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Brides prepare for their 
 big day on Pinterest
36M+ Wedding boards
3.3B Wedding Pins
Source: Pinning activity, internal Pinterest data; Audience, comScore U.S.
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Pinterest helps with questions where the answer may vary from person to person Wedding Day Ideas 100 Sentimental Wedding Ideas You’ll Love www.bridal .com/wedding/…/sentimental.html 100 Sentimental Wedding Ideas you’ll love on your big day
100 Sentimental Wedding Ideas you’ll want to Steal | Huffington Post… www.huffingtonpost.com/sentimentalwedding-100/… Sep 11, 2013 Add a token from your parents’ wedding and plan your wedding day ideas with theirs. Here are some of our favorite ideas
DIY Weddings – DIY Wedding Ideas – The Knot http://www.theknot.com/diy-wedding-ideas There are tons of brides that have DIY weddings where they are doing it themselves. Use our DIY wedding ideas to have a stylish and budget-friendly wedding
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These personal questions represent an opportunity much bigger than search
Search engines
GENERAL
“We should honeymoon”
“Where should we go”
“A skiing honeymoon looks really fun”
“I’m going to Vail”
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Before and after Pinterest
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Discovery 
 Curated, not computed
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People use Pinterest to
 Discover
Save
Do
Find Pins in feeds, through search and on boards
Collect Pins on boards with the Pin It button
Try, buy or learn more from your Pins
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Here’s how it works 1
People Pin your content
2
They organize Pins on boards
They discover Pins through feeds 3
From Pinterest
Recipes to try
From the web
4
They click back to your site 10
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30 billion Pins organized by people into more than
750 million boards Confidential
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Source: Internal data
Businesses are at the heart of Pinterest
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2/3 of what people Pin comes from businesses. People on Pinterest need businesses to make their ideas a reality.
Source: Internal data
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Who’s on Pinterest?
66M+ monthly users*
48% of women 18-54 are on Pinterest*
75%
1/3
of usage is on a mobile device**
of Millennials are on Pinterest*
Source: *comScore (September 2014, desktop and mobile, U.S. users); **Internal data
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Meet Chloe, a bride-to-be and avid Pinner
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Chloe uses Pinterest to find inspiration and plan for her wedding She organizes her pins around • Wedding shower themes • Registry items • Wedding and bridesmaid dresses • Inspirational decorations
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Popular Wedding Pins
Source: Internal Pinterest data
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Wedding planning is 
 steady throughout the year
JAN
Wedding Gown
Wedding Sparklers
Wedding Invitations
Summer Wedding
FEB
MAR
APR
MAY
JUN
JUL
Weddings
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AUG
SEP
Winter Wedding
OCT
NOV
DEC
Wedding planning is 
 steady throughout the year
JAN
Wedding Gown
Wedding Sparklers
Wedding Invitations
Summer Wedding
FEB
MAR
APR
MAY
JUN
JUL
Weddings Rustic Wedding DIY Weddings
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AUG
SEP
Winter Wedding
OCT
NOV
DEC
Wedding planning is 
 steady throughout the year
JAN
Wedding Gown
Wedding Sparklers
Wedding Invitations
Summer Wedding
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
Weddings Rustic Wedding DIY Weddings TRENDING Confidential
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Bohemian
Winter Wedding
OCT
NOV
DEC
Trending now
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The Pinner Journey: 
 Finding ideas and bringing them to life
Discover
Do
Just looking
Maybe I could
Narrowing it down
I know what I want
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The Pinner Journey: 
 Finding ideas and bringing them to life
Discover
Do
Just looking
Maybe I could
Narrowing it down
I know what I want
Awareness
Consideration
Preference
Purchase 15
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Curate helpful, 
 inspiring Pins and
 get discovered
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Getting started 1. Signup and start pinning on your profile 2. Get the Pin It button 3. Market your Pinterest presence 4. Verify your website and explore analytics 5. Reach more people with Promoted Pins
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Signup and start pinning on your profile Put Pinners first. Before you get started, consider what your customers really care about. Curate your collection. The best boards are inspiring, with beautiful images that draw people in. Show what inspires you. Instead of just showing off your products, show the ideas, places, and people that inspire your brand. Pin like a Pro. Pin regularly and make sure your Pins link back to somewhere helpful and have a description that gives context. Confidential
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Get the Pin It button
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The Pin It button lets your customers save things they like onto Pinterest, which means even more people can discover your content. You can also get detailed analytics on impressions and traffic from the Pin It button.
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Market your Pinterest presence
Feature your most popular Pins on your website and in email marketing. Promote your Pinterest profile on other social channels and in physical stores.
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Verify your website and explore Pinterest Analytics
Verifying)your)website)lets)Pinners) know)it’s)the)real)you))
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See)what)people)like)from)your)Pinterest)proďŹ le)and) website,)and)get)data)about)your)audience)to)learn) what)your)customers)really)want) 12
Reach more people with Promoted Pins Promoted Pins are just like regular Pins, only seen by more people through targeted placement They are a welcome part of the Pinner experience with strong engagement rates DMA-based geo-targeting for local customers Visit https://ads.pinterest.com/ and signup
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www.business.pinterest.com
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pin.it/weddings
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Pinterest is‌ A visual bookmarking tool, not a photo-sharing site or social network About self-discovery, not self-promotion For all your interests, not just for fashion or crafts About your future, not your past Curated by people, not computed by algorithms Her big day is planned on Pinterest
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Thank you Jimmy Sopko jimmy@pinterest.com
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