Discovering the Tools for Success February 2014
Presented By:
Brendan McClellan
Katey Houck
Associate Director, Customer Success Team
Senior Customer Success Manager, Dress & Attire
Welcome to our Tools Training Session! • Specifically for our Dress & Attire Professionals • Please ask questions throughout Send questions to ‘Organizers and Panelists’ We’ll try to answer questions at the end • We’ll send you a copy of the presentation and post in our Education Center
What we’re going to cover today: • How to market and manage your business more efficiently • Overview and Demo of Client Management Tools • Inquiry Questionnaires • Appointment Scheduler • Overview and Demo of Marketing Tools • Social Media Manager • Facebook Page Designer • Video Builder • Search Engine Optimizer • The importance of consumer reviews and how to get more
Client Management Tools
What are Client Management Tools? Client Management Tools allow you to manage your customers from prospect to payment.
How Can The Client Management Tools Help You? With tools like Inquiry Questionnaires and Appointment Scheduling, WeddingWire can help save you time and keep you organized, so you can spend more time doing what you love!
Advanced Lead Management From the Inquiries section, you'll be able to easily manage incoming inquiries from potential clients in your area, schedule appointments, and more! Choose Which Clients You Want to Work With WeddingWire provides the essential event details - event type, date, time, location, etc. - for each inquiry to help you get a better sense of the client's request so you can make an informed decision on which clients to work with. Book In-Person and Phone Appointments Easily schedule appointments, manage your appointment calendar, and even add the Appointment Scheduler to your own website! Activate the new tool and update your appointment schedule so clients can schedule appointments with you directly from your Storefront.
LIVE DEMO
Ask Your Clients the Questions You Need Answered Make sure you get all the essential event details you need by creating questionnaires. Use our pre-populated event questions or create your own custom questionnaire that will quickly collect the information you need to plan the perfect event for your client. Get Answers from Your Clients All in One Place With a few clicks, you can publish your event questionnaire and quickly collect responses from each client. Your client will have instant access to your questionnaires through their own password-protected Client Site, making it easy to complete and submit responses to you. The responses will be automatically attached to your client information, so there is no need to ever transfer information into your account. Create Questionnaires for Each Event Type We've made it easy for you to create as many different questionnaires as you want to support different occasions or event types. Even better, you can easily save each questionnaire so that you can quickly select one to use for the next engaged couple that knocks on your door.
LIVE DEMO
Set Your Appointment Schedule Easily schedule appointments, manage your appointment calendar, and more with our Appointment Scheduler! Simply activate the tool and sync your daily calendar so clients are able to schedule appointments with you directly from your Storefront. Appointment information will automatically update in your 'Clients' tab. Get Appointments from Your Website Looking to convert incoming users from your website? Not a problem! We've created a 'Schedule Appointment' button that you can easily add to your own website or blog in order to take online appointments and turn incoming visitors into clients. Simply grab your customized HTML code and add it to your website or blog. Never Miss an Appointment Just like you, we hate missed appointments and no-shows. Both you and your client will automatically be sent a reminder email 24 hours before the scheduled appointment time. Can't make the scheduled time? It's not a problem! You have the ability to easily cancel or reschedule the appointment at any time.
LIVE DEMO
Marketing Tools
What are Marketing Tools? Marketing tools allow you to increase your brand awareness and engage new customers.
How Can The Marketing Tools Help You? With tools like Search Engine Optimizer and Facebook Page Designer, WeddingWire can help you promote your business and acquire new customers.
Manage your social media presence using the Social Media Manager
What % of online users count on social media when making a purchase?
Source: Nielsen
46%
Social media is influencing SEO results
Quickly Sync Your Accounts It's easy to sync your Facebook, Twitter, and LinkedIn accounts so you can quickly schedule and share updates across your main social channels through your WeddingWire account. Schedule & Share Messages Not sure what to post about? Not to worry. Whether you have received a new review or added a new video, we pre-populate personalized status updates based on your recent activity, making it easy to share with a click of a mouse! Track Your Efforts Easily track and monitor the performance of your updates to further optimize your social media efforts. You can even see how your social activity compares to other Wedding Pros like you!
