Welcome to our 10th webinar of 2014! • Specifically for our premium members • Please ask questions throughout • Send questions to ‘Organizers and Panelists’ • We will try to answer questions at the end
• We’ll send you a copy of the presentation and post a copy in our Education Center
Share key takeaways:
@WeddingWireEDU @andyebon
Best tweet gets a portable phone charger & some fun WeddingWire swag!
How to Improve Your Online Rankings
Andy Ebon The Wedding Marketing Blog & WeddingWire Education Expert
• Structural
• Strategic • Daily Activity
Prospects search to find a business like yours What ranking is high enough?
5 Years Ago ~ Now
Beware of SEO SCAMS
How Big is YOUR Search Pond?
Main Concern: 8-10 Search Words
• Where you do business • What you do • Industry specific qualifier
Consider these Factors: • Analytics Tell a Story • Domain Names • File/URL Conventions • Multiple Site Entries
Search Terms Choices Of A Prospect???
• Most relevant content near the top • Important content ‘above the fold’ • Mobile-friendly site • Site updated regularly • Quality/relevant inbound links
• Multiple access pages to your site • Multiple domain names: • Keyword friendly • Your root domain, with different suffixes
• Keyword stuffing • Word clutter • Bogus inbound links • Outdated content
What Does the Search Engine See?
Tags and Descriptions in Site Source Code
Finding the Source Code
Source code allows you and search engines to see: TAGS, DESCRIPTIONS, and more, for any page within a site
Your Blog Posts Feed SEO
Your Social Media Feeds Your Blog
The WeddingWire Search Engine Optimizer 1. Optimize your business’ presence 2. Get found by top search engines 3. Identify and target keywords
• Optimizing SEO for Social Descriptions • Search Engine Today • Search Engine Resources • Moz.com • Search Engine Journal
Thanks for joining! Andy Ebon The Wedding Marketing Blog & WeddingWire Edu Expert @andyebon
You need a little LUCK to build strong SEO‌
Include ‘wedding’, category and location
The best links are relevant, direct and one-way
Use WeddingWire’s tools to help you improve your online rankings!
Add your blog & social network URLs to your WeddingWire Storefront for more links
Get Links from our Network Sites
Take Advantage of the Search Engine Optimizer Tool
Get Indexed on Top Search Engines
Use the Video Builder to Boost Your SEO
Identify SEO issues w/ Webmaster Tools
WeddingWire World SoCal Final Tour Stop in 2014!
Tickets on sale weddingwire.world.com/socal
Questions?
Thanks for tuning in! You will be emailed a copy of the recording this week, and it will be posted in the Past Webinars section of your Education tab