft and t he w illing ness t o eng ag e w it h t heir cust om er ?s need s. Niche b usinesses have t o w ork hard , b ecause t heir services, or p rod uct lines are lim it ed . The sam e g oes for sm all b usinesses, esp ecially if t heir service is lim it ed t o a sp ecific g eog rap hical area. But our cust om ers are hung ry for uniq ue op t ions and p ersonalised service, w hich m eans t hat if you can m ake your cust om er feel sp ecial, or p art of som et hing uniq ue, you can d o w ell. We have invest ed in t his ?t rend ? at t he I Do Crew , by focusing our b usiness on help ing client s w ho w ant t o p lan and d esig n t heir ow n w ed d ing s. Because t here is so m uch w ed d ing p lanning & d esig n insp irat ion and inform at ion around for coup les t o d raw on, m any are em b racing t his exp erience. But , t hey st ill need help on t he d ay, so t hey can t hen st ep int o t he role of Brid e & Groom . The I Do Crew sp ecialises in On t he Day Coord inat ion and w e b elieve t hat our b usiness m od el w ill service a st rong g row t h area of t he w ed d ing ind ust ry. Our coup les are creat ive, b usy p rofessionals, w ho enjoy focusing on d et ail and m anag ing p roject s. They are a new b reed of DIY Brid es and Groom s. At t he I Do Crew our b ig g est invest m ent in 20 17 in t erm s of m arket ing w ill b e Search Eng ine Op t im isat ion. We b elieve m aking , ?very g ood friend s? w it h Goog le w ill b e im p ort ant for b usinesses over t he com ing 12-18 m ont hs. This m ust b e b acked up by excep t ional cust om er service. Tod ay?s consum er can send off a lot of enq uiries in a very short sp ace of t im e. One of t he w ays a b usiness st and s out , is t he sp eed at w hich t hey resp ond and in 20 17, an aut om at ed rep ly w ill not cut it . You need t o eng ag e your cust om er as soon as you can, t o p ut yourself in t he running t o secure t heir b usiness. Inst ag ram & Yout ub e are ot her p lat form s w e are int erest ed in exp loring t he p ot ent ial of m ore, in t erm s of ad vert ising . We are also invest ing in A p p d evelop m ent as a w ay of offering our t arg et aud ience m ore t ools t hat com p lem ent our service. Tod ay?s w ed d ing consum er is very d raw n t o t he st ory b ehind t he b rand and p eop le w ho are p assionat e ab out t heir niche area of exp ert ise w ill d o excep t ionally w ell, if t hey can eng ag e t heir p ot ent ial cust om ers w it h t heir b rand st ory. Inst ag ram is a valuab le t ool for achieving t his in our ind ust ry, as our p ot ent ial cust om ers are sp ong es for id eas and insp irat ion and t hey enjoy t he feeling of b eing p art of a creat ive com m unit y, even if t hat exp erience com es from b eing t he consum er.

Aust ralian Wedding Trends Cont ... Niche b usiness are find ing success in all areas of d esig n; from int eriors t o fashion. You only have t o t urn t o Inst ag ram t o find art isans forg ing ahead w it h successful b usiness id eas. W hat is also excit ing , is t hat d esig ner, hand -craft ed it em s are no long er only availab le t o t hose w it h healt hy b ud g et s. We have seen a b ig shift in t his w it h hom ew ares for exam p le. Hand craft ed and b esp oke p rod uct s, t hat are afford ab le and m ad e by p eop le w ho are p assionat e ab out t heir craft , is one of t he b ig g est em erg ing t rend s in d esig n g enerally and it is st art ing t o b e reflect ed in w ed d ing s t oo; hand craft ed m acram e b ackd rop s for exam p le. We have also seen t his in cat ering and w it h m ovem ent s like Pad d ock t o Plat e. I b elieve t his em b racing of ?d esig n? led w ed d ing s is m ore t han a t rend ; it is a m ovem ent and it w ill g row w ell int o 20 17 and b eyond . Peop le are op en t o exp erim ent ing and d on?t feel b ound by t rad it ions. In 20 17 a w ed d ing can b e w hat ever a coup le w ant s it t o b e. Com p lim ent ing t his m ovem ent w ill b e a t rend t ow ard s slow ing d ow n. Trend forecast ers are exp ect ing som e b acklash ag ainst t echnolog y. I w ill g o out on a lim b and say w e w ill see t he end of t he Inst ag ram hasht ag for w ed d ing s by lat e 20 17. Coup les are alread y st art ing t o t ake a st and and ask g uest s t o refrain from t aking p hot os d uring t heir cerem onies. This is som et hing t he I Do Crew has exp erienced alread y. This w ill filt er d ow n p rofessionals at w ed d ing s t oo and som et hing p rofessionals m ay find t hem selves up ag ainst in 20 17/ 18 is m ore coup les not w ant ing t heir w ed d ing shared across social m ed ia by t he vend ors w orking for t hem . This w ill p resent a uniq ue challeng e t o p rofessionals w ho current ly use Real Wed d ing s as t heir key p rom ot ional t ool. This m ay lead t o m ore St yled Shoot s and I t hink 20 17 w ill also see m ore w ed d ing p rofessionals using vid eo t o show case t heir St yled Shoot w ork. W hilst I love p eop le w ho em b race t heir p ersonal st yle, along w it h t he eclect ic, uniq ue and d ifferent , t here is no d oub t t hat our ind ust ry is influenced by t rend s and w hat is p op uIar and it is fun t o d ive int o t hat and consid er w hat is g oing t o b e, ?t he next b ig t hing ?. I am hearing t hat sp arkle w ill ret urn t o w ed d ing s in 20 17 and I t hink t his is t rue, t o an ext ent , b ut d on?t exp ect b ling . Coup les w ill invest in t heir sp arkle. But t ow ard s t he lat t er half of 20 17 and int o 20 18 I t hink w e w ill see Wed d ing s d elve furt her int o m ore vib rant and b old er d esig n choices; st rong colours, m ore m is-m at ched it em s, p at t ern and t ext ure. Trend forecast ers are t alking a lot ab out t he w ay young w om en are b eg inning t o t urn aw ay from find ing role m od els am ong st celeb rit ies, t ow ard s st rong er and healt hier role m od els, w it h p olit ical influence on t he w orld st ag e. The p op ularit y of w om en like Michelle Ob am a & Child ren?s/ Wom en?s Rig ht s Act ivist , Malala Yousafzai are exam p les of t his. During 20 17, t his w ill filt er d ow n t o choices t hey m ake ab out w hat t hey w ear, how t hey furnish t heir hom es and event ually it w ill b e reflect ed in t he w ay t hey w ant t heir w ed d ing t o look and feel t oo.

Aust ralian Wedding Trends Cont ... The b ig g est t rend in int eriors in 20 17 w ill b e t he m ove aw ay from t he Scand inavian look and lig ht er coloured w ood s. Dark w ood is on it s w ay b ack, in a b ig w ay. Woven b asket s w ill b e p op ular in hom ew ares t oo and I t hink w e m ay see t he ret urn of w oven it em s in floral d esig n. Met allics w ill rem ain p op ular, b ut cop p er has had it s m om ent for now ; b rass and b ronze are on t heir w ay b ack in. Marb le w ill st ill b e p op ular, b ut t he t ones w ill g et d arker and w arm er. Coup les w ill cont inue t o p lay w it h a m ixing of st yles, b ut t hing s like rust ic eleg ance, or vict orian rom ance w ill g ive w ay t o m ore cont rolled form s of rust icit y. The em erg ing st yles w ill b e raw and clean.

W hen I t hink ab out t he w ed d ing s w e w ill b e p art of, or feast on via social m ed ia, b log s and m ag azines over t he com ing year, I am m ost excit ed t o see t he cont inuat ion of t he t rend of coup les, ?t elling t heir uniq ue st ory?, t hroug h t heir w ed d ing . I w ant t o see less w ed d ing s t hat look t he sam e and m ore t hing s t hat m ake m e g o, w ow , look at w hat t hey d id t here. I w ant t o see friend s and fam ily m oved by elem ent s includ ed in a coup le?s d ay, b ecause it is a reflect ion of t he coup le t hem selves. I am excit ed t o see t he w ed d ing ind ust ry em b race t his t oo, not only in t he w ork t hey d o, b ut in t he w ay t hey ap p roach t heir b usinesses. W rit t en by Christ ine Lig t hart Direct or of Ed ucat ion for t he Int ernat ional Acad em y of Wed d ing & Event Planning / Tut or/ Ment or and Found er and Creat ive Direct or of t he I Do Crew and Co- Found er of St yled Im ag es.

Venues & L ocations withW edshed Top5 Styles INDUSTRIA L SPA CE CONVERTED W ORKING SHEDS BOUTIQUE RESTA URA NTS BREW ERIES & W INERIES EXCLUSIVE FA RMS

Of Wed Shed ?s collect ion, t hree of t he m ost unusual w ed d ing venues b eing b ooked are an ex-p rison, an old school and a cast le-t urned -g in d ist illery. Coup les are looking for flexib ilit y in a w ed d ing venue ? p laces t hat allow t hem t o inject t heir ow n p ersonalit y. This m ig ht b e via t heir st yling , or by allow ing t hem t o b ring in t heir ow n sup p liers w hose w ork resonat es w it h t hem . A s w ed d ing d ays increasing ly b ecom e m ore cust om ised and ind ivid ual, t he venues t hat allow coup les t o creat e a b ig d ay t hat says ?t his is us?are t he ones t hat w ill see t he m ost success. For us, t he m ust -have venues are t hose t hat have a hist ory or p ast life t o t hem , for exam p le, old farm shed s, m ills or ind ust rial w arehouse sp aces. There?s an aut hent icit y and b eaut iful vib e t o t hese venues, and it ?s heart ening for coup les t o know t hat t hey?re cont rib ut ing t o t he ong oing hist ory of t he sp ace.

Venues & L ocations withCocoW eddingVenues The venue search is one of t he very first st ep s of w ed d ing p lanning and it ?s oft en t he p oint at w hich t he coup le feel t hose first st ressful ?p lanning ? m om ent s w here it seem s t he venue of t heir d ream s just d oesn?t exist . The w ish list t hat coup les are arm ed w it h p rior t o t he search can b e, let ?s say, op t im ist ic.

Yep , if you?re g oing t o m arry in a b ig cit y t hen let ?s see it ! Cerem ony & Recep t ion venues w it h floor t o ceiling w ind ow s, vist as of cit yscap es and a roof g ard en t o b oot are hot p rop ert y.

Coup le?s w ill visit on averag e 4 locat ions b efore t hey find ?t he one? and a relaxed affair w it h fam ily & friend s is st ill t he t op p riorit y for w ed d ing d ays so coup les are w ant ing t o find a venue t hey feel at hom e in ? w arm , w elcom ing and sup er friend ly.

The b ot anical and t rop ical t rend w as serious for 20 16 and I t hink w e?ll cont inue t o see t his in 20 17, b ut p ossib ly soft er and w it h a m ore fine-art ed g e. Inst ead of orang eries and hot houses t hink W int er Gard ens. Walled Gard en w ed d ing s are a t rue Eng lish classic, b ut t he unusual w ill alw ays d raw t he at t ent ion of our coup les.

In 20 16 w e saw t he rise of t he ?b ack-g ard en w ed d ing ? w here t he at -hom e vib e overflow ed . This isn?t g oing aw ay for 20 17, b ut not all coup les are fort unat e enoug h t o have a t ip i-sized field as a g ard en so w e?re seeing hom e-from -hom e venues b ecom ing increasing ly p op ular.

Ind ivid ualit y is really key t o our coup les; and t he d esire for flexib ilit y is st rong er t han ever. A s w ell as b eing ab le t o choose t heir ow n sup p liers, t hese g uys also w ant t o b e ab le t o p art y unt il t he early hours ? so t his is m y lit t le nod t o t he no curfew -w ed d ing venue!

St icking w it h t he out d oor t rend , w e love t he st rong st at em ent g reens m aking an ap p earance in Pant one?s 20 17 colours. So w here b et t er t o find t his t rend t han in t he w ood s, b ut not just any ol?w ood s, I?m t alking luxe w ood s.

The Wed d ing A ft er Part y can b e found in m any form s ? a lat e license, an und erg round d rinking d en, a ret irem ent loung e or it can b e as civilized as a m orning -aft er-t he-nig ht -b efore b runch.

Hyg g e has b een a key w ord on everyone?s lip s and it cont inues int o t he w ed d ing w orld . Think log cab ins, t oast y w ood b urners and secret w ood land hang out s w here t here?s an ab und ance of b lanket s, kisses and w hiskey. Leaving t he w ood land s and t he b ack g ard ens b ehind , let ?s head int o t he cit y. The cit y w ed d ing has m any g uises, from chic and eleg ant t o raw and ind ust rial. But I?m crushing on a ?Room w it h a View ?.

W eddingTrendsetter I nterview I had a g reat t im e chat t ing t o event p rod ucer ext raord inaire Brit Bert ino. Brit is lucky enoug h t o p lan event s in Las Veg as, all over California, Seat t le and Mexico so her client ele is q uit e varied , as are t he event s she p lans. The t rend s d iffer from one reg ion t o anot her so her p red ict ions really cover a b road sp ect rum , w hich m akes it all t he m ore int erest ing for us. We chat t ed ab out insp irat ion and t he ind ust ries w e t urn t o w hen w e w ant t o b e insp ired and one Brit m ent ioned w as t he fashion ind ust ry. She sees Europ e as lead ing t he w ay in fashion, w hich is nice t o hear, as it is cert ainly t he US t hat lead s t he w ay in w ed d ing and event d esig n. W hen I asked Brit w here she head s t o b e insp ired her answ er w as not at all w hat I exp ect ed . The st and ard answ ers t end t o includ e g oing for a w alk or run, surround ing yourself w it h nat ure, flicking t hroug h an art b ook et c., b ut for Brit her ?g o t o?p lace is t he airp ort . Yep you heard m e rig ht , t he airp ort . I t hink t hat ?s fab ulous b ecause she?s rig ht . There is so m uch t o see and so m any d ifferent t yp es of p eop le t o b e seen at t he airp ort . It is full of insp irat ion everyw here you look. So t he next t im e you?re feeling uninsp ired m ayb e a q uick t rip t o t he airp ort is in ord er. But w hat ab out t he t rend s? W hat w ere som e of Brit ?s t op t rend p red ict ions? Well one t hing resonat ed w it h m e and t hat w as t he ret urn of b ling , alt houg h it has b een renam ed t o cryst als now , b ut it is essent ially t he sam e t hing . Peop le are st art ing t o sp end m oney ag ain so t he scaled b ack affairs are st art ing t o m ove over in favour of a m ore lavish and luxurious event .

The images from this third section of the report were produced by the following talented vendors: -

Photography: Belle Cooper Photography

St yling: Elizabeth Jean Wedding

Flowers: Petal Pusher Flowers

Hire: Taranaki Events Specialists

Luxury Weddings Lind sey Ep p erly says t hat as a luxury t ravel consult ant and d est inat ion w ed d ing / honeym oon exp ert , she is seeing m ore coup les op t for m ult i-g enerat ional friend ly resort s. Now m ore t han ever, b rid es and g room s are choosing resort s t hat are ap p ealing t o m ult i-g enerat ional fam ilies since everyone from g rand m a t o t heir young est nieces and nep hew s are com ing t o t he w ed d ing . "A not her t rend w e're seeing : d est inat ion w ed d ing s t urned int o vacat ions. Coup les are ut ilizing t he ext ra t im e t og et her t o m ake a full w ed d ing w eekend and act ually enjoy t heir g uest s. Their it ineraries includ e a w elcom e p art y, lunch and law n g am es, hiking , yog a w it h t he w om en, a rehearsal d inner, cerem ony and recep t ion, and send -off b runch. A nd , as a result , t he g uest s g et m ore of a vacat ion by st aying an ext ra d ay or t w o. How ever, if you find your g uest s are st aying even long er p ost -w ed d ing t o m ake t he m ost of t heir t rip , I sug g est p rop ert ies t hat have at least t w o of t heir resort s in one area so you can m ove from one resort t o anot her t o chang e t he honeym oon sp ot ( for p rivacy from your w ed d ing g uest s) ."

Sarah Chancey t ells us t hat she's seeing t w o fun t rend s for nearly all of t heir luxury w ed d ing s for 20 17. "First , over t he t op florals in t he form of floral w alls and hang ing inst alls, is ext rem ely p op ular w it h our client s. They are ult im at ely looking for som et hing t im eless, b ut uniq ue - som et hing t hat w ill b e a conversat ion p iece and w ill creat e a m em orab le w ed d ing exp erience. Florals are an easy w ay t o ad d a cust om t ouch, w hile keep ing t he focus form al since t hey are org anic. We're also seeing a larg e num b er of b rid es b ring t he g room int o t he d esig n by g et t ing him excit ed w it h cust om w hiskey t ast ing st at ions or a cig ar b ar for t he g room sm en. This is a fun t reat for m ale g uest s, w ho ot herw ise m ig ht b e easily d iseng ag ed from t he fest ivit ies."

St yling & DĂŠcor Denise Fouracre t ells us t hat she is g et t ing req uest s for w ood en arb ours and a b ig d em and for Faux. Foliag e w alls. Less flow ers, m ore g reenery. Ind ust rial m et al b ackd rop s w it h fresh florals, m ost ly com m issioned by florist s. Many of our b rid es are enjoying st yling t heir ow n w ed d ing s. A rches and ind ust rial st yle b ackd rop s are b ig g er t han t hey have ever b een. Faux flow ers are hug e. 90 p ercent of b rid e req uest t hem as t hey g et t o use t he flow er of t heir choice, p reviously out of season. Food st yling is p op ular t oo. Cat ered food t ab les and food st at ions are b eing recog nized as b eing a p art of t he st yled set t ing for m ost w ed d ing s. Ind ust rial b ackd rop s and cust om m et al floral st and s are t he b ig sig nat ure p ieces t hat are p op ular. Hand p aint ed w elcom e b oard s and b lackb oard s are st ill reig ning sup rem e.