LIVE DEMO
Customize your business page using the Facebook Page Designer
1) 1.15 billion monthly active users 2) 68% login from mobile per month 3) 70% of companies use Facebook to gain new customers Source: Search Engine Journal
More than half of the country uses Facebook
Percentage of internet users that are actively using the following social media sites (Q4 2013) Facebook Facebook YouTube
YouTube
26%
Google+ Pinterest
55%
24%
Goggle+
17%
InstagramPinterest
16%
LinkedInInstagram Tumblr
12%
LinkedIn Tumblr
Source: globalwebindex
11% 6% Base: North American internet users 16-64
Millions of engaged couples are on Facebook
4.4 million
Design & Customize Your Facebook Business Pages Easily sync your Facebook Business Page and start customizing it within minutes, including updating your business details, designing a striking cover photo and much more. All changes saved will be instantly updated on Facebook! Show Off Review & Events Showcase your stellar reviews and highlight your upcoming events on Facebook to engage incoming fans by adding your customized Reviews and Events tabs. You can even collect reviews right from Facebook! Get More Leads from Facebook Make it easy for your fans to contact and schedule appointments with you by adding your customized Contact Us and Appointment Scheduler tabs! Easily drive more leads for your business.
LIVE DEMO
Create unlimited, professional videos with the Video Builder
How many online video consumers will there be in 2015?
1.5 billion Source: Cisco Systems
New Unlimited Videos to Showcase your Business WeddingWire now allows you to create as many videos as you like! Simply choose from 5 different video types - from a Commercial to Real Weddings and more - and get started! Customize the Visual and Auditory Elements of Your Video Simply choose 10-25 images from any of your photo albums to use in each video. Then, set the mood with a song from our library of tunes in several different genres. Create & Share Videos from Your Storefront You create the videos, we do the rest! Your video will be customized to display your business name and any other pieces of information you would like to include. Share your videos from your Storefront via social media and more!
LIVE DEMO
Optimize your WeddingWire Storefront with the Search Engine Optimizer
LIVE DEMO
A top 3 ranking drives significant clicks 60% of all organic clicks go to the top three organic search results 27%
SHARE OF CLICKS
20% 13%
1
2
3
10%
4
9%
5
7% 6
RANKING ON SEARCH RESULTS PAGE
5% 7
3%
4%
3%
8
9
10
Source: Marketing Sherpa, 2007
SEO and Search Engine Marketing Made Easy We make sure your business listing is indexed across top search engines, and receives in-bound links for all sites in the WeddingWire Network. In addition, you have the ability to further optimize your WeddingWire SEO fields in order to provide value to your own business website. Help Search Engines Find Your Business You have the ability to easily create a customized URL for your Storefront which will get indexed into all major Search Engines and allow potential clients to quickly find your business and learn more about your services. Keyword and Unique Content Are Key SEO Components Our Search Engine Optimizer allows you to further your SEO value by providing you with an easy way to create custom unique local content for your Storefront, as well as an additional keyword to pass value to your business website.
LIVE DEMO
Collect and manage your reviews using Review Collector Tool
72%
of consumers trust online reviews as much as personal recommendations *Local Consumer Review Survey (2012)
52%
say positive reviews make them more likely to use a local business *Local Consumer Review Survey (2012)
Double-digit reviews drive success
0-10
11-20
+106% traffic
Create a Multiplier Effect on Your Listing
Send Email Requests to Your Clients WeddingWire provides the technology for you to easily compile all your online reviews in one place. Collect reviews by sending a personalized review request email to all your past clients straight from your WeddingWire account. Track Your Review Requests Can’t remember if you sent a review request, or if your client already wrote a review? Track the status of your requests quickly and easily through your WeddingWire account with the new Review Collector Tool! Get Reviews with Automatic Reminders Every review helps enhance your business’ credibility, especially for engaged couples researching online. WeddingWire’s automatic email reminders give you the ability to send up to two reminder emails on your behalf to make sure a review never goes uncollected.
LIVE DEMO
Now, Try the Tools For Yourself! •
All Lite members who registered will receive a 14-day free trial of the Standard membership, giving you access to all the tools covered in this training session
•
Log-in to your account to access the tools and get started
•
If you have any questions, email support@weddingwire.com
How to Get In Touch: 1. Leave a comment in the questions section of today’s webinar to have either Katey or a member from our support team reach out 2. Email our team at support@weddingwire.com
Questions?