Why Video? How to Create Good Visuals 5 Elements of Successful Videos
Why Video? Social Media Emotional Engagement Higher Sales
Social Media
“The play button is the most compelling action on the web.� Jess Ostroff
Client/ Vendor Social Videos To Make…
Promo
BTS
Emotional Engagement
Your brand is the emotional
associations and gut level sense of how your company, product or service is intuitively perceived by your market. ~ Jeff Hoffman / Scale
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www.BreatheYourPassion.com
Higher Sales
Why People Spend $$$
80%
20%
Feeling
Thinking Value
Loyalty Convenience Experience Prestige
Product Quality Quantity Price
How to Create Good Visuals (When You’re Not a Photog)
Consistency
Light
Focus
FOR VIDEO ▸ Let Your Subjects Move ▸ Forget the Audio ▸ Steady is Key ▸ Shorter is Better
5 Elements of Successful Videos
#1 Use Text
#2 Tell a Story
#3 Bounce the Eyes
#4 Use Commercially Licensed Music
#5 Share Natively
Video doesn’t have to be difficult.
Full Tutorial on Making an Effective Marketing Video (psst! It’s Free!)
www.BreatheYourPassion.com/www
20% off with Code VANESSA2017
Why Video? How to Create Good Visuals 5 Elements of Successful Videos
1 in 4 marketers and small/medium business owners feel behind on video marketing. -