Stand Out with Style: 5 Steps to Build Your Online Brand

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Thanks for having us!

Sarah

Katey

Chelsea


Tweet or share your key take aways! @WeddingWireEDU #2014EnzoaniFE


WeddingWire is the leading wedding network



1. Online Presence it’s a non-negotiable.


It all starts with your website—and your Storefront.


2. Social Media make it work for you.


Facebook?


Yes. It’s an extension of your business. musts: email, current store hours, up-to-date list of designers




Customize your Facebook Business Page


Instagram?


Definitely. • 58x more engagement than a Facebook post • 120x more engagement than a Tweet Source: Entrepreneur.com


Details

Behind the Scenes

Real Couples


Updates + News

What Inspires You

Just for Fun


#Hashtags #LA #losangeles #weddings #brides #glam #LAweddings #weddingdress #enzoani


Twitter?


Nice to have.


Pinterest / Google+ ?


These are for the advanced students.


3. Build Your Network online and off


How do I get connected? 1. Say ‘Hi’ on social media 2. Meet IRL! www.weddingwireworld.com


How do I leverage the relationship? 1. Recommend each other!


2. Work on passion projects together


4. Position Yourself as an Expert (it’s OK to be a know-it-all)


Get a headshot


Share on social media


Reach out to editors (like me!)


Designate someone to stay on top of all of this


Schedule social updates in one easy place


Our Customer Success Team is here to help!


5. Start a Blog your site can be a destination beyond store hours


How do I get one? Wordpress, Typepad, Tumblr, and Blogger are free or cheap and easy to use!


What do I write about? 1. Topics relevant to your business 2. Advice, advice, advice *Keep things positive, keep things helpful, keep things pretty


Exclusive discount for Enzoani retailers! $150 off our most popular membership • Expires July 15th, 2014 • Promo Code: ENZOANI vendors.weddingwire.com


Thank You! Email pros@weddingwire.com with questions, or to discuss your business’ needs!

Create your account: vendors.weddingwire.com


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