Wedding St yling & DĂŠcor w it h Jes Gordon One t rend w hich seem s t o keep rep eat ing it self is t he use of clean g rad ient s of w hit e flow ers in m asses. This look g ives a very p olished b ut et hereal set t ing for a w ed d ing . This can also b e enhanced by using a m et allic elem ent in ord er t o ob t ain a m ore celeb rat ory yet eleg ant feel. Ot her t rend s includ e succulent s and overflow ing g reens. This m ay b e for a m ore unt rad it ional b rid e b ut w ho st ill w ant s an org anic eleg ant look. On t he flip sid e of t hat , m any of our client s are choosing t o p ut t heir b ud g et s m ore int o ?hard g ood s? m eaning t hat t hey are hap py w it h t he d ĂŠcor b eing p rovid ed by ot her elem ent s such as; sp ecialt y d ining t ab les, chairs, lig ht ing , cout ure china and serving p ieces, cust om nap kins oft en com p lim ent ed by m asses of cand lelig ht . We are seeing a lot of coup les choosing a Grand Recep t ion st yle p art y versus a sit d ow n d esig nat ed d inner. We offer m ore loung es and com m unal t ab les t o g ive t heir celeb rat ion a d iverse and socially forw ard at m osp here. This allow s t he p art y t o have a consist ent flow inst ead of having t o b reak for d inner courses. It also allow s for a cert ain kind of freed om for your g uest s t o socialize w it h p eop le t hey m ay not alread y know and t hey can choose w hen t hey w ish t o eat , d rink or d ance as w ell. Every Decem b er t he Pant one Color of t he year com e out . I feel t hat t his p lays a hug e p art in event d esig n. Most coup le?s like t o p ick one or t w o colors t o b ase t heir w hole event d esig n around so having t he hot color of t he year m akes a b ig im p act on t hese d ecisions. This color oft en d ict at es t he ent ire event p alet t e even includ ing t he b rid esm aid s d resses, g room s t ie et c. Lig ht ing w ill alw ays p lay a b ig p art in event s. Most p eop le d on?t fully und erst and t he effect t hat am b ient lig ht ing has unt il t hey t ruly exp erience it at t heir event . Beyond lig ht ing a room ,, t echnolog y is ad vancing so fast t hat new m et hod s are now availab le such as vid eo m ap p ing . Vid eo m ap p ing is a g lorious w ay t o t ell an anim at ed st ory t hroug h t echnolog y and also g ives a lovely and sub t le m ovem ent t o any event .

Wedding St yling & Décor w it h Igal Sapir Geom et ric shap es are a b ig t rend ? w het her it ?s cand lehold ers or sid e t ab les, anyt hing w it h lot s of ang les is m aking a sp lash! W it h t hat , w e?ll b e seeing m ore m od ern and ind ust rial accent s in 20 17 w ed d ing s ? not just w arehouse venues, b ut in t he colors, furnit ure, d écor and florals as w ell. This look w ill slow ly rep lace t he rust ic t hem e t hat has b een q uit e p op ular in recent years. Gard en w ed d ing s are also g oing t o b e p op ular, w it h lot s of florals, g reenery, cand les and nat ural elem ent s for a very rom ant ic feel. We exp ect t o see hang ing d écor evolve w it h uniq ue and innovat ive d esig ns. From floral arrang em ent s t o lant erns and cand les t o b ars, 20 17 w ill b e t he year of hang ing d écor. In 20 17, cand les w ill b ecom e m ore of a front -and -cent er elem ent at w ed d ing s, as coup les b ecom e m ore creat ive w it h t heir vessels and cand lehold ers. We also exp ect t o see cust om b ars in next year ?s w ed d ing s, d ecorat ed w it h d écor, florals and cand les t o m at ch t he event t hem e.

Wedding St yling & Décor w it h Harmony Walton The m ixt ure of t ext ures ? hard and soft , m asculine and fem inine w ill b e a favourit e in 20 17. Infusing your locat ion, your cult ure, your fam ily and honouring t hat herit ag e w ill cont inue t o rise in 20 17, esp ecially w it h t he recent US elect ions w hich have sp arked an even d eep er root in fam ily. We w ill cont inue t o see hang ing d écor b ecom e p op ular in p art s of t he w orld t hat have yet t o really use it b ut in t he cit ies like NYC and LA , t he st yle of it w ill shift t o id eas, m at erials and st yles w e haven?t seen in t he p ast . A new sp in t o hang ing d écor w ill st art t o em erg e in ad d it ion t o furt her use of t he ent ire event sp ace, from floor t o ceiling , p ut t ing m ore em p hasis on t he w alls or neg at ive sp ace in t he recep t ion as w ell. We w ill see m ore invent ive use of lig ht ing and p roject ion m ap p ing t o reinvent a sp ace in new and t echnolog ically ad vanced w ays. Sig nat ure elem ent s w ill includ e sp arkle, floral, w ood s, resid ent ial elem ent s.

Wedding St yling & Décor w it h Kirsten But ler W hen looking for w ed d ing t rend s of t he fut ure m y first t houg ht is t o seek out w hat is current ly ?hap p ening ? in int erior and fashion, it is easy t o see w hat key elem ent s w ill fluid ly t ranslat e in t o t he w orld of w ed d ing d écor. There is no d enying t hat Bot anics has b een having a b it of a m om ent and t his show s no sig n of slow ing up. The fem inine and org anic Bot anical look em b races a curiosit y and t rue ad orat ion of nat ure. Im ag ine sim p le arrang em ent s of leaves, b ranches or p alm s ? lot s of g reenery w it h m inim alist vib es. For a m ore d ram at ic effect , I ad ore t he id ea of incorp orat ing a canopy of g reenery t hat hang s hig h ab ove g uest s?head s. In st rong cont rast I also b elieve w e w ill b e seeing a lot m ore cascad ing florals. This aest het ic includ es an ab und ance of b loom s, b ut w it h an unst ruct ured feel. lm ag ine cent rep ieces t hat d rift across t ab les, b ouq uet s t hat overflow w it h b ud s, or d ecorat ive b loom s t hat cascad e d ow n your w ed d ing cake. Coup les are seeking out alt ernat ives t o t he t rad it ional canap és and w ed d ing b reakfast and I am increasing ly b eing asked t o st yle g razing st at ions and d esert t ab les for t hem . I p ersonally ad ore t he id ea of t hese cockt ail hour or lat e nig ht snack st at ions and t hink it ?s g reat how t hese food ie hot sp ot s can b e used t o ad d p op of colour t o a venue and t ruly g et g uest s m ing ling . Com m issioned illust rat ions from t he likes of d e W int on Pap er co p rove t o b e a b ig hit w it h m y coup les t im e and t im e ag ain and I have no d oub t w ill cont inue t o d o so. They t ruly offer up a t im eless w ay for b rid es and g room s t o p ut a p ersonal st am p on t heir w ed d ing d ay. Wat ercolour p aint ing s of your favourit e b loom s, a fam ily crest or a cust om d raw ing of your venue t he p ossib ilit ies are lim it less. Illust rat ions d on?t have t o b e solely for your invit at ions eit her, t hey can really creat e a t alking p oint on your t ab le p lan and a t rue p ersonal t ouch on your p lace set t ing s. Seeing it as anot her op p ort unit y t o really inject t heir p ersonalit ies in t o t heir b ig d ay, coup les are seeking out art isanal ceram ics, g ild ed cut lery and ornat e g lassw are t o really g ive t heir g uest s a feast for t he eyes. Coup les also know t heir g uest s are likely t o need resp it e t hroug hout t he d ay w hich is w here t he ?w ed d ing loung e? com es in t o a leag ue of it s ow n. These are versat ile areas t hat can really allow g uest s t o feel at hom e.

Wedding St yling & Décor w it h Sandra Santoro Greenery w ed d ing d esig n w ill cont inue t o b e p op ular in 20 17: from g reen elem ent s and nat ure-insp ired d écor, t o w ood en rust ic d ecorat ions and w him sical forest w ed d ing s. Hig h d ram a w ill b e achieved t hroug h t he use of b old colours m ixed w it h neut ral, m ut ed p alet t es in hang ing d écor and t all cent rep ieces. Neut ral p alet t es for fairyt ale classic w ed d ing s w it h a t ouch of g old w ould also b e one of t he p referred op t ions. Hang ing d écor is g oing t o cont inue b eing b ig in 20 17, b ut lim it ed t o luxury w ed d ing s. In It aly t his t rend is st ill relat ively new : use of leaves, b ranches, susp end ed p lant s and lot s of g reenery w it h a focus on t he nat ural, w ild effect . Revisit ed t rend s are insp ired by p aint ers? land scap es ( w at ercolours) and g ard ens, use of callig rap hy w it h a focus on w ord s and font s, st ones and carved w ood it em s incorp orat ed as d ecorat ive elem ent s along sid e w it h hand m ad e p ap er. For sig nat ure elem ent s w e're seeing p ersonalisat ion in sm all d et ails rang ing from favours and st at ioneries t o w ed d ing cakes and sig nat ure cockt ails. Lig ht ing seem s t o b e keep ing it s p op ularit y in 20 17 w it h an increased use of Ed ison lig ht ing , fest oon lig ht ing and colored lig ht s, b ut also int rod ucing let t ering lig ht ing sig ns and p at t ern p roject ions.

Wedding St yling & DĂŠcor w it h Pamella Dunn Client s are enchant ed by t he t w ist on st yling w e have seen over t he p ast few years, as rust ic g et s a luxury ed g e, and vint ag e leans t ow ard s a g lam orous Vict orian feel. Incorp orat ing a st ylish eleg ant d esig n in t o t he ind ust rial t rend has seen a chic cit y vib e ap p ear, w hilst p ure rom ance is p icking up in p op ularit y using chalky w hit es, b lush p inks and t he accent of t he m om ent - rose g old Det ails p lay an im p ort ant role in celeb rat ing t he coup les p ersonal st yles and st ory. Place set t ing s, hand w rit t en callig rap hy st at ionery, b esp oke sig nag e, and m onog ram ed accessories are all p op ular req uest s. Hang ing d ĂŠcor ad d s scale and d ram a t o any d esig n, m aking a fab ulous im p act w it h just one inst allat ion. Foliag e chand eliers are everyw here, I ab solut ely ad ore t hem and can?t see t his t rend g oing anyw here soon. How ever, canop ies of lant erns, and b unt ing ap p ear t o b e on t he w ay out . A s coup les seek t o creat e a w ed d ing unlike t hey have ever at t end ed t hem selves q uirky venues and fun id eas ad d ing a sense of t heat re are soug ht aft er. Giant LED w alls w it h live st ream ing are t he very lat est p rod uct ion st at em ent for t he aft er p art y. Gin b ars, p im p your Prosecco st at ions, fest ivals, t hem e p arks, flam ing os and d inosaurs are feat uring in t he none t rad it ional w ed d ing s, w hilst hum b le flow ers, t he carnat ion and chrysant hem um are seeing a resurg ence in p op ularit y. Lig ht ing is now one of t he key areas for our client s w hen first d iscussing t he overall st yle and d esig n. Lig ht ing is a g reat influencer on at m osp here, m ood and am b iance t aking a w ed d ing from really fab ulous, t o rid iculously sp ect acular, and it ?s a d esig n feat ure w e are hap py t o see ap p earing as a p riorit y. Ed ison and fest oon lig ht ing are feat uring along sid e d rap ing , w it h illum inat ed b ars and loung e furnit ure b eing used t o creat e club nig ht chill out areas. W hilst cand les are a key t rend w hen d isp layed in ab und ance b ot h insid e and out d oors, d ecorat ing st airw ays, aisles, cerem onies, firep laces and just ab out anyw here w it h m ag ical cand les in varying heig ht s and vessels is a real w inner w hen it com es t o st yling a t ruly fab ulous w ed d ing .

Must Have Hire Items We chat t ed t o Paul Hard ing from Innovat ive Hiring in Dub ai and he t old us t hat t he m ost p op ular hire it em s for w ed d ing s in 20 17 are rust ic w ood en t ab les, m ix and m at ch chairs w ire/ w ood en. The em erg ing t hem es are p ast els, rose g old , g reen and lot s of foliag e. Ghost chairs are st ill an ab solut e m ust have it em and w hen it com es t o t ab les U shap e, half m oon, and rect ang le are in.

The images from this fourth section of the report were produced by the following talented vendors: -

Photography: Ryan Polei Photography

St yling: Elizabeth Jean Wedding

Flowers: Petal Pusher Flowers

Hire: Taranaki Events Specialists

Venue: Frederics

Floral Design w it h Simon Nickell Floral st yles for t he com ing year are d efinit ely m oving t ow ard s a m ore ab und ant look. More nat ural and free flow ing d esig ns are b ecom ing p op ular, w it h t he use of p lent iful foliag es and seasonal flow ers. Lavish arrang em ent s are m aking real st at em ent s, w hile t he d em and for rom ant ic Eng lish g ard en st yle arrang em ent s is encourag ing t he d em and for Brit ish g row n flow ers. Ever since Dior used a m illion flow ers for t heir A ut um n/ W int er cout ure show in 20 12, flow er w alls have b een head line new s. Dram at ic, b old and very exp ensive t o creat e, t hey have b een t he m ainst ay of every celeb rit y w ed d ing . I?m seeing a m ove aw ay from t hem how ever, as coup les op t for a m ore nat ural and less m anicured look for t heir celeb rat ions. Follow ing on from flow er w alls, hang ing inst allat ions are now p roving very p op ular, as t hey can b e consid erab ly less exp ensive t han t heir vert ical count erp art s. Floral and foliag e chand eliers are a w ond erful w ay t o m ake a st at em ent and creat e real w ow fact or. Event sp aces like m arq uees and b arns lend t hem selves p art icularly w ell t o t hese t yp e of d ecorat ion, as t hey can b e g reat w ay t o d isg uise unsig ht ly feat ures or int eriors t hat need ext ra d ecor.

Floral Design w it h Eddie Zarat sian

Floral Design w it h Flowers by Cina

I'm not icing t hat client s and st yles are leaning t ow ard m ore m od ern and cleaner looks. The m od ern p resent at ion joins b ot h ab und ance and m inim alist ic d et ails. For exam p le, in New York st yle, a p erson can live in an elab orat e and ornat e p ent house, b ut t heir w ed d ing can b e sim p list ic, m od ern and g org eous at t he sam e t im e.

For us t he t rend cont inues t o b e ab und ant . How ever d im ension is key w het her t hat b e w it h flow er com p osit ion or t he ad d it ion of g reenery. W hile a soft p alet t e of b lush and ivory cont inue t o b e t he m ost req uest ed p alet t e, w e are seeing t hat p alet t e w it h a sm all p op of colour such as hot p ink or b rig ht coral.

I t hink t he st yle of 20 17 w ill b e b ot h ab und ant and m inim al. It t ruly d ep end s on t he client , and t he p ersonalit y, t ast e and lifest yle t hat client lives. Minim al d oesn't m ean it 's not elab orat e or ab und ant . You can t ake a sim p le concep t and elab orat e on t hat . For exam p le, if a b rid e's favorit e flow er is a sunflow er, w hich is norm ally sim p list ic, you can t ake it t o creat e som et hing g rand , like a full sunflow er field w alkw ay t o t he alt ar....

The floral w all is t ransform ing int o lush g reenery w alls w it h hint s of flow ers and uniq ue p ersonal t ouches such as Monog ram s, et c.

I t hink flow er crow ns are read y t o rest in p eace. We've seen it m any t im es t hese p ast coup le years. If t he st yle of t he w ed d ing p erm it s it , like a b ohem ian w ed d ing , t hen I t hink it 's fit t ing . But if it 's not necessary, I d on't t hink it need s t o b e p ushed .

The full floral crow n is t rend ing out , how ever, m inim al floral crow ns and sm all flow er hairp ieces are st ill g oing st rong .

