Trend Report: Stay Ahead of the Curve for Your Couples

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85%

of West Coast couples find personalizing their wedding to be very important


Help couples find ways to personalize their wedding 1 in 4 couples include unique details

Millennials are willing to spend more per guest


WHAT’S IN + OUT • Provide guests with dessert other than wedding cake • Skip the organized exit • Want guests to have assigned seating • Spend more on experiences for guests at the reception • Invite guests to a “wedding weekend” vs. a one-night event • Concentrating on varied food options vs. one plate fits all • Opt-out of planning based on a “wedding theme” • Skip the organized exit


TOP TRADITIONS § Perform a first dance § Have a cake-cutting ceremony § Wear white § Have father-daughter and/or mother-son dances § Have a parent escort them down the aisle § Serve wedding cake § Give wedding favors § Wear something old, new, borrowed, & blue § Have a ring bearer and/or flower girl


DÉCOR TRENDS • Copper is the “in” metallic • Color schemes are more fluid • Minimalist look is everywhere • Expect to see earthy elements and beautiful botanicals • Sustainability in wedding décor is now a major consideration


2019 COLOR PALETTE COLLECTIONS

Kitty Wheeler Shaw Photos by: Kir2ben

WeddingWire x Pantone Blush and Mint Photography


VIBRANT COLORS

Kaysha Weiner Photography

Sarah at Pie Shoppe

Blush and Mint Photography

Anna Wu Photography

Jose Villa Photography


MOODY, DARK HUES

Anna Wu Photography

Kitty Wheeler Shaw

Meghan Noonan Photography

Blush and Mint Photography

Jose Villa Photography


VELVET LINENS

Caroline Tran Photography

Rachel Peters Photography

Benjamin Edwards Photography


TAPER CANDLES

Kerry Patel Designs

Emily Mallay Photography

Lianne Gray Photography


RATAN ACCENTS

Benjamin Edwards Photography

Diana Marie Photography

Tremaine Events

Jen Rodriguez


ACRYLIC DETAIL

Benjamin Edwards Photography

MLE Pictures

Jack and Ginger Studios

Sarah Aaron Photography


PAMPAS GRASS

Cameron Ingalls

Leigh Miler Photography

Koby Brown Photo

Koby Brown Photo


STRUCTURAL FLORAL INSTALLATIONS

Apryl Ann Photo

Blossom Daisy Creative

In Colour Co.


MIX + MATCH…EVERYTHING

Julie Cate

M&J Photography


STANDOUT SIGNAGE

Joseph Koprek Photography

Singlar Photography

Justin Aaron


FAVORS AS DECOR

Evan Rich Photography

San Pedro Cactus

Novel Hill Studio


FAVORS AS EXPERIENCES

Padilla & Rigau


FOOD AS ART + DECOR

Tara Milk Tea

Sweet Roots Photography


GRAZING TABLES

Grazing Acres

Style My Celebration

Dennis The Prescott


INTERACTIVE FOOD STATIONS

Jill Thomas


WEDDING WEEKEND INVITES

Oh So Beautiful Paper

Clayton Austin

Thayer Allyson Gowdy Weddings

Kenny Kim Photography


MULTIPLE MUSIC OPTIONS

Entertainment during their ceremony, cocktail hour, reception, and after party

Katie Grant Photography


THE “PERSONALIZED” DJ EXPERIENCE • DJ Booth furniture that matches the couples décor/aesthetic • Incorporating live music elements to complement the DJ presentation, such as a percussionist, saxophone player, or electric violin. • Personalizing the experience with technology and visual elements


CEREMONY • Personalization is #1 for planning their ceremony • 55% of west coast couples… • Had a friend or family member officiate (or assist with officiating) • Created their own vows • Saw partner prior to the ceremony (did a first look)

Libby Neder

• 42% honored a family member during the ceremony who couldn’t attend • 30% asked their guests to “unplug” at the ceremony • 15% held their ceremony in a house of worship Life Long Studios

Bek and Addison Photography


PHOTOGRAPHY THAT IS ELEVATED

The Hearnes

Lars May

DRONES FOR VIDEO & PHOTO

STANDARD FILM & VIDEO

ADVENTUROUS PORTRAITS


CUSTOMIZED LIGHTING


POST-RECEPTION IDEAS

23% Plan to host a post-wedding after party

21% Serve a themed or personalized late-night snack


What do these trends mean for you?


Relevancy

Recency

Frequency


HOW COUPLES RESEARCH YOU WeddingWire Storefront Internet Search

Website

Instagram

Pinterest


Refresh photos to highlight trends WeddingWire Storefront Real Weddings Marketing Materials Social Media


Social Media

Website

Storefront

Showcase your latest work, highlight trends and behind the scenes; give a sneak into your personality and style

Display all of your work in portfolios and ensure photos are consistent with what you show on social and Storefronts

Upload your best, recent, work, show a diverse array of styles from different weddings

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Turning Dreams into Reality…

Robyn Van Dyke Photography

Brooke Aliceon Photography

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