Boston DECEMBER 11, 2017
Boston
Casie Bizuwork
Emilie Smith
Boston
Morgan Moore
Patrick Clark
Boston
Martha Wright
Douglas Peters
Boston
Ashley Gambee
Erica Cohen
Boston
Follow @WeddingWireEDU on Instagram for a chance to win a WeddingWire Swag Bag!
Boston
Megan Hayes Regional Manager of Customer Success, WeddingWire
Boston
City Name Goes Boston Here
Boston
Boston
Boston
BOSTON ENGAGEMENTS 22%
9%
8%
Nov
7%
Dec
Jan
Feb
ENGAGEMENT SEASON
7%
6%
Mar
Apr
8%
8% 4% May
Jun
Jul
6%
7%
7%
Aug
Sep
Oct
Boston
BOSTON WEDDING DATES 18%
17%
11% 11% 11% 12%
3% Nov
4% Dec
6% 3% Jan
1% Feb
2% Mar
Apr
May
Jun
Jul
Aug
Sep
WEDDING SEASON
Oct
Boston
BOSTON ENGAGEMENT LENGTHS
1 MONTH
12 MONTHS
36 MONTHS
Boston
BOSTON COSTS $36,000 $22,000
Expected Spend
Actual Spend
Boston
38,096 Boston
Boston
84,320 Boston
Do you remember life before
Facebook?
Before and After Facebook
We actually did work
Before and After Facebook
We spent time with friends‌
without status updates
Before and After Facebook
Why is social media so valuable?
Why is Social Media So Valuable?
86%
of people ages 18-29
Why is Social Media So Valuable?
1:5
minutes spent on social media
Couples use social media to plan
Why is Social Media So Valuable?
61%
‘follow’ or ‘like’ their wedding professionals
How Couples Use Social Media
Why couples follow you
How Couples Use Social Media
40%
comment, tag friends, or share your posts
How Couples Use Social Media
How Couples Use Social Media
34%
contact wedding professionals on social
How Couples Use Social Media
56%
only consider businesses on social
How Couples Use Social Media
Only
4% can’t be found
How Couples Use Social Media
Our business gets older
2015
2017
2020
Clients stay the same age
How Couples Use Social Media
The key to social media is Face-Snap‌
How Couples Use Social Media
‌but the best social network to reach engaged couples:
5 Tips for Pinterest
5 Tips for
5 Tips for Pinterest
75% of pins originate from businesses
5 Tips for Pinterest
7x
more active than our Facebook fans
5 Tips for Pinterest
Focus on keywords
5 Tips for Pinterest
Improve titles and descriptions
5 Tips for Pinterest
Order your pins
5 Tips for Pinterest
Put your best pins top and center
5 Tips for Pinterest
Use rich pins
5 Tips for Pinterest
Append more information
5 Tips for Pinterest
Engage!
5 Tips for Pinterest
Like, comment, and re-pin
5 Tips for Pinterest
Make it easy to pin
5 Tips for Pinterest
Add the “Pin It” button to your website and blog
5 Tips for Instagram
5 Tips for
5 Tips for Instagram
58x
higher engagement per follower than Facebook
5 Tips for Instagram
80M+
photos shared daily
5 Tips for Instagram
59%
of internet users age 1829
5 Tips for Instagram
Share a variety of content
5 Tips for Instagram
Include behind the scenes and event photos
5 Tips for Instagram
Use hashtags and emojis
5 Tips for Instagram
Get discovered with popular hashtags
5 Tips for Instagram
Create branded hashtags
5 Tips for Instagram
Build your brand and user-generated content
5 Tips for Instagram
Embrace video
5 Tips for Instagram
Record short video content
5 Tips for Instagram
Use Instagram Stories
5 Tips for Instagram
Create highlight reels
5 Tips for Facebook
5 Tips for
5 Tips for Facebook
2 BILLION monthly active users
5 Tips for Facebook
5.3M
people in the US are “Engaged” on Facebook
5 Tips for Facebook
89%
couples say they use Facebook to research
5 Tips for Facebook
Go “all in” with content
5 Tips for Facebook
Mix articles, photo, and video
5 Tips for Facebook
Target your posts
5 Tips for Facebook
Target organic posts • • • • • • •
Gender Relationship Status Educational Status Age Location Language Interests
5 Tips for Facebook
It’s all in the timing
5 Tips for Facebook
Test and measure the best times to post Best Time to Post on Facebook
5 Tips for Facebook
Think about “boosting”
5 Tips for Facebook
Boost successful organic posts
5 Tips for Facebook
Embrace video (again)
5 Tips for Facebook
Share quality video through Facebook Live
5 Tips for Facebook
PRO TIP: Improve your profile with reviews
Boston
Boston