Floral Design w it h Elizabet h Marsh There is g enerally a fair b it of m oney in t he econom y rig ht now so I exp ect flow ers g enerally t o b e ab und ant next year. How Brexit w ill affect t hat if w e d o w it hd raw from t he EU in March as p lanned no one know s, b ut t he likelihood is t hat t he im m ed iat e effect w ill b e a w it hd raw al of confid ence and so a red uct ion in exp end it ure all round . Having said t hat , b rid es t od ay are reversing t he t rend t ow ard s ?d o it yourself ?and t hinking t hey can g et som et hing for not hing and seem m uch m ore realist ic ab out w hat t hey can g et for t heir m oney and also m ore savvy ab out t he im p act t hey w ould like t o creat e. I am find ing , t herefore, t hat b rid es in t he m id d le sect or of t he m arket are choosing sop hist icat ed and fairly ext ravag ant d esig ns b ut keep ing t he scale d ow n so it d oes not g o t oo m ad , w hilst b rid es at t he hig her end of t he scale w ill sp end t he m oney on a d esig n t hat cap t ures t heir im ag inat ion b ut w on?t w ast e m oney on d esig ns for t he sake of it . Thus t ab les runners t hat cover t he cent re of a long t ab le are very p op ular b ut oft en w it h herb s and foliag e rat her t han solid flow ers et c. Of course vases are m ore im p ort ant t han ever and t he rig ht vase t o set off t he flow ers and ad d t hat lit t le ext ra m ag ic are ab solut ely t he w ay forw ard . Overall I t hink t he influence of t he Millennials is d riving b rid es t ow ard s a m ore ad vent urous, creat ive and exp ressive use of flow ers. Wed d ing b ouq uet s are st art ing t o b ecom e m ore creat ive - cert ainly t his sum m er I sold t w o b ouq uet s t hat never sold w hen I first d esig ned t hem for a cat w alk show t w o years ag o. This year t hey are t he ?m ust have? accessory. Our love affair w it h cand les and flow ers in st ill very m uch ong oing b ut t he choice of vases and cand lehold ers is m uch g reat er t his year and so I t hink w e have not finished exp loring t his p art icular avenue ? next year t houg h I exp ect t he t rend t o b e around unusual vase and cont ainer d esig ns, colouring and concep t . A nd , also d riven by t he Millennials, t he t rend t ow ard s m ore inform al d esig ns and overall at m osp here w ill st art t o d om inat e next year. The focus w ill b e on creat ing an am azing at m osp here rat her t han sim p ly im p ressing g uest s w it h p ure volum e of flow ers. The last t rend t hat I t hink w ill com e t o t he fore is t hat of recycling aft er t he event . We send all our left over event flow ers t o a charit y t o d eliver t o local hosp ices and old p eop le?s hom es. This is increasing ly im p ort ant t o savvy Millennials w ho have g row n up w it h t he concep t of p rovenance and sust ainab ilit y.

Floral Design w it h Sarah Richardson 20 17 Brid es are w ant ing oversized , ab und ant and loose arrang em ent s esp ecially for t heir b rid al b ouq uet s. They w ant a relaxed und one feel b ut full of g org eous b loom s and luxury roses. The b ouq uet s are m ore front facing w it h t railing foliag es. Brid es are w ant ing a m ore t rad it ional feel w it h t he use of cand elab ra and op ulent vases as op p osed t o rust ic jars. The arrang em ent s are full b ut w it h a m ore w ild and nat ural feel. Colour t ones are vib rant and m ixed for d aring b rid es or g rey, ivory and b lush for lot s of ot hers. Seasonalit y im p ort ant w it h b rid es looking t o nat ure for insp irat ion as t o w hat is in season for t heir d ay. Flow er w alls are t aking on new shap es w it h lot s of hang ing inst allat ions p rovid ing m ore b ud g et friend ly op t ions for flow er lovers rat her t han just en m asse b loom s. Brid es are g oing for m ore susp end ed hang ing arrang em ent s t han flow er w alls and t hese suit b ot h eleg ant and g rand affairs and also m ore rust ic w ed d ing s. Foliag e b ackd rop s p rovid e really int erest ing shap es and can cover larg e areas, t hey can suit a m ore m od ern feel w it h t rop ical leaves or count ry feel using t hing s such as hop s. Brid es are having floral arches t hat can b e w ild and full t hat are creat ed for a cerem ony b ackd rop t hen m oved t o b e a p hot o b ackd rop.

W eddingTrendsetter I nterview A not her t rend set t er int erview w as w it h Harm ony Walt on t he found er of The Brid al Bar, a g roup of com p lim ent ary w ed d ing and event lib raries d ed icat ed t o p rovid ing exp ert ad vice, insp ired id eas, and t he b est of t he b est event p rofessionals availab le t o eng ag ed coup les. Harm ony has over a d ecad e of w ed d ing m arket ing , consult ing and b rand rep resent at ion exp erience in t he luxury w ed d ing ind ust ry.

Sample Page w it h Dark Background

W it h Harm ony's exp erience in b usiness, b rand ing and m arket ing I t houg ht I w ould t ake a b it of a d ifferent t ack and t alk m ore ab out w hat ?s t rend ing in t he w orld of b usiness rat her t han w ed d ing d esig n. We chat t ed ab out selling a service versus a p rod uct , how you d eal w it h copycat s in t he ind ust ry and how you can have a st rong consist ent m essag e across all p lat form s. We m oved on t o t alk ab out w hat 's g oing t o b e t rend ing in t he w orld of social m ed ia in 20 17 and how a b usiness can leverag e t rend s t o t heir ad vant ag e w it hin t heir b usiness.

Wedding Trends in t he UAE 5 Key Fashion Trends Influencing Wedding Design for 2017 1. Gard en Variet y; it ?s a classic b ut w e?ve seen it heavily on runw ays. Floral t ext iles t hat feels fresh, fem inine and b loom ing . 2. Ruffles; Very p op ular in 20 17 and rang ing from asym m et rical d resses t o t op s t o volum inous skirt s. 3. Vib rant colours such as yellow and b ub b leg um p ink 4 . Shad es of b lue; easy t o w ear colour 5. Greenery; w e are seeing t his colour across t he b oard and is p ant one?s colour of 20 17.

5 Key Interior Design Trends Influencing Wedding Design for 2017 1. Marb le for sure is one of t he d om inant t rend s t his year; w e are seeing it on t ab le set -up s, st at ionary, and hom e accessories, et c. 2. Mixed Met allic; a slig ht ly ind ust rial t rend t hat w e saw a lit t le of it in 20 16 b ut increasing ly t rend ing t hroug h 20 17. 3. Dark Green, w e feel it s p resence m ore and m ore in furnit ure d esig ns, hom e accessories, and linens. 4 . Cork is also m aking a com eb ack; it ad d s w arm t h and t ext ure t o t he environm ent . More hom es & offices are using Cork t hroug h t ab le b ases, st ools or even on w alls t o p in not es on. 5. Subw ay t iles; such a classic t ile choice t hat w orks w it h all st yles and is afford ab le.

Pop Cult ure Trends Influencing Wedding Design for 2017 There are 2 t rend s t hat w e are looking forw ard t o see t heir effect on t he w ed d ing ind ust ry: 1. Virt ual exp erience; Mayb e w e?ll see a shift in w ed d ing vid eog rap hy in 20 17? 2. Grow t h of 3D p rint ing ; p red ict ed t o reach consum er p rod uct s and w ill result s in cost saving s on ship p ing / cust om s log ist ics

Wedding Trends UAE Cont ... In ad d it ion t o client s b eing affect ed by t rend s w hen it com es t o m at erial, t ext ures and colours w e see a b ig shift int o p ersonalisat ion. Brid es and g room s w ant t he w ed d ing t o reflect t heir p ersonalit y on t hat sp ecial d ay. They w ant t o share t hat exp erience w it h t heir g uest s. For exam p le, if t he b rid e is an art ist , she w ould w ant t o incorp orat e her art ist ic p assion int o t he w ed d ing d ĂŠcor, floral cent rep ieces ? it is im p ort ant for her t o hig hlig ht and share her p ersonalit y w it h her g uest s. Ot her p op ular t hem es t hat w e see com ing in 20 17 includ e g reenery, g ard en rust ic, vint ag e, neut ral, w at ercolour and fairyt ale. Most of our b rid es are cont inuously looking for venues t hat connect t hem w it h nat ure. Gard en set up s for exam p le or b each sid e locat ions w ill reflect a relaxing and cosy feel t o t he w ed d ing . A s for t he b rid es t hat op t for ind oor venues, w e see a lot of t hem t rying t o find locat ions w it h nat ural lig ht / Skylig ht d esig n as op p osed t o t he t rad it ional enclosed b allroom s.

Wedding Trends UAE Cont ... W hen it com es t o b rid al need s, t he sp ect rum st ret ches from ?I have no id ea w here t o st art ? t o ?This is exact ly w hat I w ant and I need help execut ing it ?. How ever, t he com m on g round is alw ays t hat t hey w ant a st ress free p lanning p rocess. Planning t he w ed d ing is a very st ressful p rocess and m od ern b rid es w ant t o avoid ad d ing m ore st ress t o t heir alread y b usy life. For us here in t he GCC, w e st ill g et req uest s for coord inat ion p ackag es esp ecially w it h t he on-b ud g et b rid es. Wed d ing sp end ing is d irect ly relat ed t o t he econom y and w it h p urchasing p ow er d ecreasing am ong t he g eneral p op ulat ion, so is t he w ed d ing sp end ing . Many on-b ud g et b rid es op t im ise cost s by p lanning t heir ow n w ed d ing and hiring a coord inat or on t he d ay t o ensure all act ivit ies are on t rack. This of course w ill result in a st ress-free w ed d ing . For sure, t he b ud g et d ocum ent is an int eg ral p art of t he p rocess for b ot h t he p lanner and t he b rid e. Tod ay?s b rid es are m ore aw are of m arket p ricing and hence follow t he ag reed b ud g et sched ule t o ensure allocat ed cost t arg et s are m et . W it h t he increasing num b er of p layers in t he m arket and t he st rong com p et it ion, not hing b eat s w ord of m out h and g ood rep ut at ion as a m arket ing t ool. Each w ed d ing is a m arket ing p lat form by it self and each client is an am b assad or for t he b rand . In ad d it ion, social m ed ia also p lays a b ig p art in t he m arket ing st rat eg y; it is effect ive, reaches a vast aud ience and is cost effect ive from a b ud g et ing p ersp ect ive. We find t hat our b rid es are oft en influenced by t hree m ain p lat form s; Inst ag ram , Snap chat and Pint erest . These p lat form s are not only used for insp irat ion b ut also serve as a research t ool t o allocat e t he rig ht p lanner, g enerat e t he rig ht id ea and id ent ify t he lat est t rend s in t he m arket .

W rit t en by Zeina A b ou Jam ra Tut or for t he Int ernat ional Acad em y of Wed d ing & Event Planning and Co-Found er of Jive Event s.

Linen Trends w it h W ildflower Linen For 20 17, b rid es w ill st ill b e choosing eleg ant , rom ant ic, and "classic" looks in t heir w ed d ing linens, t houg h t here w ill b e t hose b rid es w ho w ant m ore fashion-forw ard or avant -g ard e t ouches, art sy loft d w ellers w ho m ay w ant t o p ush t he envelop e t ow ard cot t on velvet s or m et allic w eaves. Pop ular linens w ill reflect a t rend aw ay from "count ry chic" and t ow ard "urb an chic." The t ext iles you'll see w ill have m ore com p lex w eaves t houg h not w it h p ronounced , m ult icolor p at t erns like obvious florals or g eom et rics; rat her, w e'll see b rocad es w it h sub t le m et allic hig hlig ht s and also see t he usual t one-on-t one effect enhanced w it h m ore t ext ure-on-t ext ure fab ricat ions t hat ad d sub t le 3D effect s. Our m ost p op ular accessories, chair covers, are m orp hing aw ay som ew hat from our chic, full-chair slip covers t ow ard our new lines of fanciful chair-b ack ad ornm ent s t hat are out size fab ric floral b lossom s, b ig chair-b ack b ud s in full flow er t hat visually creat e a kind of round -t he-t ab le b ouq uet . A lso g row ing in p op ularit y are nap kins t hat feat ure cont rast ing -color ed g es or hem s in t ones t hat p lay off t he t ab le linens or an event 's overall color schem e. The Pant one Colour of t he year is Greenery and t his has alw ays b een a p op ular colour, esp ecially in sum m er, b ut w e're now seeing m ore enq uiries from b rid es w ho w ant "g reenery" colour schem es and p at t erns, esp ecially w hit es w it h g reen accent s.

Linen Trends w it h Emrajo Linen A ust ralia, p art icularly Brisb ane is a b it b ehind com p ared t o t he rest of t he w orld (such as t he US and A sia) in t erm s of linen st yling . How ever, w it h recent event s seeing int ernat ional celeb rit y w ed d ing st ylist s like Karen Tran d eb ut ing in 20 16, t his w ill hop efully see a shift in t he w ay b rid es p erceive value of linen st yling . It is alread y p icking up in Melb ourne and Syd ney. Sp and ex chair covers and sashes are a t hing of t he p ast , and t iffany chairs are m aking a com e-b ack as t he up g rad ed seat ing op t ion for g uest s as t hey can b e d ressed w it h st ylish chair d ressing s such as w hat you w ill see in our rang e. Chairs are t he m ost com m on elem ent in t he room and w hen st yled p rop erly, it can have a hug e im p act on t he overall aest het ic of a room and creat e a d iscussion p oint for g uest s t o b reak t he ice t oo! Everyt im e I've b een at an event t o w it ness t heir react ions - it 's honest ly p riceless. There's a sense of aw e and a p leasant surp rise on g uest s faces. Lace t ab le cap s are also follow ing -suit e, and w ill d efinit ely b e t he t rend for 20 17 ( at least w e know w e w ill lead t his in Brisb ane) . The Pant one colour Niag ara w ould look am azing in a t ab leclot h w it h a w hit e lace t ab le t ap and aft er t he release of t his p rod uct lat er 20 16 w e are find ing t he int erest in t his is p icking up for w ed d ing s in 20 17. Lace is alw ays t im eless b ut as op p osed t o t aking a vint ag e ap p roach, it can b e used for a m ore op p ulent affair and it can b e int erest ing in ot her variat ions of colours w hen used t o cont rast ag ainst anot her b ase fab ric. Brid es t end t o love lace for it s rom ant ic influence and also t o b ring in som e level of cohesion w it h t heir w ed d ing d ress. Ad d it ionally, w e've also found t hat b lack is b ecom ing m ore p op ular t ow ard s t he end of 20 16 so w e m ay see m ore variat ions of sop hist icat ed "b lack" st yling int o 20 17.

Linen Trends w it h Luxe Linens Brid es are resp ond ing w ell t o a variet y of p at t erns, includ ing sp at t er m et allic p at t erns, m ed allion lace p at t erns, b road canopy st rip es, art d eco p at t erns, et c. Since coup les are now op en t o non t rad it ional looks for t heir recep t ion d ĂŠcor, t he sky's t he lim it on t he p at t erns t hey select . The m ost freq uent ly req uest ed linen accessory is a t ab le runner. These are p art icularly p op ular for recep t ions t hat feat ure w ood or m irrored g lass t ab les. We have not seen t he 20 17 p ant one colour im p act b rid es choices yet , as t he colour w as just announced . How ever, b rid es have hist orically not g ravit at ed t ow ard s g reen t oned linens. So, t he p ant one colour of t he year m ay end up influencing ot her p art s of t he recep t ion d ĂŠcor, such as cent rep ieces.

Our m ost p op ular linens are our Irid escence, Met alliq ue and Isab elle linens. The Irid escence linen is m ad e of a faux d up ioni w it h b eaut iful sheen and a lovely g rain. It com es in som e of t he m ost p op ular colors for w ed d ing s, such as W hit e, Blush, Cham p ag ne, Taup e, Silver and Cashm ere. Met alliq ue is a b eaut iful sp at t er p at t erned fab ric w it h hig h sheen and incorp orat es m et allic t ones, w hich are very, very p op ular. Our Isab elle is a floor leng t h lace overlay w it h a b road m ed allion p at t ern. It com es in a variet y of p op ular t ones, Navy, Silver, Ivory and Nud e (cham p ag ne b lush) .

W eddingStationery withCeci J ohnson TopTrends PERSONA LISA TION W A TERCOLOUR LA SER CUT RETURN TO CLA SSICS

PERSONA LISATION: Personalisat ion is hug e. It is b ig g er t han ever and b rid es are seeking out t hat ext raord inary d et ail t hat w ill set t hem ap art and m ake a b eaut iful im p ression. Working w it h a cout ure invit at ion d esig ner w ill rem ain t he ult im at e in w ed d ing st at ionery. WATERCOLOUR: Having a cust om w at ercolour p aint ed for your invit at ion is a b ig favourit e. Loose w at ercolour d one in a p aint erly, art ful w ay is very p op ular. I?m p aint ing everyt hing from w ed d ing crest s t o floral p rint s and even p ort rait s of t he w ed d ing venues. LA SER-CUT: The int ricat e and d et ailed laser-cut p rint ing t echniq ue reig ns. Brid es love it . They?re ob sessed w it h t he luxurious look and q ualit y. It ?s like lace on a w ed d ing d ress, b eaut ifully d elicat e yet so sp ecial. It also can b e d one in m any creat ive form s from a b elly b and t o d up lexed t o t he invit at ion t o an envelop e hold ing t he invit at ion and b eyond . RETURN TO CLA SSICS: Last ly, Brid es now m ore t han ever are seeking a t im eless, eleg ant look for t heir invit at ions. They're having fun w it h Save-t he-Dat es and ext ras like envelop e liners and m enus, b ut t he classic invit at ion is m aking a com eb ack. Som e are t op p ed w it h a cust om m onog ram or ed g ed w it h a d ram at ic b evel, b ut all are a t hrow b ack t o a m ore t rad it ional t im e.

