Success Strategies to Book More Clients

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WeddingWire Presents:

DWHSA & WeddingWire February 2014 Success Strategies to *Proprietary and Confidential

Book More Clients Danhov + WeddingWire


February 2014 THANKS FOR JOINING US!

Jeremiah Marquis Director, Sales jmarquis@weddingwire.com

Brendan McClellan Associate Director, Customer Success Team bmcclellan@weddingwire.com



WHO VISITS WEDDINGWIRE? Visitors to the WeddingWire Network earn the highest average household income compared to other industry sites!

*WeddingWire User Survey (2012)


February 2014 WEDDINGWIRE LEADS THE CHARGE

INDUSTRY INFLUENCERS •

Fastest growing wedding website in industry with 70% annual growth (20122013)

First fully mobilized site in industry, along with apps for iPhone and Android

Innovative Mobile Website Creator that mobilizes any vendor website in minutes

New suite of Apps released for users: WedTeam, WedSocial, WedStyle

SOCIALLY ENGAGED • • • •

Cross circulation between social profiles on Facebook, Twitter, YouTube & Pinterest Facebook Fan Growth: 143% YOY; Monthly Reach: 1.7 Million users Twitter Growth: 115% YOY Reaches 464,529 users a month via Pinterest followers, pins, & re-pins

Source: Google Analytics, Comscore, Facebook Insights; Reach.li May 2013


February 2014

The #1 Wedding Network

Expand your business reach by becoming a premium member of the leading wedding network! WeddingWire partners with top sites in the industry to give premium members additional exposure to local engaged couples searching for their vendors.


WE’RE YOUR PARTNER IN SUCCESS WeddingWire offers the leading online advertising and small business tools to ensure you book more weddings and keep your clients happy.


GET FOUND MORE OFTEN


3.1 Million Unduplicated unique visitors to the WeddingWire Network each month *ComScore(2014)


8 Million Searches across the WeddingWire Network vendor catalog each month *ComScore(2014)


70% Average year-over-year growth of vendor Storefront clicks from mobile devices


PREMIUM AD PLACEMENT SPOTLIGHT The first listings and best possible exposure with a larger image on the top row (limited availability)

FEATURED Our most popular package with high placement on catalog and no competitor ads

PROFESSIONAL Listed following the Featured listings, and before all Lite listings



% of consumers who trust online reviews as much as personal recommendations

*Local Consumer Review Survey (2012)


% of consumers say positive reviews make them more likely to use a local business

*Local Consumer Review Survey (2012)


We provide three easy ways to collect and track reviews from past clients to build your online reputation!



REVIEW BEST PRACTICES

Quality matters, Quantity rules • High quality shows you are good! • High quantity shows your track record! Remember: customer service is key!


February 2014 WE’RE IN A MOBILE-FIRST WORLD We’re Living in a Mobile World


February 2014 HAVE YOU MOBILIZED YOUR BUSINESS?

Mobile sites don’t have to replicate the Web




February 2014 EVALUATE YOUR SOCIAL MEDIA PRESENCE

Engaged couples are using social media & women lead the way!


Easily manage your top social networks in one place


Customize your business page to design a cover photo and add important contact information to your page


2014 CREATE UNLIMITED BUSINESS February VIDEOS


IS YOUR BUSINESS GETTING FOUND?


IMPROVE YOUR SEARCH RANKING Did you know that couples spend 90% of their time on first page of search results?

Ensure your business gets found across top search engines with the benefits of premium membership. You’ll boost you business’ ranking through: 1. Links to your website and Storefront from top ranked sites in the WeddingWire Network including WeddingWire, Martha Stewart Weddings, Project Wedding, Weddingbee, and more 2. Automatically indexed Storefront on Google, Yahoo! and Bing with optimized doc titles, meta descriptions and keywords about your listing 3. Optimized Storefront SEO with a custom URL, keywords and local content to make your business more attractive to search engines

Source: Google Analytics, 2013


SEARCH ENGINE OPTIMIZERFebruary 2014 Get found more frequently and accurately on top search engines


MANAGE YOUR CLIENTS WITH EASE Make managing your sales process easy with our effective client management tools from inquiry to payment!


WHAT OUR CLIENTS ARE SAYING “We have so much success with our WeddingWire listing and receive more traffic referrals to our website from WeddingWire.com than any other directory!” – Gramercy Mansion

“WeddingWire has helped our business in so many ways. Firstly, our 100+ reviews help other brides feel confident in our services. And secondly, the site has proven very effective at bringing us closer to other wedding professionals and creating co-marketing opportunities.” – Mervis Diamond Importers


An exclusive discount for Danhov retailers!

$100 off All Jewelry listing choices Expiration: End of July 2014 Promo code: DANHOV


QUESTIONS? Contact your Danhov jewelry rep to discuss your business’ needs!

Chelsea Raab Bridal Jewelry Sales Manager WEDDINGWIRE

301.231.9473 x 2283 craab@weddingwire.com

Sign up today: vendors.weddingwire.com


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