First, let’s talk about my fireplace
PR: The Basics
What is PR? PR vs. Advertising vs. Marketing Why PR?
Mike B Photography on Project Wedding
Press Releases | Media Pitches |Real Wedding Submissions | Guest blogs
Not so fast
Your goals Your brand Your analytics
Aaron Watson Photography on Project Wedding
Prepping for PR
Research time! Who is your audience? What’s the best way to reach them? Who is the targeted editor? What are the submission guidelines?
Getting organized
Media Pitches
Anatomy of a pitch Determine your angle Revisit your research/media list Craft pitch Step away. Then revise. Distribute Follow up
Real Wedding Submissions
Couple’s names Wedding date Photos Vendors A great story
Aaron Watson Photography on Project Wedding
Credit: Rochelle Cheever Photography
Staying organized
Tips & Tricks
Keep it brief Keep it professional Follow the rules Offer exclusivity Find the right contact when distributing Make it easy on them Say Thank You
Promotion
Giveaway time!
Questions?
Stay in Touch Meghan Ely, OFD Consulting www.ofdconsulting.com meghan@ofdconsulting.com Facebook.com/ofdconsulting Pinterest.com/ofdconsulting Instagram.com/ofdconsulting*
*must like photos of cats, babies & coffee