More St at ionery Trends w it h Ceci Johnson I?m seeing b rid es m ove aw ay from favours and g ift s and sp end ing m ore of t heir t im e and b ud g et t o fab ulous m enus and it em s t hat creat e a w ow effect for t heir g uest s t o exp erience at t heir w ed d ing . It ?s all ab out t he d et ails and creat ing p ersonalised m em orab le m om ent s. A lso, creat ing a nicely d esig ned cohesive invit at ion p ackag e is im p ort ant . Brid es are not crazy ab out having m ult ip le card s loose in t he envelop e. They p refer having t he card s t houg ht fully d esig ned and cont ained in a cont rolled exp erience for t heir g uest s. It really is all ab out t he d et ails and p resent at ion. W het her card s are p resent ed in a fold er, w rap p ed w it h a laser-cut b ellyb and or envelop ed in a hand -d ied silk rib b on t ie, it ?s im p ort ant t o have all t he d et ails carefully org anised . Blush, d ust ier t han your averag e p ink and a shift from rose g old t o cop p er and b ronze is alread y a t rend w e're exp loring . Blush is st ill g oing st rong . Soft , rom ant ic b lush b ut d ust ier t han your averag e b aby p ast el p ink. Pair t his w it h a m et allic or a p ew t er let t erp ress and you have a b eaut iful colour com b inat ion. I?m st ill seeing rose g old as a favourit e, b ut now t he d esire is shift ing t o a cop p er or b ronze m et allic foil for som et hing st ill luxurious b ut unexp ect ed . Cham p ag ne g old w ill alw ays rem ain t im eless and classic, so you can?t g o w rong w it h t hat . Paired w it h any colour, it alw ays w orks b eaut ifully and w ill cont inue t o b e a favourit e. Pat t erns for 20 17 includ e m od ern florals, p at t erns w it h m ovem ent , and soft er g eom et rics. Gard en flow ers of all variet y are and alw ays w ill b e p op ular. Peonies d om inat e b ut all florals are loved . I'm esp ecially loving illust rat ing m ore uniq ue arrang em ent s and flow ers t hat are p ersonal and im p ort ant t o m y client s w het her in t heir w ed d ing d ecor or found at t heir venue locat ion.

St at ionery Trends w it h Ivy Ellen We are loving full m at ching set s of st at ionery for w ed d ing s in 20 17. More and m ore b rid es and g room s are find ing t hey need t o send not only an RSVP card b ut inform at ion insert s along w it h t heir m ain w ed d ing invit at ion. A g at efold st yle invit e offers a p ract ical solut ion t o t his w hile st ill looking on t rend . A not her op t ion is t he ever p op ular b elly b and st yle w ed d ing invit at ion ? t his is a b eaut iful and hand y w ay of keep ing your m at ching insert s all t og et her. Ivy Ellen?s b rid es have b een searching for b lue and b lack colour schem es t ow ard s t he end of t his year in t he run up t o 20 17 w ed d ing s. These d ark and rich t ones t ie in p erfect ly w it h t his year ?s t rend s. Accent ed by p op s of m et allic g old or silver foiling t he w ed d ing colour schem e for 20 17 are set t o b e b old , d aring and cont em p orary. One key t rend t hat w e have not iced em erg ing as a st rong t hem e for 20 17 w ed d ing s is t he m od ern ind ust rial look. Blend ing st rong ind ust rial colours w it h eleg ant cop p er and g old t ones. Using t ext as a focal p oint on t he w ed d ing invit at ions has b een very p op ular in t he p ast few m ont hs and set s t he t one for 20 17 t rend s. Cust om foiling , esp ecially in g old , has also st art ed t o b ecom e a b ig t rend w it h m ore b rid es t han ever req uest ing cust om foiling of t heir init ials or log os et c. Ivy Ellen have not iced t hat one key p at t ern for 20 17 w ed d ing st at ionery is ?heart s?. The sam e p at t ern w as very p op ular for 20 16 w ed d ing s how ever t his year b rid es seem t o b e op t ing for a m ore d elicat e and soft heart p at t ern. A not her key p at t ern t rend for 20 17 w ed d ing s is g eom et ric d esig ns ? focusing on b old b lock colours and sleek b lack and g old lines.

St at ionery Trends w it h Phylecia Sut herland The colour b lush is show ing no sig ns of let t ing up in p op ularit y. It 's a b eaut iful as w ell as safe g o-t o w ed d ing colour. Met allics are a m ust , w it h cop p er and b ronze st ill clim b ing in p op ularit y. Met allics are very versat ile b ecause t hey can b e used in all t yp es of st at ionery from casual and fun t o b lack-t ie and eleg ant . Neut rals are st ill a g o-t o w it h g reys and soft b lues p roving p op ular. Neut ral colours are b rilliant for a t oned d ow n eleg ance. I p red ict m ore and m ore coup les w ill b e p aying at t ent ion t o all t he final lit t le t ouches w it h t heir st at ionery. This includ es hand -let t ering and callig rap hy, w ax seals, and b eaut iful silk rib b ons. A not her t rend I foresee b ecom ing increasing ly p op ular is t he use of m at erials ot her t han p ap er. I've b een seeing acrylic b eing used m ore and m ore, not just for laser cut sig ns b ut also for t he invit at ion it self, w it h d esig ns and t ext et ched int o t he surface. These m at erials m ay also b e m ixed w it h p ap er count erp art s t o com p let e t he invit at ion suit e. Last ly, I see includ ing t he fam ily p et as p art of t he w ed d ing invit at ion as w ell as t he w ed d ing it self t o b e very t rend y next year. I have alread y seen a hug e d em and for cust om illust rat ions of fam ily p et s t o b e incorp orat ed int o t he w ed d ing st at ionery d esig n. Besp oke illust rat ions w ill b e t he m ust have next year. Thoug h not an "it em " as such, having t he b esp oke illust rat ion as one of t he m ain elem ent s in t he suit e w ill b e key. Cust om illust rat ed m ap s are increasing ly in d em and , as coup les call for cit ies and venues t o b e hand -d raw n. A cust om illust rat ion could also includ e a d et ailed fam ily crest w hich includ e t he init ials of t he b rid e and g room .

Talking Cockt ails w it h Mix and Tw ist W it h t he hug e rise in t he p op ularit y of cockt ails, sig nat ure cockt ails are a w ond erful w ay t o ad d a p ersonal t ouch t o t he recep t ion d rinks or evening b ar. How ever, if you?re not an exp ert m ixolog ist it can b e hard t o know w here t o st art w it h creat ing your ow n from scrat ch! How m any op t ions? It ?s im p ort ant t o g ive g uest s at least t w o op t ions t o select from , you can?t exp ect a larg e g roup of p eop le t o all enjoy t he sam e flavours! Keep t he choices t o a m axim um of t hree, so as not t o overw helm t hem w it h d ifficult d ecisions. It w ould also b e w ise t o ad d in a non-alcoholic ( m ockt ail) op t ion for child ren and non-d rinkers, w e d on?t w ant t hem t o feel left out ! W here d o I b eg in? A g ood p lace t o st art is by asking ab out t he coup les g o-t o d rinks w hen on a nig ht out . St art w it h each of t heir favourit e sp irit s and t ry t o incorp orat e t he flavours t hat t hey m ost enjoy w it h t hem . Tim e of year is im p ort ant t o consid er ? nob od y w ant s a Pim m ?s cockt ail at a w int er w ed d ing , or cinnam on in t he sp ring ! Incorp orat e Trend s. The hot t rend in cockt ails cont inues t o b e b ot anical flavours as w e m ove t ow ard s 20 17. Consid er t ossing a sp rig of rosem ary or sag e t o your final p rod uct as a t ast eful g arnish and flavour b oost er. Gin is m ost d efinit ely t he sp irit of t he d ecad e, so it w ould b e w ise t o m ake one of your op t ions w it h t his as t he b ase. The use of t ea in cockt ails is increasing ly p op ular, and is a fab ulous w ay t o m ake your cockt ail uniq ue and full of flavour. Consid er t he g uest s! Try t o g o for p op ular sp irit s and flavours ? aft er all, you w ant t he g uest s t o enjoy t hem ! Keep t o sp irit s such as g in, rum and vod ka. The m ost p op ular cockt ails by far are t he fruit y ones, so m ake sure at least one of t he op t ions is fruit y and lig ht . Think ab out t he t hem e, ig nore t he colours! One HUGE m ist ake p eop le m ake w hen creat ing sig nat ure cockt ails is t o t ry and m ake it colour m at ch t he t hem e. Brig ht g reen and b lue cockt ails should only b e consid ered if g oing for a 1980 ?s vib e, p lus t he g uest s w ill b e w alking around w it h b lue lip s for t he rem aind er of t he d ay, not a g ood look for w ed d ing p hot os! Think ab out ot her w ays t o m at ch t he t hem e ? m ayb e in t he nam e, t he g lassw are, t he nap kins and st raw s.

Catering Trends w it h Feast ivites Lat e nig ht b it es w ill cont inue in 20 17 and t he innovat iveness in t he m enu & vessel w ill b e w elcom ing . Not so m uch for t he food t rucks b ecause it clears t he d ance floor rap id ly and it ?s challeng ing t o g et t he energ y b ack. Form al d ining has t urned int o casual d ining . Coup les are alw ays concerned ab out t he am ount of t im e t hey have for d ancing . They are forg oing a seat ed first course and incorp orat ing it w it hin t he cockt ail hour as a st rolling Chef Cart . Long g one are t he m ason jars- at least I hop e so. Sig nat ure cockt ails in 20 17 w ill focus on t he vessel it ?s served in and t he g arnish. In 20 17 you?ll see b ot h b out iq ue cockt ails and m icrob rew s. One of t he w ond erful t hing ab out t he craft b eer w orld is it s const ant evolut ion. Using local b rew ery?s is alm ost alw ays ad d ed t o t he select ion.

Catering Trends w it h Goose and Berry The Top Ten 1. Bring ing som e inform alit y int o w ed d ing food ; b uffet , b b q , food st at ions and vans. 2. Keep ing it local and using local p rod uce 3. Seasonalit y is key ? using p rod uce t hat is in season 4 . Nost alg ia and t rad it ional Brit ish food and d rinks ? t hink p ies and ale or t ea infused g in cockt ails 5. Bring ing your ow n p ersonalit y t o t he food and d rink ? a favourit e m eal or d rink of t he coup les is served . 6. Snack b ars and g razing st at ions - yes d essert is st ill p op ular b ut p eop le love savoury t oo, so w hy not have a food st at ion d ed icat ed t o ant ip ast i or b ag els? 7. Raw food and sup erfood s ? p eop le are b ecom ing m ore and m ore healt h conscious, so how ab out an all raw m eal? 8. Get t ing involved and b eing int eract ive ? coup les w ant t o m ake t he d ining ab out an exp erience and g et t ing p eop le t o share and serve ot hers on a t ab le is a g reat w ay of d oing so. 9. Drinks are just as im p ort ant ? choosing cockt ails and offering a local b rew ers ale along sid e a d rinks flig ht for each course show cases t he d rinks you?ve chosen as m uch as t he food . 10 . Scand i food ? We?ve all g one w ild for t he Hyg g e effect and scand i int erior ? now w e can?t w ait t o sam p le w hat t hey eat .

Catering Trends w it h Goose and Berry Cont ... The w id er food ie w orld has now g row n in offering s and looks t o ot her cult ures for w hat t o b ring t o UK d ining . St reet food is now hug e in not only t he rest aurant scene b ut also w it hin t he w ed d ing ind ust ry. Coup les look t o offer variet y and d ifferent cuisine at t heir w ed d ing ; w het her as p art of cockt ail hour, lat e nig ht snacks or as t he w ed d ing m eal it self. The m ost p op ular seem s t o b e Mexican food such as t acos or A sian insp ired d ishes and flavours. Sim ilarly coup les w hen looking for food op t ions for t heir b ig d ay w ant t o ensure everyone is w ell cat ered for and w e are cert ainly not icing evening snacks in g row ing in p op ularit y. Coup les w ant t o p rovid e nib b les for any evening g uest s invit ed and t hey also w ant t o cat er for g uest s in t he evening b efore t hey ret urn hom e; t o ensure t hey have b een t horoug hly sp oilt and fed w ell ( not only t o just soak up any excess alcohol t hat m ay have b een consum ed !)

Form al d ining is st ill and w ill cont inue t o b e p op ular for t he w ed d ing b reakfast , no d oub t d ow n t o coup les w ant ing t o rem ain t rad it ional, venues only offering t hat op t ion and it p rovid ing a st ab le form at t o t heir b ig d ay. That b eing said , coup les are w ant ing t o b e a lit t le m ore ad vent urous in food choices; from ad d ing in a shared st art er or d essert or op t ing for a b uffet or BBQ and even food vans for a m ore inform al vib e. We b elieve inform al d ining w ill cont inue t o g row in p op ularit y as it offers m ore choice and you can p ersonalise your w ed d ing food , how ever form al d ining w ill alw ays rem ain, som e p eop le like b eing t rad it ional and it w orks for w hat t hey req uire. Bot anical cockt ails and d rinks seem t o b e em erg ing as a p op ular t rend for w ed d ing s and w e see t his set t o cont inue t hroug hout 20 17. A not her are old fashioned d rinks and classics.

Wedding Cake Trends w it h Elizabet h Cake Emporium The t op m ost p op ular w ed d ing cake choices for 20 17 t hat w e are seeing includ e fairy t ale insp ired cakes, b ot anical insp ired cakes, g eod e cakes, m arb le cakes and of course t all w ed d ing cakes. Flavours t end t o b e t he fairly t rad it ional Vanilla, Chocolat e and Lem on, w it h flavours such as salt ed caram el, cham p ag ne and st raw b erry and p eaches and cream also b eing req uest ed . Brid es are seeking cakes t hat are p ersonalised , inst ag ram m ab le and m em orab le b ot h on t he p alat e and aest het ically. Met allic colours are st ill hug e b ut t he g old s and silvers are b eing rep laced w it h shad es of rose g old and cop p er. Met allics lend an air of g lam our and d ecad ence t o a cake w hich som e b rid es ad ore. Rust ic cakes have g iven w ay t o refined cakes coat ed in b ut t ercream and even fold leaf. Rust ic cakes like all ot her cake fad s are on t he w ane. Dessert t ab les are g iving w ay t o m ore eleg ant and op ulent cakescap es w it h som e b rid es even forg oing t he p lat ed d essert course in favour of t hem . Mult ip le cakes w it h d ifferent t ext ures, shap es and a variet y of flavours in com p lem ent ary colours are increasing ly b eing req uest ed for 20 17 w ed d ing s.

Trend A lert The Doughnut Wall W ho d oesn't love a m ini t reat and even b et t er if it involves som e int eract ivit y? Ent er t he lat est w ed d ing fad , t he d oug hnut w all. It w asn't t hat long ag o t hat t he hum b le cup cake w as having a m om ent in t he w ed d ing w orld . We w ere seeing t hem everyw here. They w ere easy on t he eye, sim p le t o serve and allow ed for variet y. How ever, t heir t im e has g one and t here is a new kid on t he b lock. Here at Acad em y HQ w e LOVE d oug hnut s, esp ecially Krispy Crem es, and a d oug hnut w all is such a g reat w ay t o incorp orat e t hem int o t he d essert offering s at a w ed d ing . Not only d o t hey look fab ulous b ut t hey also d oub le up as d ecor. They have hug e Inst a-p ot ent ial and are a g reat at t ract ion for g uest s t o p ose in front of for p hot os. It m ig ht even b e t im e t o d it ch t he p hot o b oot h in favour of t he d oug hnut w all, as t his not only p rovid es an ed ib le t reat and looks g org eous it also has g reat ent ert ainm ent value. W hat 's not t o love?

Im ag e Cred it s: Jam ie Wed d ing s

Jones Phot og rap hy

and

JuneBug

W eddingTrendsetter I nterview The final Wed d ing Trend set t er Int erview I am sharing w it h you in t his rep ort is t he one I d id w it h Mat t hew Oliver. Feat ured in num erous w ed d ing m ag azines, b log s and m ed ia around t he UK t his is an int erview not t o b e m issed , as he shares his t houg ht s on t he lat est d est inat ion w ed d ing t rend s. His sig nat ure b ow t ie is a st ap le p art of his w ard rob e, and as he refers t o him self, he really is like t he w ikap ed ia of w ed d ing s. W it h a love of t ravel it is no surp rise t hat Mat t hew sp ecialises in d est inat ion w ed d ing s, so I w ill b e chat t ing t o him ab out t he t rend s he is seeing in d ifferent reg ions and w hat id eas and insp irat ion he is seeing his client s b ring ing t o him for w ed d ing s in 20 17 and b eyond . He is one of t hose p eop le t hat just m akes you sm ile w it h a vib rant p ersonalit y t hat is sim p ly infect ious. I can see w hy his client s love him and he has so m any g reat p earls of w isd om t o share.

Dest inat ion Weddings w it h Brooke Keegan

TopL ocations ITA LY FRA NCE THA ILA ND ICELA ND UK

W it h d est inat ion w ed d ing s, t here t end s t o b e m ore event s t hroug hout t he w eekend along w it h a sm aller g uest count t han you w ould see at a local hom et ow n w ed d ing . W hen host ing a d est inat ion w ed d ing , w e t hink it 's alw ays im p ort ant t o host a Welcom e Dinner t o celeb rat e w it h your friend s and fam ily t hat have m ad e t he journey t o b e w it h you. We also st ill love includ ing a w elcom e am enit y for g uest s up on arrival. Most of our d est inat ion w ed d ing s rang e b et w een 65-85 g uest s and our client s are covering t he exp enses for t heir g uest s once t hey arrive t o t he d est inat ion includ ing accom m od at ions, act ivit ies, m eals and event s. Trop ical d est inat ions are g oing t o cont inue t o b e p op ular am ong st coup les, how ever w e are seeing an increase in client s looking for rural, nat ural set t ing s w here t hey can b uild and creat e t heir d ream w ed d ing .

Dest inat ion Weddings w it h Renee St rauss

TopL ocations ITA LY

Coup les are op t ing t o host t heir nup t ials at uniq ue & aut hent ic locat ions: w ed d ing in t he sahara, in t he w ine cellar of a vineyard , exclusive villa or chat eau in t he count rysid e, a chic & t rend y cit y hot el... t hese are all p op ular.

MOROCCO

The celeb rat ion of a d est inat ion w ed d ing is t he p erfect op p ort unit y for t he coup le t o allow d ream s of d iscovering w hat lies b eyond b ecom e a realit y, and share t he exp erience w it h t heir nearest and d earest . Wed d ing s at hom e, oft en a d est inat ion for m any of t he g uest s consid ering so m any coup les com e from d ifferent p art s of t he (sam e) count ry or w orld , offer t he com fort of fam iliarit y of t he environm ent and can enab le larg er g uest list s. At Wed aw ays our w ed d ing s t yp ically have from 30 -150 g uest s d ep end ing up on locat ion.

