mobile has transformed our world
Asking for Directions
Arriving at the Airport
Catching a Cab in the Rain
Exploring a New City
The iPhone has Turned 10
Source: KPCB Internet Trends
Live Photo is Small But Great
MOBILE GROWTH
320 million
330 million
The Avg American Reaches for Their Phone Every…
6
minutes
Smartphone Growth was Rapid
Source: KPCB Internet Trends
We’re Exiting Mobile Revolution
Source: KPCB Internet Trends
Android is Kicking Apple’s Butt
Source: KPCB Internet Trends
MILLENNIALS AND MOBILE
What are the current Generations? MILLENNIALS
Gen Z 6-20 2016
Gen Y 21-34
Gen X 35-55
Boomers
Silent 1916
80% of Our Couples are Millennials
Females Males
2016
1916
Millennials Contact You via Web + Social
Source: KPCB Internet Trends
1
87%
of Millennials have their Smartphone on them at all times & spend 4.5 hrs/day
1
8-10pm
is the peak time for mobile wedding planning
1
3 of 4
Millennial visitors will leave a mobile website due to a bad user experience
MOBILE FIVE
1
mobile first
1
MOBILE PARITY
MOBILE CONVERSION
1
mobile mail
Email Must Render on Mobile
Source: Blue Hornet Reveal Report
Use 1 a Mobile-Friendly Platform
1 Short Subject Line Single Column Enlarge Fonts Clear Call to Action Test, Test, Test
1
mobile payment
1 Mobile Payments Growing
1
1
mobile customers
1
CUSTOMIZED MOBILE CLIENT SITES
1
mobile tech
1
1
1 Tweet a pic of your phone to @sonnyg‌ the oldest model gets a brand new phone New Phone = $250 GC towards a New Smartphone
MOBILE
OPTIMIZATION
+500%
Increase in people searching for businesses using a mobile device over the past 3 years
Penguin & Panda search for good content
GOOD CONTENT WINS
SAY NO TO WEB SPAM
The best links are relevant, direct and one-way
² KISS – Keep it Short & Simple ² Main Domain vs. Subdomain ² Static URL’s with short keywords
² 500 Words/Page ² Unique Content on each page ² Reviews, Photos, Videos & More ² Blogs Are a Content Engine
Include ‘wedding’, category and location LONG TAIL KEYWORDS ² 70% of Searches ² Buying Intention ² Higher Conversion ² Less Competition
Strong Activity on Mobile Search
Source: Survey Monkey MP Audience
1
1
34% of sites
failed to meet mobile criteria prior to update Source: Google
Mobile SEO visibility drop-off 1
Source: Search Metrics
1
Are you Mobile-Friendly?
Check if you’re mobile-friendly
google.com/webmasters/tools/mobile-friendly
each page is treated separately
page speed matters A LOT
algorithm is real time
Create a Good User Experience
50%
say a bad mobile experience makes them less likely to work with a biz
Time for a Responsive Website
one brand one domain one codebase
What I Like:
What I Dislike:
You don’t have to worry about optimizing two sites for search engines
You won’t have the best site experience …unless you start building mobile first
Go Responsive @ LiveBooks Booth
MOBILE AT WW
4 million
visitors from mobile devices per month to WeddingWire
We Ensure You’re Found on Mobile
WeddingWire – #1 Planning App
585% increase in WW App downloads in 2016
Client Manager – Leads On-the-Go
APPS FOR BUSINESS
Slack – Best Team Communication
Wunderlist – Shared To-Do List
Trello – Organize with Clients
1PassWord – Manage Passwords
Uber Conference – Group Calling
Fiverr – Services Start at $5
APPS FOR EVENTS
GroupMe – Group Communication
Zello – Walkie Talkie vs. Text
Dark Sky – Hyperlocal Weather
Toggl – Track Your Time Spent
APPS FOR MONEY
Venmo – A Digital Wallet
Square Cash is New
SplitWise – Share Bills + Expenses
Mint – Easily Manage Spending
Acorns - Invest Your Spare Change
LetGo – Sell Outdated Items
APPS FOR CONTENT
Canva – Simple Graphic Design
Enlight – Photos Turn to Art
Color Story – Go Beyond Filters
Animoto – Easily Create Videos
Boomerang - Mini Videos that Loop
HyperLapse – Time Lapse Videos
APPS FOR SOCIAL
Buffer – Manage Social On-The-Go
Messenger – New Video Calling
BitMoji – Create a Personal Emoji
Snapchat – Start Creating Stories
AVAILABLE AT WMBA
APPS FOR SANITY
SwiftKey - Upgrade Your Keyboard
Email – One Fast + Secure Mailbox
IF – Auto Connect Your Apps
Zapier - Move Info Between Apps
Connect 500+ Apps
Allo - Smart Messaging + Assistant
Pause – Relax + Regain Focus
It’s not the best business team that wins. It’s the business team that plays better.
OUR WINNERS: Weddings by Hannah $100 OpenTable Gift Card Dazzle by Andrea Ninja Kitchen System ($200) Blue Palm Events $100 SpaFinder Gift Card Claudia Myler Events Nambe Cheese Block ($100) The Warren House iRobot Roomba ($375)
VISIT OUR NEWLYWISH BOOTH TOMORROW OR SIGN UP: WWW.NEWLYWISH.COM/NWPERKS
TOMORROW @ 5PM
HAKKASAN @ MGM FEAT DJ JASON JANI
TONIGHT @ 9PM
If you haven’t registered, get there early
Thank You! cmo@weddingwire.com