@sonnyg
Who was in business
16
years ago?
Who was in business
7
years ago?
Who was in business
4 years ago?
Who was in business
3 years ago?
Marketing has evolved
OUTBOUND ‐ ‐ ‐ ‐ ‐ ‐
Advertising Listings Emails PR Events Collateral
INBOUND ‐ ‐ ‐ ‐ ‐ ‐
Website Blog SEO Social Media Video Reviews
MEGAPHONE
MAGNET
1
ADVERTISING
Align spending to where audience spends time
Source: Internet Trends 2014, Kleiner Perkins Caufield & Byers
Make sure you target engaged couples
Leverage channels that focus on local biz
2
Have a quarterly PR plan across local outlets
3
Create Consistency across the emails you send
Make your message Personalized and Relevant
What % of our emails to engaged couples are opened on mobile?
Cut down info & images, 1 column, 1 action
4
Get potential customers to slow down
If you’re going to do it, make the investment
Don’t be afraid to ask for a commitment
5
COLLATERAL
Create consistent ‘look & feel’ across elements
Pass the branding test by removing your logo
You need to be seen often
1
Focus on conversion rates from your website
Number of contact forms completed Number of visitors to my contact form
Optimize with heat mapping & A/B testing Crazy Egg
Optimizely
81% leave sites with a bad mobile experience
Mobilize your website today
2
Creating regular blog content drives success
Source: Hubspot, Lead Generation Lessons
Blog about the Journey and your Expertise
Use your blog as the hub of your content
Submit content at RealWeds.com
3
Source: Marketing Sherpa
Keywords are the most important SEO item
Include ‘wedding’, category and location
The best links are relevant, direct and one‐way
Improve search engine rankings
4
What’s the value of a Steinway Grand Piano?
1.3 billion 55‐64 80%
Provide the pearls, not the oysters of content
Positive vibes take your messages further
Social media is influencing SEO results
Don’t just play the game…hit home runs CORE
GROWTH
EMERGING
Capture leads from facebook
Manage social media with ease
5
What is the #1 network to reach 18‐34 year old viewers in the U.S.?
Google has intertwined G+ with YouTube
Turn your photos into short videos
6
% of engaged couples who use online reviews to select their vendors?
The Goal: 1 review a month
The easiest way to get reviews
1
Understand the trends for your biz
Track the basic metrics each week
Know the sources of your traffic
Identify the location of your visitors
Find opportunities and issues quickly
Know your top indexing pages & links
Quickly explore Google bot activity
2
Know your FB reach & demographics
Identify which posts are working best
Just launched analytics.twitter.com
3
See the clicks for your business
The 3 M’s to Marketing
Marketing tools change…
the job stays the same