ST BA RTS

Wed aw ays feat ures m any p rop ert ies t hat are consid ered : EXCLUSIVE USE. They m ay have from 7 - 60 sleep ing accom m od at ion room s and t he coup les b ook t he ent ire p rop ert y for a 2-3 nig ht m inim um . Eit her t he b rid al coup le (or p arent s) p ay for t he Exclusive Use and t he g uest s are all host ed , or t he rat e is b et t er as a result of t he Exclusivit y fact or and t he g uest s p ay a p ro-rat ed rat e for t heir accom m od at ions. Occasionally air t ravel is offered t o t he w ed d ing p art y, b ut t his is t he excep t ion. Typ ically all m eals are host ed by t he b rid al coup le ( p arent s) for t he few d ays of exclusive use and / or if t he w ed d ing is t aking p lace over a 2-3 d ay p eriod even at various locat ions. The m ust have inclusions are w elcom e b ag s/ b oxes, it inerary card s for all t he d ays and event s, p re & p ost it inerary offering s for t he g uest s, host ed t ransfers for t he g uest s, ent ert ainm ent t hat includ es reg ional elem ent s ( i. e., flam enco d ancers) art ist cap t uring t he event 's live act ivit y, lot s of sp arkle, ab und ant florals, flow ing cham p ag ne, firew orks... any and all t ouches t o m ake t he w ed d ing incred ib ly m em orab le, com b ined w it h aw esom e t ravel exp eriences.

SPA IN CROA TIA

TopL ocations MEXICO PA RIS JA MA ICA ITA LY GREECE

Dest inat ion Weddings w it h Joyce Mnguni Pop ular are b each w ed d ing s, m ost ly b rid es p refer t he view t o st ep p ing in t he sand , so t hey can st ill w ear t heir heels et c. A ll d est inat ion w ed d ing s should includ e a w elcom e b ag or it inerary, w here you can com m unicat e w it h g uest s ab out p re event s lead ing up t o t he w ed d ing . Averag e g uest s at t end ing a d est inat ion w ed d ing is b et w een 60 t o 10 0 b ased on our ow n exp eriences. Our b rid al coup les g ive w elcom e b ag s t o t heir g uest s on arrival, w hich w ill usually includ e t he it inerary w it h d et ails of w hat is hap p ening in t he d ays lead ing up t o t he w ed d ing . They also includ e som e g ood ies in t he b ag such as sun lot ion, m ap of t he area, and b ug sp ray and even an em erg ency m ini kit .

Dest inat ion Weddings w it h Megan Velez Many coup les eag er t o t ie t he knot are st ill flocking t o t rop ical p arad ises, such as Mexico and t he Baham as, b ut w e?re also seeing a rise in d est inat ions t hat are off t he b eat en p at h. Exp ect t o see em erg ing count ries such as Iceland , Canad a and It aly cat ching t he fancy of next year ?s b rid es and g room s. W hile t he b each d est inat ion w ed d ing is a p erennial favourit e, m ore and m ore coup les are p lanning w ed d ing s in hist oric cit ies such as Barcelona and Rom e. Not surp rising ly, scenery is a m ust for m ost d est inat ion coup les, so nat urally rich and b eaut iful areas like Iceland and t he New Zealand are seeing t heir fair share of w ed d ing s as w ell.

Accord ing t o our cust om er b ase, t he averag e d est inat ion w ed d ing has ab out 28 g uest s in at t end ance. The g uest count is oft en m ad e up of ad ult s and child ren, as d est inat ion w ed d ing s rem ain a fam ily-friend ly op t ion w it h 88% of celeb rat ions includ ing lit t le ones. Wed d ing s t hese d ays are very g uest -focused , and t his is esp ecially t he case w it h d est inat ion celeb rat ions. Brid es and g room s w ill w ant t o m ake sure t he b ooking p rocess and t ravel arrang em ent s are easy and st ream lined for at t end ees, w hich is w hy it ?s essent ial t o w ork w it h a d est inat ion w ed d ing sp ecialist w ho can g uid e t he p rocess. Coup les are also g oing t he ext ra m ile t o p rovid e t o ensure t he journey is w ort h it for g uest s so exp ect m ore fun g roup excursions, ent ert ainm ent and w elcom e b ag s filled t o t he b rim .

Dest inat ion Weddings w it h Pamella St rauss

TopL ocations ITA LY SPA IN MOROCCO UK USA

W hile b each d est inat ion w ed d ing s have alw ays b een a favourit e am ong st b rid al coup les, w e are seeing a b ig increase in cit y and count rysid e w ed d ing s. Cit y w ed d ing s are g reat b ecause t here are p lent y of act ivit ies for p re and p ost w ed d ing event s and lot s of land m arks, w hich are p erfect b ackd rop s for p hot oshoot s. Coup les oft en like t he rust ic and nat ural b ackd rop t hat a count rysid e w ed d ing offers. Averag e num b er of g uest s is 30 -50 . If it 's a d est inat ion w ed d ing w it hin t he sam e count ry, oft en t he num b ers increase. Typ ically, g uest s are resp onsib le for t heir ow n t ravel and accom m od at ion and all t he fest ivit ies surround ing t he w ed d ing it self are p art of t he exp erience p rovid ed by t he b rid al coup le. W EDAWAYS Travel Dep art m ent d esig ns p re and p ost w ed d ing excursion act ivit ies for t he w ed d ing p art y and t heir g uest s, oft en t im es t he b rid al coup le w ill foot t his b ill. W hile hom eland w ed d ing s offer t he com fort of g oing hom e at t he end of a b eaut iful celeb rat ion, d est inat ion w ed d ing s insp ire t he ant icip at ion of t ravel. Guest s research t he d est inat ion far b efore t he event , have t he op p ort unit y t o arrive early and rem ain in t he locat ion aft erw ard s, t urning t he event int o a p ersonal holid ay.

Weddings in t he UK The w ed d ing ind ust ry has m any influences and fashion is alw ays p op ular. Pred ict ing t rend s is never an exact science b ut t he influences I have b een seeing t hat I t hink w ill b e around in 20 17 are g eom et ric and fit t ed corset shap es. These are com ing from t he cat w alks and w ill m ake t here w ay t hroug h t o t he d esig ns w e see in shop s. There w ill st ill b e t ouches of b ling and seq uins b ring ing t he g lam our. I t hink fur and leat her w ill b e a b ig influence and w e are alread y seeing t his in t he m ag azines ? leat her could b e an int erest ing ad d it ion t o a w ed d ing , so w ill b e looking out for it . This years colours w ill b e b rig ht er and b old er w it h som e of t he p ast els b ack ag ain in a st rong er form and sleeves seem s t o b e m aking a b ig st at em ent w het her on or off t he should er. Int erior d esig n t rend s can really lead t he w ay for venue d ressing , rose g old and m et allics look like t hey are here t o st ay a w hile long er as d oes t he ind ust rial look. Concret e and raw m at erials like b rick/ w ood w ill b e m ixed and t hen soft ened w it h st ylish lig ht ing . This year w e w ill b e covering our w alls w it h m ore t han p aint and w allp ap er t here w ill b e m any d ifferent p last er t ext ures t hat could t ranslat e t hroug h int o our d esig ns. I am also loving t he t rend for cosy b oot h seat ing areas and I t hink t his can b e anyt hing from 50 ?s d iner leat her t o soft er cushion clad zones.

Weddings in t he UK cont ... Pop ular cult ure and celeb rit y w ed d ing s oft en feed us w it h im ag es t hat m ake t heir w ay t hroug h int o our coup le?s select ions. This year I t hink t hat w e w ill see m ore use of ap p s and em oji?s at w ed d ing s, st reet food and g in b ars w ill cont inue p rove p op ular and I am not sure ab out t oug h m ud d ers b eing includ ed for w ed d ing s b ut I am am azed by t heir p op ularit y and g row t h rig ht now. W ill w e b e sharing in m ore healt hy choices and t oug h p hysical challeng es b efore w e can sit for t he w ed d ing b reakfast ? For 20 17 I t hink w e w ill see less t hem es as such and m ore t rend influenced d esig ns. Very chic, st yle led of t he m om ent id eas w it h p ersonal t ouches. The coup les I w ork w it h w ant t o rep resent t heir ow n p ersonalit ies b ut ab ove all t he m essag e is st ill fun w it h a sense of hig h end b ut laid b ack ent ert aining for all t o enjoy. Venues are alw ays a crucial choice for coup les and next year m ore t han ever t hey are looking for som et hing t hey can d ress t hem selves t o b e uniq ue, m arq uees and out d oor fest ival t yp e sp ace is st ill p op ular. There are so m any new b uild ing s b eing ap p roved t o hold w ed d ing s it is t aking long er t o m ake and view a short list . In 20 17 I susp ect coup les w ill t ravel furt her for t he rig ht choice and b ecom e even m ore ind ecisive t hus leaving less t im e t o p lan t he rest of t he w ed d ing and m ore need for p lanners! The b ig g er p ict ure for 20 17 is m ore choice and as w it h every year st aying ahead of t he g am e in t echnolog y and t rend s w ill b e crucial for p lanners.

The im ag es from t his fift h sect ion of t he rep ort w ere t aken from a d esig n w orkshop p rod uced by t he Int ernat ional Acad em y of Wed d ing and Event Planning .

St yling by: Dee McMeeking Wed d ing St yling Photography by: Cream Phot og rap hy

Beaut y w it h Brit ny Basset t Lips. In t his ind ust ry, nud e lip colours seem t o b e st icking around ! There are so m any d ifferent variet ies w hen it com es t o "nud e" t ones, b ut one t hat seem s t o w ork for EVERYONE is m at t e st ain "Kissing Tiny Flow ers" by Sm it h & Cult . It 's our m ost req uest ed lip colour and is sold out nearly every w eek! It 's a nud e shad e w it h t ones of b row n and d eep p ink m ixed in!

Brows. Brid es are d efinit ely req uest ing m ore d et ail w hen it com es t o t heir b row s. They're asking for t hicker, fuller b row s! Not A S b ig as Cara Deleving ne b ut d efinit ely fuller.

Colour Palet tes. Nat ural/ neut ral shad es, for sure! Brid es love nat ural t ones, w et her g oing for a soft look or a b old look. You can't g o w rong w it h b row n, t aup e, or b ronze shad es!

The Look. Brid es LOVE a soft , d ew y, g low ing look. That look is achieved by hig hlig ht ing and d ew y set t ing sp rays!

Hot Hairst yles. The soft , rom ant ic und one look w as p op ular in 20 16 b ut I have a feeling it 's g oing t o t ake over t he year 20 17. Brid es are w ant ing t hat lived in, w ispy look. Think t ext ure, low b uns, looseness. Im ag e Cred it s: w w w.laurag ord onp hot og rap hy.com w w w.t hem errim ent b log .com

Beaut y w it h Krist ina Gasperas Lips. Lip s w ill b e kep t m ainly m inim al ? nat urally rosy lip st ain is sufficient for a soft rom ant ic look. Very easy t o m aint ain t oo. How ever no need t o b e scared of a st rong er colour eit her! Op t for a sem i-m at t e/ m at t e red lip st ick for a m ore cont em p orary version of t he classic red lip.

Brows. Brid al m akeup is m ainly ab out creat ing harm ony and p erfect ly b alanced facial feat ures rat her t han d raw ing at t ent ion aw ay from t he eyes w it h overly st rong eyeb row s. Well-shap ed and d efined b row s w ill alw ays ad d t o t he p olished flaw less look how ever if you m ake t hem look t oo st rong t hey w ill b ecom e d ist ract ing rat her t han harm onious.

Colour Palet tes. For eyes m y favourit e is Chanel Les 4 Om b res eyeshad ow q uad in t he shad e "Cand eur Et Exp ĂŠrience". A collect ion of w arm b row ns and a red t hat w ill look flat t ering on m ost skin t yp es and w ill m ake eye colour p op ! Nat ural hues of b row n w ere used on 20 17 b rid al runw ays t o creat e sub t le d efinit ion on t he eyes. Pink b lusher t rend is d efinit ely on, oft en m at ched w it h g ent le p inky eyeshad ow for a m onochrom e effect .

The Look. Brid al d ew iness should not b e overd one as it w ill not p hot og rap h w ell. Nat ural rad iance w orks b est and can b e achieved effect ively using hig hlig ht ers and sculp t ing p rod uct s such as m y favourit e: Hourg lass ILLUME Sheer Colour Trio in "Sunset ". This m akes t he skin g low w it h healt hy rad iance and d oes not overp ow er w it h t oo m uch shine. Use p rod uct s t hat w ill ad d a nat ural, seam less lum inescence t o cheeks, t em p les and t he b row b one for a healt hy and rad iant b rid al g low.

Hot Hairst yles. Next year's b rid es w ill b e favouring relaxed , effort lessly t ousled hairst yles. The 20 17 b rid al runw ays w ere full of ?d one-und one? st yles ? t hink b oho w aves, slig ht ly m essy up -d os and g ent le st rand s fram ing t he face. Cont em p orary and laid -b ack hairst yles g o very w ell w it h m ost d resses, no m at t er how b ig or sm all. Top -knot s w ere also p op ular ? not hing t oo st ruct ured and b eaut ifully frayed around t he face t o com p lim ent t he nat ural feat ures. ( Im ag e cred it s t o Krist ina Gasp eras Makeup A rt ist Lt d )

Wedding Entert ainment w it h Warble Entert ainment It seem s coup les are looking for som et hing a lit t le d ifferent t o m ake t heir b ig d ay st and out in 20 17 and so w e?re seeing a surg e in b ooking s for alt ernat ive w ed d ing ent ert ainm ent . Lookalikes are current ly one of t he m ost p op ular ? A s w ell as t he init ial shock fact or and t he ?are t hey? or aren?t t hey, lookalikes are g reat for eng ag ing w it h g uest s, inject ing som e fun and hum our int o p roceed ing s as w ell as help ing t o p rovid e g reat p hot o and selfie op p ort unit ies. Technolog y is d efinit ely b ecom ing m ore p rom inent w it h w ed d ing ent ert ainm ent and w e?re seeing a rise in d em and for t hing s like p hot o-b oot hs w it h ad d ed feat ures such as vid eo m essag ing . W it h g uest s b eing ab le t o log in t o ap p s and share t heir p ict ures and vid eos easily via social m ed ia et c it m akes it feel very inclusive. We are also seeing a surg e in b ooking s for LED ent ert ainm ent , w hereby b and s are p erform ing w it h lig ht up inst rum ent s, w hich fuse excit ing m usicians along w it h an am azing visual p erform ance. Live b and s are m ore p op ular t han t hey?ve ever b een, alt houg h w hilst m ale front ed rock b and s have reig ned in t he m ost b ooked sp ot over t he last 10 years, w e?re current ly find ing t hat coup les are w ant ing m ore larg er funk & soul b and s w it h b rass sect ions in 20 17 in ord er creat e a real w ow fact or!Acoust ic b and s are also p roving t o b e ext rem ely p op ular ? anyt hing from solo and d uos t o full 4 and 5 p iece line up s p erform ing unp lug g ed . This is d ue t o p op ular cult ure and show s such as rad io 1?s live loung e b ut also d ue t o t he fact t hat m ore coup les are p ushing t he b ound aries w it h reg ard s t o locat ion and t his can oft en b ring ab out rest rict ions such as sound lim it ers so acoust ic act s fit in p erfect ly.

Wedding Entert ainment w it h Scarlet t Entert ainment & Event s Coup les are looking for ent ert ainm ent t hat is increasing ly m ore p ersonal; w het her it ?s som et hing t hat t ells a st ory ab out how t hey m et and t heir lives t og et her, or som et hing t hat reflect s t heir p ersonalit ies. Sand art ist s have t he uniq ue ab ilit y t o forg e an em ot ional connect w it h t he aud ience t hroug h live anim at ion st ories and are b ecom ing an increasing ly p op ular ent ert ainm ent choice w it h coup les looking for som et hing t ailor-m ad e. Sp eed Paint ers offer a m ore hig h-energ y alt ernat ive ? t hey can creat e a cust om p ort rait of t he coup le live, p erform ed t o t heir favourit e song , in und er 10 m inut es and t he finished p aint ing is a t reasured rem ind er of t heir d ay. We?ve also not iced t hat food services t hat com b ine elem ent s of ent ert ainm ent are in g reat er d em and ? t he m ore novel t he b et t er! For exam p le ed ib le p erfum es and inhalab le m icro m ist , as w ell as services t hat allow coup les t o creat e t heir ow n flavour com b inat ions such as chocolat e and ice cream . Ent ert ainm ent and t echnolog y are w orking t og et her in w ed d ing s m ore t han ever. Act s such as LED d ancers, p hot o b oot hs and d ig it al m ag icians are im m ensely p op ular no m at t er t he venue or locat ion. In fact , d ig it al m ag icians have b ecom e a firm favourit e over t rad it ional close up m ag ic act s d ue t o t heir ab ilit y t o b e cust om ised t o suit t he coup le. Cust om isat ion can includ e using sp ecific d ig it al im ag ery t hat m at ches t he t hem e of t heir w ed d ing , or using p rop s in t heir t ricks t hat are uniq ue and m ean som et hing t o t he new ly w ed s and t heir fam ily and friend s. Live m usic at w ed d ing s is alw ays t he p reference w it h our coup les ? not hing b eat s t he at m osp here creat ed by a live p erform ance from a b and . How ever it ?s inevit ab le t hat a four or five p iece b and w ill b e in a hig her p rice g roup t han a DJ or sing le p erform er. W it h t his in m ind DJs and live m usicians are a p op ular com b inat ion for w ed d ing s in 20 17; DJs p erform for t he ent ire evening non-st op w hilst one or t w o live m usicians ad d an ext ra d im ension t o t he p erform ance at p oint s t hroug hout t he evening . This w ay coup les g et t he b est of b ot h w orld s.

