The printed word lives!
• we’re a “Less‐Paper” society • we remember about 40% of what we hear • we like to see it in writing • can you send me something?
Why printed materials still matter • smartphone screens are too small • too many different devices & formats • sharing information is easier on paper
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Basics of any printed material • is it easy to read? • whose piece is it? • what’s it about? • what’s the purpose of the piece? • what’s the call to action? • how do they contact you?
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Branding • is the branding consistent? • are the logos the same? • are the colors the same? • is the quality of paper and printing consistent? • if we laid out all of your materials on a table…
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Print it professionally or print it yourself? Printing it yourself doesn’t mean designing it yourself
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What do you like/dislike? a lot of text? small print? many different fonts? many different colors? reading text on a colored or patterned background? • photos/images that aren’t sharp or clear? • • • • •
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5 Ways to Spice Up Your Printed Materials
put your name and contact info on every page
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5 Ways to Spice Up Your Printed Materials
use better images
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5 Ways to Spice Up Your Printed Materials
professional design
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5 Ways to Spice Up Your Printed Materials
use testimonials and reviews Social Proof
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5 Ways to Spice Up Your Printed Materials
have clear calls to action
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Printed materials best practices
target your materials to one audience
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What is the right format for each piece? • single sheet • bi‐fold • tri‐fold • multi‐page booklet • postcard
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Printed materials best practices
every piece is a sales piece
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Printed materials best practices make your website URL easy to read:
alanberg.com alanberg.com
alanberg.com ALANBERG.COM
AlanBerg.com AlanBerg.com
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Let’s see some of your printed materials
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PhotoFlashMob @alanberg #WWWorld
Visit Alan’s table to get his books, e‐books, DVD’s, MP3’s Audio downloads and to have him review your website