Caitlin Meyer-Lacey @caitlinmeyerlacey
AGENDA • The power of Instagram’s Community • Simple tools just for businesses • How to get started • Resources you can rely on
What is Instagram?
THE POWER OF COMMUNITY
Meet Ashley
And this is BrideStory
• 50% lower cost per install • Increased app installs by 5x with Instagram ads
OUR GLOBAL COMMUNITY
700M ACTIVES
400M DAILY
80% BEYOND US
1M ACTIVE ADVERTISERS
200M+ ACTIVES STORIES
8M BUSINESSES
Source: Instagram Data. Feb 2017, Global Source: Nielsen Mobile Netview, US, March 2016.
GROW YOUR BUSINESS Source: Instagram data, Jan 2017, *Instagram data, Mar 2017
80% FOLLOW A BUSINESS*
120M REACHED OUT TO A BUSINESS LAST MONTH
INSTAGRAM & WEDDING -RELATED HASHTAGS
76% FEMALE
53% ARE 25-34
MOST ACTIVE 19 SESSIONS ON TUESDAYS PER DAY
Source: Instagram data based on audiences eligible to see ads on Instagram based on a variety of factors. Data based on users that are ages 18-65+, male/female, wedding related hashtags, global, based on 28 days prior to Mar 9, 2017.
NYC, LA & HOUSTON
424 ACCOUNTS
SIMPLE TOOLS – JUST FOR BUSINESSES
BUSINESS PROFILE
INSIGHTS
PROMOTE
SET UP YOUR BUSINESS PROFILE
LEARN MORE ABOUT FOLLOWERS & POST PERFORMANCE
NEW INSIGHTS! • STORIES • SAVE
Promote
Book Now
HOW TO GET STARTED
TELL YOUR BUSINESS STORY @weddingwire
USE EXISTING TOOLS @swellpresspaper @calligkatrina @lb_fortune
EXPLORE CREATIVE APPS @lb_fortune @swellpresspaper
CONSIDER RELEVANT HASHTAGS @swellpresspaper @jennchezdesign
GO BEHIND-THE-SCENES WITH STORIES @swellpresspaper
RESOURCES YOU CAN RELY ON
@instagram @instagramforbusiness
Instagram for Business business.instagram.com
Facebook Blueprint facebook.com/blueprint
BOOMERANG TIME
RECAP & TAKEAWAYS INSTAGRAM IS INSTAGRAM INSTAGRAM INSTAGRAM A PLACE FOR IS A PLACE CAN GROW IS EASY PEOPLE & FOR YOUR DISCOVERY BUSINESSES BUSINESS