Wedding Entert ainment w it h Mat t & Tracy Warren Cockt ail hour is g oing t hroug h a b it of an ent ert ainm ent evolut ion at t he m om ent . Coup les w ant t o set t he t one early and g ive g uest s a reason t o int eract w it h one anot her. We?re seeing an exp ansion of cust om law n g am es, as w ell as an increase int erest in b eer p ong int eg rat ed int o t he first hour. Exp ect casino t ab les, cig ar rolling and int eract ive social m ed ia act ivit ies, such as a hasht ag w all t hat w orks along sid e a p hot o b oot h w hich sim ult aneously p ub lishes t o t he w all and social m ed ia. We?re seeing coup les g ravit at e t ow ard unp lug g ed cerem onies w hile m aking t echnolog y m ore of a focal p oint for t he recep t ion. Brid es and g room s alike are creat ing w ed d ing d ay hash t ag s, cust om Snap chat filt ers and b ooking p hot o b oot hs t hat aut om at ically p ub lish im ag es t o social m ed ia. Tech and w ed d ing ent ert ainm ent w ork excep t ionally w ell t og et her. DJs cont inue t o b e m ore p op ular t han b and s and I t hink t hat is, in p art , d ue t o t heir versat ilit y. In our m arket , it ?s very rare t o have a b and d uring t he recep t ion. Inst ead , live m usic is b roug ht in for t he cerem ony and cockt ail hour w it h harp ist s, st ring q uart et s, and p ianist s.

Wedding Tech Trends w it h LadyMarry Brid es and g room s have g one fully m ob ile w it h t heir w ed d ing p lans. Millennials are all ab out inst ant g rat ificat ion, so t hey w ant t heir w ed d ing p lanning rig ht at t heir fing ert ip s at any g iven m om ent . A nd it ?s w it h t hat , t here?s g oing t o b e a cont inued increase in seeing nearly t he ent ire p lanning p rocess m oved online. Mob ile w ed d ing p lanning ap p s, such as Lad yMarry, are p erfect for t racking all of t he w ed d ing d et ails and st aying org anised . Coup les are using ap p s t o share id eas, creat e t im elines and cust om ise checklist s. Bet t er yet , t hey?re b ring ing in t heir key influencers ( t hink m um or m aid of honour!) t o collab orat e on shared resp onsib ilit ies. Guest s are also b eing b roug ht int o t he fold w it h m any of t he essent ial w ed d ing w eekend d et ails b eing shared virt ually- b e it p ap erless save-t he-d at es, t he coup le?s w eb sit e or w ed d ing g uest m anag em ent soft w are. W hat ?s g reat is t hat t he virt ual com m unicat ion is t w o w ay- b rid es and g room s are send ing out m ob ile e-invit at ions, g uest s confirm w it h t heir d evice and t hen t he coup le can easily access t heir up -t o-d at e g uest list . W it h t he ad d ed focus on g uest exp erience, w e?re find ing t hat coup les are b eing esp ecially at t ent ive w hen it com es t o t he t ech need s of t heir g uest s. Exp ect t ech-friend ly am enit ies, such as charg ing st at ions, t o b ecom e m ore p revalent d uring t he recep t ion. Ad d it ionally, coup les and w ed d ing p rofessionals alike are also t aking ad vant ag e of 3D p rint ing - from cake st and s and t op p ers t o cust om on sit e favors. We?re also seeing cont inued use of d rones on t he Big Day for b ot h p hot og rap hy and vid eog rap hy. W it h t he st ead y increase in vid eo int eg rat ion am ong t he t op p lat form s, social m ed ia is officially w here t he w ed d ing d ay st ory p lays out . From Faceb ook Live and Snap chat t o Inst ag ram St ories, friend s and fam ily w ho could n?t m ake t he event , can now follow t he d ay?s event s as t hey unfold . Social m ed ia is also t he hub w here g uest s find t hem selves connect ing w het her by ut ilising t he w ed d ing d ay hash t ag ( a m ust t hese d ays!) or Snap p ing w it h t he w ed d ing ?s cust om g eofilt er.

Wedding Tech Trends w it h Aisle Planner W hile rep ort s vary on how m any t im es t he averag e p erson checks t heir p hone each d ay ( 64 t im es? 85 t im es?) and how m any hours of t he d ay are sp ent on m ob ile ap p use and w eb b row sing ( 5 hours a d ay?) , it 's obvious ( and m ind b low ing ) t hat w e've b ecom e such a p hone ob sessed w orld . From b row sing Pint erest and ot her w ed d ing insp irat ion sit es in search of t he very b est w ed d ing id eas t o searching for t heir d ream t eam of local w ed d ing p rofessionals, coup les are d ep end ing m ore and m ore on m ob ile for a g ood p ort ion of t heir p lanning . These d ays, I've checked social m ed ial, lat est head lines, em ails A ND t he w eat her forecast on m y iPhone - all b efore I've had m y first cup of coffee ( yes, I'm one of t he est im at ed 50 % of sm art p hone users w ho reach for t heir sm art p hone first t hing in t he m orning ) and m y p hone is t he last t hing I look at b efore I g o t o b ed every nig ht . W it h a w ealt h of inform at ion and resources lit erally at our fing ert ip s, com b ined w it h t he convenience of p lanning on t he g o via t heir m ob ile p hones and t ab let s, t he b ig g est shift w e've seen in consum er b ehaviour has all b een cent red around exp ect at ions: Tod ay's coup les d on't have p at ience for w eb sit es t hat aren't resp onsive and m ob ile friend ly, so it 's exp ect ed t hat w ed d ing p rofessionals are on b oard w it h t he t rend of "m ob ile first " w eb t echnolog y. Coup les rely on social m ed ia t o d ig d eep er int o t he p rosp ect ive vend or's w ork ( and lives) and exp ect t hat t he vend ors t hey w ill hire are t hose t hat have a solid social m ed ia p resence. A nd d ue t o t echnolog y enab led inst ant g rat ificat ion, m ore and m ore coup les w ill b ook t hose vend ors w ho resp ond first t o t heir enq uiry. Tim es ( and consum er exp ect at ions) are chang ing ! The rise of m ob ile t echnolog y has forever chang ed t he w ay w e live, w ork and p lay, so q uit e nat urally, it has had a hug e im p act on not just coup le's p lanning b ehaviours b ut t he w ed d ing ind ust ry as a w hole. A s w ed d ing p rofessionals, w e have t o rem ind ourselves t hat "b usiness as usual" d oes not exist , and t he w ay w e show case our w ork, m arket our b usiness, w ork w it h our coup les and p rovid e excep t ional service p lays a b ig role in our ad op t ion of m ob ile t echnolog y.

Wedding Tech Trends w it h Aisle Planner Cont ...

Coup les and w ed d ing p rofessionals alike rely on t echnolog y t hroug hout every asp ect and every p hase of t he w ed d ing p lanning p rocess. Online insp irat ion ap p s like Pint erest , St yle Me Pret t y and The Knot kick off t he p lanning p rocess w it h a b ang as coup les st art t o exp lore id eas and b uild t heir vision for w hat t heir w ed d ing d ay w ill b e like. Online p lanning ap p s like A isle Planner help m ake p lanning and collab orat ing easier and m ore eng ag ing w hile d ig it al st at ionery sit es like Pap erless Post m ake send ing d ig it al save t he d at es fun and sim p le. Wed d ing w eb sit es like t hose offered by Riley and Grey help keep g uest s up d at ed and allow t hem t o easily send in t heir online rsvp 's and coup les are d ocum ent ing everyt hing from venue t ours t o cake t ast ing s on Inst ag ram and Faceb ook Live. I'm b low n aw ay by t he ad vances in t echnolog y w e've seen in t he last t en years, and I am so excit ed t o b e ab le t o d ream up and b uild new t echnolog ies t hat connect , creat e, insp ire and m ake w ed d ing p lanning even b et t er t hen ever. A s an ind ust ry, w e are seeing a lot m ore coup les not just accep t b ut w elcom e t echnolog y w hen it com es t o p lanning t heir w ed d ing . The use of online p lanning t ools and online p lanning ap p s is q uickly b ecom ing t he norm , and each year t he num b er of coup les relying on t echnolog y t o p ull t og et her t he m any d et ails of a w ed d ing increase d ram at ically. W hen it com es t o w orking w it h coup les, w e're also seeing m ore and m ore w ed d ing p rofessionals ad op t m od ern d ay t echnolog y and p lanning ap p s t o not only m ake p lanning easier and m ore efficient , b ut m ore collab orat ive, eng ag ing , fun and m ost im p ort ant ly, in line w it h t he exp ect at ions of a t echnolog y hung ry cust om er b ase. Here at t he offices of A isle Planner, w e alw ays ask our cust om ers ( p rim arily w ed d ing p lanners) w hat m ot ivat ed t hem t o t ransit ion t heir p lanning p rocess int o our online p lanning and b usiness m anag em ent t ools, and it w ould n't b e t he first t im e w e've heard from a w ed d ing p lanner t hat t hey d ecid ed t o t ake t he leap aft er t hey lost a p rosp ect ive b rid e t o anot her p lanner w ho offered an online facet t o t heir p lanning exp erience. We've also heard from our com m unit y of p lanners t hat w hen coup les are enq uiring ab out t heir services, m ore and m ore are asking if t hey offer an online client loung e or w ork sp ace t o keep id eas, files and ot her im p ort ant inform at ion org anised and easily accessib le.

Wedding Tech Trends w it h Aisle Planner Cont ... The b ot t om line is t echnolog y is chang ing q uickly and w ill cont inue t o evolve at a rap id sp ace, so as w ed d ing p rofessionals, it 's so im p ort ant t hat w e cont inue t o evolve our ow n b usinesses t o m at ch t he need s ( and oft en t im es d em and s) of our coup les. Technolog y p erm eat es every facet of t he w ed d ing d ay. Guest s rely on everyt hing from w eat her ap p s t o navig at ion ap p s t o g et t hem t o t he celeb rat ion at hand , w hile m od ern cam era and vid eo t echnolog y allow s anyone w it h a sm art p hone t o b eaut ifully d ocum ent every lit t le d et ail and every m om ent , b ig or sm all, m ore t han ever b efore. Text and m essag ing ap p s im p rove com m unicat ion for everyone involved t hroug hout t he d ay. The # w ed d ing hasht ag alone has m ad e a hug e im p act on t he w ay w e consum e w ed d ing d ay m ed ia and even live st ream ing ap p s like Faceb ook Live and Snap chat b ring t he w ed d ing d ay int o t he hom es of fam ily m em b ers and loved ones far and aw ay. I st ill rem em b er t he d ays w hen m y coup les w ould p ay $20 0 0 t o have a p rofessional t eam of vid eog rap hers p resent t o live st ream t he cerem ony alone. We've cert ainly com e a long w ay! From g room sm en w alking d ow n t he aisle w it h GoPro st ick in hand t o w ell-int ent ioned g uest s w it h d rones ( yes, I've p ersonally seen t hese t w o scenarios p lay out ) hop ing t o cap t ure a uniq ue p ersp ect ive of t he hap py coup le, t he rise of t echnolog y and social m ed ia has cert ainly insp ired a w hole new chap t er in t he b ook of w ed d ing et iq uet t e! Working w it h so m any coup les, I've learned t he t hreshold and com fort level for use of t echnolog y and social m ed ia on t he w ed d ing d ay varies g reat ly. W hat m ig ht seem t acky t o one coup le m ay b e a d ream scenario for ot hers. Inst ag ram , Snap chat , W hat sA p p , Faceb ook, Tw it t er - social m ed ia has b ecom e such a b ig p art of our everyd ay lives how could it NOT p lay a b ig role in m od ern d ay w ed d ing s? From asking m y coup les for t heir w ed d ing hasht ag ( and how it affect s t hing s like w ed d ing invit at ions, w ed d ing w eb sit es and w ed d ing d ay sig nag e) t o acknow led g ing t he fact t hat I m ay now need t o allocat e a p ort ion of t heir b ud g et for a d ed icat ed t eam t o d ocum ent t he b ig d ay on social m ed ia ( yes, t hat 's really a t hing ) , as a w ed d ing p lanner, social m ed ia has cert ainly im p act ed t he w ay I w ork w it h coup les. I find m yself asking for m y coup le's p erm ission t o share p ort ions of t he p lanning p rocess on m y ow n social m ed ia channels and inq uiring w het her t hey'd p refer a w ell d ocum ent ed cerem ony over an "unp lug g ed " cerem ony is now an official p art of m y p lanning w orkflow - a w orkflow t hat I am sure w ill cont inue t o evolve as new t echnolog ies arise and social m ed ia t rend s chang e over t im e.

Wedding Tech Trends w it h Eddie Babbage Coup les are now using t echnolog y for all facet s of t he p lanning p rocess. St art ing w it h t he d esig n/ insp irat ion p hase, t hey're no long er lim it ed t o t he id eas p resent ed in m ag azines and w ed d ing s t hey've at t end ed . Insp irat ion ab ound s on Pint erest and ot her m ed ia-rich sit es. A lso, t he venue and vend or select ion p rocess is heavily influenced by t echnolog y, as coup les b row se review s and inform at ion online, exp and ing b eyond w ord -of-m out h referrals. Tod ay, coup les can m anag e virt ually all facet s of t he p lanning p rocess ( if t hey're so inclined ) w it h t he t echnolog y at t heir d isp osal. They can d esig n t heir invit at ions, creat e t heir seat ing chart s and d ay-of t im elines, m anag e t heir reg ist ry, m onit or t heir b ud g et , and m ore. One of t he p ow erful t rend s w e've b een w at ching is t he t rend of coup les creat ing t heir ow n p ersonal w eb sit es. It 's b ecom e st and ard p ract ice for t hem t o use t heir ow n w eb sit e as a m eans for d issem inat ing t heir st ory, im ag es, and log ist ical inform at ion t o t heir aud ience. Beyond t his, t here is a set of p ow erful, self-reinforcing m acro-t rend s t hat are at p lay. Hard w are ( m ost relevant ly in sm art p hones) cont inues t o im p rove. Soft w are cont inues t o im p rove as t he w ed -t ech ind ust ry b urg eons. A nd coup les are b ecom ing increasing ly t ech savvy.

Coup les are b ecom ing m ore self-reliant and connect ed w it h t he rise of m ob ile t echnolog y. Cam eras on t od ay's sm art p hones allow p eop le t o cap t ure exp eriences t hat p reviously req uired a p hot og rap her or vid eog rap her. Plat form s like Pint erest , Inst ag ram , Faceb ook, et c. allow coup les t o see t he visual insp irat ion cap t ured by ot hers. From t heir eng ag em ent t hroug h t heir honeym oon and b eyond , m ob ile d evices keep coup les in t une w it h d esig n t rend s and int im at ely connect ed w it h t heir net w ork of friend s and fam ily.

Tod ay, t echnolog y p ervad es all p art s of t he w ed d ing d ay, and t he sm art p hone is a com p let e g am e chang er. Ent ire ind ust ries have now b een b aked int o a sm all d evice t hat fit s in our p ocket s. In t he p ast , coup les had sep arat e d evices for t heir p hone, cam era, vid eo cam era, p ort ab le m usic p layer, vid eo p layer, et c. Tod ay, t hese d evices, and t heir resp ect ive p ow ers, are at t he d isp osal of every ad ult at t end ee at a w ed d ing . Not only t hat , t hese p ow ers are aug m ent ed by t he ap p s and m yriad t ools online t hat facilit at e sharing . The result is t hat t he w ed d ing exp erience is no long er localized t o t he p eop le in at t end ance or t o t he t im e of t he event . Pict ures, vid eos, b log p ost s, Tw eet s, Med ium p ost s, et c. are p ub lished for t he w orld t o see ind efinit ely.

Wedding Tech Trends w it h Eddie Babbage cont ... Social m ed ia allow s coup les t o share t heir exp erience w it h t he w orld . Friend s and fam ily w ho m iss t he event can st ill see it , and t hose w ho w ere in at t end ance can relive it . Hasht ag s g ive coup les a convenient w ay t o st ruct ure t he conversat ion around t heir w ed d ing . A nd even b et w een coup les w ho d on't know each ot her, social m ed ia g ives insig ht int o insp iring id eas and t rend s, allow ing t hem t o b et t er refine t heir ow n vision for t he b ig d ay. Social m ed ia has also t ransform ed t he relat ionship b et w een coup les and t heir vend ors. Long b efore a coup le m eet s a p ot ent ial vend or, t hey m ig ht have researched t hat vend or and g ot t en t o know t hem t hroug h t heir social m ed ia p resence.

