2018 Wedding Trends: Insights from Today's Couples

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Couple Demographics: Florida

33

years old

13

vendors hired

101

wedding guests


Wedding Cost…Expectation vs. Reality

$15,000

Expected Spend

$26,000

Actual Spend


Most Popular Wedding Months in Florida

13% 10% 6%

Jan

9%

7%

Feb

7%

Apr

May

Jun

8%

8%

7% 5%

Mar

13%

Jul

6%

Aug

Sep

Oct

Nov

Dec


Most Desired Venue Styles…

Glamorous Hotel Sweet Roots Photography

City Loft

Country Club

Historic Art Regal Ballroom Deco Building

The Beach Rebekah J. Murray Photography

Barn

Outdoor Garden / Scenic View

LeslieLaurel D. Photography McConnell


Popular Trends & Traditions ‌from Florida Couples


86%

Performed a First Dance

Sweet Roots Photography

The Amberlight Collective


27% Asked Guests for an “Unplugged Ceremony” Sweet Roots Photography

Josh Elliott Rebekah Photography J. Murray Photography

Leslie D. Photography


67% Had an Open Bar

Megan Welker


87%

Had a Cake-Cutting Ceremony

Sweet Roots Photography

Jess Jolin Photography


58% Had a Bouquet Toss

ErinSweet Lane Photography Roots Photography


12%

Served a Late-Night Snack

Pure 7 Studios


21%

Hosted a postwedding after party

Sweet Roots Photography

Jen Carreiro of Something Turquoise


70%

Have a buffet-style dinner

Stephanie Brazzle


What Couples are Loving…


Color in the Details

Blush and Mint Photography

Anna Wu Photography

Jose Villa Photography


Deep, Moody Hues

Blush and Mint Photography

Anna Wu Photography

Jose Villa Photography


Neutral Tones for Venues

Melissa Marshall

Kendra Elise Photography

Atefeh

KT Merry


Greenery

Lauren Peele Photography

True Photography

Jaclyn Daw


Natural Hair & Makeup

Ivy & Stone

Kendra Elise Photography

Atefeh

Kurt Bomer


Low Centerpieces

Kortnee Kate

Ashley Slater Photography

Illiasis Muniz Photography


Hanging Centerpieces

Annamarie Akins Photography

Josh Gruetzmacher Photography

KT Merry Photography


Romantic Lighting

Kristin Weaver Photography

KT Merry Photography


Cascading Bouquets

Jack and Jane Photography

Michelle Lyerly Photography

Lukas and Suzy VanDyke


Textured Elements

Penelope LaMore The Happy Bloom

Christian Dior Amsale

Sean Walker Photography


Gemstones, Crystals, Rocks, and Marble…oh my!

Cassie Loree Photography

Love Is A Big Deal

Dawn Charles Photography


Themed Food Displays

Sweet Roots Photography

Colette Kulig Photography

Cavin Elizabeth Photography


Welcome Bags/Favors

Thompson Photography Group

Jessica Cooper Photography

Elizabeth Garay Photography


Metallic and Geometric Accents

U Me Us Studios

Alisha Maria Photography

Kathryn Ivy Photography


First Dance Songs These are the 2018 first dance songs that are favorites already amongst couples… “God Only Knows” by John Legend & Cynthia Erivo “Perfect” by Ed Sheeran “How Would You Feel (Paean)” by Ed Sheeran “Helium” by Sia “I’ll Name the Dogs” by Blake Shelton “Greatest Love Story” by LANco “Love” by Lana Del Ray “Best Part” by Daniel Caesar (feat. H.E.R.) “My Forever” by Tamar Braxton Love + Covenant Photography


What Couples are Leaving Behind‌


Honeymoon Right After Wedding Sweet Roots Photography

Rebekah J. Murray Photography

Black & Hue Photography


Sparkler Exits

Sweet Roots Photography


Traditional Parent Dances Sweet Roots Photography


Our 2019 Predictions…


Personalized Experiences

Sweet Roots Photography

Rebekah J. Murray Photography

Black & Hue Photography


Wedding Décor by Color Palette

Sweet Roots Photography

Rebekah J. Murray Photography

Black & Hue Photography


Wedding Décor by Theme

Sweet Roots Photography

Rebekah J. Murray Photography

Black & Hue Photography


What do these trends mean for you?


Help couples find ways to personalize their wedding 1 in 4 couples include unique details Millennials are willing to spend more per guest


Refresh photos to highlight trends WeddingWire Storefront Marketing materials Social media


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