EPMEN 2013

Page 1

Share your takeaways on Twitter: @sonnyg



Claire Thibeau

Laura Brent

Account Executive

Senior Customer Success Manager


WeddingWire powers 5 leading wedding sites


The largest wedding network in U.S.


How many people visit our sites every second?

41,898,843 2,629,744 16

Network visitors in March

Seconds in a month

Visits per second


Time to reach 50 million users

years

days















Kodak $100 Million Instagram $1 Billion








is constant









Facebook is 3 times the size of U.S. population


Google+ has seeped into all of it’s ecosystem


Pinterest is a big site, but growth is slowing


Pinterest has better activity per follower

vs. facebook

vs. twitter


Tumblr is the easiest way to create a blog


Tumblr makes it simple to share all media


Path focuses on your closest connections


Schedule your posts and measure your reach


Facebook Designer lets visitors take action


Build a commercial for your biz in minutes



Google Analytics is best way to measure traffic


Know when there are issues with Webmaster


Google’s keyword tool give you opportunities


Build links that align with your keywords



EMAIL CRA: Create Consistency in your emails


Make your message Personalized and Relevant


Ensure your audience is Active before you send


% of consumers who trust online reviews as much as personal recommendations



Review Collector makes it easy to get reviews


SEO & Links tool can improve your rankings



# in active use in the world?

billion

billion



1) Create a mobile version of your site


3 Rules: Be Simple, Think Small, Go Vertical


2) Make your emails mobile friendly


Cut down info & images, 1 column, 1 action


3) Be ready to take mobile payments


Mobilize your business for FREE in seconds


Customized client sites for contracts/payments




$1,000 Computer will have the processing power of… 2020 A human brain 2030 A village of people 2050 All humans on earth


Search will become social


Search will be social; social will drive search


Love will be found through an App Prediction #2


The online dating industry will be disrupted


We will capture high quality video quickly


Short video clips will be the content we share


New apps allow you to create great videos


Vyclone allows for multiple camera angles


We will stop focusing on our websites


We will think about mobile devices first Mobile Last – Hope it Works

Mobile First – Consistent Experience


We will need to mobilize from start to finish


Communication will become mostly virtual


Mobile is changing how we communicate


Snapchat delivers messages that get erased


We won’t pay with paper or plastic


Apple’s new passbook will be a mobile purse


Bitcoin is an open source P2P digital currency


Our devices will have relationships


Near Field Communication (NFC) makes it easy


Our phones will even be able to talk to paper


You’ll never be late to a meeting


Artificial intelligence will become really good


We will see the world in a whole new way


We will change how we interact with the world


Our phones will keep track of our lives


Your phone and watch will monitor health


We will be able to speak every language


Language translation on the fly is coming


We won’t be connected by power cables


Wireless energy transfer will cut out cords


Our cars will be smarter than Knight Rider


We will forget how to drive our vehicles


3D printing will become mainstream


Robots will be able to build anything for us


Some of our employees won’t be human


Robots will become a part of our daily lives


Information will be at your fingertips



Say goodbye to your desktops this decade


We will not be restricted by screen sizes


Foldable LCD screens will be unbreakable


New devices will be able to project 3D images


SONNY’S TAKEAWAY #1

don’t focus on past success


SONNY’S TAKEAWAY #2

innovation never sleeps


SONNY’S TAKEAWAY #3

it’s ok to fail, just fail fast


SONNY’S TAKEAWAY #4

play where your customer is going to be


SONNY’S TAKEAWAY #5

pioneers get rich


Have a question? about.me/sonnyg or cmo@weddingwire.com


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