Photography w it h Mike Busada Many of m y client s are now asking t o sched ule ext ra t im e t o cap t ure m ore d ram at ic p hot os of t he coup le along w it h w hat w e norm ally d eliver. W it hout know ing w hat t he st yles, t hey are asking t o incorp orat e ed it orial st yle p hot os int o t he b lend ed m ix of t rad it ional and journalist ic t hat w e d eliver reg ularly. We have alw ays t aken t he ext ra t im e t o creat e t hese ?Wow ? im ag es for our client s w henever p ossib le and have st art ed t o see t he ind ust ry shift in t hat d irect ion as w ell. In t he p ast , ab out 4 0 % of our client s w ant ed t o use p rop s in eit her t heir eng ag em ent p hot os or w ed d ing p hot os. Now t hat num b er is up t o ab out 75% and t he one area w here w e are seeing a lot of g row t h is in t he use of hand d raw n sig ns, oft en sm all chalkb oard s w it h t heir w ed d ing Inst ag ram hasht ag s on t hem . These are b ecom ing very p op ular! There is a lot of chang e in t his area! Phot o filt ers are d ecreasing in p op ularit y, and our client s are now looking for very nat ural p hot os w it hout a lot of p ost p rocessing . The use of d rones for aerial coverag e of p ort ions of t he w ed d ing d ay has b ecom e very p op ular. We offer d rones for w ed d ing s w here it ?s ap p rop riat e, b ut w e d o caut ion our client s t hat d rones can b e b ot h noisy and d ist ract ing w hen used at t he w rong t im es. We are also seeing m ore b rid es w ho req uest a p re-w ed d ing b rid al p ort rait session. This has alw ays b een p op ular in t he Sout hern US, b ut now w e are seeing t his w it h client s everyw here. Many of our client s, nearly 30 %, are now b ooking p re-w ed d ing b oud oir sessions, and t hey are g iving t he p hot os in a sm all alb um as a p rivat e, int im at e, g ift t o t heir p art ner on t he w ed d ing d ay. One m ore t rend w e are seeing is t he req uest for less st ruct ured fam ily form al p hot os. Many of m y client s w ant t heir fam ily form als t o b e less t rad it ional and m ore relaxed , so t hat t hey cap t ure t he fam ily in t he w ay t hat t hey see t hem selves.

LGBT Weddings w it h Bernadet te Smit h Due t o t he relat ive new ness of m arriag e eq ualit y in t he Unit ed St at es and t he hist oric nat ure of t hese w ed d ing s, sam e-sex coup les oft en p refer t o m arry in sp aces t hat have som e p ersonal m eaning t o t hem . Rest aurant s and p rivat e hom es are am ong t he t op venue sp ot s for sam e-sex coup les. LGBT coup les are m oving furt her aw ay from sit d ow n d inners and t rend ing t ow ard s ext end ed cockt ail recep t ions w it h sm all p lat es for d inner service. LGBT coup les are also t rend ing t ow ard s less t rad it ion in t heir cerem ony, b eing sig nificant ly m ore likely t o w rit e t heir ow n vow s and have m ixed -g end er w ed d ing p art ies t han op p osit e-sex coup les. LGBT coup les t ravel t o Haw aii and Florid a m ost oft en for t heir honeym oons w it h a w id e m ix of ot her d est inat ions as w ell. We've not iced t hat g ay m en are likelier t o honeym oon in Europ e and lesb ians are likelier t o honeym oon in Mexico and t he Carib b ean. Provincet ow n, Massachuset t s and Nap a Valley, California are also p op ular sp ot s. LGBT coup les should avoid t raveling t o d est inat ions w here t heir relat ionship is frow ned up on or even illeg al. Jam aica, Berm ud a, t he Dom inican Rep ub lic, t he Baham as and several ot her Carib b ean island s are p laces m any sam e-sex coup les avoid .

LGBT Weddings w it h Megan Velez Europ e has g row n t o b e one of t he t op d est inat ions for LGBTQ coup les, as m any count ries like France, Sp ain and Ireland are hap p ily op en t o celeb rat ing sam e-sex w ed d ing s. Coup les esp ecially love Europ e, as it m akes for easy t ravelling and t he op p ort unit y t o t ake in a num b er of cult ures in one t rip. A not her hot sp ot for sam e-sex w ed d ing s is Sout h A frica, w hich is a very w elcom ing d est inat ion for LGBTQ coup les. Sout h A frica b lend s rom ance w it h ad vent ure, offering a rich m et rop olit an cent re as w ell as a chance t o t ake in safaris, vineyard s and ot her scenic at t ract ions. In a sim ilar fashion, New Zealand has b ecom e a favourit e d est inat ion for sam e-sex coup les all over t he w orld . Coup les can sp end t heir d ays exp loring t he w ild er sid e of life b efore set t ling d ow n at a w orld -class resort at nig ht . For coup les looking t o st ick t o a t rop ical set t ing for t heir g et aw ay, A rub a and Puert o Vallart a, Mexico are g reat and w elcom ing op t ions.W hat ab out a nam e? Think ab out t hing s t hat are sp ecial t o t he coup le. Give t hem id eas t o consid er such as p laces t hey?ve b een, sp ecial m om ent s t hey?ve shared t og et her or p erhap s t he p rop osal venue. The p ossib ilit ies are end less, b ut encourag e t hem t o b e creat ive and p ut a sm ile on t heir g uest s faces! W it h d est inat ion w ed d ing s, coup les are g oing t he ext ra m ile t o em b race t he local cult ure and reg ional cuisine. Not only is sourcing locally a cost -effect ive st rat eg y, b ut it also allow s for coup les and t heir g uest s t o m ake t he m ost of t heir t ravels. We?ve also seen t he rise of rust ic g lam , w it h shab by chic m aking it s w ay out . Rom ant ic lig ht ing is all t he rag e, as are b old p at t erns and m et allic d et ails. In t erm s of fashion, d ram at ic b acks and em b ellished sleeves are t op p ing t he list of b rid al g ow n t rend s, w hereas colorful shoes and b old t ies p aired w it h neut ral suit s are a favorit e op t ion as w ell. Vieq ues Island , Puert o Rico and Bora Bora have b ecom e p op ular honeym oon sp ot s for sam e-sex coup les looking t o g et aw ay from everyt hing and t ake som e t im e t o t ruly relax. For t hose w ho w ant a b it of ad vent ure out of t heir honeym oon t ravels, Queenst ow n, New Zealand and Brit ish Colum b ia are b ot h g reat choices for out d oor act ivit ies ? b ut , d on?t w orry, t here are st ill p lent y of op p ort unit ies t o kick b ack and relax in b ot h p laces!

The im ag es from t his sixt h sect ion of t he rep ort w ere p rod uced for t he Trend Rep ort by t he follow ing t alent ed vend ors:

St yling and Floral Design - w w w.p am ellad unn.co.uk

Photographer - w w w.t im d unk.com

Hair and Makeup: w w w.lip st ickand curls.net

Cakes: w w w.zoesfancycakes.co.uk

Stat ionery: w w w.jb creat ives.co.uk

Venue: w w w.hold sw ort hhouse.co.uk

TheB usiness of W eddings Wedding Blogs, Social Media, Magazines & Market ing Trends

Business Tips for Wedding Planners Q1. W hat do brides most w ant help w it h? Jessie Thompson That d ep end s on w hich p art of t he m arket you look at ! I t hink in t he UK, t he m ajorit y st ill w ant sup p ort w it h "on t he d ay" co-ord inat ion. Thoug h as t he DIY w ed d ing is less p op ular, t he d em and for t his m ay d im inish - esp ecially as b rid es look t ow ard s sm aller w ed d ing s and b out iq ue hot els. A s ever, m arq uee m anag em ent w ill b e t he b ig g est p ull for p lanners.

Lisa Macale from Willowt ree Creat ive At t he m om ent I?m find ing m y b rid es w ant m ost help w it h t he overall st yling / look for t heir w ed d ing , sourcing hire it em s and vend or recom m end at ions.

Joumana Tannous from Aghareed Honest ly, everyt hing . Even w it h b rid es t hat com e t o us know ing exact ly w hat t hey w ant , t hing s t end t o chang e esp ecially w hen creat ivit y st art s flow ing in and w hen t hey g et closer t o t he b ig d ay.

Kim Sayat ovic, Belladeu x Even t s In our exp erience, coup les are in p art icular need of find ing vend ors and help ing w it h t he b ud g et .

Jane Riddell from Planned For Perfect ion Most b rid es w ant t o p lan t heir w ed d ing w it hout t he st ress t hat can oft en b e involved , t hey w ant assist ance w it h t he t im e consum ing job s, as w ell as sharing id eas, insp irat ion and ind ust ry know led g e. Just know ing t hat t here is an exp erienced w ed d ing p lanner along sid e t hem , t hroug hout t he w ed d ing p lanning p rocess allow s b rid es t o enjoy t he journey so m uch m ore.

Susan Parish ? Eleganza Weddings A p art from t he b ud g et and t he venue, b rid es m ost ly w ant sup p ort w it h t he lat er st ag es of p lanning and p ulling everyt hing t og et her successfully.

Business Tips for Wedding Planners cont ... Q2. Is budget management st ill a requirement w it h today?s bride? Jane Riddell from Planned For Perfect ion A b solut ely! W hat ever a client 's b ud g et , it 's im p erat ive t hat w e w ork w it hin it and g ive client s a variet y of choices t o creat e t heir p erfect d ay, w it hin t he b ud g et g iven.

Cat hrin D-Ent remont from CD Weddings Unless you have an end less b ud g et , keep ing a b ud g et is vit al. Nob od y know s w hat a w ed d ing really cost s on t he b eg inning . Planning a w ed d ing can also g o q uickly sid ew ays if you d o not follow a sp read sheet . There is so m uch on offer t od ay for a b rid e and g room t o choose from t hat is can q uickly b ecom e a financial d isast er. Be aw are of m any hid d en cost s such as hens nig ht , kit chen t ea and so m any lit t le d et ails t o consid er. W hen everyt hing is w rit t en d ow n on a sp read sheet w ill help t o keep your p riorit ies st raig ht .

Joumana Tannous from Aghareed Bud g et Manag em ent is not only a req uirem ent t hese d ays it 's is t he first t hing t hat b rid es d iscuss.

Kim Sayat ovic, Belladeu x Even t s A b solut ely. Many coup les t hese d ays are p aying for t heir w ed d ing s t hem selves. W it h t his in m ind t hey are m uch m ore b ud g et conscious, p referring t o sp end b ud g et m oney on t he t hing s t hat t ruly m ean t he m ost t o t hem . For exam p le a food ie w ould sp end m ore on t he cat ering t an t he d ĂŠcor since food is m ore im p ort ant , w hile a m usic lover w ould sp end m ore on t heir b and .

Lyn n East on f r om East on Even t s Yes. Even w it h t he ult ra luxury b rid e as t he b ud g et help s keep everyone on t rack.

Business Tips for Wedding Planners cont ... Q3. W hat is your most cost effect ive market ing tool? Jessie Thompson W it hout d oub t , m y w eb sit e.

Lisa Macale from Willowt ree Creat ive Social Med ia and of course net w orking is one of t he m ore p ow erful yet cost effect ive m arket ing t ools.

Joumana Tannous from Aghareed Social Med ia

Jane Riddell from Planned For Perfect ion W it hout d oub t , w ord of m out h! So m any of our coup les have eit her at t end ed w ed d ing s t hat w e have p lanned , or w e have b een recom m end ed t o t hem by p ast client s, venue m anag ers, venue st aff or ot her w ed d ing ind ust ry sup p liers.

Kim Sayat ovic, Belladeu x Even t s Social m ed ia. Inst ag ram and Faceb ook g ive m e a free w ay t o show p ot ent ial client s w hat I can d o via visual m arket ing . It ?s one t hing t o d escrib e a w ed d ing or event d esig n it ?s anot her t o just send t hem a link t o your lat est d esig n on Inst ag ram or Faceb ook.

Cat hrin D-Ent remont from CD Weddings Social m ed ia and m y w eb sit e are t he m ost im p ort ant m arket ing t ools for m e. It d oes cost a lot of t im e t o keep everyt hing up d at ed . Brid es love seeing m y w ork and oft en share w it h m e in w hat t hey love for t heir ow n w ed d ing and w hat t hey d o not like t o includ e. I have seen m ot hers of b rid es searching for vend ors on social m ed ia or g et t ing insp ired .

Business Tips for Wedding Planners cont ... Q4 W hich social media plat forms do your brides most prefer? Cat hrin D-Ent remont from CD Weddings Well, if I g o by t he p hot os t hey show m e in w hat t hey like for t heir w ed d ing ? Inst ag ram and Pint erest for sure. It can q uickly g et confusing . Brid es oft en like t o choose all t he t hing s t hey love, b ut it oft en d oesn?t m at ch t he t hem e or colours. It is t hen m y job t o g uid e t hem int o t he rig ht d irect ion.

Kim Sayatovic, Belladeux Event s Inst ag ram and Pint erest . Pint erest t end s t o m e m ore for t he b rid e t hat w ant s t o b e heavily involved in t he d esig n or is looking for w ays t o save m oney by d oing som e of t he d ĂŠcor t hem selves. Inst ag ram is w here m ore and m ore b rid es are g oing t o d et erm ine w hich d esig ner or coord inat or t o p ick.

Joumana Tannous from Aghareed Inst ag ram

Lynn Easton from Easton Event s Inst ag ram

Jan e Riddell f r om Plan n ed For Per f ect ion Faceb ook, Tw it t er, Inst ag ram are all reg ularly used , b ut Pint erest is alw ays a favourit e w it h our b rid es, as you can creat e p rivat e b oard s t o share id eas on.

Lisa Macale from Willowt ree Creat ive At t he m om ent Inst ag ram d efinit ely seem s t o b e a favourit e for m y b rid es. Pint erest is also st ill very p op ular for m y b rid es for sourcing insp irat ion.

Susan Parish ? Eleganza Weddings Pint erest and Faceb ook

The im ag es from t his sevent h sect ion of t he rep ort w ere p rod uced for t he Trend Rep ort by t he follow ing t alent ed vend ors:

Photography - w w w.rocksalt p hot og rap hy.com

St yling - w w w.st yleand b loom .co.uk

Floral Designer - w w w.p heasant b ot anica.co.uk

Stat ionery - w w w.ohw ond ercallig rap hy.com

Wedding Blog Trends w it h Burnet t 's Boards Brid es are using inst ag ram in t w o m ajor w ays: 1. A s a t ool for insp irat ion. Their b rid esm aid s and friend s w ill t ag each ot her on Inst ag ram im ag es and say ?w hat ab out som et hing like t his?! ? and t hat ?s b eing d one for d esig n asp ect s of w ed d ing s and t he ever im p ort ant d ress hunt . 2. Honeym oons! Brid es are learning ab out d ifferent p laces and com ing up w it h short list s for t heir honeym oon via Inst ag ram . They are cont inuing t o use Pint erest as t he b ookm arking t ool t hat it w as m eant t o b e. They save t hing s t hey like, save t hing s t o b uy, and save insp irat ional im ag es for t heir w ed d ing st yling . They?re also using Pint erest as a collab orat ion w it h t heir w ed d ing vend ors t o m ake sure t hat t he vision is d issem inat ed across all asp ect s of t he w ed d ing . W it hout fail, m y m ost p op ular art icles are t hose t hat includ e jaw -d rop p ing d resses. These im ag es t end t o have t he m ost p in-p ow er and keep t he b rid es com ing b ack t o t hose p ost s for years! There are t w o ?m ost p op ular ? kind s of st yled shoot t hem es and neit her of t hem are ?t hem eat ic? so t o sp eak. It ?s m ore of a g eneral vib e. The first is old w orld eleg ance, and it ?s a st yle t hat ?s b een com ing m y w ay from Russia and now I?m p ub lishing 1-2 of t hese a w eek and b rid es are eat ing t hem up. Think: t all ceiling s, t ap er cand les, eleg ant st em w are, flow ing fab rics, org anic florals, and volum inous d resses. The second m ost p op ular st yle of insp irat ion shoot is w hat I w ould call ?b oho chic? - it ?s m ore free-sp irit ed t han classic w ed d ing st yles b ut com b ines t hat b oho sp irit w it h chic d et ailing . For inst ance: an Ib iza b each w ed d ing w it h b rid esm aid s in p ant suit s, cact us cent rep ieces, and every g uest has an all w hit e d ress cod e. It ?s d ifferent , b ut st ill sup er chic! It ?s all ab out t he im ag ery! Gorg eous im ag es d o w ell no m at t er w hat social p lat form t hey?re shared on and it keep s b rid es com ing t o t he b log t o see how t o creat e w hat t hey?re seeing for t heir ow n w ed d ing s. This m eans: fant ast ic st yling , creat ive id eas, and cleanly ed it ed p hot og rap hy.

Wedding Blog Trends w it h Polka Dot Bride We find coup les love t o find insp irat ion across d ifferent account s and share w it h friend s find ing new b rand s and new id eas and b eing first in line for t he lat est t hing . They also seem t o love t he connect ion and d irect line t o b rand s it p rovid es. Coup les are creat ing t heir ow n p ersonal Pint erest b oard s t o refine t heir visions and share t hese w it h t heir b rid esm aid s, p arent s and vend ors. It ?s p art icularly b ecom e im p ort ant for vend ors t oo - w it h t he creat ion of b oard s t o share w it h coup les t o ensure everyone is on t he sam e p ag e. Our read ers are alw ays a fan of real w ed d ing s - from t he g rand b allroom celeb rat ions t o t he surp rise b ackyard w ed d ing s and t he b arefoot b each celeb rat ions! We also have a lot of read ers on Polka Dot Honeym oons d ream ing of t heir sp ecial once in a lifet im e holid ay! Coup les alw ays love anyt hing a lit t le d ram at ic t hat allow s t hem t o d ream . One of our m ost p op ular t his year w as very sim p le. A b asem ent cellar w it h exp osed b rick w all and an ind ust rial vib e w as filled t o t he b rim w it h sim p le p illar cand les. It w as som et hing easy t o recreat e b ut so m ag nificent in t he effect - som et hing w e see over and over ag ain. We are all ab out t he feel g ood fact or and share cont ent w hich m akes not only us as p ub lishers feel g ood b ut also our read ers - so w it h t his w e focus heavily on t he st ories. Coup les are loving out d oor recep t ions in A ust ralia at t he m om ent - t hink long t ab les, fest oon lig ht s and p lent y of cand les! We?re also seeing a shakeup of recep t ion st yles - from form al sit d ow n d inners, t hing s are m oving t o cockt ail recep t ions w it h a t w ist . Picnic b asket s for g uest s t o share, g org eous loung e areas each w it h t heir ow n sw eet carefully t houg ht out vig net t es. A nd w it h new st yles of recep t ions com es invent ive cat ering ! More and m ore of our coup les are choosing t o exp erim ent w it h cat ering id eas like an oyst er st at ion, a p aella st at ion, enorm ous g razing t ab les, m id nig ht snacks, favourit e cockt ails aft er m id nig ht and of course - t he p op ular food t rucks t hat com p lem ent , not conflict w it h m ore t rad it ional fare.

