Atlanta
ATLANTA March 5, 2018
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Alan Berg Certified Speaking ProfessionalÂŽ WeddingWire Education Expert
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Where Wedding Businesses Grow Reach today’s couples. Book more weddings.
3 MILLION
2 MILLION
42 MILLION
reviews
monthly searches
Storefront visits
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Atlanta Couples
31
$90,000
33%
average age
household income
of affluent households
72%
12
110
college educated
vendors in wedding
wedding guests
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ATLANTA ENGAGEMENTS 20%
10% 10% 9% 8%
8%
Nov
Dec
Jan
Feb
Mar
Apr
7%
May
5%
5%
4%
Jun
Jul
Aug
5%
Sep
8%
Oct
ENGAGEMENT SEASON
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ATLANTA WEDDING DATES 17%
16% 13% 9%
7% 3% Nov
Dec
9% 6%
5% 2%
2%
Jan
Feb
Mar
11%
Apr
May
Jun
Jul
Aug
Sep
Oct
WEDDING SEASON
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ATLANTA ENGAGEMENT LENGTHS
1 MONTH
12 MONTHS
36 MONTHS
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ATLANTA COSTS $24,000
$13,000
Expected Spend
Actual Spend
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73,704 searches for
Atlanta wedding professionals on WeddingWire each month @ AlanBerg
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69,979 number of reviews for
Atlanta vendors on WeddingWire
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Handling tough pricing questions @ AlanBerg
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Why do they ask “How much…?”
They don’t know what else to ask @ AlanBerg
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Atlanta
When they ask “How much…?” It does not automatically mean: • • • •
they can’t afford it they want your bottom package/service they won’t spend more they’re price shopping
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Price questions are buying signals and opportunities @ AlanBerg
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If they’re not asking you “How much?”…
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Don’t avoid the question @ AlanBerg
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4 ways to handle price in email, in person, on your website & marketing
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Atlanta
4 ways to handle price in email, in person, on your website & marketing
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Atlanta
4 ways to handle price in email, in person, on your website & marketing
@ AlanBerg
@WeddingWireEDU
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Atlanta
4 ways to handle price in email, in person, on your website & marketing
@ AlanBerg
@WeddingWireEDU
#WWNN
Atlanta
4 ways to handle price in email, in person, on your website & marketing
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@WeddingWireEDU
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Atlanta
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Atlanta
Don’t be offended when they ask you for a discount! @ AlanBerg
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