Wedding Blog Trends w it h Bespoke Bride We are seeing an increasing num b er of b rid es find ing us and our sup p liers via Inst ag ram . Planning a w ed d ing is a very visual exp erience so t his p lat form is a like a visual feast for t he eyes. It ?s a g reat w ay t o find out m ore ab out t he sup p lier from a p ersonal p oint of view , you can follow t hem over a t im e and really g et t o know m ore ab out w hat t hey d o and how t hey w ork. It ?s a g reat resource not only for find ing suit ab le sup p liers b ut also b uild ing a relat ionship and b uild ing a sense of t rust b et w een sup p lier and cust om er. Pint erest is st ill our m ost p op ular p lat form and I can only see it t o cont inue t o increase as m ore and m ore insp irat ion is ad d ed . It d iffers from Inst ag ram in t hat you can search for im ag ery by keyw ord s, save im ag es t o b oard s and effect ively curat e your w ed d ing w hich m akes it m uch a m ore user friend ly research source in com p arison t o Inst ag ram . How ever w e are seeing an increase in t he num b er of p eop le t hat are p inning d irect ly from Inst ag ram so I d o see t he t w o p lat form s w orking t og et her t o increase reach in t he fut ure. DIY?s are st ill our m ost p op ular form of cont ent , free p rint ab les are p art icularly p op ular w it h our read ers, m ore recent ly w e creat ed a rang e of hen p art y g am es, ( view here & here) w hich have b een our m ost p op ular p rint ab les yet . We also had a lot of fun creat ing t hese free p rint ab le Snap chat Phot ob oot h p rop s w hich our read ers have loved . ( view here) Trop ical insp ired shoot s have b een sup er p op ular for us t his year and Mexican insp ired shoot s cont inue t o b e really p op ular t oo even as w e head int o t he cold er m ont hs. We t end t o see a hig her level of eng ag em ent on our Inst ag ram , t his is w here b rid es are m ost likely t o leave com m ent or t ag friend s alt houg h w e st ill see com m ent s com ing t hroug h on t he b log t oo.

Wedding Blog Trends w it h Bride Club Me Brid es use Inst ag ram reg ularly as a source of insp irat ion and t o find vend ors. I d on?t see t hat slow ing d ow n any t im e soon, b ut I d o see vend ors having t o ad ap t t he w ay t hey p ost as Inst ag ram rolls out m ore chang es. Just like Inst ag ram , b rid es are st ill using Pint erest t o form m ood b oard s for t heir w ed d ing . In m y op inion, it ?s st ill one of t he t op social m ed ia p lat form s b rid es use for t heir w ed d ing s, b ut Pint erest are not t he only p lat form t o offer t his t yp e of m ood b oard form at anym ore. I can only really sp eak for m y ow n w eb sit e w w w.b rid eclub m e.com , b ut our m ost hit feat ures are Real w ed d ing s, by far! Brid es love seeing how ot her coup les p lanned t heir d ay. The d ĂŠcor/ insp irat ion feat ures w e run alw ays g et a lot of love t oo, as w ell as our vend or int erview s. Over t he p ast few years, I?d say rust ic and vint ag e has b een t he m ost p op ular choices, how ever, I really d o hop e t o see m ore d iversit y and uniq ueness in 20 17. 20 16 saw a lot of m od ern, ind ust rial t yp e shoot s, w hich I p ersonally liked . At Brid e Club ME, w e like t o t hink out sid e t he b ox and have cond uct ed st yled shoot s such as ?Got hic Rom ance? and a ?Frid a Carlo? insp ired b old and sup er colourful shoot , b ot h in Dub ai. In t erm s of m arket ing , m eet ing our read ers d irect at event s w orks w ell and having a st rong social m ed ia st rat eg y is key. We are also exp loring vid eo cont ent at t he m om ent , w hich is g et t ing a g ood react ion. Fashion w ise, I see d esig ns b ecom ing a lot b old er and m ore creat ive, I t hink w e w ill b e seeing som e int erest ing veils and head p ieces in 20 17, susp end ed sig ns w ill b e b ig in 20 17, st at ionery w ill st ill p lay a hug e p art in w ed d ing s, b ut I d o see callig rap hy st yle sig ns b ecom ing m ore and m ore p op ular for t ab le num b ers, nam e card s, et c. Every year, t he w ay food is p resent ed at w ed d ing s is b ecom ing m ore and m ore creat ive, I only see t his as a cont inuing focus.

Wedding Blog Trends w it h Brides Up Nort h Our Inst ag ram account is current ly our fast est g row ing social m ed ia p lat form , current ly st and ing at 18.7K +, w it h hund red s of new b rid es and ind ust ry p rofessionals joining us w eekly. In t od ay?s visual and d ig it al w orld , Inst ag ram g ives b rid es q uick and easy access t o insp irat ion for t heir b ig d ay, on everyt hing from t he d ress t o t he d ĂŠcor, and p ut s t hem in d irect cont act w it h exp ert s in t he field w ho can b ring t he im ag es t o life and cat er for t heir b ig d ay. Essent ially, by find ing w hat t hey like and follow ing t hose w ho have p ost ed t he im ag es, b rid es are b uild ing up a ?lit t le w hit e b ook? for t heir w ed d ing p lanning journey, w hilst linking t o insp irat ion b ot h locally and around t he w orld . Pint erest is an invaluab le t ool t o b rid es, enab ling t hem t o avoid t he p rocess of m anually cut t ing up m ag azines t o form w ed d ing m ood b oard s, and inst ead p iecing t hem t og et her in t heir very ow n online g allery. Ag ain q uick and easy t o access, w hat ap p ears t o b e a never-end ing cat alog ue of im ag es help s b rid es t o b uild up t he id eal p ict ure of w hat t hey w ould like t heir w ed d ing d ay t o look like. They t end t o creat e ind ivid ual b oard s for d iffering elem ent s, such as t he d ress, t hem e, colour schem e, cake and b rid al hair st yles. The m ost p op ular p ins current ly on our b oard s are of flow ers, w hich m ay w ell b e b ecause m any b rid es d on?t know t he nam es of t he flow ers t hat t hey w ould w ant for t heir w ed d ing b ut t hey d o know w hat t hey w ould like t hem t o look like. A s w it h ot her b oard s, a b rid e can show her ?flow er b oard ? t o her chosen sup p lier w ho can t hen use t hose im ag es t o d esig n fit t ing b ouq uet s, b ut t on holes and d ecorat ive arrang em ent s. A ll in all it ?s a neat and effect ive w ay for b rid es t o d ocum ent and p resent t heir w ed d ing d ay d esires. Our real w ed d ing s are am ong t he m ost read art icles on t he b log . We b elieve t his is b ecause b rid es find t hese art icles b ot h insp iring and inform at ive, w it h 50 p lus im ag es of t he coup le?s d ay shared , as w ell as d irect links t o t he sup p liers t hat t hey used so read ers can t hen find and use t hose p rofessionals for t heir ow n w ed d ing easily. Brid e-t o-b e read ers can also relat e t o t he b rid e t hat is b eing feat ured and t his m akes t he w ed d ing ap p ear m ore achievab le t o ot hers, view ing it w it h a ?if t hey d id t hat , so could w e? t yp e of at t it ud e.

Wedding Blog Trends w it h Brides Up Nort h Cont ... A lso, seeing real b rid es of all ag es and varying fig ures w earing w ed d ing d resses can help a read er p ict ure w hat t yp e of d ress w ould suit t hem , rat her t han just seeing d esig ns w orn by one-size m od els. Ot her p op ular p ost s on t he b log includ e t rend p ieces on elem ent s such as t hem es or d resses, and also feat ured sup p lier p ost s, w hich show case t he services, p rod uct s and d esig ns of p rofessionals w it hin t he ind ust ry, w ho are b ased locally t o our read ers. We?ve not iced a rise in st yled shoot s cent red around et hereal t hem es, such as ?A Mid sum m er Nig ht ?s Dream ?. Such shoot s t end t o t ake p lace in out sid e locat ions using nat ural b ackd rop s, such as g ard ens, field s or w ood land . The flow ers in t hese st yle of shoot s t end t o b e one of t he m ain focal p oint s t o w ork w it h t he nat ural set t ing , w it h relaxed and unst ruct ured b ouq uet s t aking cent re st ag e. The b rid al st yling also t end s t o b e m ore ?und one? w it h soft , loose hair d os, sub t le m akeup and b oho st yle d resses and accessories. The overall look is very d ream like and rom ant ic and can b e p art icularly insp iring t o b rid es p lanning out d oor w ed d ing s, w hich w e have seen rise in recent years d ue t o t he rules on w here you can m arry b eing relaxed . W hile t hese et hereal shoot s are p op ular at t he p resent t im e, w e d o g et st yled shoot sub m issions covering a b road rang e of t hem es as oft en sup p liers like t o use t hese exercises t o p resent m ore unusual id eas t o b rid es and really p ush t heir creat ive b ound aries. Exam p les includ e st rip p ed -b ack urb an celeb rat ions and ret ro-insp ired b ig d ays. Our b rid es m ake g ood use of our online ?Sup p liers We Love? Direct ory and t he m ajorit y of b rid es t hat at t end our b rand ed Brid es Up Nort h Luxury Wed d ing Fairs find out ab out t hem via t he b log . We like t o t hink t hat w e p rovid e b ot h a ?real life? offline and online offering t hroug h Brid es Up Nort h, and oft en see our sup p liers feat ured in sub seq uent read er sub m issions. Our read ers also enjoy int eract ing w it h us w hen w e share art icles from t he b log via our social net w ork channels ( w e?ve just p icked up a Wed d ing Blog Aw ard for ?Best Social Med ia 20 16? from Wed d ing Mag azine) and g ive t hem t he op p ort unit y t o react , t ell us w hat t hey like m ost and g ive t heir op inion.

Digit al versus Print w it h Ult imate Wedding Magazine Our m ag azine is com p let ely free and is st ill t he w orld 's only int eract ive w ed d ing m ag azine. We m ad e t he t ransit ion from p rint t o d ig it al alm ost 3 years ag o as t he hug e d ecline in p rint sales m eant w e had t o reach our read ers in a w ay t hat w as uniq ue and com p elling . W it h 80 % of coup les sourcing t heir w ed d ing insp irat ion online it w as an easy d ecision for us. A p p b ased and com p let ely free t o d ow nload , our read ers can keep up t o d at e w it h t he lat est t rend s and insp irat ion at no cost t o t hem selves. Ot her m ajor fact ors b eing w e knew t hat p eop le w ere sp end ing 15-20 m inut es p er d ay read ing p rint as op p osed t o 3 1/ 2 hours a d ay on t heir p hones. We knew t hat w as w here w e had t o b e and w it h t he ad d ed b onus of b eing int eract ive t here is no d ow nt im e for our read ers. They sim p ly t ap t o see a vid eo, b uy a p rod uct and t alk t o t he cont rib ut or. In ad d it ion t o t he m ag azine w e have a g reat b log follow ing and our w eb read ers love read ing t he m ag azine t oo. We use our b log for d aily cont ent , new s et c so our read ers know our m ag azine is not a d up licat e copy of b log , t he feat ures are d ifferent . We are d at a m ad here and m onit or each art icle w het her it b e online or in our m ag azine. We know how m any read s each feat ure g et s so can help our cont rib ut ors t ailor t heir m arket ing / ap p roach t o coup les. This is g reat new s for us as w e are confid ent w e are consist ent ly d elivering art icles t hat our read ers w ant t o read and not just skim over. The m ost p op ular feat ures are real w ed d ing s, honeym oons, 'How Tos', fashion, Q&A s and com p et it ions. Our read ers love g ift card s t hat can b e sp ent nat ionally, ling erie, ham p ers, w eekend b reaks and jew ellery. The t rend is t hat t he young er coup les ( 25-34 ) are d oing m ore DIY and b eing m ore ad vent urous w it h t heir colours, st yles and venues. For t he second hig hest d em og rap hic ( 4 5-54 ) w e are seeing a rise in t he cost p er g uest b ut less invit ees so t hey are afford ing m ore int im at e b ut elab orat e d ays.

Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 David Tut era

Ceci Jo hnso n

David Tut era

Ceci New York

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Renee St rauss

Jes Go rd o n

Renee St rauss

jesGORDON / p rop erFUN!

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Krist in Bant a

Sara Burnet t

Krist in Bant a Event s

Burnet t 's Board s

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Lo uise Beukes

Bro o ke Keeg an

B.Loved Blog

Brooke Keeg an Sp ecial Event s

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Harm o ny W alt o n

Ed d ie Zarat sian

Brid al Bar

Ed d ie Zarat sian Lifest yle & Desig n

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Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 Sarah Chancey

Brit Bert ino

Chancey Charm Wed d ing s

Brit Bert ino Event Desig n

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David Merrell

Jessie Tho m so n

AOO Event s

Jessie Thom son Wed d ing s & Event s

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Marley Majcher

Yo ung so ng Mart in

The Part y God d ess

W ild flow er Linen

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Jane Rid d ell

Ms Po lka Do t

Planned For Perfect ion

Polka Dot Brid e

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Pam ella Dunn

Julia Braim e

Pam ella Dunn Luxury Wed d ing s

Brid es Up Nort h

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Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 Mennat A l Ham m am i

Cind y Salg ad o

Cloud 9

Wed d ing Planners It aly

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Co nst anza Giaco ni

Rhianno n Do w nie-Hurst

Bianco Bouq uet

Brid eClub ME

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Brit ny Basset t

Sand ra Sant o ro

Avenue 4 2 St ud io St yle

Get t ing Married in It aly

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Melissa McGo w an

Fab rice Orland o

Flow ers By Cina

Cocoon Event s Manag em ent Group

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Lind sey Ep p erly

Jo um ana Tanno us

Ep p erly Travel

Ag hareed

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Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 Bernad et t e Sm it h

Em m a Hla

The Gay Wed d ing Inst it ut e

Coco Wed d ing Venues

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Cat hrin D'Ent rem o nt

Denise Fo uracre

Cat hrin D'Ent rem ont Wed d ing s

The Wed d ing Zone

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Sim o n Nickell

A m y Parfet t & Melany Marshm an

Sim on Nickell Desig n

Wed Shed

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Meryl Sno w

Em ily & Jessica

Feast ivit ies

Besp oke Brid e

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Sarah Richard so n

Kim Sayat o vic

Leafy Cout ure

Bellad eux Event s

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Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 Elizab et h So laru

Rachell A ng eles Buckley

Elizab et h's Cake Em p orium

Em jaro Linen

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Elizab et h Marsh

Kirst en But ler

Elizab et h Marsh Floral Desig n

The Lit t le Wed d ing Help er

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Dahlia W exler

Krist en Gasp eras

Luxe Linen

Krist ina Gasp eras Makeup A rt ist

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Lucy Barro w

Mat t & Tracy W arren

Mix & Tw ist

Warb le Ent ert ainm ent

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A lanna Vickers

Ig al Sap ir

Scarlet t Ent ert ainm ent & Event s

10 0 Cand les

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Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 Christ ina Farro w

Ed d ie Bab b ag e

A isle Planner

Tim eline Genius

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Em m a Rid d ell

Kevin Dennis

Goose and Berry

Fant asy Sound Event Services

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Mike Busad a

Jo anne Jiang

Mike B Phot og rap hy

Lad yMarry

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Meg an Velez

Paul Hard ing

Dest inat ion Wed d ing s Travel Group

Innovat ive Hiring

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Tina Read ing

St ep hanie Miller

Ult im at e Wed d ing Mag azine

Ivy Ellen

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Meet t he Co nt rib ut o rs o f t he W ed d ing Trend Rep o rt 20 17 Pam ela St rauss

Lynn East o n

Wed aw ays

East on Event s

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Jo yce Mng uni

Zeina A b o u Jam ra

Dream Wed d ing s Riviera Maya

A rab ian Wed d ing Acad em y

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Christ ine Lig t hart

Zo e McKeo w n

A ust ralian Wed d ing Acad em y

UK Wed d ing Acad em y

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Lisa Macale

Susan Parrish

A ust ralian Wed d ing Acad em y

UK Wed d ing Acad em y

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The Pub lishers o f t he

The Int ernat ional Acad em y of Wed d ing & Event Planning is t he g lob al hom e of 6 online cam p uses, each offering , flexib le and int eract ive courses, for p assionat e ind ivid uals w ant ing a career as Wed d ing & Event Planners, St ylist s and Desig ners. We are also d eep ly com m it t ed t o help ing ind ivid uals w it h a d esire t o launch t heir ow n b usinesses and are p roud t o have b een p art of t he b usiness success of m any of t he w orld ?s Wed d ing & Event p rofessionals. W hen you st ud y w it h t he Acad em y, you can st ud y from anyw here in t he w orld , it ?s as sim p le as connect ing w it h a Cam p us nearest you.

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